Cirencester Parking Survey

Survey Results

This document sets out the results of a parking survey conducted in Cirencester on behalf of Cotswold District Council.The information may be used to quantify parking patterns in the town, and understand travel patterns and parking behaviour.

The data includes:

• Results of a Parking Survey undertaken in May 2015 that tells us: o How many vehicles were parked in the towno How long these vehicles stayed, ando An estimate of where these vehicles came from (based on registered keeper’s

postcode provided by DVLA)

• DfT’s Demographic Segmentation categorisation, by estimated postcode origin

2

Parking Survey MethodologyStudy AreaA parking survey was undertaken in May 2015. The study area included on-street parking in central Cirencester within the ring-road, and three further residential areas; Bowling Green, Beeches and Chesterton. Each area was broken down into distinct survey zones so that different patterns could be identified across the town. In addition, each of the towns eight public off-street car parks were surveyed.

A plan showing the extent of the on-street survey zones is provided overleaf.

Survey PeriodsFor each area, surveys took place across weekdays and 1 weekend day (Saturday) during the whole survey period (two weeks) between the hours of 9am – 7pm, giving a reliable overview of parking in the town.

Details of parked cars were recorded three times each day. By cross referencing the observed vehicles in each survey period, the length of time vehicles remained parked in the town can be identified. The survey times were:

• AM (9am-12pm)

• IP (1.30pm – 4.30pm)

• PM (6pm – 8pm)

Therefore:• Vehicles seen in only 1 survey period are classified as

‘Short Stay’ _ < 4hrs• Vehicles seen in two consecutive periods are classified as

‘Long Stay’ _ 4 - 8hrs• Vehicles seen in all survey periods are classified as

‘All Day’ _ 8+hrs

Typical commuter parking would therefore be classified as ‘Long Stay’, having been seen in the morning and afternoon, but not in the evening after 6pm.

Vehicle Origin AnalysisThe registered keepers postcode was provided by the DVLA for each observed vehicle. This has been used as an estimate of origin, and analysis is presented relating to the distance vehicles have travelled, and socio-economic profiling of those postcodes.

3

Parking Survey Zones Cirencester4

I.9

5

Origin Analysis

Distance to estimated origin of parked vehicles

• On-street - Inner Cirencester

• On-Street - Outer residential areas

• Off Street Car Parks

Summary of all long stay and short stay parking,

on-street and off-street

A plan of estimated origins

Demographic Segmentation Analysis

Analysis of socio-economic profile of origin Output

Areas, broken down for on-street and off-street vehicles.

Parking Survey Results

The results of the parking survey are presented over the

following pages as follows:

Occupancy Analysis

Number of parked vehicles, and length of stay against capacity.

Presented for Average Weekday, and Saturday

• On-street - Inner Cirencester

• On-Street - Outer residential areas

• Off Street Car Parks

The occupancy figures presented are measured against an

optimum capacity, calculated based on the length of available

kerb-space for parking in the a rea (or number of marked spaces

in car parks).

In practical terms, once parking usage exceeds 80% of capacity,

users begin to find parking les accessible, less convenient, and

circulation increases. When managing parking, 80% usage is

seen as the maximum effective capacity, and optimum parking

levels are therefore between 60% and 80%.

6

• The graphs show how much of the available on-street parking capacity in each zone of Inner Cirencester was occupied by short, long and all day parking throughout the day.

• The results show that on-street parking is most congested in the centre of the town (I.2, I.3 & I.8).

• Zone I.9to the eastern end of the town, has little capacity. However it is very congested with a large commuter parking presence highlighted.

• Zone I.5 in the south of the town is approaching congestion, with a significant commuter parking highlighted.

• Short stay parking is greater near the town centre as would be expected.• All day parking, most likely by local residents, accounts for a small proportion of

parked vehicles, indicating many locally owned vehicles are away during the day. The exception is Zone 2 – the historic core of the town.

