SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

THE DESIGN SCHOOL

FOUNDATION IN NATURAL BUILD ENVIRONMENT

Assignment: Charity Drive Report

Group members:

Name Student ID

Audrey Ting Ming Fang 0320247

Chow Kah Yien 0320300

Fong Wen Ying Cynthia 0320499

Lim Zi Shan 0320372

Introduction to Business [BUS30104]Lecturer: Chang Jau HoSubmission Date: 20th June 2015

Index

No. Content Page

1. Executive Summary 2

2. Objectives 3 - 4

3. Target Market 5

4. Competition Analysis 6 - 7

5. Product & Packaging:

5.1 Products5.2 Packaging

8 - 11

6. Pricing 12

7. Promotion 13-14

8. Sponsors 15

9. Distribution 16

10. Green Measures 16

11. Human Resource Planning 17

12. Evaluation of Results 18

13. Appendices 19-21

YouTube link: https://www.youtube.com/watch?v=Gb7XdZu6844&feature=youtu.be

1. Executive Summary

In groups of 4, Foundation in Natural and Built Environments students who took the Introduction to Business module were involved in an annual charity drive. The purpose of this assignment is to raise funds for a charity organization.This gives us an opportunity to run a business venture and also to gain experiences about how a business is run throughout a week.

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Our team decided to raise funds by selling homemade foods and drinks made by ourselves and of course to find a sponsor. Our products we decided on was taufu fah, soya bean, grass jelly, popiah and kacang kuda (chickpeas). We chose food and beverage as our products because our products is more unique and students can seldom find them in our university.

All profits will be donated to the Breast Cancer Welfare Association (BCWA), a self-help support group. Its members comprise of breast cancer survivors, family members of breast cancer patient, related professionals and interested persons. The mission of BCWA rests on the philosophy that a volunteer or a breast cancer survivor uses her experience to help other women recovering from with breast cancer. We chose this charity organizations because breast cancer is very commonly known among Malaysians but not many people actually understands about it.

A total of RM 2594.45 was raised by our team, Girl Power for BCWA.

2. Objectives

1.1 Breast Cancer Welfare Association (BCWA)

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➢ 5th floor, Bangunan Sultan Salahuddin Abdul Aziz Shah, 16 Jalan Utara, 46200 Petaling Jaya, Selangor, Malaysia

➢ +60 3-7954 0133

The reason we decided to donate to BCWA is because breast cancer is very commonly known among Malaysians but not many understand the risk and the actual reason of the pink ribbons.

The pink ribbon evokes traditional feminine gender roles, caring for other people, being beautiful, being good, and being cooperative. The pink ribbon represents fear of breast cancer, hope for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement. It is intended to evoke solidarity with women who currently have breast cancer. And since we are all girls in this group, why not support women?1.2 Professional & Personal Objectives

i) A target of RM 25000

ii) Sales profit of RM 2500 and more to cover up our costs

iii) Target sales of products altogether,

- 65 trays of 2 popiahs on each tray

- 40 small cups of chickpeas

- 120 packs of taufu fah

- 150 bottles of soya bean

- 20 cups of grass jelly

1.3 Personal Objectives

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i) Obtain new skills such as marketing techniques, accounting skills and

planning strategies

ii) Strengthen group work/cooperation

iii) To gain a memorable experience together

3. Target Market

● Students

Most students in Taylor’s Lakeside University come early for morning

classes due to the limited parking spaces and do not have time for their

breakfast. Most of them would usually buy some convenient food such as

waffle and snacks from the vending machine. Most stalls in campus sell

foods that are packaged, students can just come and buy it and go for their

class, which is very convenient for them to do so. Judging by the fact that

there are a lot of students would spend their money on luxury stuff such as

Starbucks, Chatime etc., we believe that students in Taylor’s University

have high spending power.

● Friends

We promoted about what we are doing and what we are going to sell on

social medias like Facebook, Instagram and Twitter, our friends would

know about this charity drive and support us. And because it is easier to

communicate with them about our products compare with strangers,

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therefore it would also be easier to persuade them to buy our products. The

purpose of our charity drive is to earn profit in order help our charity

organization, so we would emphasize this fact to persuade our friends to

support our charity organization. Most of them have normal spending

power.

