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Chile a global outsourcing country in digital marketing

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Page 2: Chile a global outsourcing country in digital marketing

• Decrease your costs in 2-7 times and increase productivity through the outsourcing of your digital marketing needs in Chile.

I. Outsourcing:

• Expand commercialization into the Latinamerican markets using Chile as a springboard.

II. Invest Chile:

Page 3: Chile a global outsourcing country in digital marketing

Chile because its high qualified, medium-low cost labor force, excellent TI infrastructure,connectivity and macroeconomic conditions is ranked the 8th worldwide country forGlobal Outsourcing Services.

We invite to international marketing online agencies from developed countries (USA, UK,Australia, West Europe and others) to decrease cost and increase productivity through theoutsourcing of their digital marketing needs in Chile as:

Development of complete marketing online strategies globally or for Latinamerica

Web 2.0-3.0 Programming and/or Design, SEO services, Webanalytics

Translation services in several languages (Spanish, English, Portuguese, French, others)

Email marketing strategies, email design

E-commerce outsourcing services

Social media outsourcing services

Other digital design outsourcing services

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Latinamerica is the fastest growing region in the world in internet users (ref: Comscore2010), with a population of 600 million and 18 million companies demanding increasinglyIT and digital marketing services. The region offers an interesting market potential forglobal services and digital marketing services providers.

Chile being qualified as the 8th worldwide location and 1st Location in Latinamerica forglobal services, is the natural place to set up central offices to expand then into othercountries.

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An Overview to Invest Chile in Global Services

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Opportunities in areas as Global

Services, IT, Online Marketing

One of the fastest

growing regions in the

world in digital marketing

Latinamerica as a whole is the third GDP

worldwide

Chile is an excellent place to outsource your digital marketing needs, and also to set up commercial operations to expand into

Latin American markets

Page 7: Chile a global outsourcing country in digital marketing

Social

Population 16,9 millions

Language Spanish

Economy

PIB 2009 US$ 164,615 millions

PIB per capital 2009 US$ 14,341

Exports 2009 US$ 53,735 millions

Imports 2009 US$ 39,754 millions

Chile is member of OECD

Page 8: Chile a global outsourcing country in digital marketing

The Industry in Numbers

US$ 844 million in exports in 2008.

More than 20,000 people employed in the industry.

The main destinations for Chilean Global Services Exports are South America (50.4%), The United States (21.1%), and Europe (18.9%).

More than 30 companies have started global services operations since 2000.

Investments totaling US$ 120.9 million in Global Services since 2001.

Chile is ranked as the number one location for global services in Latinamerica and 8th worldwide.

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TELECOM INDUSTRY STRUCTURE AT A GLANCE

Fixed telephony operators 17 %

Long distance carriers 33 %

Mobile telephone operators 3 %

ISPs 54 %

Digital lines coverage 100 %

Source: Undersecretary of

Telecommunications (www.subtel.cl)

Chile was one of the first countries in the world to liberalize its telecom infrastructure sector, and the first in Latin America to privatize its companies in 1988.

All telecom companies are private.

No restrictions to foreign investment.

Regulatory authorities cannot inhibit private-sector initiatives.

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10 Reasons to Outsource your Digital Marketing Needs and/or Invest in Chile

1. Economic growth

2. Country with low risk

3. A open economy and integrated to the world

4. A friendly taxation system

5. A competitive economy

6. Transparency

7. Economic freedom

8. Good investment environment

9. Qualified professionals

10. Government incentives up to US$ 2 millions to set up and/or expands operations in Chile alone or in association with local companies.

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Ref: Chilean Central Bank

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Ref: RankingStandard & Poor´s 2010.

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Source: Dirección General de Relaciones Económicas Internacionales - DIRECON

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Chile has double taxation agreement to avoid double taxation with over 28 countries including: United States, Argentina, Peru, Paraguay, Ecuador, Brazil, Colombia, Canada, Australia, Spain, Russia, UK.

Ref: www.sii.cl

Country Company Tax

Rumania 16 %

Chile 17 %

China 25%

Mexico 28 %

Peru 30 %

Australia 30 %

Brazil 34 %

India 30 - 40 %

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Country Ranking

Ref: World economic forum

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Ref: www.transparency.org 2010

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Ref: www.heritage.org 2010

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Source: Economist Intelligent Unit, Abril 2010 (www.eiu.com)

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Rates of high education

Inscriptions

(2007, % of relevant age population)

Quality of education in

Science and Math

(2008, scale 1-7)

Quality of Management Schools

(2008, scale 1-7)

Source: UNESCO, World Economic Forum Global Competitiveness Report.

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To submit to this grant is required to prepare between e-Andes and the company a good business Plan to enter into the

Latinamerican market using Chile as a springboard , defining all investments, human resources, timing, marketing and

commercial costs, with a perspective of 5 years. Prepare this business plan and cost structure can take between 2-4 months.

Having defined the business plan, strategy and cost structure with a perspective of 5 years, then we can prepare and

submit the proposal to the Invest Chile H1, H2, H3, H4, H5 Grants, this preparation takes around 1-2 months, and the answer

from the government between 1-2 months, so before six months, we can have the answer from the government about how

much money they are going to give to the Investment, before the investment is done.

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1. The Chilean government has over others 40 kind of grants, for companies already operating in the country from US$ 0.05-10 millions grants, financing human resources, technological infrastructure, innovation projects, other.

2. Venture capital in Chile is a 15 years old industry, with 23 private funds, having a total of US$ 600 millions to invest in interesting projects. These funds have only invested US$ 100 millions, and the government is pushing them to put the money into projects, as US$ 400 millions were placed by the government into the private funds to support the development of venture capitals in Chile.

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