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I am a Product Designer from Portland, OR.
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CHARLIE HARTZELLPRODUCT DESIGNER
CHARLIE HARTZELLPRODUCT DESIGNER
WORK
SCHOOL
SKILLS
Fix Studio: Portland, OR | 2009Design intern for 4 months. Helped design restaurant interiors around the Portland metropolitan area. Focused on concepts and branding of places.
Blount: MIlwaukie OR | 2011Industrial design contract work. Sketched employees ideas into viable design concepts, and ideated off of those concepts.
OES (High School): Portland, OR | 2003-2007GPA: 3.3
University of Oregon: Eugene, OR | 2008-presentBFA Product DesignBusiness MinorGPA: 3.4
Skilled drawer. Adobe Creative Suite. 3D CAD Modeling using Rhino. CNC routing and 3D printing using CAD. Rendering using Keyshot. Microsoft Office. Modeling/ shop skills. Knowledge of social media outlets.
cell: 360.772.0793address: 4500 sw humphrey ct. Portland, OR. 97221email: [email protected]
Yakima: Beaverton, OR | 2011 Industrial design intern for 5 months. Worked on defining the new “Whispbar” persona. Worked on designing boat rack for Whispbar. Research, sketching and form development, and CAD.
Ziba Design: Portland, OR | 2012 Industrial design intern for 4 months. Worked on a design language project and a full design project. brainstormed on many other projects. Did CAD and sketching as well as model making.
CONTACT
AWARDS IDSA Student Merit Award | 2012 IDSA Idea Award Finalist | 2012 (Melas Lighting)ICFF Selection
surfingw
atches
I likesporting
eventscabins
Sketching on truck cross bars. Thinking about height adjustable, stability, and fitting Yakima into a truck style. Can’t talk about full project
53-70
05-26
27-44
45-52 hanimals
CHIRP
PATCh
melas
tabLe of contents
design a monitor that changes with the user
05
CHIRPTWO WAY BABY MONITOR
07
ANGELICAAGE 3
MARC AND CHRISTINAAGE 35 and 31
As a group we talked to a variety of different actual families to get a deeper understanding of the first child and family dynamic. We developed a personality and user lifestyle for all of the characters to bring unique insights
to life.
They are both in the creative industry. While Marc works full time. Christina works only half and spends the rest of her day with Angelica. They live in Vancouver B.C. in a small house
outside downtown.
playful
imaginative transitional
dependent
attentionencouragement
security
setting boundaries
safetydurability
order
physical comfort
CHARACTERISTICS | EMOTIONAL NEEDS | FUNCTIONAL NEED | MONITOR NEEDS
lovingoutgoing
protective
active
acceptanceconnections
friends
love
excersize
relaxationpersonal timefamily time
good lookingstable
easyconnection
tactility
stability growthhave character
CHARACTERISTICS | EMOTIONAL NEEDS | FUNCTIONAL NEED | MONITOR NEEDS
09
Opportunity
age 2age1
completely
dependent +
motor
functions +
ambitious +
can leave
childs side +
doesn’t let go +
complete
attention +
Baby monitors are currently designed for ages 1-2, but parents use them for years after that. I wanted to design something that fit both the parents and childs changing lifestyle.
age 3-5
+ growing
independence
+ social events
+ self starter+ dependentat times
motor
functions +
ambitious +
mar
cch
ristin
aan
gelicathre
e
bre
akfast p
rescho
ol naptime bath
bu
ild
music games speech
clean
to bed awake asleep
scar
ed b
athro
om
11
errand
s dinner
color learn
mes
Through talking to our similar consumers we flushed out a day in the life of Angelica and her family. I was interested in really diving into her bedtime cycle. She has her own room and is doing things on her own now. So this is a time where she will still be wanting parental guidance but will not always get it so that she can become
her own person.
user 360
13
15
Starting with the kids device I wanted to created something that was fun and had character. Yet since this was a product family I didn’t want to take it too far in the direction of a kid so that the design language could also work for the parents device.
FORM DEVELOPMENT
17
PRoduct age 0-3Chirp is a product with two life cycles. It is used only by the parents the first three years of life. It is the life-line that keeps your kid safe and your piece of mind. The design is fun in style and use.
19
PARENTS DEVIceThe concept behind Chirp comes from a desire to create a beautiful baby monitor for modern parents. They could be at a neighbors or hosting a dinner party and it fits right in.
Parents light turns blue when childs is out of the dock
Light turns red when child pushes button
Light !ickers on and o" when noise is being made
21
When the child matures they can begin to use it. It is used as a night light for their nighttime bathroom trips. If anything goes wrong you will know about it. If its not an emergency the child’s button will get your attention without screaming.
PRoduct age 3-5
23
absSantoprEne
coated aluminum
25
chirp monitorThe device becomes seamless integrated into both the parents and childs lifestyle. from birth to age 5.
27
create a Bandagefor one handed use
PATCHFIRST AID PACKAGING
29
GABRIELLA ROSALESIs 42 years old and is an avid ultramarathon and trail runner. She is an accomplished athlete dispite the fact that she was born without a right forarm.