4. Competition Analysis

Our competitors are of course the other groups in our business class that were also involved in the same charity drive as us, but the two of our main competitors were:

1) Hazel Ong’s Group

They were also selling homemade popiah like us but with seaweed wrap like the Hosaka Japanese Snack Food in Sunway Pyramid. Besides that, they also sold homemade cookies and few sliced fruits.

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We were worried that no one would buy our popiahs as we heard quite a number of customers claiming that the other group’s popiah had seaweed and our popiah tasted a little too dry and plain.

● Strengths: Wide varieties of food.● Weaknesses: Non-halal and this would decrease the amount of

customers they would get.2) Khoo Zer Kai’s Group

Pretty sure that this group is the strongest among all and is most of the other group’s competitor. This group was sponsored by Softsrve ice cream, one of the most famous sensation in Subang. As you can see from the picture above, their booth were crowded and people were lining up

throughout the five days of charity drive.

● Strengths: They did not have to walk around with trays of what they are selling to ask others if they are interested or not, instead, people come over and ask if they are ready to sell.

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● Weaknesses: They sell out really fast and sometimes the voltage needed to freeze the ice cream in the ice cream machine is not enough.

5. Product & Packaging

5.1 ProductsThe products that our group sold was tau fu fah, soya bean, chickpeas, popiah and grass jelly. All these products are homemade with fresh ingredients which would bring back childhood memories.

The actual reason we chose to sell these food is because we think these are suitable for breakfast and there are no authentic homemade taufoofah, soya bean, popiah or kacang kuda around campus unlike the powder made pudding like taufoofah available from SugarKid.

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● Tau Fu Fah (priced RM5 per

pack)

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It is a homemade taufoo fah sponsor by an aunty in the morning market at PJS 7 . It is an Asian delicacy made from tofu, a very smooth and soft kind of pudding, usually served with white sugar and also brown sugar. It can be eaten warm or chilled. Customers would definitely buy this because this traditional taufoo fah is rather rare to find in a modern era like nowadays.

● Soya Bean (priced RM5 per bottle)The aunty also sponsored us the homemade soya bean that we sold. It is a traditional food uses of soybeans include soy milk, and from the latter tofu and tofu skin as well. Soybean is good for all of us because it is full of antioxidants such as vitamin E and B complex, which will help to restore the radiance of our skin.

● Chickpeas (priced RM3 per cup)

In malay, it is known as kacang kuda. It has a delicious nutlike taste and a texture that is buttery, yet somehow starchy and pasty. Eating chickpeas provides you

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with a vegetarian-friendly source of protein, Also, it is a rich source of dietary fiber which will help keep your colon healthy. We serve these chickpeas fresh and hot from the steamer and that is what makes customers to keep buying them.

●

Popiah (priced RM6 per tray)It is fresh spring rolls we made ourselves. We serve A vegetable popiah that full of vegetables such as carrot, cucumber, mengkuang and others. The popiah skin is a soft, thin paper-like crepe or pancake made from wheat flour. It was a good choice for our customer as our popiah can take as lunch and it was a healthy food to choose with as there are many vegetables inside the popiah.

● Grass Jelly (priced

RM3 per cup)Grass jelly was also freshly

made by ourselves. It is traditionally made with

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an herbal grass jelly, water and simple sugar syrup. Grass jelly is made from an herbal plant which have special healthful effect of cooling the body. The solidified grass jelly can be cut up and served warm or cold in a syrup.

5.2 PackagingIn order to reduce cost and wastage, we used recycled plastic containers and plastic bottles to package all of our products. We also used the pink ribbons that BCWA gave us and stick them on our products as seen in the picture below.

We decided to use transparent plastic containers instead of paper cups is because we think that the product itself is the main attraction and eye

catching to most of the people who walk past our booth.

6. Pricing

The selling price of our products are as follow: > 2 popiahs for RM6 in a tray, chickpeas RM3 per cup, grass jelly RM3 per cup, soya bean RM5 per bottle, taufoofah RM5 per container.

For the soya bean and taufu fah, we decided to have a promotion where you can get 2 taufoofah or 2 soya bean or even one taufoofah and one soya bean for RM8.

