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& Business Re- engineering

Chernyshev Igor Consulting (English)

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Page 1: Chernyshev Igor Consulting (English)

IT & e-Commerce

& Business Re-engineering

Page 2: Chernyshev Igor Consulting (English)

IT professional with 25 years of experience in leading international and Russian companies is looking for REMOTE job opportunity due to family reasons (move to France with a family)

Key competencies:Profound IT-expertise (MBA in E-commerce, ‘hands-on’ experience

from IT-manager to CIO level) Strategic IT vision with strong integration into businessAlways looking for innovations in Business/IT-solutionsExcellent communication skills at all levels (Board of Directors, business owners, global

management, own team, cross-functional teams, 3rd parties)Strong team leader (including managing remote teams and cross-functional projects)Experienced project-managerOut-of-box thinkingSelf-driver with ‘can-do’ approach

Who am I

Page 3: Chernyshev Igor Consulting (English)

Remote-work specifics In-line with latest IT-trends /worldwide-practice Ability to travel to key meetings if needed

No need for accommodation if travel in Moscow (have own flat in Moscow) Readiness to travel to other cities in Russia or Europe if needed (for business needs, to meet with

clients, etc.) 24-hours availability if needed

Unlimited Internet Access to all modern-type communication (Viber, WhatsApp, Skype) allowing to reduce communication

costs Moscow mobile phone number Possibility to organize video-conferences via Skype

Readiness to work according to the scheme which is preferred by employer/company Temporary contract Part-time «ИП» (individual enterprise / self employed)

With previous experience of remote-work Managing remote-working subordinates in Russia regions, CIS and European countries Experience with project-based/temporary staff Remote-teams in several branches and countries

Page 4: Chernyshev Igor Consulting (English)

1996 Corporate and Brand sites (pioneering initiatives at the ‘early-stage’ of Internet in Russia)

Initiated, developed and launchedUnilever.ru (fully IT-based local Russian initiative)Lipton.ruDiverseyLever.ru (Unilever branch for professional channels) Launching new formats of Digital-based advertising

Temporary promo-site (www.Timotei-Winter.ru for special edition of shampoo) Pioneering Women’ banners network for online Advertising campaign (increasing

effectiveness and optimising costs due to precise targeting for Timotei campaign)

1997 Internal ‘Intranet’ Portal for Unilever RussiaRoom Booking

Developed one of first ‘room-booking’ systems in RussiaKPMG auditors liked the system so much that they agreed with Unilever Russia to use

it for KPMGCRM for Key Account Managers (to track Debit/Credit, Payments, Orders Status, etc. to

avoid ‘blocking’ of their Clients)

Page 5: Chernyshev Igor Consulting (English)

1998 B2B Portal between Unilever Russia and Distributors One of first B2B FMCG portals in Russia Considerably decreased ‘out-of-stock’ of Unilever products Optimized work-processes of 3 departments

Telesales, Treasury, Credit Control, as well as key Clients Provided real-time Business Analysis showing:

Distributor’s financial status (credit limit, history of orders, payments done) Track of Orders’ status and Orders payment «due to» date Available stock from all 9 Regional Unilever Distribution Centers

Key step-change approaches: Change from paper bank statement manually uploaded into ERP to automatic upload

Negotiated with Citibank Russia to arrange the process via Czech republic since digital practice was not available in Russia

Reduce time-to-order by 6-8 hours and increase efficiency of distributors’ truck fleet Innovative approach to distributors’ payment allocation

Possibility to allocate every distributer to exact “sub account” agreed FIFO approach in payments (not mattering for which Order distributor pays, his Credit Limit for new orders

to be increased on that amount) Radical change of order accuracy due to transparency for key distributors of available Unilever stock from all 9 Regional

Unilever Distribution Centers Change in payment discipline of distributors due to availability of online Distributor’s financial status (including

debt/credit limit history) Decrease of ‘human-errors’: online ordering instead of telephone booking via Telesales Radical optimization of work-flow for Key Accounts, Treasury and Credit Contro

Page 6: Chernyshev Igor Consulting (English)

2003 Remote Staff Management, CI (Competitive Intelligence), Van Selling

Optimization of IT-system to support Sales & Marketing via Management of remote staff across Russia to manage 1200 sales representatives & merchandizers in various cities

Launch of Handheld solution for Van Selling Including daily morning synchronization of Handheld with Distributors’ stock, uploading route for

delivery of early-ordered products and capturing new orders Checking facing of product mix on the shelves

