A  Fashion  Journal  by  Tori  Hottinger.                                                        

Table  of  Contents    Entry  #  1  –  Womens  Wear  Daily  Cosmetic  Article,  Page  3  Entry  #  2  –  Business  Article,  Pages  4  &  5  Entry  #  3  –  Vogue  Trend,  Pages  6  &  7  Entry  #  4  –  Fashion  Observation,  Pages  7  &  8  Entry  #  5  –  Department  Store  Trends,  Pages  9  –  13  Entry  #  7  –  Textile  Trends,  Pages  13  &  14  Entry  #  9  –  Visual  Display,  Pages  15  &  16  Entry  #  10    -­‐  TV  Trend,  Pages  16  &  17  Entry  #  11  –  Favorite  Design,  Pages  17  &  18  Entry  #  12  –  Roles  and  Responsibilities,  Page  18  Entry  #  13  –  Fashion  DON’T’s,  Pages  19  &  20  Entry  #  14  –  Career  Opportunities,  Page  21      

               

               

   

               

   

   

Entry  #1  –  Women’s  Wear  Daily  Cosmetic  Article    

Oscar de la Renta Dips Into Color Cosmetics

Oscar de la Renta has re-entered the fragrance fray by recently unveiling his first new brand in roughly a decade. Now he will put a toe in the color cosmetics market Thursday with a limited edition makeup palette, called a “Ready to Wear” Kaleidoscope.

The palette — including one lip color, two eye shadows and a cheek highlighter — is a venture with Le Métier de Beauté. The colors were inspired by De la Renta’s fall ready-to-wear collection. Available only during Fashion’s Night Out, the kits will retail for $150 apiece, with a percentage of the proceeds earmarked for the NYC AIDS Fund. De la Renta plans to promote the kit with an appearance at the Le Métier de Beauté counter at Bergdorf Goodman from 5:30 to 6:30 p.m. Thursday before going to his boutique at 66th Street and Madison Avenue. The makeup kit will be sold only in those two locations.

“Color has always been an extremely important part of who I am as a designer, De la Renta stated. “It is wonderful to work with cosmetics because they are such an important part of a woman’s sense of femininity.” Noting that the color combination was designed to compliment and enhance a woman’s beauty, De la Renta added, “I have chosen shades that are indispensible, like a good red lip, and a neutral highlighter for the cheekbones.”

Mikey Castillo, director of color and education at Métier, noted, “as is fashion, beauty is a tactile and sensual experience with texture, color and scent — how it feels on the fingertips, how it lies on the face. Beauty is a natural and physical extension of fashion.”

http://www.wwd.com/beauty-industry-news/color-cosmetics/oscar-de-la-renta-dips-into-color-cosmetics-5111459

Summary:    

Oscar  de  la  Renta  has  teamed  up  with  Le  Métier  de  Beauté  and  created  a  cosmetic  palette  consisting  of  one  lip  color,  two  eye  shadows  and  a  cheek  highlighter.  They  will  be  sold  only  on  Fashion’s  Night  Out  at  two  NYC  Bergdorf  Goodman  locations.  Retailing  at  roughly  $150  apiece,  a  percentage  of  the  palette’s  proceeds  will  be  donated  to  the  NYC  AIDS  fund.     I  think  it’s  really  great  when  designers  dip  into  the  cosmetic  industry.  Usually,  from  my  experiences,  the  quality  of  the  product  is  excellent,  and  I  especially  love  when  the  cosmetic  lines  they  produce  go  hand  in  hand  with  their  current  runway  collections.  It’s  a  great  way  to  be  able  to  capture  a  piece  of  the  collection  if  you  can’t  necessarily  afford  a  garment.    

