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Purpose and Goal of Study
• Spokane Market
• Financial Forecast and Guideline
• Contact Information
• Logo Possibilities
• Direction
Background Information
• Mission- “Childhood Saved will create the opportunity for children and adult survivors of childhood sexual abuse to transform from victim to survivor and from surviving to thriving.”
• Funds therapy and/or programs to assist adults and children in paying for recovery
• Plans to provide group housing
Staffing
• Board of Directors- 6 members• Volunteer Team- 3 positions
• Professional Speakers:• Fundraising Volunteers: • Marketing Distributors:
• Resources for finding volunteers • Volunteer Application
Non-Profits
• 1.5 million + in US• U.S. reached $298.4 billion in 2011
– 73% came from individuals– Corporate philanthropy– Grants
• Highly influenced by the economy – Last year donations increase by 11%– Dropped 13.5% from 2007-2009
Marketing Strategies for Non-profit
• Top 3 priorities for Non-profit: – Building awareness
• Communication via public service announcements, advertising and direct mail, and cause-related marketing (CRM)
– Branding • ‘Charity Image’: positive image
– Generating Revenue• Fundraising– Online, Social Media, ‘Thons’• Corporate Sponsors • Grants • Write “thank you” notes
Market Segments
• Donors:– Parents & Individuals in middles to upper economic
class, churches, schools, volunteer programs, local businesses, large corporations
• Recipients: – Low economic class, Males/Females ages 13 years +
• Providers: – Therapists and counseling services in Inland
Northwest, similar nonprofit organizations
SWOT
SWOTSTRENGTHS• Organization’s mission
and vision • Established Board of
Directors • Owner is passionate and
knowledgeable about the cause from first hand experience
• Tax exempt • Legal non-profit entity in
Washington State • Website/ Social Media
Weaknesses• Under staffing- no full
employees and lack of volunteers
• In debt • No advertising budget• Lack of community
awareness
Opportunities• No non-profit in Spokane
area that is focused directly towards survivors of childhood sexual abuse
• Cause-related marketing and building partnerships with businesses; Sponsorships
• Grant Applications & Fundraising events
• Local media support
Threats• Many competing non-
profit organizations in the Spokane area
• Vulnerable to economic crisis
• Reputation is crucial; A small scandal can jeopardize the organizations well-being
• Sustainability due to lack of funding
Competition
• Local – 350 Nonprofit organizations in the Spokane Area – Lutheran Community Services Northwest
• National – WINGS Foundation – RAINN (Rape, Abuse, & Incest National Network)– Joyful Heart Foundation– Pandora’s Project
Demographics
• In state of Washington, about 33% of women and 17% of men have been sexually assaulted
• 2013, 13,442 primary and 6,252 secondary assault victims served by C.S.A.P in Washington
• Median household income in Spokane = $49,233
• Poverty rate= 14.8%• Over 75 therapists who specialize in sexual
abuse treatment
Insurance Companies and Therapy
• In general: there is a huge variance on price and coverage
• Full coverage• Co-pays• Uninsured: 13.6% of people living in Washington
in 2012. • Mental health coverage specifically for
Washington
Expected Outcome of Initial Fundraiser
• Therapy Process– Policies
• Costs– Projected Cost of Full Treatment – Insurance
• Building a Capital Base
Financial Forecast - FY15
31-Mar-15 30-Jun-15 30-Sep-15 31-Dec-15 Quarterly Average Total Revenues:
Contributions 1,500$ 1,000$ 15,000$ 2,500$ 5,000$ 20,000$ Grant Revenues -$ -$ -$ -$ -$ -$ Other Revenues -$ -$ -$ -$ -$ -$ Total Revenues 1,500$ 1,000$ 15,000$ 2,500$ 5,000$ 20,000$
