Chile_CountryAnalysis

8/9/2019 Chile_CountryAnalysis

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Country Analysis Assignment

Course: International Marketing29thSeptember 2014

Zainab QasimA041


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Chile: Fact File Ofcial Name: ep!bli"a #e Chile

Short orm: Chile International long orm: epubli" o$ Chile

Region: South Ameri"a Capital:Santiago

Currency: Chilean &eso 'C(&)

Surace area 's*+km+): ,-./-102

Location:Southern South Ameri"a- bor#ering the South&a"i" "ean

Neighboring Countries: Argentina- oli3ia- &eru

Population:1, million '2014)

2

thnic !roups:hite an# hite5Amerin#ian 9.6-Amerin#ian 76- other 26

Religions:oman Catholi" 896- &rotestant 116-eish ;


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"he Chilean Consumer

Consumer eha3ior: A""or#ing to a stu#y by

A+C+ ielsen o$ "hanges in the Chileanmarket- 426 o$ Chileans say they orient theirpur"hasing a""or#ing to the pri"e o$ thepro#u"t+ /86 o$ Chileans possess at leastone "re#it "ar#+ @hile pri"e remains a $a"torin pur"hasing #e"isions- "onsi#erations o$*uality- #urability- te"hnology- "ustomersupport an# a3ailability o$ ser3i"e ill alsoinuen"e the pur"hasing #e"ision+

Consumer &role an# &ur"hasing &oer:Chileans are not only intereste# in basi"pro#u"ts+ More than .06 o$ them buyele"troni" goo#s 'e+g+ BBs- mobile phones-musi" e*uipment- "omputers)+

ising Chilean pur"hasing poer allos themto in3est more in health an# e#u"ation- to$un#amental elements $or the $uture


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#&%&'

.

usiness Meetings

Chile has a relationship #ri3en "ulture soinitial meetings shoul# be use# to buil# arelationship an# establish trust+ Be3otetime to non5business #is"ussions an# ait$or the other party to initiate the "hange intopi"+

&ay attention to han# mo3ements 5gestures "hange in meaning a"ross"ultures+

It is "ommon to interrupt someone hilethey are speaking+ Meetings are not alays linear in their

progression+ S"he#ules are not 3erystru"ture# an# issues "an be ta"kle# all atthe same time+

It is important to be patient as time is noto$ the essen"e in Chile 5 meetings ill lastas long as they nee# to last+

Be"isions are not ma#e at meetings so it is

important to pro3i#e all ne"essaryin$ormation #uring the meeting+

Chileans are generally in#ire"t in their"ommuni"ation styles- but "an be"ome3ery animate# an# asserti3e hen i$ theyget emotional+

Communi"ation styles ten# to be tune# topeopleEs s $eelings+ Con$rontation isgenerally a3oi#e# in or#er not to

Feopar#iHe anotherEs honour or #ignity 5 itmay there$ore be ne"essary to rea#beteen the lines in or#er to $ully

Meeting ?


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conomical Chile has a strong e"onomy "ompare# to itEs bor#ering "ountries+

ItEs


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Natural Resources atural esour"es: "opper- iron ore- gol#- so#ium-

potassium nitrate- Hin"- sil3er- an# "oal+

406 o$ orl#s "opper is in Chile- 1,+.6 o$


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"ra+e Patterns

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Chile is the top eDporter o$:

ene# Copper- Copper re- a Copper- op . Import origins o$ ChileKnite# States

'276)-China '186)- raHil '/+46)- Argentina '.+86)- op . &ro#u"ts importe# by Chileene# &etroleum

'106)-Cru#e &etroleum

',+.6)-Cars '.+06)-

Beli3ery >ru"ks'7+96)

&lanes-Neli"opters-

an#or Spa"e"ra$t'7+86)

>op . &ro#u"ts eDporte# by Chileene# Copper

'286)

Copper re

'206)

a Copper

'4+16)-

Sul$ate

Chemi"al

@oo#pulp

'7+76) an#@ine '2+46)


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"ra+e Patterns #F",

bet-een .S, an+ Chile >he tra#e pattern $or Chile seems to be "onsistent ith

itEs "omparati3e a#3antages an# #isa#3antages inpro#u"tion+

Chile is 3ery ri"h in natural resour"es- an# high in the

pro#u"tion o$ ra materials+ Chile tra#es "onsistentlyith "ountries like the KSA- China- an# apan- that areri"h in ma"hinery- "omputers- 3ehi"les- an# otherpro#u"ts that are more ma"hine ma#e+

>hese "ountries are not as ri"h in the natural resour"esthat bring $orth ra materials- be"ause o$ their lo"ation+

Chile ten#s to tra#e ith "ountries that nee# theirpro#u"ts- an# "an also sell pro#u"ts that Chile is la"kingin+

>his is more bene"ial to both "ountries be"ause they areable import hat they nee#- but also eDport the pro#u"tsthey nee# to sell+

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in Chile

17

2hat -ent -rong

Ga"to

rs

Consumereha3ior

Consumer>argetMarket

Ignoran"eo$

Competitors

elationship ith

Galabella

Managerial Style


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in Chile

14

2hat -ent -rong


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in Chile

1.

2hat -ent -rong


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in Chile

1/

2hat -ent -rong


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"han1 you

1,

Documents

Chile_CountryAnalysis