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Cost Price Selling Price Units Revenue

Popiah (2 per tray) RM 2.70 RM 6 67 RM 402

Chickpeas RM 1 RM 3 41 RM 123

Soya Bean (sponsored) RM 5 132 RM 660

Taufoofah (sponsored) RM 5 108 RM 540

Cincau RM 0.50 RM 3 20 RM 60

Promotion (sponsored) RM 8 52 RM 208

Total revenue RM 1993

From the table, the cost prices of popiah and chickpeas are RM2.70 and RM1 respectively. Thus, with the sales prices of RM6 for popiah and RM3 for chickpeas, we are able to generate a revenue that is on average of 2.22 times the cost price of popiah and a 3 times the cost price of chickpeas. Our taufoofah and soya bean are sponsored by the aunty. Since the aunty is also selling the taufoofah and soya bean at the market at a price of RM2 per bottle, so we decided to sell it for RM5 per bottle during the charity drive.

7. Promotion

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● Social Network

A Facebook page was created to show our group poster, menu and others to the public before the charity drive. Other than that, posts were also done on Instagram to increase publicity. We would always update our new information through Facebook and Instagram.

● Poster

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An A3 poster and A4 sized menu was designed by Cynthia Fong using Adobe Photoshop and printed. This is to allow passersby can have a quick glance of what we were selling and the price of our food and beverage also shown in the poster.

With this A3 poster, we hope that they would stop to read and donate. The quote ‘cancer messed with the wrong girl.’ to help attract everyone’s attraction.

8. Sponsors

We have approached a few individuals and corporate for sponsorship as to support BCWA and our charity drive.

Individuals1. Audrey Ting and family RM 1002. Cynthia Fong and family RM 200

Corporate

> WOW Family Karaoke Snooker & Lounge

The reason we approach them for funding our charity drive is because we know them personally and they are financially generous. We contacted the individuals by telephone calls

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and face to face meeting, corporate by sponsorship letter and telephone calls.

In addition, WOW Family Karaoke Snooker and Lounge is willing to sponsor us an amount of RM 800 in total and packaging needed for our products such as plastic cups and small plastic containers. The money was handed to us in cash.

9. Distribution

The products we sold were homemade popiah, chickpeas, soya bean, and taufu fah. We had to wake up early in the morning during the charity drive to prepare and finish the popiah and chickpeas before 8am because they have to be freshly-made. After finishing our popiah and chickpeas, we will have to drive to Cynthia’s house to get the taufoofah and soya bean.

Customers can order our product online as we did promote our products on social media such as Instagram and Facebook. We also started selling our products a few days before the charity drive at the open space outside the library.

During the week of charity drive, customers came to our stall just in front of the Student Life Centre to buy our homemade food or to make a donation. Customers do not have to wait for our products as we already packaged and prepared them nicely and it is just a five-seconds-matter to put it in a plastic bag for the customers. We also walked around the campus to ask for donation and sell our products during lunch hours at studios and in front of lecture halls for students’ or lecturers’ conveniences.

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10. Green Measures

As all of our products are food and beverage, relatively few environmental waste is produced. Only for the recycled plastic packaging for our products, everything else is environmentally-friendly. Other than that, we reduced the carbon footprint by carpooling when we go SS15 to buy our ingredient for popiah.

Besides that, electricity is only used to power the steamer. The steamer we had is for the chickpeas, as mentioned before, we serve warm and fresh chickpeas.

11. Human Resource Planning

According Lecture 4.1 of our Introduction to Business class, organizing is a component of the management process would improve productivity and the communication within a certain group or business becomes more efficient.

Hence, a clear job scope is important to direct and guide each member to do their respective roles and the workload will be evenly divided.

11.1 Organizational Chart:

➔ Overall management:

Names Roles

Audrey Ting Ming Fang Accountant, Treasurer & Chickpeas

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Chow Kah Yien Chief Saleswoman & Popiah

Fong Wen Ying Cynthia Public relations, Social media

Lim Zi Shan Leader, Popiah, Transportation & Saleswoman

12. Evaluation of ResultsAt the end of this project, we managed to achieve more than our target which is more than RM 2500 consisting our sales and donation.

Profit and Loss Statement

RM RM

Revenue

Net Sales 1993

Less: Cost of Good Sold

Popiah 181

Chickpeas 120 (301)

Gross Profit 1692

Add: Sponsor 1100

Donation 76.45 1176.45

Adjusted Gross Profit 2868.45

Less: Operating Expenses

Typhoid Injection (240)

Plastic Trays (28.6)

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Chopsticks (5.3)

Total operating expenses (274)

Net Profit 2594.45

13. AppendicesA collection of all printed

documents.

Typhoid injection certificates of all team members.

Receipt from donation.

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Collected receipts from purchases.

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