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INTRODUCTION The accounting information remains the primary source of information to the
management in any organizations, irrespective its operation i.e., either
manufacturing or service industry. However, as Johnson and Kaplan (1987)
observed, today’s management accounting information system is driven by
procedures and cycles of the organization and its financial reporting system.
This becomes essential for managers to make planning and control decisions.
The reason is that traditional costing systems focused on managing costs by
means of cost-based budgets, standards, and variances, established at the
departmental or in other words unit level. In such a system, many of the
volume-sensitive cost drivers are attached to the overhead costs as an
economical means of ensuring a proper match between organizational
revenues and expenses. This approach tends to shows that the over- or
underestimates the costs of products or services based on misleading
measures, thus resulting in erroneous financial including accounting decisions
(Cokins, 1986). Today, organizations including confectionary industry need to
focus on processes and activities’ costs, as well as performance measurements
for quality attributes such as customer satisfaction, reliability, cycle time,
flexibility, and productivity of the organization. The critical success factor of
any organization require continuous involvement in managing all activities to
ensure that a high quality service is provided in the most efficient and
effective manner by observing sound cost accounting system. Hence, the role
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and application of ABC system of accounting assumes greater importance in
cost and management accounting.
Activity-Based Cost Accounting
Cost accounting and process accounting are difficult for companies with
complex processes and manufacturing practices such as a company where
many raw goods are used to create many different items. ABC was created out
of the need to overcome these difficulties by dividing production into its core
activities. After this division, the costs for these activities are calculated and
allocated to products based on how much of a particular activity is needed to
produce a product.
Origin of Activity-Based Cost Accounting
Activity-Based Costing (ABC) arose in the 1980s from the increasing lack of
relevance of traditional cost accounting methods. The traditional cost
accounting methods were designed around 1870 - 1920 and in those days
industry was labour intensive, there was no automation, the product variety
was small and the overhead costs in companies were generally very low
compared to today. However, from the 1960s - particularly 1980s - this
changed rapidly. For these reasons, traditional cost accounting has been called
everything from 'number 1 enemy of production' and questions whether it is
'an asset or a liability' have been raised. Cost accounting worked well for item
or service-based businesses to generate the true cost of the production of an
4
item or completion of a service. The direct costs of completing a project were
added in with the indirect costs of overhead to arrive at the true cost. Over the
years, many methods of cost accounting developed because of the
inadequacies of the simple cost method.
Rationale for Adopting of ABC System
The rationale for adopting the ABC system of accounting is as follows:
1. The first and most important reason is that it gives accuracy in the
process of costing with regard to the product line, the end-users of the
product, the stock-keeping units employed by the management and the
channel and category which streamline the flow of the product from the
producer to the end user.
2. This system better assists in the process of understanding the concept of
overhead costs i.e. the allocation of common business resources as they
are used by specific product lines and their relation to specific cost
driver.
3. The system is easy to understand and interpret as it is accessible,
useable and practically implement able across all norms of business set-
ups.
4. This process uses cost per unit or marginal cost as the computation base
in contrast to the traditional cost accounting methods which employ
total cost.
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5. The system works exceptionally well will quality improvement and up
gradation programs e.g. Six Sigma.
6. This system is particularly helpful in identifying and ear-marking some
of the matters business activities which are a burden or stress on the
business i.e. wasteful or non value adding services, etc.
Limitations of Traditional Costing Systems
The absorption costing method could distort product costs because it allocates
overhead costs proportionally to the portion of direct costs. Glad and Becker
(1996) identified a number of fundamental limitations in traditional costing
systems:
• Labour, as a basis for assigning manufacturing overhead, is irrelevant as
it is significantly less than an overhead and many overheads do not bear
any relationship to labour costs of labour hours;
• The cost of technology is not assigned to products based on usage.
Moreover, direct (labour) cost is replaced by indirect (machine) cost(s);
• Service-related costs have increased considerably in the last few decades.
Costing for these services was previously non-existent;
• Customer-related costs (finance, discounts, distribution, sales, after-sales
service, etc.) are not related to the product’s cost objects;
• Customer profitability has become as crucial as product profitability.
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In some instances, especially when a company has a very homogenous output,
few departments with overheads and customers are very similar in nature, the
simple absorption costing method should provide very accurate outputs,
despite its limitations. The absorption costing method boasts one very
important advantage - it is very simple to put into utilization. All the
information the user has to gather together can be found in accounting books
or product material and labour sheets.
