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Micro blog -‐ Limited words per post (140 characters) AlternaGves-‐ Facebook/ TwiLer/ Instagram Highly used by brands, celebriGes, media, government, universiGes, etc. ! !!
What is Weibo?
FuncGons of WeiboInformaGon can be shared through mobile APP or Webpage with various funcGons
All the funcGons are suggested to apply meaningful #hashtags and ‘@‘ to aLract potenGal clients and followers
The Power of #Hashtags and @
The staGsGcs shows 1) how many people have read the topic 2) how many comments have been wriLen and discussed under this topic 3) how many fans are following this topic
The Link between Weibo and WeChat
QR CodeScan the QR Code by mobile app helps users to link to the relevant WeChat account directly
What is WeChat?
!!!!!source: hLp://wechatmarkeGng.com.sg/wp-‐content/uploads/2014/08/customers.png
!!Moments -‐ sharing pictures, link, video, and every informaGon to contacts Voice Chat -‐ Hold to talk funcGon is highly used by WeChat users due to its conveniency
WeChat is an alternaGve of Whatsapp. However, it is a much more powerful tool to build up connecGons and make business
WeChat AccountsSubscrip5on Account
Service Account
Business Account
-‐ Message can only be broadcasted once a day -‐ The account will be displayed in a subscripGon folder without push noGficaGon along with other subscripGon account -‐ Suggested to apply this account for releasing blogs, arGcles, or announcement, etc.
-‐ Message can only be broadcasted 4 Gmes per month -‐ The latest update will pop up on the contact list
-‐Companies not registered in China are not allowed to apply this type of account
Only China registered business can have their WeChat account verified. The only opGon for Threads at this point is to set up -‐ unverified subscrip5on account.
How WeChat? Interact with potenGal customers creaGvely by: !1. Sharing the latest informaGon and news 2. PresenGng new product launching and promoGon 3. Exclusivity -‐ Interact with customers by quiz and games A tool for instant communicaGon/ interacGon
In general, the PS fee is the original price x 10% plus shipping fee. However, some of the personal shoppers prefer other ways for quoGng PS fee. Please see the following table as reference: !
Personal Shopping Fee
Original Price %
Under £ 200 9%
£ 200 -‐ £ 600 8%
£600 -‐ £ 1,000 7%
£ 1,000 -‐ £2,000 6%
More than £ 2,000 5%
+ Shipping Fee
Original Price x % + Shipping Fee
Target Clients Analysis
Group Focus Threads product/ service posi5oning Proposed strategies
Student
The latest trend / Brand CollaboraGons High street brands -‐ &Other Stories/ River Island, etc. Limited ediGon or UK/EU exclusive -‐ ChrisGan LoubouGn lipsGcks !
Cecilie Copenhagen
Age 20-‐30Luxury brands but the order quanGty/ frequency may be limited
Roger Vivier, Tods, Customised Nike, etc.
Age 30 +Luxury brands Chanel, ChrisGan LoubouGn , Louis
VuiLon, etc.
Age 30 + Middle Class
Luxury brands with frequent purchasing behaviour -‐ PotenGal long term clients
Chanel, Hermes, Celine, Chloe, Dior, etc.
Upper Class Purchase with high frequent purchasing behaviour -‐ PotenGal VIP clients
Runway pieces from luxury brands / Pre-‐order
Celebrity / Fashionista
Styling consultancy Pre-‐order, per their requests
Proposed ImplementaGon DirecGon
Objective Plan
Short term
-‐ To create visibility and access to China market -‐ To beLer understand the purchase behaviour and opportuniGes in China market through market data collecGon
-‐ Fully understand how Weibo and WeChat work -‐ Set up Weibo and WeChat account -‐ Plan and build up contents for Weibo
-‐ Get someone to manage WeChat
Long Term
-‐To confirm market strategic opGons based on market analysis -‐To generate sales revenue through market strategy implementaGon !
-‐ Setup weekly/ monthly targets of following authenGc celebriGes/ fashionista in China -‐ Increase followers by weekly/monthly targets -‐ Partnership development with media, fashionista, or Chinese designers