31
03 millionU.S citizens have disability in their hands or forearms.
75 percentof the 3 million cannot receive or do not use their prosthetic
birth defecthas caused her right arm to not fully develop. She is very different then amputee victims because she has adapted her whole life to this body.
Opportunity 01design things for one handed use makes the product easier for everyone
PROBLEM/OPPORTUNITY
opportunity 02Trail runners have a tendency to get injured because they often run 30+ miles over
uneven terrain.
33
Through talking to our similar consumers we flushed out a day in the life of Angelica and her family. I was interested in really diving into her bedtime cycle. She has her own room and is doing things on her own now. So this is a time where she will still be wanting parental guidance but will not always get it so that she can become
her own person.
product 360
+RX
+
FATIGUESTRESS
PAIN
+
PRE RUN
INJURY
STARTSRUN
ENDSRUN
35
PATCHsterile
elite
approachable
sport cleansport
STICKY BACKThe sticky back option is the easiest to use and it allows for the user to pack as many or as little as they would like. It is not dependent on a bulky
contraption
The pull tabs were partially integrated into the final concept because they have a nice
exaggeration in relationship to the use.
PULL TABS
dispenser
filingThis idea was mainly for the idea of having a dispenser or case. However runners cannot
afford to add the extra bulk of a case.
A dispenser becomes too bulky for a trail runner to use. There are some interesting ideas that could be applied to home use, but would be
useless in the field.
37
39
41
user cycleBy simply peeling apart the package you reveal the sticky, skin side of the bandaid. Then you place this on your arm and pull off the backside of the wrapper. One can use the hole to pack up a specific amount for a run, or use their teeth to open for daily use.
43
GAUZE
DRESS
ING
2cle
an, absorb
, pro
tect
2x2 in
4 pl
the familyEach object is designed to be used with one hand. By designing for one handed use, it makes life simpler for the disabled as well as the able bodied alike. The graphics are simple and understandable for use in stressful situations.
ANTIBIOTICOINTMENTdisinfects wound
and reduces
scarring
ACTIVE INGREDIENTS:
NEOMYCIN SULFATE
BUTTERFLYBANDAGE1patch yourself
UZE
DRESS
INGS
clean, a
bsorb, p
rote
ct
2x2 in
4 ply
STRAIGHTBAND
AGE1patch yourself
CLEANSING CLOTH1
removes dirt and bacteria
45
make a toy with deeper attachment
HANIMALSCHILDRENS HAND PUPPETS
47
inspirationI was really inspired by the way kids can really use anything to create fun. Kids use their hands to do a variety of different gestures or puppets.
49
dual useKids are easily bored with toys that have one purpose. The idea behind Hanimals is that there will be a discovery process, in which you realize the two distinct wasy to use them.
51
packagingI wanted to create a simple packaging that could be sent as a card. I was inspired by the old circus promotions for the graphics.
53
develop a light for the whole community
melasPUBLIC LIGHTING
55
RUssel and eric
alex and john
officer gordon
jenny
NIGHT RUNNERS
NIGHT RUNNER
LED ENGINEERS
SALEM POLICE OFFICER
“I feel like I can’t really see if there is someone else around”
“To really harness the power of LED’s you have to be able to cool
them properly”
“We usually run with someone else because it feels pretty
unsafe”
“We need more surface covered in light so we can see whats
happening at a distance”
57
Field researchWe tested a variety of LED and HPS lights that are currently used in parks and public areas. We found that the LED shows nature in a truer color, and also feels much brighter when you are near it.
59
research insightsBy talking to a variety of people and studying the street lighting market, as well as testing lighting solutions in the field. We have come up with some really unique user insights that are untapped on the current market.
million tons of carbon
WALKERRUNNERBIKER
riverfront park50 ft
300 emissions each year from streetlights
parks
users
current
are crutial to thehealth of the local population
want more ofan even distributed light
LIGHTING SOLUTIonSuse single point sources
61
before
after
opportunityGLARE REDUCTION
“overly bright lighting creates a sharp contrast between light and darkness. bad lighting can even attract criminals by creating deep shadows that offer concealment.” -DSA
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before
after
65
100 watt HPS acorn light. Light path projected using Dialux lighting software.
43 watt (avg.) MELAS light
The Melas has individually focused LED’s that create a large even spread of light on the ground. Single point source lighting creates a hot spot in the middle, and has a quick fall off. There are also adjustable amounts of arms to allow for
different park situations.
interaction67
Instead of using solar panels or wind turbines which are useless in the City of Salem due to weather conditions, we have used efficient lighting with smart grid connectivity to turn
the lights off when not in use.
10 minutes after a passerby lights dim to 50%. They dim all the way off after 20 minutes.
mid UseLights communicate via bluetooth technology
to preemptively turn on lights ahead
Lights turn on as a user enters the park.
post use
69
melas lightThe Melas also uses spread out LED’s to create airflow through the aluminum head. The light is essentially acting as a large heat sink, which drastically increases the life of the LED.
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