The logical solution of registered disadvantages of traditional absorption
costing systems was to develop a costing method which would be able to
incorporate and utilize cause-and-effect instead of widely applied arbitrary
allocation principles into the company costing system (Drury, 2001), (Lucas,
1997). In situation, when the portion of overheads exceeds 50% of total
company costs and the company is using single measures for allocation of
overhead costs to the cost objects, the risk of an incorrect product or customer
costs calculation becomes significant. Following the 1970s, there was a general
realization of the limitations in traditional costing systems. Greater
competition and further inaccuracies in costing products effectively
encouraged businesses to seek out alternative methods, ones offering far more
transparency and enabling accurate and causal cost allocation. It was then, at
the dawn of the 1980s that the Activity-Based Costing (ABC) method came
about, being quickly adopted by enterprises of many and various types. The
spread of ABC owed a significant debt to advances in computing and IT
thereby permitting practical utilization of ABC principles.
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Role of Activity-Based Costing
There is a growing body of literature over the last decade, which argues that,
compared with traditional costing systems; ABC offers important advantages
to many organizations in general and service industry in particular. Despite its
slow diffusion rate, ABC method is now an accepted element of the
accounting and control systems of industrial and service firms, and it has been
employed in both Governmental and not-for-profit organizations. ABC is a
methodology that is designed to provide managers with more accurate
product and service costs, clearer insights into what causes costs to exist and
what drives costs and more relevant information for strategic decision-
making. ABC information reflects the activities performed in the institution,
the resources consumed, and the purpose of those activities. It provides a
focus on activities of those not visible through traditional accounting system.
With this information system, managers can make better decisions about what
happens in the business?, who does what in the business?, and what do
activities cost?. This redesign process may sometimes lead to higher levels of
productivity by either maintaining or minimising the overall costs.
ABM, on the other hand, refers to the use of ABC information to understand
and to bring significant changes in the way that the organizations do their
business. ABC system therefore is considered to be a strategic tool that allows
managers to quantify the value of products or services; use a common
language for base lining and benchmarking process; look at their activities
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with a process view; and choose courses of actions based on ABC information.
Other management initiatives such as balanced scorecard and performance
management also draw upon the knowledge created by ABC (Maiga and
Jacobs, 2003). Strategic ABM information can provide vital support to the
management accountants about financial and non-financial measures of
performance to support the four perspectives (financial, customer relationship,
internal business process, and learning and growth) of the balance scorecard
project. In brief, ABM is a discipline- a modern accounting tool that focuses on
the management of activities as the route to improving organizational
performance and the value received by its customers. Therefore, the
management must now how to determine the cost of resources used, and then
trace these costs to the activity costs. The activity costs will ultimately arrive at
the product costs.
If any of these phases were to become imbalanced, the Closed Loop Model
allows for an adjustment with regard to the following five elements to reach
the target budget:
1. Product demand quality;
2. Activity and resource consumption;
3. Resource capacity;
4. Resource cost;
5. Product/service price.
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The ability to alter the above elements makes this Model would very useful
and gives scope for better results for any organization. For more detailed view
of the closed loop model is illustrated below.
Chart-1.1
Source: Sandison, D., Hansen, S. C and Torok, R.G (2003).
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Chart-1.2
Traditional Costing and Benefits of ABC- Trade off
Limitations of Traditional Costing Benefits of the ABC Process
Financial view only Both operational and financial view
Lack of buy-in from all areas of management
All managers are involved on an on-going basis
Too detailed Macro forward-looking approach with detail only when and where required
Lack of confidence in information Uses "hard" operational and resource information to generate the model
Perceived "gaming" with budget numbers
Using an observational model reduces the amount of room for disagreement on operational and financial information
Too time consuming Is part of an on-going means of proactively managing the organization
Too many iterations Iterations are kept at a macro level and are more meaningful
Source: Sandison, D, Hansen, S.C & Torok, R.G (2003).
In contrast to traditional cost accounting systems, ABC systems first
accumulate overhead costs for each organizational activity and then assign the
costs of the activity to products' services or customers ( Cost Objects) causing
that activity. Activity based analysis is the process of an identifying
appropriate output measures of activities and resources (Cost Drivers) and
their effects on the costs of making a product or service. Significantly as
discussed in the next section activity based analysis is also provides the
foundation for eliminating the distortion inherent in traditional cost
accounting systems and the application of resolves these problems.
