Chinas’ Wine Market · China wine market has two phases . Australian Grape and Wine Authority Competitive landscape . Bottled wine imports – volume and average value (year to

Wine Austral ia www.wineaustral ia .com

China’s Wine Market

Mark Rowley, Senior Analyst, Wine Australia

Austral ian Grape and Wine Authority www.agwa.net .au

Contents

• China wine market • Austerity • Australian export performance • Chinese New Yew Year


China wine market – global context

Presenter

Presentation Notes

China – 10th by volume, higher by value China exports wine, however it appears to be private collections by the high average price


China wine market has two phases


Competitive landscape

Bottled wine imports – volume and average value (year to April 2015)


Bulk wine imports depend on price

Bulk wine imports by source


Austerity affected all

Bottled wine imports (6 months to Dec 2012 vs 2013)


Austerity measures hit Australia’s premium segment

Australian exports by price segment


Australian wine exports


Grape wine is red in China

Australian wine exports by colour and container type (2014-15)

Presenter

Presentation Notes

Up 32% to $280 million. Volume at 53 million litres White wine hasn’t really grown in five years Sparkling, mainly European –Italy by volume, France by value


China is the largest destination for Aust. premium wine

Australian exports above $10/litre by destination


Australia’s premium segments strong


Chinese New Year spurs imports

Month’s average share of annual exports

National holiday

Chinese New Year

Presenter

Presentation Notes

Blip in August could be for the week holiday at the start of October

Documents

Chinas’ Wine Market · China wine market has two phases . Australian Grape and Wine Authority Competitive landscape . Bottled wine imports – volume and average value (year to