CIE Lecture 5 Using Financial Information -1

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    Enterprise Code 0454

    Lecture 4

    Understanding & Using Financial

    Information

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    What Is Accounting?

    Communication

    Measuring

    Interpreting

    FinancialAccounting

    FinancialAccounting

    ManagementAccounting

    ManagementAccounting

    Decision Making

    Accounting is the system a business uses to identify, measure, and communicate

    financial information to others, inside and outside the organization.

    Because outsiders and insiders use accounting information for different purposes,

    accounting has two distinct facets. Financial accounting is concerned with

    preparing financial statements and other information for outsiders such as

    stockholders and creditors (people or organizations that have lent a company money

    or have extended them credit); management accounting is concerned with

    preparing cost analyses, profitability reports, budgets, and other information for

    insiders such as management and other company decision makers. To be useful, all

    accounting information must be accurate, objective, consistent over time, and

    comparable to information supplied by other companies.

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    What Accountants Do

    Tax

    Accounting

    TaxAccounting

    BookkeepingBookkeeping

    Financial

    Analysis

    FinancialAnalysis

    CostAccounting

    CostAccounting

    Some people confuse the work accountants do with bookkeeping, which is the

    clerical function of recording the economic activities of a business. Although some

    accountants do perform bookkeeping functions, their work generally goes well

    beyond the scope of this activity. Accountants design accounting systems, prepare

    financial statements, analyze and interpret financial information, prepare financial

    forecasts and budgets, and prepare tax returns. Some accountants specialize incertain areas of accounting, such as cost accounting (computing and analyzing

    production costs), tax accounting (preparing tax returns and interpreting tax law),

    orfinancial analysis (evaluating a companys performance and the financial

    implications of strategic decisions such as product pricing, employee benefits, and

    business acquisitions).

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    Ten Most ImportantAccounting Skills

    Analytical

    Problem solving

    Interpersonal

    Listening

    Communication

    Leadership

    Decision making

    Time management

    Teamwork

    Computer

    In addition to traditional accounting work, accountants may also help clients

    improve business processes, plan for the future, evaluate product performance,

    analyze profitability by customer and product groups, design and install new

    computer systems, assist companies with decision making, and provide a variety of

    other management consulting services. Performing these functions requires a strong

    business background and a variety of business skills beyond accounting.

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    FundamentalAccounting Concepts

    The Accounting

    Equation

    Double-Entry

    Bookkeeping

    The MatchingPrinciple

    In their work with financial data, accountants are guided by three basis concepts: the

    fundamental accounting equation, double-entry bookkeeping, and the matching

    principle.

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    The Accounting Equation

    Owners Equity:

    Assets Liabilities = Owners Equity

    Accounting Equation:

    Assets = Liabilities + Owners Equity

    For thousands of years, businesses and governments have kept records of their

    assetsvaluable items they own or lease, such as equipment, cash, land, buildings,

    inventory, and investments. Claims against those assets are liabilities, or what the

    business owes to its creditorssuch as banks and suppliers. For example, when a

    company borrows money to purchase a building, the lender or creditor has a claim

    against the companys assets. What remains after liabilities have been deductedfrom assets is owners equity:

    Assets - Liabilities = Owners equity

    Using the principles of algebra, this equation can be restated in a variety of formats.

    The most common is the simple accounting equation, which serves as the

    framework for the entire accounting process:

    Assets =Liabilities + Owners equity

    This equation suggests that either creditors or owners provide all the assets in a

    corporation. However, the equation must always be in balance; in other words, one

    side of the equation must always equal the other side.

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    Basic Accounting Concepts

    Double-EntryBookkeeping

    Double-EntryBookkeeping

    MatchingPrinciple

    MatchingPrinciple

    CreditPurchase

    CreditPurchase

    CashPurchase

    CashPurchase

    AccrualBasis

    AccrualBasis

    CashBasis

    CashBasis

    To keep the accounting equation in balance, companies use a double-entry

    bookkeeping system that records every transaction affecting assets, liabilities, or

    owners equity.

    The matching principle requires that expenses incurred in producing revenues be

    deducted from the revenue they generated during the same accounting period. This

    matching of expenses and revenue is necessary for the companys financial

    statements to present an accurate picture of the profitability of a business.

    Accountants match revenue to expenses by adopting the accrual basis of

    accounting, which states that revenue is recognized when you make a sale or

    provide a service, not when you get paid. Similarly, your expenses are recorded

    when you receive the benefit of a service or when you use an asset to produce

    revenuenot when you pay for it.

    If a business runs on a cash basis, the company records revenue only when money

    from the sale is actually received. The trouble with cash-based accounting, however,

    is that it can be misleading. You can misrepresent expenses and income by the way

    you time payments. Its easy to inflate income, for example, by delaying the

    payment of bills. For that reason, public companies are required to keep their books

    on an accrual basis.

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    Understanding FinancialStatements

    Balance Sheet

    Income Statement

    Cash-Flow Statement

    Financial statements consist of three separate yet interrelated reports: the balance

    sheet, the income statement, and thestatement of cash flows. Together these

    statements provide information about an organizations financial strength and

    ability to meet current obligations, the effectiveness of its sales and collection

    efforts, and its effectiveness in managing its assets. Organizations and individuals

    use financial statements to spot opportunities and problems, to make businessdecisions, and to evaluate a companys past performance, present condition, and

    future prospects. In sum, theyre indispensable.

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    The Balance Sheet

    Assets

    Current Assets Fixed Assets

    Liabilities and Shareholders Equity

    Current

    Liabilities

    Long-Term

    Liabilities

    Shareholders

    Equity

    The balance sheet, also known as thestatement of financial position, is a snapshot

    of a companys financial position on a particular date. This statement includes all

    elements in the accounting equation and shows the balance between assets on one

    side and liabilities and owners equity on the other side.