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Purpose of ABC Methodology
Overall aim of this method of costing was to increase transparency of cost-
consumption. In the following are the resulting features of the implementation
of ABC model:
1. Capacity utilization and planning
2. Internal cost allocation
3. Customer profitability
4. Product posting and pricing
5. The controlling process-rolling with shorter cycles
6. Reporting- standard reports and Online Analytical Processing (OLAP).
Although our case study was taken place in the Iran context, the proposed
application of ABC model is not a modified from the German version of
ABC/M, as such “Prozesskostenrechnung” (process cost calculation). It is not
the purpose of this attempt to consider from the Anglo-American original
ABC (Cooper & Kaplan, 1998).
Review of Literature
In this section, an attempt has been made to present a broad review of the
work done by earlier researchers on the application of ABC system, its
implementation, ABC as a method for assessing the economics of
modularization, activity based performance management, cost control and
quality measures, integrating ABC and traditional costing and financial
reporting, ABC as a management tool for improving cost effectiveness of the
organizations across countries i.e., at national and international level.
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1. Ildikó Réka Ştefan (2011), emphasized in the Romanian Journal of
Economics that new cost systems such as ABC and ABM could be a strong
couple that assures competitiveness and efficiency for each company. Another
objective is to present that, besides its disadvantages, firms implement the
ABC/ABM system because it permits better tracing of costs to objects,
superior allocation of overheads to cost objects, financial and non-financial
analysis and measures useful to managers and management accountants in
the decision making process.
2. Devinaga Rasiah (2011) in the paper titled ‘Why ABC is still lagging
behind the traditional costing in Malaysia? (Journal of Applied Finance &
Banking, International Scientific Press), made an attempt to compare activity-
based costing (ABC) model and traditional costing method as a comparative
study on a manufacturing and a service sector organization in Malaysia. He
calculated the cost and performance of activities, resources and cost objects
and revealed that ABC is as an alternative model to traditional cost-based
accounting systems. According to this study, the results indicated that most of
the operations managers have believed that their present costing systems
were adequate for decision making. In certain circumstances, operations
managers evaluated their cost systems as more effective than those using
other costing systems are as more effective than those using other costing
systems. Activity-based costing systems were evaluated as somewhat more
useful, but no relevant literature was found to indicate that either the external
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or internal environment of the firm was correlated with the choice of costing
system.
3. Dorota Kuchta and Aleksandra Niedzielska (2011) at the 8th International
Conference on Enterprise Systems, Accounting and Logistics focused on the
main problems associated with the construction of Activity Based Costing
model for research projects. In large scale research projects huge sums of
money are spent and the donator wanted to know more about it. What is
more, in such projects a part of money has to be “lost” – because a part of
experiments do not succeed and a part of hypotheses turn out to be false.
Hence, it should be possible one to assess whether these losses are reasonable
and justified. Further, in large scale projects may results in which may not be
expected – e.g. applications of the invented technology in other domains. It
would also be useful to identify the cost of “byproducts”. Further, they
concluded that, it would also be extremely useful to know the cost not only of
final products, but also of activities - as similar activities may later be repeated
in other products. In short, as large scale projects cost is more than much, it
seems normal to expect that their cost is adequately planned and controlled.
Activity Based Costing is a tool which may help in anticipating probable costs
to be incurred.
4. Oleg Dejnega (2011) in his article ‘method time driven ABC as a literature
review’ and examines the implementation of this method in the condition of
manufacturing companies, distribution centres, agriculture, but also in the
field of services, especially in hospitality. This study aimed at finding out the
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base principles of method time driven activity based costing in its right
application.
5. Abuthakeer, S.S, Mohanram, P.V and Mohan Kumar, G (2010) in
International Journal of Lean Thinking Volume 1 (2) with a title Activity Based
Costing Value Stream Mapping, attempted to integrate Value Stream Map
(VSM) with the cost aspects. A value stream map provides a blueprint for
implementing the principles of ABC and the manufacturing concepts by
illustrating information and materials flow in a value stream. The objective of
their study was to integrate various cost aspects. The idea is to introduce a cost
line, which enhances the clarity in decision making. The redesigned map
proves to be effective in highlighting the improvement in the cost accounting
areas, in terms of quantitative data. TAKT time calculation is carried out to set
the pace of production.
