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PORTFOLIOCheryl May
SELECTED PROJECTSOur Canada Project | The Base | Pioneers for Change
Employment Ontario | SiG@MaRS | 211
Our Canada ProjectApplied Design Thinking
Problem Statement
Canadian Race Relations Foundation
The Canadian Race Relations Foundation needs to align with contemporary issues of race relations and move forward with technological and programmatic advances while maintaining a legacy of commitment to the CRRF’s central purpose as set out in The Canadian Race Relations Foundation Act 1991.
Design Brief
Comprehensive scope addressed through an iterative approach:
● Strategy and branding● Business planning● Operations and productivity● Fulfilling national mandate● Promoting Canadian values and
civic engagement
Business model canvasTheory of Change (prezi)www.crrf-fcrr.ca
Our Canada Project
The Our Canada project leverages the CRRF’s online resource capabilities and builds on key achievements of the Interfaith and Belonging initiative, particularly the establishment of strong faith and community networks. Each of the 10 components of the Our Canada project provides a platform for Canadians to come together and do the work required to achieve long-term improvement, greater public understanding and viable change.
Project Booklet
Living Together Symposia Series
Phase 1: Consultation
● Faith Leaders● Francophone
Communities● Indigenous ● Peoples
Phase 2: Problem Finding
● Six distinct cities (not major urban centres)
Phase 3: Problem Framing
● Review research and artifacts
● Compare across cities
Phase 4: Problem Solving
● Recommendations● Next steps
Living Together Richmond, Agenda
The BaseUser-led Innovation and Co-Production
Problem Statement
Tides Canada
Early-stage and/or small scale social/creative initiatives need to have the administrative capacity to manage operations and funds without diverting undue energy into incorporation and back-office costs.
Design Brief
Take the fundamentals of entrepreneurial support – coaching, connections and cash – and top them up with administrative infrastructure and a charitable home, all built on the established shared platform infrastructure of Tides Canada Initiatives.
The Base Report
Build, Measure, Learn
Well-managed, resourced transition to the shared platform will support the emergence of a powerful user-led innovation strategy.
This can lead to a sustainable practice and proven business model for transitioning groups to shared platform governance.
Business Model
Pioneers for ChangeDigital Storytelling
Problem Statement
Pioneers for Change
The business case for diversity is not taking hold as it should. The notion of diversity is seen as altruistic (social benefit), but the truth is that diversity is an essential component of competition and innovation.
Design Brief
Produce a series of short films based on the stories of five remarkable Canadians seen through the lenses of five Canadian filmmakers and screen the films at a gala event at TIFF.
PfC Vimeo Channel (all five films & filmmaker interviews)
Pioneers for Change
The Right Honourable Adrienne Clarkson, Dr. Alex Jadad, Toni Silberman, Vahan Kololian and Navin Chandaria give voice to the universal themes of the immigrant experience: survival, acceptance, adaptation, belonging and connectedness.
Screening ProgramPfC Update (2013)
Employment OntarioBusiness Model Generation
Problem Statement
Employment Ontario
Within months of launching SfC Employment Ontario Centres, client backlog has become a major issue. People want jobs, but are waiting up to four weeks to formally open their file and set up a job plan.
Design Brief
Take a deep dive into the business model to co-produce a better system and create a service partnership between professionals and clients.
● Method: Osterwalder’s BMG Canvas, Value Proposition and Empathy Map
● Stakeholders: EO staff teams, clients, job seekers, employers, Employment Ontario
https://strategyzer.com/
Define, Research, Ideate
The team designed several prototypes, including:
● Interactive lobbies● Transactional website (pre- and
onsite registration and resources)
● Counsellor triage teams● Online appointment booking
with counsellors● Client/counsellor shared folders
for resources, resume, job calls● Continuous intake for one-week
“Job Boot Camp” workshophttps://strategyzer.com/
Reception Desk Interactive LobbyAFTER
BEFORE
SiG@MaRSProblem Finding & [RE]Framing
Problem Statement
Social Innovation Generation@MaRS
SiG@MaRS has established a national presence, large client base and a recognized brand that is synonymous with social ventures – and is primed to scale impact by helping social entrepreneurs fulfil the promise of social innovation.
Design Brief
Entrepreneurs respond to markets and opportunity, so social entrepreneurs must similarly respond to needs and opportunity. Analyse SiG@MaRS clients (200+) over a period of six months:
● Classify major clusters● Manage moves to determine
areas of high activity● Keep detailed field notes from all
meetings● Recommend impactful,
sustainable programming
GreenHealth Education Services
Clusters
# of clientsType of casesFrequency/activity
[RE]Framing
BEFORE: Client consulting and standardized workshops
AFTER: Specialized innovation clusters, supporting
● Collaboration across ventures for scale● Knowledge sharing● “Float all boats”● Create collective noise
MaRS Work & Learning ClusterK-12 Education
211Systems Transformation
Problem Statement
Findhelp Information Services
Community Information Centres provided in person and telephone counselling and referral for decades before the Internet became a go-to for information. How do 100s of CICs come together to transform the vitally important realm of information and referral into a multi-channel information system?
Design Brief
Design and build the assets required to support 211 as Canada’s primary source of information on government and community based health and social services.
● Standards & accreditation● Brands● Technology (web and telephony)● Business model & partnerships● Training & professionalization
211 SystemCollaboratively designed and built infrastructure, resources, toolkits to support national implementation.
Provincial Consolidated System Report and ToolkitGains & Efficiencies of a Consolidated Approach ppt (2006)211 Ontario Update ppt (2005)www.211.cawww.211ontario.cawww.211toronto.ca
100% ontario2011 – 211 Ontario achieved province-wide coverage2016 – 211 is available to approximately 60% or over 20 million Canadians
OCAD UniversityMDes Projects
Selected Projects
Citizen Engagement & Social Entrepreneurship, Independent StudyInnovation Parkour, Research Innovation (ppt)The Future of Waterfront Toronto, Foresight StudioSeniors and Physical Access to Care, Business and Design Thinking (prezi)
Contact
Photo: Lissy LaricchiaFlickr 20 under 20 (2015, Canada)