Entry  #  2  –  Business  Article    

Cyber Monday sales jump; department stores shine

Cyber Monday online sales jumped to a record, led by department stores and home goods retailers, according to U.S. data released on Tuesday. Online sales climbed 33 percent versus Cyber Monday in 2010, said IBM Benchmark, a unit of International Business Machines. Department stores saw online sales surge 60 percent this Cyber Monday, compared to last year, while sales of home goods climbed 68 percent, IBM Benchmark added. Cyber Monday is traditionally the first Monday after Thanksgiving when employees return to offices and purchase items with their work computers. In 2010, Cyber Monday sales topped $1 billion, making it the heaviest day of online spending ever, according to comScore. This year, the firm expects Cyber Monday sales to exceed last year's tally. It releases data on Wednesday. "Cyber Monday was the biggest day of the year and the biggest day ever for online retailing in the U.S.," said John Squire of IBM's Smarter Commerce initiative. Department store operators including Nordstrom Inc, Macy's Inc and J.C. Penney Inc, have spent a lot personalizing their websites, online advertising and e-mails to customers, which paid off this year, Squire said. Department stores have collected more data on which brands and products shoppers browse online. Combined with geographic information, the effort has helped companies recommend more relevant products, he added. J.C. Penney and Macy's saw the biggest increases in web traffic among retailers in the past month, according to FreePriceAlerts, which tracks consumer goods prices online. A major source of online traffic to J.C. Penney this Cyber Monday came from the company's mobile website. Consumers could buy on the mobile site this year, while they could not last year, according to a spokeswoman. J.C. Penney and other department stores including Kohl's and Macy's, used Facebook a lot more this year to attract online shoppers. J.C. Penney released its Black Friday deals on Facebook, allowing customers to browse the promotions, create shareable wish lists and send tips to friends.

Summary:    “Cyber  Monday”  is  the  first  Monday  following  Thanksgiving  where  retailers  

provide  sales  on  their  online  stores,  and  consumers  can  shop  the  sale  from  the  convenience  of  their  computer,  specifically,  at  work.  Companies  use  their  social  networking  sites  such  as  Facebook  to  promote  their  online  sales.  This  year,  cyber  Monday  resulted  in  a  33%  sales  climb  compared  to  last  years  sales,  that  exceeded    $1  billion.  Official  revenue  data  will  be  posted  Wednesday.       With  today’s  economy,  I  think  sales  play  a  huge  role  in  consumption,  and  we,  as  consumers  try  to  take  as  much  advantage  of  that  is  possible.  With  the  holidays  coming  up,  there  are  a  lot  of  gifts  to  be  bought,  so  why  not  shop  for  those  gifts  from  the  convenience  of  your  computer  at  a  discounted  rate?  Although  I  personally  did  not  take  part  in  any  Cyber  Monday  shopping,  it  is  definitely  something  I  can  see  myself  doing  in  the  future.                                                                    

Entry # 3 – Vogue Trend Article

Need It Now: Ornate Chokers by Chioma Nnadi

3 of 3

Lanvin rose choker, $3,995

net-a-porter.com

The choker has been circling its way back into the jewelry box over the past few seasons—most notably in minimalist incarnations like Céline’s metal collars, but lately more ornate styles have taken hold too. French jewelry designer Aurélie Bidermann draws on the curves of the female form for her trompe l’oeil neck piece, while Alber Elbaz immortalizes a corsage choker in a golden arrangement for Lanvin. Even more elaborate are the Marie Antoinette–inspired collars from N.Y.–based label Aesa; intricate pearl-studded curlicues are cast after exquisite Rococo ribbons favored by the ill-fated young monarch. “Wearing a piece that fits so closely to the throat, draws up your spine and changes the way you hold yourself,” says historian-turned-jeweler Randi Mates of Aesa. “It’s almost regal.” Worn over a crisp white button-down or as the crowning glory of a sweeping Grecian column dress, one can be queen for the day—and night.