6. Boris Popesko (2010) made an attempt in International Review of Business
Research Papers, an article titled Utilization of Activity-Based Costing System
in Manufacturing Industries – Methodology, Benefits and Limitations, to
identify the detailed consequences of putting in place an ABC system and its
structure within the manufacturing industry. He analyzed the input and
output information and data required for an effective utilization of the system.
The close bond between cost allocation methodology and application
procedures are also necessary for effective ABC implementation, ABC system
resultant in not only efficiency of manufacturing businesses but also data
utilizable for decision making. He concluded that the effective implementation
15
of ABC system can provide accurate product costing and proves a useful aid
for manufacturing business operations.
7. Roztocki, Narcyz & Sally, M (2010) in their article adoption and
implementation of Activity Based Costing: A Web-based Survey, gathered
evidence about the current status of ABC adoption and implementation. They
observed that this method was introduced way back in 1980’s but this study
indicated that the rate of adopting ABC are now similar for service firms too.
They concluded that the larger firms are more likely to have adoption than
smaller firms, this is because (i) ABC is more beneficial in larger firms that
have a diverse mix of products or services; (ii) larger firms are also more likely
to have specialized staff familiar with this method.
8. Feras Alsamawi (2010) in their paper Activity Based Performance
Management – state-of-the-art and not time driven and he examine which
costing method -Activity Based Costing /Management (ABC/M) or Time-
Driven Activity Based Costing (TD-ABC) - fits best in the frame of
performance management. A literature review on both costing methods and
qualitative observations from a case study, where ABC/M was implemented
in a German logistics company, provide the basis for our research. TD-ABC
comes along with a variety of alleged improvements compared to existing
ABC/M, which is assumed to struggle with conceptual problems and low
diffusion rates (ABC-paradox). We can find that TD-ABC is only appropriate
for simple company models, because of its limited expressiveness and
accuracy. Our findings show shortcomings connected to the concept of TD-
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ABC concerning data gathering and the myopic view on time to reflect all
business activities. Furthermore there is significant evidence that a part of the
academic world missed to capture ABC/M in its state-of-the-art; for them it
still exist in the conceived version from the mid-80�s. ABC/M provides all
features necessary to function within the frame of Performance Management.
We develop a framework which is based on ABC/M and name this Activity
Based Performance Management (ABPM). We show how ABPM supports to
align operational and financial decisions to a company’s strategy.
9. Fawzi, A (2008) in his Doctoral Thesis submitted to Dublin Institute of
Technology on barriers to adopting ABC Systems as an empirical investigation
using Cluster Analysis and the researcher seeks to establish why ABC
adoption rates are low given the claimed benefits of the system. The view is
taken that there are likely to be two sets of interacting variables influencing
ABC adoption, contingent variables and the company’s ability or willingness
to address implementation barriers. He argued that ABC system adoption and
success will depend upon specific contingent factors such as product diversity,
cost structure, firm size, competition, and business unit culture. A contingency
model of ABC adoption has been developed in order to examine and
investigate the reasons why the take up or adoption of ABC systems remains
low.
The survey undertaken comprised all firms listed in Business and Finance (2004)
Irelands Top 1000 Companies (the total number of companies included in the list
were only 925 companies). 218 questionnaires were returned, generates a
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23.6% response rate through mail survey. The quantitative data were
processed using a SPSS program, leading to appropriate descriptive and
inferential statistical analysis, including frequencies, means, standard
deviations, chi-square, t-test, Mann-Whitney and ANOVA tests. Cluster
analysis was used to profile the companies according to the individually
significant contingent factors. Seven contingent variables were identified from
the literature, six of which were found to be statistically significantly
associated with ABC adoption. Companies were “clustered” using these
variables into three groups, and reasons for non-adoption were identified.
He suggests that (a) in the adoption of ABC; two distinct sets of variables are
at work. The ‘Contingent Variables’ which likely render it appropriate or
useful for the company to adopt ABC, and the company’s ability, or
willingness to address the ‘Barriers’ and difficulties associated with ABC
adoption. The results show a strong significant association between contingent
variables and the adoption of ABC; (b) the contingent variables alone may not
of themselves adequately explain the actual take up of ABC systems.