Occupancy Analysis: On-street parking – Inner Cirencester (weekday average)

Available

All Day (>8hrs)

Long (4-8hrs)

Short (<4hrs)

Key

32%19%

35%

19%26%

7%

17%17% 17%

32% 38% 41%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.1_Average Weekday

48%

28%38%

13%

24% 11%

30%30% 30%

9%18% 21%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.2_Average Weekday

58%

33% 40%

24%

27%3%

13%

13%

13%

5%

27%44%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.3_Average Weekday

27% 20% 24%

26%32%

6%

11% 11%

11%

35% 37%

59%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.4_Average Weekday

33% 31%47%

24% 30% 6%

20% 20%20%

22% 18%27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.5_Average Weekday

29% 29%

51%14% 22%

8%14%

14%14%

43% 36% 27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.6_Average Weekday

35%23%

43%

12%19%

7%11%

11%11%

41% 46% 39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.7_Average Weekday

81%

53%70%

3%

4%

1%

0%

0%

0%

16%

42%29%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.8_Average Weekday

68%37% 39%

53%

58%

5%

13% 13%

13%

0% 0%

42%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.9_Average Weekday

See plan on Page 4 for zone extents

7

• The graphs show how much of the available on-street parking capacity in each zone was occupied by short, long and all-day parking throughout the day.

• The results show that there’s no capacity problem in any of the three residential areas.

• Long-stay parking accounts for a relatively small percentage of capacity usage across the town, whist short stay accounts for the majority. Many properties in these survey areas have private off-street parking available, reducing their need to park their own vehicles on-street.

• There is no evidence of a significant level of commuter parking in these areas.

Occupancy Analysis: On-street parking – Outer Cirencester (weekday average)

20% 15% 21%

11%15% 4%

8% 8%8%

60% 62% 68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

C.N._Average Weekday

5% 5%18%2% 4%

2%4% 4%

4%

89% 88%77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

C.S._Average Weekday

14% 8%21%

5%8%

3%7% 7%7%

74% 78%69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

C.C._Average Weekday

Cheste

rton

Beeches

11% 10%21%2% 7%

5%4%

4%4%

82% 78%69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

B.N._Average Weekday

16% 11%

30%5% 10%

5%9% 9%

9%

70% 70%57%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

B.S._Average Weekday

Bow

ling G

reen

14% 10%22%

7% 10%4%5% 5%5%

75% 74% 69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

BG_Average Weekday

Available

All Day (>8hrs)

Long (4-8hrs)

Short (<4hrs)

Key

See plan on Page 4 for zone extents

8

• The graphs show how much of the available parking capacity in each car park was occupied by short, long and all-day parking throughout the day.

• Abbey Grounds, Old Station and Sheep Street car parks are around their effective capacity (80%) during the day, with significant levels of commuter parking evident in each.

• Beeches Road Car Park is congested, again with significant levels of commuter parking, as is encouraged by the pricing structure of the car park.

• All other car parks have spare capacity, with predominately short stay usage.• Forum Car Park is under used. Although the car park was fully operational during the

time of the survey, it had been closed for the preceding weeks for maintenance.• Car parks capacity (spaces): Abbey Grounds,100 ; Leisure Centre,120 ; Old

Station,149 ; Sheep Street,77 ; Brewery,298 ; Forum,222 ; The Waterloo,233 ; Beeches Road,125.

Occupancy Analysis: Off-street parking – Cirencester Car Parks (weekday average)

53%42%

32%

22%27%

5%

10%10%

10%

15% 21%

53%

0%

20%

40%

60%

80%

100%

AM IP PM

Abbey Grounds_CarPark_Average Weekday

65%

31%

77%

4%

6%

1%2%

2%

2%28%

61%

20%

0%

20%

40%

60%

80%

100%

AM IP PM

Leisure Centre_CarPark_Average Weekday

32% 29%15%

35% 41%

7%

10% 10%

10%

23% 20%

68%

0%

20%

40%

60%

80%

100%

AM IP PM

Old Station_CarPark_Average Weekday

38% 44%

18%

32%34%

2%

5%5%

5%

25%18%

75%

0%

20%

40%

60%

80%

100%

AM IP PM

Sheep Street_CarPark_Average Weekday

61%54%

14%

2%3%

1%

0%0%

0%

36% 43%

84%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Brewery_CarPark_Average Weekday

24% 27%14%

1% 2%

1%

0% 0%0%

74% 70%85%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Forum_CarPark_Average Weekday