http://www.vogue.com/vogue-daily/article/need-it-now-ornate-chokers/

Analysis:    The  ornate  choker  trend  is  a  great  way  to  dress  up  a  simple  look,  or  even  make  an  already  elegant  look  that  much  more  “regal.”  These  pieces  are  popping  up  everywhere  from  Lanvin,  to  Topshop,  and  everywhere  in  between.  They  often  act  as  sort  of  a  collar,  or  a  bib,  embellished  in  jewels  and  gems,  making  one  feel  like  “queen  for  the  day.”       I’m  personally  a  huge  fan  of  this  trend,  and  while  some  of  these  chokers  can  be  rather  pricey,  I  think  it’s  a  beautiful  piece  that  can  be  kept  forever  and  passed  down  if  taken  care  of  properly.  They  can  be  worn  anywhere,  from  a  day  at  the  office  to  a  cocktail  party,  it’s  the  perfect  way  to  “change  the  way  you  hold  yourself.”      

Entry  #  4  –  Fashion  Observation    

This  season,  I  couldn’t  help  but  notice  the  abundant  use  of  the  Missoni  zig-­‐zag.  Ever  since  they  released  their  line  for  target,  the  print  has  been  popping  up  everywhere.  While  there’s  no  mistaking  where  it  has  derived,  what  is  surprising  is  how  popular  the  zig-­‐zag  has  become  recently.  I  simply  based  my  criteria  on  what  I  saw  in  stores,  I  know  I’ve  been  seing  it  everywhere  lately,  and  it  wasn’t  difficult  to  find  examples  to  support  my  observation.      

     

Missoni    (The  Original)                                                                                Lucky  Brand  

       

Forever  21                                                                                                Nordstrom      

So  it’s  pretty  clear  that  this  print  has  taken  over,  if  you  simply  search  “zig  zag  sweater”  in  google  shopping,  tons  of  results  of  this  exact  print  show  up  from  Joie  to  Baby  Phat.  It’s  usually  pretty  easy  to  spot  the  difference  between  a  Missoni  piece  and  a  replica,  or  “Missoni-­‐inspired”  garment.  The  knit  Missoni  uses  is  pretty  identifiable,  but  the  replicas  can  be  made  of  a  variety  of  materials.            

Entry  5  –Department  Store  Trends    

Trend  1  –  Metallics    Overlapping  clothing,  handbags  and  shoes.      

 http://shop.nordstrom.com/S/marc-­‐by-­‐marc-­‐jacobs-­‐tela-­‐cropped-­‐sequin-­‐sweater/3222347?origin=category&resultback=1248        http://shop.nordstrom.com/S/bcbgeneration-­‐cielo-­‐pump/3257029?origin=category&resultback=390      http://shop.nordstrom.com/S/michael-­‐michael-­‐kors-­‐monogrammed-­‐tote/3264898?origin=keywordsearch&resultback=1504                            

Trend  2  –  Pyhton  Print    Overlaps  Clothing,  Jewelry  &  Handbags.      

 http://shop.nordstrom.com/s/tibi-­‐python-­‐print-­‐dress/3241597?origin=keywordsearch&resultback=6081    http://shop.nordstrom.com/s/spring-­‐street-­‐design-­‐group-­‐python-­‐print-­‐statement-­‐necklace/3236141?origin=category&resultback=6496    http://shop.nordstrom.com/s/valentino-­‐aphrodite-­‐python-­‐print-­‐straw-­‐satchel/3213515?origin=keywordsearch&resultback=2144                                      

 Trend  3  –  Color  Blocking    Overlaps  clothing,  handbags,  and  shoes.      

     http://shop.nordstrom.com/S/bcbgmaxazria-­‐aidas-­‐colorblock-­‐minidress/3240930?origin=category&resultback=4704    http://shop.nordstrom.com/S/botkier-­‐eden-­‐flap-­‐satchel/3218228?origin=category&resultback=3904    http://shop.nordstrom.com/s/steve-­‐madden-­‐audrinaa-­‐platform-­‐sandal/3227345?origin=category&resultback=4320                                    