Moreover, it suggests that two companies which have similar profiles with
regard to contingent variables (with higher overheads, more product diversity
etc.) may yet reach different decision with regards to ABC adoption, due to
their differing abilities or willingness to address and overcome the issues
relating to ABC implementation, the results completely support this
suggestion. It is concluded that ‘Technical Issues’ are the most common factor
militating against ABC adoption within companies who are rejecting and
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actively considering its adoption within the cluster whose profile most closely
matches the prime factors.
10. Katja Antikainen, Tarja Roivainen, Mirva Hyvärinen, Juhani Toivonen
& Timo Kärri(2005) at Frontiers of E-Business Research, Studied the evolution
of ABC to ABM and states that there were two phases also helped the
employees to see how the ABC works and how the ABC becomes ABM. It was
thought to be quite natural that at first they built a model to get the cost
information and at the second phase the planning and control point.
11. Jesper Thyssen, Poul Israelsen & Brian Jørgensen (2004) in their paper an
attempt has been made to examine the ABC as a method for assessing the
economics of modularization – a case study and beyond. The paper accounts
for an ABC analysis performed in a case company – Martin Group A/S –
where the object was to support decision-making concerning product
modularity. ABC was chosen because it is a costing method that in principle
takes a total cost perspective which as it is argued in the paper is a necessary
perspective when evaluating modularity. The ABC-analysis is structured in
such a way that it shows how much higher the materials cost of the over-
specified modularised component can be compared to the average materials
cost for the product-unique components that it substitutes. This procedure
provides case-specific insights to the designers. Moreover, it provides the
platform for stating three general rules of the cost efficiency of
modularization, which in combination points to the highest profit potential of
product modularization to be where (i) commonality between otherwise
19
product-unique modules are high, and where (ii) volume and (iii) difference
between unit-level cost of otherwise unique modules are low. The cost
analysis presented makes use of the activity and cost object hierarchies of
ABC. Two problems applying these are identified and discussed: (i) theory
provides only vague recommendations concerning the placement of the initial
design costs in the ABC model, and (ii) the product-profitability hierarchies
resulting from extended modular structures are more complex than described
in literature.
12. Carlos Manuel & Ferreira Lima (2004) studied the growing relevance of
costs assessment model, influenced by the activity-based costing (ABC) and
applicable to higher education institutions (An International Journal of
Economics and Management Research, 1(1), pp.57-65.). Therefore, based on
the procedures used by the services of a faculty belonging to a large
Portuguese university, they tried to create a model which allows the
attribution of each department’s expenditure to the various cost objects –
courses, research projects, services. In this way, they tried to present a model
which, without being too complex, has a level of detail sufficient enough to
enable the production of reliable information and which can be applied in the
context of higher education institutions.
13. Hughes, S. B & Gjerde, K. A. P (2003) highlighted in their study titled ‘Do
different cost systems make a difference’? (Management Accounting
Quarterly), that the dimensions of ABC, traditional and variable costing
system and they noticed that though the survey results indicate that “there are
20
few differences in the internal and external environments of ABC, traditional
and variable-cost system users”, they indicated that ABC and variable-cost
systems better serve users and that “the best system may integrate ABC and
variable-cost system attributes”. The results also found that industry pressures
did not influence the cost system used and that ABC systems were able to
present cost of unused capacity more clearly than the other systems. Further,
the authors concluded by stating that some of the reasons for the lack of
statistically significant environmental differences are due to the fact that “the
survey does not consider measuring the appropriate internal or external
dimensions”. The survey results reported that out of the 130 companies
surveyed, 46 companies have been using traditional cost systems, 11 use ABC
systems, 39 use both traditional and ABC cost systems (for result reporting
purposes, the ABC users were combined with the traditional and ABC users),
and 34 use variable-cost and TOC systems. From that group 29 use traditional
variables costing and 5 of them used TOC based costing.
14. Sandison, D., Hansen, S. C & Torok, R.G (2003) Activity-based planning and
budgeting: A new approach (Journal of Cost Management (March/April), pp.
16-22) developed a new approach to budgeting and planning is related to the
flexibility and dynamic aspect of the model. This aspect allows for a better link to
performance management and accountability. This approach is not too much time
consuming because of the proactive and flexible planning involved. Finally, authors
concluded that the ABPB approach accommodates the dynamic business
environment that the majority of organizations operate in today business setting.