Expenses:Advertising -$ 1,000$ 500$ 500$ 500$ 2,000$ Bank/Card Fees 25$ -$ -$ -$ 6$ 25$ Legal/Professional Services 2,500$ -$ -$ -$ 625$ 2,500$ Licenses 850$ -$ -$ -$ 213$ 850$ Materials -$ 100$ 2,000$ -$ 525$ 2,100$ Therapy -$ -$ -$ -$ -$ -$ Total Expenses 3,375$ 1,100$ 2,500$ 500$ 1,869$ 7,475$
Revenues Over Expenses (1,875)$ (100)$ 12,500$ 2,000$ 3,131$ 12,525$
Beginning Net AssetsTotal Beginning Net Assets -$ -$ -$ -$ -$ -$ Adjustments to Net Assets (1,875)$ (100)$ 12,500$ 2,000$ 3,131$ 12,525$
-$ Ending Net Assets: (1,875)$ (100)$ 12,500$ 2,000$ 3,131$ 12,525$
For the Three Months Ended
Statement of Activities: Childhood Saved
Financial Forecast – FY16
31-Mar-16 30-Jun-16 30-Sep-16 31-Dec-16 Quarterly Average Total Revenues:
Contributions 5,000$ 10,000$ 25,000$ 25,000$ 16,250$ 65,000$ Grant Revenues 500$ 500$ 500$ 500$ 500$ 2,000$ Other Revenues -$ -$ -$ -$ -$ -$ Total Revenues 5,500$ 10,500$ 25,500$ 25,500$ 16,750$ 67,000$
Expenses:Advertising 1,000$ 2,000$ 2,000$ 1,000$ 1,500$ 6,000$ Bank/Card Fees -$ -$ -$ -$ -$ -$ Legal/Professional Services 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 4,000$ Licenses -$ -$ -$ -$ -$ -$ Materials 1,000$ 1,000$ 5,000$ 1,000$ 2,000$ 8,000$ Therapy -$ 5,000$ 10,000$ 20,000$ 8,750$ 35,000$ Total Expenses 3,000$ 9,000$ 18,000$ 23,000$ 13,250$ 53,000$
Revenues Over Expenses 2,500$ 1,500$ 7,500$ 2,500$ 3,500$ 14,000$
Beginning Net AssetsTotal Beginning Net Assets 12,525$ 15,025$ 16,525$ 24,025$ 12,525$ Adjustments to Net Assets 2,500$ 1,500$ 7,500$ 2,500$ 14,000$
-$ Ending Net Assets: 15,025$ 16,525$ 24,025$ 26,525$ 26,525$
For the Three Months Ended
Statement of Activities: Childhood Saved
Projected Statement of Activities - FY17
31-Mar-17 30-Jun-17 30-Sep-17 31-Dec-17 Quarterly Average Total Revenues:
Contributions 25,000$ 40,000$ 50,000$ 60,000$ 43,750$ 175,000$ Grant Revenues 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 8,000$ Other Revenues -$ -$ -$ -$ -$ -$ Total Revenues 27,000$ 42,000$ 52,000$ 62,000$ 45,750$ 183,000$
Expenses:Advertising 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 20,000$ Bank/Card Fees -$ -$ -$ -$ -$ -$ Salaries 12,500$ 12,500$ 12,500$ 12,500$ 12,500$ 50,000$ Legal/Professional Services 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 8,000$ Licenses -$ -$ -$ -$ -$ -$ Materials 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 8,000$ Therapy 20,000$ 20,000$ 20,000$ 20,000$ 20,000$ 80,000$ Housing -$ -$ -$ 20,000$ 5,000$ 20,000$ Total Expenses 41,500$ 41,500$ 41,500$ 61,500$ 46,500$ 186,000$
Revenues Over Expenses (14,500)$ 500$ 10,500$ 500$ (750)$ (3,000)$
Beginning Net AssetsTotal Beginning Net Assets 26,525$ 12,025$ 12,525$ 23,025$ 26,525$ Adjustments to Net Assets (14,500)$ 500$ 10,500$ 500$ (3,000)$
-$ Ending Net Assets: 12,025$ 12,525$ 23,025$ 23,525$ 23,525$
For the Three Months Ended
Statement of Activities: Childhood Saved
Execution of Bike Ride
• Bike Route• Contacts
– Email City Officials– Parties of Interest
• Schools, Churches, Newspapers, News Stations, etc.– Advertisement
• Bike Advertisement• Event Organization
– Location, Date, Time– Event Support
Volunteer
• Use the websites for finding volunteers to create a support team
• Use the volunteer application as a tool to in hiring volunteers
Future Fundraisers
• More sustainable • Greater awareness
– Membership – ‘Winged’
• Piggyback from “Send a Friend A Goat”
– Annual Cycling
Race
Support group
• Effective treatment method used in many scenarios
• Realization survivors are not alone• Liberated by freedom of speaking with others
who have suffered the same problems• Doesn’t require a professional to facilitate• Very affordable• Could be a beneficially supplemental resource to
professional treatment