    Assets can consist of cash, things that can be converted into cash, and equipment.

    Current assets include cash and other items that will or can become cash within the

    following year. Fixed assets are long-term investments in buildings, equipment,

    furniture and fixtures, transportation equipment, land, and other tangible property

    used in running the business. Fixed assets have a useful life of more than one year.

    Liabilities represent claims against the companys assets. The balance sheet gives

    subtotals forcurrent liabilities (obligations that will have to be met within one year

    of the date of the balance sheet) and long-term liabilities (obligations that are due

    one year or more after the date of the balance sheet), and then it gives a grand total

    for all liabilities.

    The owners investment in a business is listed on the balance sheet under

    shareholders equity. Shareholders equity for a corporation is presented in terms of

    the amount of common stock that is outstanding, meaning the amount that is in the

    hands of the shareholders. Shareholders equity also includes a corporations

    retained earningsthe portion of shareholders equity that is not distributed to its

    owners in the form of dividends.

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    The Income Statement

    OperatingExpenses

    OperatingExpenses

    RevenuesRevenues

    Net IncomeAfter Taxes

    Net IncomeAfter Taxes

    Cost ofGoods Sold

    Cost ofGoods Sold

    The income statement shows an organizations profit performance over a specific

    period of time, typically one year. It summarizes all revenues (or sales), the

    amounts that have been or are to be received from customers for goods or services

    delivered to them, and all expenses, the costs that have arisen in generating

    revenues. Expenses and income taxes are then subtracted from revenues to show the

    actual profit or loss of a company, a figure known as net incomeprofit, or thebottom line.

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    The Cash-Flow Statement

    Operations

    Investments

    Financing

    In addition to preparing a balance sheet and an income statement, all public

    companies and many privately owned companies prepare a statement of cash flows

    to show how much cash the company generated over time and where it went.

    The statement tracks cash flows from operations, investments, and financing. It

    reveals the increase or decrease in the companys cash for the period and

    summarizes (by category) the sources of that change.

    From a brief review of this statement you should have a general sense of the amount

    of cash created or consumed by daily operations, the amount of cash invested in

    fixed or other assets, the amount of debt borrowed or repaid, and the proceeds from

    the sale of stock or payments for dividends. In addition, an analysis of cash flows

    provides a good idea of a companys ability to pay its short-term obligations when

    they become due.

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    Analysing FinancialStatements

    Trend Analysis Ratio Analysis

    Consider More

    Than One RatioUncover Business Shifts

    Consider Extraordinary

    CircumstancesCheck Specific Data

    The process of comparing financial data from year to year in order to see how they

    have changed is known as trend analysis. You can use trend analysis to uncover

    shifts in the nature of the business over time. Of course, when you are comparing

    one period with another, its important to take into account the effects of

    extraordinary or unusual items such as the sale of major assets, the purchase of a

    new line of products from another company, weather, or economic conditions thatmay have affected the company in one period but not the next.

    Ratio analysis compares two elements from the same years financial figures. They

    are called ratios because they are computed by dividing one element of a financial

    statement by another. The advantage of using ratios is that it puts companies on the

    same footing; that is, it makes it possible to compare different-size companies and

    changing dollar amounts.

    Before reviewing specific ratios, consider two rules of thumb: First, avoid drawing

    too strong a conclusion from any one ratio. Second, once ratios have presented a

    general indication, refer back to the specific data involved to see whether the

    numbers confirm what the ratios suggest. In other words do a little investigating,because statistics can be misleading.

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    Types of Financial Ratios

    Activity Leverage

    Profitability Liquidity

    You can analyze how well a company is conducting its ongoing operations by

    computing profitability ratios, which show the state of the companys financial

    performance or how well its generating profits.

    Liquidity ratios measure the ability of the firm to pay its short-term obligations.

    As you might expect, lenders and creditors are keenly interested in liquidity

    measures.

    A number ofactivity ratios may be used to analyze how well a company is

    managing its assets.

    You can measure a companys ability to pay its long-term debts by calculating its

    debt ratios, or leverage ratios. Lenders look at these ratios to determine whether the

    potential borrower has put enough money into the business to serve as a protective

    cushion for the loan.

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    Financial Management

    Developing and Implementing

    a Financial Plan

    Monitoring Cash Flow

    Developing a Budget

    Amount of funds

    Sources of funds

    Uses of funds

    Cash

    Inventory

    Receivables and payables

    Financial control

    Capital investmentsCapital budgeting

    Planning for a firms current and future money needs is the foundation offinancial

    management, or finance.

    Normally in the form of a budget, a financial plan is a document that shows the

    funds a firm will need for a period of time as well as the sources and uses of those

    funds. When you prepare a financial plan for a company, you have two objectives:

    achieving a positive cash flow and efficiently investing excess cash flow to make

    your company grow.

    An underlying concept of any financial plan is that all money should be used

    productively. This concept is important because without cash a company cannot

    purchase the assets and supplies it needs to operate. One way financial mangers

    improve a company's cash flow is by monitoring its working capital accounts: cash,

    inventory, accounts receivable, and accounts payable.

    In addition to developing a financial plan and monitoring cash flow, financial

    managers are responsible for developing a budget, a financial blueprint for a given

    period (often one year). Once a budget has been developed, the finance manager

    compares actual results with projections to discover variances and recommends

    corrective actiona process known as financial control. In addition, financial

    managers forecast and plan for a firms capital investments such as major

    expenditures in buildings or equipment. This process is called capital budgeting.