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15. Jones, T. C. & Dugdale, D (2002) developed that the idea of ABC is that
systems are built through the interactions of humans (actors) and non-humans
(networks) where actors or system builders fight with others in the network,
with competing networks, with consumers, with non-human actors and with
economic forces in the development and translation of theory into practice and
practice into theory. In order to study this phenomenon, the authors follow
actors (people and organizations) as they circulate and associate
intermediaries, i.e., literary inscriptions, technical artifacts, human beings and
money. ABC should be studied as a socio-technical system where the actors
and networks interact in waves or cycles.
16. Cokins, G. (2002) studied that the ABC data can be used to provide feed-
forward data that can be used for target costing. Further, ABC provides data
on cost centers, which product-related costs are traced to. ABC uses activity-
driver quantity measures to transmit a component’s usage on the equipment
costs. ABC data can be used to cost the components that comprise a product.
This is known as feature-based costing. In feature-based costing, the driver is
now thought of as a feature equivalent, rather than based on another measure
such as time. He concluded that it is a conversion of the time measure to make
the component into the types of features that require the time. These feature-
based costs can be used to project costs of a proposed new product, hence
making it useful for target costing.
17. Trond Bjornenak & Falconer Mitchell (2002) studied a comparative
analysis on ABC system accumulated in the UK and USA accounting journals
22
over the fourteen year period since the ABC emerged. This evidence is used
both longitudinally and cross sectional to gain insights into how ABC started,
how it has been communicated, how it has been researched, how it is
constituted, how it has generated attention and how it has developed and
changed.
18. Baxendale, S. J & Dornbusch, V (2000) analyzed the theory of constraints
(TOC) and found that tracing of resource costs to activities is the major
difference between ABC and TOC. ABC advocates tracing costs to obtain
product costs, whereas TOC adamantly discourages attempts to determine
product costs. However, both ABC and TOC are concerned about the unused
capacities of activities. When the constraint is an internal one, TOC is sufficient
to support short-term decision making. However, when the constraint is
external, TOC information by itself is not sufficient to support marketing
decision makers. They concluded that in order to make strategic judgments
concerning the development and promotion of new products? The answer is
to use TOC information in conjunction with ABC information.
19. Fayek (2000) linked the job-costing model with activity-based costing. He
conceived a schedule activity as an activity in ABC. He proposed that costing
each schedule activity and job is activity-based costing. However, a schedule
activity in construction differs from an activity in activity-based costing
because each schedule activity is a task or service that a contractor or crew is
supposed to provide, as opposed one of several process steps involved in its
execution or production. The ‘activity’ in ABC refers to the production
23
process. The ‘activity’ in ‘schedule activity’ refers to the product of production
processes, but neglects the processes themselves. Therefore, assigning costs to
schedule activities in construction projects is not equivalent to activity-based
costing.
20. Back et al. (2000) and Maxwell et al. (1998) linked process modelling and
simulation with activity-based costing. They expanded the concept of activity
following that of process modelling. However, their model uses only one
resource driver such as time and does not recognize activity cost drivers. The
model does not recognize a cost hierarchy either. Moreover, their model
concentrates on field operations neglecting other elements in the value chain
such as procurement, material handling, production, and hand-over.
21. Coate, C. J & Frey, K.J (1999) made an attempt to integrate both ABC and
TOC into the traditional cost accounting system and presented a brief
discussion about the two most popular cost accounting and production
theories, ABC and the Theory of Constraints (TOC), and to determine if ABC
and TOC are complimentary or competing concepts. Further, the article
focuses on whether both theories can be integrated with financial reporting.
By integrating ABC and TOC into the traditional cost accounting system, the
resulting system combines variance analysis with three key elements of TOC:
(i) constraint identification,(ii) constraint exploitation and (iii)
interdependencies of resources. “Considering system constraints in an ABC-
based variance analysis is an excellent way to coordinate cost system, TOC
24
and Financial Reporting”. Thus, ABC and TOC are complementary to each
other and not incompatible with financial reporting.