46%

27%

7%

15%

17%

2%

2%

2%

2%

36%54%

89%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

The Waterloo_CarPark_Average Weekday

56%37% 44%

45%

50%

5%

7%7%

7%

0% 7%

44%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Beeches Road_CarPark_Average Weekday

Available

All Day (>8hrs)

Long (4-8hrs)

Short (<4hrs)

Key

See plan on Page 4 for zone extents

9Occupancy Analysis: On-street parking – Inner Cirencester (Saturday)

• The graphs show how much of the available on-street parking capacity in each zone was occupied by short, long and all-day parking throughout the day.

• There is a greater proportion of all-day parking observed compared to weekdays, indicating more locally owned vehicles are at home, as would be expected.

• Parking in the town centre (I.2,I,3 & I.8) is at or exceeding the effective capacity during the day.

• Much of the rest of town is relatively busy, although a little spare capacity remains.

27% 19%37%

16% 25%9%

27% 27% 27%

30% 28% 27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.1_Saturday

38% 32% 31%

13% 24%11%

42%42%

42%

7% 2%16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.2_Saturday

47%36% 28%

16%24%

8%

17% 17%

17%

20% 23%

48%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.3_Saturday

24% 16% 12%

12%19%

7%

14% 14%

14%

51% 52%67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.4_Saturday

39%22% 22%

16%34%

18%

30% 30%

30%

15% 14%30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.5_Saturday

32% 27%40%

19% 30% 11%

22%22%

22%

28% 22% 27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.6_Saturday

34%16%

25%

9%

23%14%

21% 21% 21%

37% 40% 40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.7_Saturday

78% 71%54%

2%3%

2%

2%2%

2%

19% 24%42%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.8_Saturday

47%68%

16%

26%

47%

21%

5%

5%

5%

21%0%

58%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

I.9_Saturday

Available

All Day (>8hrs)

Long (4-8hrs)

Short (<4hrs)

Key

See plan on Page 4 for zone extents

10Occupancy Analysis: On-street parking – Outer Cirencester (Saturday) C

heste

rton

Beeches

Bow

ling G

reen

• The graphs show how much of the available on-street parking capacity in each zone was occupied by short, long and all-day parking throughout the day.

• The results show that there’s no capacity problem in any of the three residential areas. More particularly, in almost all cases the occupancy percentage is below 40% during all the three periods within the day.

• There is a mix of short, long and all day parking throughout all of the areas.

13% 8% 12%

8% 13% 6%

11% 11% 11%

68% 68% 71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

BG_Saturday

16% 12%24%

8% 17%9%12%

12%12%

65% 60% 55%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

B.N._Saturday

19%10%

19%

8% 18%10%

16% 16% 16%

57% 56% 55%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

B.S._Saturday

26%12% 15%

4%

7% 3%

11%11% 11%

59%69% 70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

C.N._Saturday

12% 8% 14%2% 8%

5%5% 5% 5%

81% 80% 76%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

C.S._Saturday

15% 9%20%

6% 14%7%10% 10%

10%

69% 67% 63%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

C.C._Saturday

Available

All Day (>8hrs)

Long (4-8hrs)

Short (<4hrs)

Key

See plan on Page 4 for zone extents

11Occupancy Analysis: Off-street parking – Cirencester Car Parks (Saturday)

• The graphs show how much of the available parking capacity in each car park was occupied by short, long and all-day parking throughout the day.

• All car parks are predominately occupied by short stay parking, other than Beeches Road car park, which is priced to attract long stay parking.

• The Leisure Centre and Brewery Car parks are at their effective capacity and would appear congested to users.

• Sheep Street car park is under used, dramatically different from weekdays.• All car parks are quiet in the evenings.• Car parks capacity (spaces): Abbey Grounds,100 ; Leisure Centre,120 ; Old

Station,149 ; Sheep Street,77 ; Brewery,298 ; Forum,222 ; The Waterloo,233 ; Beeches Road,125.