Integrated Distributors’ ERP systems to control their sales & stock level of JTI products

Developed Mobile System for Staff appraisal on key competences linked with SAP HR & Payroll

Created corporate JTI Russia portal (Intranet)

Launched IT-solution for CI (Competitive Intelligence) Web-based form to be filled-in weekly by 1200 Sales/Merchandisers on competitors’ activity

(Region/City/Competitor/Brand/type of activity, etc.) Upload data of Advertising activity from Media Agency (by Region/City/Brand) Upload data of Market Share from Research Agency (by Region/City/Brand) As result Marketing dept can see influence of every campaign to market share change

Page 7: Chernyshev Igor Consulting (English)

2010 Set complete on line business (B2C & B2B)

Develop single B2B Portal for retail offices (agencies)300 own shops780 franchises 1500 3rd parties

Develop single B2C consumers’ site tui.ru (tour search)

2005 CRM, Corporate work flow

Based on 1C HR&Payroll develop portal for office (250) and remote (850) employees online education & skills evaluation for Medical Representativesmobile phone calls expenses management company’ car (900) expenses controlscontract approvals & payments control system

Launch CRM for 850 remote Medical Representatives

Page 8: Chernyshev Igor Consulting (English)

2012 Launching Mobile Applications

Mobile Application for Consumer (72 000 uploads, 50 000 receive daily news push) News and special offer Cars’ real stock (possibility to publish special prices) Interactive services (test drive, call back, request, sign up for service) Status of orders (car repair, spare parts delivery, etc.)

Mobile Application for Service Technician team Every technician has Tablet synchronized with ERP time-schedule of client/car arrivals check list (in line with brand standards) marketing catalog and programs (up-selling)

Mobile Application for Management of Employees based on “technological maps/cards” (from ERP) – business process is split into individual Tasks (what a concrete

employee has/can do today) Plan/fact analysis Employees Payment based on facts from Mobile Application

Mobile Application for Security and Logistics/Drivers staff ERP send tasks

which car should be re-placed (from A to B) Permission to re-locate a car from the territory of the company

Page 9: Chernyshev Igor Consulting (English)

2015 New Channels of communication Consumer Mobile Application (3 adv per day by 50 000 push each) Automatic SMS/eMail/Viber Adv messaging (based on client lifecycle process) Whatsapp/Viber/Telegram Call Center

One common phone number for 16 brands all requests incoming via Whatsapp/Viber/Telegram are registered by call centre staff in ERP as incoming

traffic and assigned to sales/service/insurance staff as Lead Sales/Service employee writes to client from W/V/T account

2015 Launch of CRM Extremely important tool since very high cost of ‘added sales’

Average invoice: Sales - 2 000 000 rub, Service - 10 000 rub Marketing-oriented

Clients are split/allocated to meaningful groups For example: Active, Loyal, Sleep, Blocked, etc. For example, according to stage of CLC (Client lifecycle circle)

Different message/offer is proposed to each client group Sales-oriented

Pipeline/Sales-Channel by Sales Person (conversion rate on each stage) Pipeline/Sales-Channel by Source of Advertising

(budget vs target, traffic vs sales)

Page 10: Chernyshev Igor Consulting (English)

2015 Develop B2B/B2C Portal integrated with ERP and payment gateway

New Cars online Sales (real stock with special price)

Auto Accessories and spare parts (more then 10 000 SKU by 5 prices/delivery conditions)

Banking equiring Portal as a Gateway to

Parts.Auto.ruMarket.Yandex.ruExist.ruEmex.ru etc.

2015 Mobile stand of B2C PortalSales point in any Shopping mallsLow cost of equipment, internet line Low rent price of m2 in shopping mallReal stockProvide free WiFi with Company adv for consumers

Page 11: Chernyshev Igor Consulting (English)

Head OfficeRemote Office

1.French mobile phone + mobile Internet2.Moscow mobile number, through Internet3.head office extension number (Jabber) 4.VPN access to head office systems5.3,5 hours direct fly to Moscow, if meeting needed6.Flat in Moscow, to stay up one week/month

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How it works

Page 12: Chernyshev Igor Consulting (English)

"Never hire someone who knows less than you do about what he's hired to do.

Malcolm Forbes, founder of Forbes

[email protected]+7 916 081 90 30 (W/V/T)

Skype tu_i_chernyshev

Individual Company Igor ChernyshevDesign IdeaProve Concept to StakeholdersDevelop SolutionIncorporate into everyday process