22. Cokins, G (1999) in the Journal of Cost Management (July/August),
attempted to help management to clear up confusion about Activity Based
Costing (ABC) and Activity Based Management (ABM) and how these
concepts should be applied to help solve operational and strategic problems
with the data that is produced by these systems. He noted that in order to
sustain an ABC/ABM system, management accountants and employees who
intend to use the data must have an understanding of the system and be sold
on the idea. ABC/ABM should not be seen as an improvement program, but
as an enabler for other improvement programs. He concluded that the output
of ABC/ABM is always the input for some other system. Once the appropriate
level of aggregation is achieved then the connection of ABC/ABM data to the
analysis of business problems will become obvious.
23. Huang, L (1999) in Journal of Cost Management (Nov/Dec), developed a
model managing costs and its integration of ABC and the theory of constraints
(TOC) as opposing views of the nature of product costing. Product costing
from an ABC perspective assumes all costs are traceable to products and vary
in proportion to certain cost drivers. From a TOC perspective, costs are fixed
and sunk relative to the product choices and production-level decisions. Thus,
ABC cost information is inputted into the TOC for product-mix decisions. In
conclusion, Huang makes a point that by taking advantage of integrating the
TOC and ABC a firm will attain quality decision-making. The study concluded
25
that in order to gain a complete understanding of the integration between
ABC and the TOC, Huang first defines ABC and TOC from various cost
accounting analysts/theorists’ ABC was first developed in 1971 and became
popular in the 1980’s. In 1971 an ABC framework was provided that included
five fundamental ideas.
24. Brimson, J. A (1998) in the paper titled Feature costing: Beyond ABC
(Journal of Cost Management (January/February)) highlighted several
advantages of cost accounting systems over the conventional overhead
allocation method and activity based costing method. One advantage is that
feature costing uses the process management model, and this model allows for
a better understanding of product costing. Another advantage of feature
costing is the ease of use over previous methods. This is due to the fact that
less data is needed to calculate the product cost. The last advantage is that
feature costing determines the factors that cause a variation to happen. This
allows for improvements to be made to the product process.
25. Kaplan, R. S (1998) in his book Cost & Effect – Using Integrated cost
systems to drive profitability and performance, (Harvard Business School
press), believes that compensation is critical for successful innovation in action
research. Companies should not view the involvement of action researchers
with implementations (or their consulting alliance partners) as a favor they are
doing for the researchers, granting them permission to do research on their
sites. The study found in Kaplan’s case, the compensation was a small, but
26
important, hurdle to improve the likelihood that the project had strong
support within the company.
26. Kee, R. (1998) suggested in his paper- Integrating ABC and the theory of
constraints to evaluate outsourcing decisions that the companies adopting
ABC system must produce the component over the short- term and make a
series of short-term decisions that could lead to producing the component
over an extended time period. Using ABC alone could lead to outsourcing the
component immediately, even though it is more economical for the company
to continue producing the component in the short- run. Therefore, ABC and
TOC are more beneficial if used together than alone in making outsourcing,
resource-allocation decisions.
27. Krumwiede, K. R. (1998) revealed in his article ‘ABC: why its tried and
how it succeeds’ that of the companies who have tried ABC and found that
there are 54 percent of the companies to the extent of somewhat using for
decision-making and 89 percent of those companies using ABC as it was
worth only in case of cost implementation. However, not all the companies
implementing ABC have proven to be beneficial. Many users commented that
ABC is not the single answer to all of their needs, but it is one of many tools to
be used in order to attain the organization’s long-term goals.
28. Brausch, J. M & Taylor, T.C (1997) in their article they focused to address
the failure of companies to use the full capacity of committed resources, and to
explore the costing and managing problems of production capacity for unused
material. The authors found that mostly manufacturing (or operations)
27
personnel (with informal communication with production, marketing, and
other areas) are responsible for managing capacity, while in some cases a CEO,
or a joint effort by manufacturing, marketing, and finance individuals, exists.
Various plans, reports, and systems exist that could provide accurate
information about capacity utilization. However, the companies lacked a
proactive view of production potential other than meeting the expectations of
sales or marketing. For instance utilization rate reports can measure (true)
unused capacity, if the measurement base used is (full) output potential,
seldom if ever the case. It is noticed from this study the conditions of unused
or excess capacity are and have been reported by cost accounting as
unfavorable volume variances. The volumes used ranging from theoretical to
concept of capacity. It is concluded that methods used, except possibly
theoretical capacity, result in volume variances that reflect the failure to reach
production levels built into the overhead rate formula, not unused capacity.