22%

69%

15%

4%

5%

1%

2%

2%

2%

72%

24%

81%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Abbey Grounds_CarPark_Saturday

106%77%

6%

3%

3%

0%

0%

0%

0%

0%20%

94%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Leisure Centre_CarPark_Saturday

36%

60%

20%

11%

11%

0%

3%

3%

3%

50%

26%

77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Old Station_CarPark_Saturday

60%

15% 11%

0%

0%0%

0%

0%0%

40%

85% 89%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Sheep Street_CarPark_Saturday

73% 72%

13%

1% 1%

0%

0% 0%

0%

26% 27%

87%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Brewery_CarPark_Saturday

61% 65%

10%

1%2%

1%

1%1%

1%

38% 33%

89%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Forum_CarPark_Saturday

46% 49%

3%

6%8%

2%

2%2%

2%

46% 41%

93%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

The Waterloo_CarPark_Saturday

54%38%

17%

40%43%

4%

16% 16%

16%

0% 3%

63%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AM IP PM

Beeches Road_CarPark_Saturday

Available

All Day (>8hrs)

Long (4-8hrs)

Short (<4hrs)

Key

See plan on Page 4 for zone extents

Origin Analysis: On-street parking – Inner Cirencester (weekday average)

The maps below focuses in Inner Cirencester area showing where vehicles parked On-Street in each zone came from. Vehicles

have been categorised as originating from: the same zone; within the Inner study area; within 2miles; within 5 miles; within 25

miles; within 50 miles; within 200 miles and over 200 miles from Cirencester. The map shows the proportion of the origin

locations.

12

The map shows where vehicles parked On-Street in each zone came from. This is only based on the parking during the midday period. (IP Capacities)

KeyI.1

I.2

I.3

I.4

I.5

I.6

I.7

I.8

I.9

Same_Zone

Inner_Zone

Within_2

Within_5

Within_25

Within_50

Within_200

Over_200

UNKNOWN

Origin Analysis: On-street parking – Outer Cirencester (weekday average)

The maps below focuses in Outer Cirencester area showing where vehicles parked On-Street in each zone came from.

Vehicles have been categorised as originating from: the same zone; within the Inner study area; within 2miles; within 5 miles;

within 25 miles; within 50 miles; within 200 miles and over 200 miles from Cirencester. The map shows the proportion of the origin

locations.

13

The map shows where vehicles parked On-Street in each zone came from. This is only based on the parking during the midday period. (IP Capacities)

BG

B.N.

B.S.

C.N.

C.S.

C.C.

Key

Same_Zone

Inner_Zone

Within_2

Within_5

Within_25

Within_50

Within_200

Over_200

UNKNOWN

Origin Analysis: Off-street parking – Cirencester Car Parks (weekday average)

The map below focuses on Inner Cirencester area showing where vehicles parked in each zone’s car park came from. Vehicles

have been categorised as originating from: the same zone; within the Inner study area; within 2miles; within 5 miles; within 25

miles; within 50 miles; within 200 miles and over 200 miles from Cirencester. The map shows the proportion of the origin

locations.

14

Key

The map shows where vehicles parked in each zone’s car parks came from. This is only based on the parking during the midday period. (IP Capacities)

Abbey Grounds_CarPark

Leisure Centre_CarPark

Old Station_CarPark

Sheep Street_CarPark

Brewery_CarPark

Forum_CarPark

The Waterloo_CarPark

Beeches Road_CarPark

Same_Zone

Inner_Zone

Within_2

Within_5

Within_25

Within_50

Within_200

Over_200

UNKNOWN

Origin Analysis: On/off street parking – Short/Long Stay

Weekday Short Weekday All Day Saturday Short Saturday All Day

On-Street

21

Weekday• Most all day parking is by locally registered

vehicles, as would be expected.• Around 25% of short and long stay vehicles drive

from within 5 miles, both on and off-street.• Those from over 5 miles away are more likely to

park off-street.

Saturday• Broadly similar patterns of origin compared to

weekdays.• A greater proportion of on-street parking is

occupied by locally registered vehicles, as would be expected.