Trend  4  –  Neon  colors    Overlapping  handbags,  shoes  and  cosmetics.      

       http://shop.nordstrom.com/S/marc-­‐by-­‐marc-­‐jacobs-­‐turnlock-­‐python-­‐shine-­‐percy-­‐crossbody-­‐bag/3219959?origin=PredictiveSearch&resultback=3199    http://shop.nordstrom.com/S/butter-­‐london-­‐3-­‐free-­‐nail-­‐lacquer/3207315?origin=category&resultback=5696      http://shop.nordstrom.com/s/jeffrey-­‐campbell-­‐darian-­‐sandal/3227065?origin=keywordsearch&resultback=4672                              

Trend  5  –  Fur      Overlapping  clothing,  outerwear,  and  shoes.        

       http://shop.nordstrom.com/S/alice-­‐olivia-­‐durham-­‐crop-­‐cardigan-­‐with-­‐genuine-­‐raccoon-­‐fur-­‐collar/3231115?origin=keywordsearch&resultback=5280        http://shop.nordstrom.com/S/prada-­‐hidden-­‐wedge-­‐faux-­‐fur-­‐boot/3199402?origin=keywordsearch&resultback=3616      http://shop.nordstrom.com/S/blue-­‐duck-­‐silver-­‐fox-­‐fur-­‐jacket/3211924?origin=keywordsearch&resultback=3136      

Entry  7  –  Fabric  Swatches    

Swatch  1  Name:  Velvet  Content:  Traditionally  silk  Origin:    Kashmir  Color:  Navy    

     Swatch  2  Name:  Chiffon  Content:  Cotton  or  silk,  typically  Origin:  France  Color:  Black  

     Swatch  3  Name:  Sweater  Knit  Content:  Acrylic  &  polyester  Origin:  Middle  eastern  Europe  Color:  Grey  

                           

Entry  9  –  Visual  Display    

   There’s  always  something  aesthetically  pleasing  about  the  Pink  store.  I  love  how  youthful  and  feminine  the  displays  are  always  set  up.    I  love  how  the  iconic  pink  dog  matches  the  wallpaper;  it  shows  consistency.  I  also  love  all  of  the  luggage  trunks!  It  gives  a  slight  vintage  feeling  to  the  store.  I  love  how  the  story  is  shabby  chic,  with  the  worn  wood  trims,  but  I  love  that  modern  feeling  you  get  from  this  display  with  the  bricks  and  the  Chicago  image.      

   How  could  one  not  choose  Anthropologie  as  favorite  a  store  display?  I  love  how  each  Anthropologie  store  has  different  displays,  instead  of  one  uniform  look  like  the  pink  store.  I  love  how  it  looks  so  “modern  vintage,”  which  although  an  oxymoron,  makes  perfect  sense.  I  love  the  attention  Anthropologie  pays  to  detail.  They  blend  home  and  apparel  goods  so  well  together,  like  they’re  setting  a  little  scene.        

Entry  10  –  TV  Trend    

Gossip  Girl  has  always  been  a  fashion  forward  show,  inspiring  young  viewers  to  dress  like  the  main  characters.  It  all  started  with  Blair  Waldorf’s  signature  headband  craze.  After  she  was  spotted  wearing  headbands  episode  after  episode,  it  wasn’t  long  before  every  mass  retailer  was  carrying  them.  A  trend  I’ve  noticed  often  on  the  most  recent  season  of  Gossip  Girl,  is  embellishments.  A  lot  of  the  dresses  worn  by  the  characters  are  bedazzled  with  sequins,  rhinestones  and  crystals,  beads,  fringes,  and  feathers.  It’s  no  longer  about  classic  silhouettes  and  timeless  fabrics.  I  think  young  women/girls  want  to  embody  that  glamorous  essence  and  will  carry  out  these  looks.  Especially  with  the  holidays  coming  around,  Christmas  and  New  Years  dresses  will  be  nothing  short  of  extraordinary  thanks  to  the  stylist  for  Gossip  Girl.      

