Chris McLean

General Manager – Technology, Knowledge and Legal

Governing company data in the unpredictable social media setting

Overview

• What are Social Media?

• What issues does it create for managers of information?

• What can you do?

What are Social Media?

Social Media

Social media are works of user-created video, audio, text or multimedia

that are published and shared in a social environment, such as a blog, wiki

or video hosting site.

www.capilanou.ca/help/login-page/active-cms/glossary.html

Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy.

This includes blogs, social networks, social news, wikis, etc.

webtrends.about.com/od/web20/a/web20-glossary_2.htm

A common thread running through all definitions of social media is a

blending of technology and social interaction for the co-creation of value.

Wikipedia

Social Media

• Blogs: Blogger, LiveJournal, TypePad,

WordPress

• Microblogging: Twitter, Google Buzz, Tumblr

• Location-based social networks: Foursquare,

Facebook places

• Social networking: Facebook, Hi5, LinkedIn,

MySpace, Orkut

• Wikis: Wikia, Wikipedia

• Social bookmarking: Delicious, StumbleUpon

• Social news: Digg, Reddit

• Photography and art sharing: deviantArt, Flickr,

Photobucket, Picasa, SmugMug

• Video sharing: YouTube, Dailymotion

• Livecasting: Livestream,,Skype

• Music and audio sharing: Pandora Radio,

Last.fm, MySpace Music,

• Presentation and document sharing: scribd,

SlideShare

• Product reviews: epinions.com, MouthShut.com

• Business reviews: Customer Lobby, Yelp, Inc.

• Community Q&A: Askville, EHow, Stack

Exchange, WikiAnswers, Yahoo! Answers

• Virtual worlds: Active Worlds, Forterra Systems,

Second Life, The Sims Online

• Game sharing: Kongregate, Miniclip

Examples

Name Region Registered users

Facebook Worldwide 500,000,000

Qzone Mainland China 380,000,000

Twitter Worldwide 175,000,000

51.com Mainland China 160,000,000

MySpace Worldwide 130,000,000

Renren Mainland China 120,000,000

Bebo Worldwide 117,000,000

Vkontakte Russia and former Soviet Republics 110,578,500

Orkut India and Brazil 100,000,000

Friendster Southeast Asia 90,000,000

hi5 India, Thailand, Africa and Latin America 80,000,000

LinkedIn Worldwide 80,000,000

Kaixin001 Mainland China 75,000,000

Tagged Worldwide 70,000,000

Badoo Europe and Latin America 69,000,000

Odnoklassniki Russia and former Soviet Republics 45,000,000

Flickr Worldwide 32,000,000

Last.fm Worldwide 30,000,000

Mixi Japan 24,323,160

Skyrock French speaking countries 22,000,000

LiveJournal Worldwide 17,564,977

StumbleUpon Worldwide 10,600,000

deviantART Worldwide 9,040,962

delicious Worldwide 8,822,921

Why should you care about company data in the social media world?

The big issue:

Loss of control

What can happen?

• Your staff give away your data

• Your data moves out of your control

• Your data gets damaged

• Your staff take your data with them

Your staff give away your data

• Possible scenarios:

– Staff upload internal documents or presentations on Scribd

– Staff describing internal processes / information on

LinkedIn group discussions

Your data moves out of your control

• Possible scenarios:

– Your organisation’s YouTube account gets suspended

– A staff member uses their personal account to set up your

corporate presence and leaves

– Staff members use a hosted / community site to conduct

discussions and store documents

Your data gets damaged

• Possible scenarios:

– Your YouTube videos are taken down by an ex-staff

members

– Your organisation’s Wikipedia’s entry gets changed

Your staff take your data with them

• Possible scenarios:

– A staff member is the owner of a LinkedIn discussion

group and leaves

– A staff member moves all of your organisation’s contacts to

LinkedIn and leaves

What can you do?

Your staff give away your data

• Possible measures:

– Policies

– Education on Intellectual Property

– Firewalls / Software

Your data moves out of your control

• Possible measures:

– Use central organisation accounts for each social media

site (rather than personal accounts)

– Use a central email address to enable password resets

– Have a central repository of accounts and passwords

– Make sure that all staff using social media sites are aware

of policies and terms of service

Your data gets damaged

• Possible measures:

– Regularly monitor sites

– Keep an internal backup of all text / images / videos

Your staff take your data with them

• Possible measures:

– Use central accounts to set up any social media sites

– Ensure that employment contracts contain adequate

protection

– Educate staff on policies and rules

Your staff take your data with them

• Possible measures:

– A staff

Questions?