25%

12%

7%8%

24%

3%10%

1%11%

1%

9%8%

11%

43%

5%

11%

1%11%

3% 5%

9%

13%

50%

6%13%

1% 1%

63%9%3%

2%10%

2%8%

1% 3%

36%

10%7%7%

19%

3% 9%

0%

10%

1%

9%9%

10%

40%

3%

15%

1%12%

0%

14%

11%

4%

43%

7%

21%

0% 0%

65%6%

2%

2%8%

2%11%

1% 2%

Key

Same_Zone

Inner_Zone

Within_2

Within_5

Within_25

Weekday Long Saturday Long

26%

10%

7%11%

31%

4%7% 1% 3%

0% 6% 5%

10%

61%

6%8%

0%4%

47%

7%

4%4%

18%

4% 11%

1% 4%

1%

9%5%

12%

56%

7%

6% 1% 3%

Off-Street

Within_50

Within_200

Over_200

UNKNOWN

(All distances

in miles)

16

Map showing all parking by Demographic Segmentation

Origin Analysis: All parking by length of stay, and Demographic Segmentation of Origin

Map showing all parking by duration

All Day

Long Stay

Short Stay

Note: Demographic

Segmentation data not

provided for Wales/

Scotland

17

Demographic Segmentation Analysis: Total on-street parking by length of stay

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%Sh

ort

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Sho

rt

Med

ium

Lon

g

Less affluent urbanyoung families

Affluent emptynesters

Young urbaniteswithout cars

Town and ruralheavy car use

Elderly withoutcars

Educatedsuburban families

Older, less mobilecar owners

Less affluent oldersceptics

Urban low incomewithout cars

On-Street % of Capacity (Wday) On-Street % of Capacity (Sat)

• This analysis is based upon the Transport Choices Demographic Segmentation Data provided by Department for Transport

• The data provides an average demographic type for each output area. Therefore some groups defined as ‘without cars’ will include some car owners within the area.

• More information about demographic types is available at: https://www.gov.uk/government/publications/transport-

segmentation-study-mapping-dataset• There is little difference in demographic profile between

weekdays and Saturdays.• There is a strong mix of affluent/less affluent groups represented.

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Demographic Segmentation Analysis: Total off-street parking by length of stay

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Less affluent urbanyoung families

Affluent emptynesters

Young urbaniteswithout cars

Town and ruralheavy car use

Elderly withoutcars

Educatedsuburban families

Older, less mobilecar owners

Less affluent oldersceptics

Urban low incomewithout cars

Off-Street % of Capacity (Wday) Off-Street % of Capacity (Sat)

• This analysis is based upon the Transport Choices Demographic Segmentation Data provided by Department for Transport

• The data provides an average demographic type for each output area.

• More information about demographic types is available at: https://www.gov.uk/government/publications/transport-segmentation-study-mapping-dataset

• There is little difference in demographic profile between weekdays and Saturdays, although a slight increase in less affluent groups parking on Saturdays for short stays.

• There is a strong mix of affluent/less affluent groups represented.

Summary of Key Findings

OccupancyOn-street parking is congested in the central town core both during the week and at weekends.

Other parts of the town centre experience congestion, particularly the southern extents, and Beeches Road

The remainder of the town centre area, within the ring road, is relatively well used but has some remaining capacity.

The outer town areas of Chesterton, Beeches and Bowling Green have lots of spare capacity.

Commuter parking is evident throughout the town, but is particularly significant in the Beeches Road area, and to the south of the town, outside existing permit parking schemes.

There is no evidence of significant levels of commuter parking outside the ring road.

Commuter parking is evident in the peripheral car parks, particularly Beeches Road where pricing is set to attract commuter parking. Those car parks dedicated to short stay parking have spare capacity during the week.

Most car parks have some spare capacity at weekends.

Waterloo and Forum Car Parks are underused.

OriginA significant volume of vehicles (c.25%) parked both on and off street originate from within 5 miles of Cirencester, (not including those observed where they ae registered)

Most visiting vehicles originate from between 5 and 25 miles away, as would be expected by the local context. Development and growth in nearby towns is therefore likely to have a great impact on Cirencester of parking is not properly managed.

Those visiting from over 5 miles away are more likely to park in the car parks.

A significant number of those driving from within 5 miles also park in the car parks.

Cirencester is visited by a wide range of socio-economic demographics. The analysis has shown similar parking patterns and use of on/off street parking throughout these groups.

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