BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code Outcomes

Module Title Doc. Code

CHASING SAFETY The Brief Background London based creative media outlet, Chasing Safety Media require a brand package. Concept/Proposition A fresh, distinguishable brand scheme and logo to be applied on all of the company’s media, both on and offline.

Chasing Safety Media is a media company that specialises in live music video recording and artist interviews, they also produce music videos and cater to other tastes as well as purely for music, though not often. Their client list includes Kerrang TV and Scuzz.

Considerations Mandatory Requirements Where does the name come from? Do you draw upon this or avoid it completely? How do Chasing Safety’s competition brand themselves? What imagery do Chasing Safety’s core audience engage with?

The logo must incorporate the words ‘Chasing Safety Media’ The logo must be single colour, and be applied across a range of different media

Target Audience Deliverables Young gig-goers of both sexes between the ages of 18 and 30

1 x logo design 1 x stationary package (letterhead, compliment slip, CD, etc.) 1 x business card design

Tone of Voice Studio Deadline Fun, vibrant, approachable, friendly, contemporary, ambiguous

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.