 Marchesa,                                        Badgley  Mischka,                                  Christian  Dior  

 Entry  11  –  Favorite  Design  

 

 

 My  favorite  design  comes  from  the  Vera  Wang  S/S  2012  collection.  I  think  retailers  such  as  Neiman  Marcus,  Saks  Fifth  Avenue,  and  Bergdorf  Goodman  would  carry  this  dress.  I  love  this  design  so  much  because  of  that  gorgeous  shade  of  blue.  I  also  really  enjoy  the  neutral  print  in  the  shorter  area  of  the  skirt.  The  bits  of  pink  and  orange  add  a  beautiful  contrast  to  the  blue,  the  flow  of  the  skirt  is  heavenly  and  I  just  love  how  unique  the  look  is  as  a  whole.        

Entry  12  –  Roles  and  Responsibilities    The  responsibilities  of  a  fashion  designer  are  numerous.  They  must  be  able  to  predict  what  trends  are  going  to  be  relevant  in  future  seasons,  because  they  must  design  within  a  year  in  advanced.  They  also  are  responsible  for  creating  an  entire  collection  of  cohesive  looks.  They  must  envision  multiple  garments,  make  them  come  to  life  with  fabrics,  colors,  prints,  and  patternmakers,  and  put  these  garments  together  to  create  a  look.      The  responsibility  of  a  buyer  is  to  basically  predict  what  will  sell  in  a  certain  retail  environment.  They  have  to  use  data  such  as  season,  economy,  location,  demographics,  and  current  trends  to  determine  what  should  be  sold  in  a  specific  store.  They  also  must  figure  out  how  much  of  each  item  to  buy,  so  that  there  aren’t  too  few  or  too  many  of  one  specific  item.      Product  Development  Managers  are  in  charge  of  researching  the  market  of  an  industry  and  develop  products  that  will  reach  a  specific  customers  needs.  They  are  required  to  research  existing  products  and  figure  out  ways  to  make  them  better,  or  come  up  with  new  products  based  on  the  statistics  of  already  existing  ones.  Be  it  cosmetics  or  sewing  machines,  the  fashion  industry  relies  heavily  on  these  people  in  order  to  advance.  

   

   

     

         

 Entry  14  -­‐  Career  Opportunities  

 Stylist  –  I  would  enjoy  being  a  stylist  for  a  variety  of  reasons,  the  first  simply  being  that  I  love  clothes.  My  favorite  thing  to  do  is  getting  dressed,  and  being  a  stylist  would  be  like  playing  dress  up  everyday  –  only  for  other  people.  I  love  subtle  details  that  pull  an  outfit  together,  and  I  think  my  attention  to  detail  makes  styling  a  perfect  fit  for  me.      Boutique  Owner  –  A  big  dream  of  mine  is  to  own  my  own  boutique.  I  would  love  being  able  to  chose  the  merchandise,  come  up  with  a  general  aesthetic,  decorate  the  retail  space,  and  promote  it  using  social  media.  I  love  being  creative  and  this  allows  for  so  much  creativity.  I’d  keep  my  boutique  a  smaller  operation,  so  that  I  can  do  a  lot  of  the  things  myself,  hands  on-­‐making  my  boutique  the  perfect  fit  for  me.      Buyer  –  I  think  being  a  buyer  offers  a  bit  more  of  a  challenge.  I  would  enjoy  “putting  together  the  pieces  of  the  puzzle.”  In  other  words,  taking  information  such  as  previous  sales,  location,  season,  trends,  etc.  to  predict  what  is  going  to  sell  in  my  particular  retail  environment.  It  would  be  fun  to  be  a  buyer  for  a  smaller  boutique  because  then  you  would  have  the  option  to  pick  out  a  wider  variety  of  pieces  that  fit  the  idea  of  the  store,  rather  than  a  large  corporate  department  store  that  would  have  much  more  restriction.