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In the wine war against grey market, counterfeiting and theft of products never been so simple thanks to Authentica the first application that allow to “digitally sign” any consumable goods letting read the signature simply through the use of a smartphone by any consumer. Thanks to Authentica you can also trace any interaction between a single products and the consumer that is going to consume it opening the door to all the one to one marketing activities as well as generating al lot of date for CRM and BI application.
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The special unique codes generated by the sever called Scartch&Screen and printed with a special printer within the enclosures of the bottles of wine, spirits and olive oil are read from the app installed on your phone called Authentica
The app installed on your phone, Authentica, communicates with the server, Scratch&Screen, and verify all the information on the bottle of wine: authenticity, orgine, sales market, time and date and place of consumption and.........
….. makes it possible to establish a direct contact with the consumer by suggesting additional product information, other products or by connecting directly to an e-commerce site