29. Ittner, C. D., Larcker, D.F & Randall, T (1997) in their article “ABC
hierarchy, production policies and its impact on firm’s profitability” indicates
that the operational measures used by the organization correspond to the cost
hierarchy classifications, though inconsistent with some prior findings.
Additional findings of relationships between particular cost drivers and the
organization’s production and inventory policies indicate that the cost driver
analysis should be tailored to the production environment. The authors
identify several areas for further research.
28
30. Gaiser, B. (1997) German cost management systems narrated an integrated
approach to ABC in German context of cost control system and he explains
that there is no perfect way or magical formula to calculate cost. It all depends
among other things, nature of the company, manufacturing product or service,
the ratio of direct costs to indirect costs and the information needed by
management. Another important development in German cost management is
Prozesskostenrechnung (process costing or German version of ABC). Which
was created in 1987, it integrates concepts of ABC into German control
systems. Process costing, as defined by the author, makes a distinction
between processes and sub processes. It is concluded that the cost accountants
usually pays more attention to main processes in order to plan and monitor
improvement in productivity. Indirect costs from main processes are assigned
to the outcome using a single cost driver. According to him, the German
concept of process costing mainly emphasizes on indirect activities, whereas
GPK is still used to provide cost data for control in production activities.
31. Gosselin, M. (1997) examined in his article the effect of strategy and
organizational structure on the adoption and implementation of ABC
innovations. He found adoption of ABC is associated with more vertical
integration; whereas implementation is associated with more centralized and
formal structures of firm. The author proposes that once a firm decides to
adopt ABC, a higher degree of centralization and formalization make it harder
for management to stop the implementation of the system. Additionally, once
committed to putting the system in place, mechanistic firms provide the
29
needed support for full implementation. This study explored the “ABC paradox” via a
diffusion of innovation perspective. Further, ABC is treated as an innovation, and
organizational strategy and structure are examined as possible factors as
associated with ABC implementation.
32. Caltrider, J, Pattison,D & Richardson, P (1995) described the challenges
that a hospital faces in improving quality and reducing costs in the paper Can
cost control and quality care coexist?. They found that the Children's Hospital
in San Diego California experienced pressure from its accrediting body to
improve quality and reduce costs in 1992. The hospital achieved almost
immediate results from the pilot teams. The Orthopedics Unit achieved a 20
percent reduction in costs of treating femur fractures. Patient Registration and
Billing reduced billing errors by 50% to insurance companies. The Neonatal
unit achieved a 20 percent reduction in cost per case.
33. Hammer, B & Stinson, C.H (1995) in their article they opined that by
modifying both the accounting of environmental cost to better trace cost to
processes that cause them and proper management incentives can lead
companies to better manage and control cost associated with environmental
compliance and waste management. It is noticed from their attempt that some
of the larger costs are often traced to actual activities, but many other costs
such as compliance and oversight cost are often assigned to general overhead
and then allocated with a generic driver across the company. It is also
examined that, if a company actually produces hazardous waste another cost
is produced. This cost is often a step function based on the volume of materials
30
produced that triggers different levels of Resource Conservation and Recovery
Act (RCRA) compliance. Plants that are considered “small-quantity
generators” are exempt from RCRA reporting. Those that produce more are
faced with increasing reporting requirements, while those that are considered
“treatment, storage, and disposal” (TSD) face the most extreme reporting
requirements.
34. Holmen, J. S (1995) in his doctoral study “ABC Versus TOC and their
relevance of time” and he developed a scheduling approach known as
optimized production technology (OPT) that used TOC principles. This
method was coined "synchronous manufacturing" in 1984 and became the
theory of constraints in 1987. When comparing ABC with the TOC it becomes
clear that the cost paradigms are based on different time horizons—ABC has a
long run horizon, while the TOC has a short-run horizon. The concept of
short-run versus long- run looks at whether the capacity of the production
facility can be expanded or contracted. It is assumed that in the short-run
production capacity is fixed and cannot be readily changed. This creates
bottlenecks and brings the assumptions of the TOC to life. In the long run,
however, more costs become variable, especially when spending and
consumption are brought into alignment. This reinforces the assumptions
underlying ABC. These methods are based on different sets of assumptions
with separate time horizons; thus, claims that one approach is superior over
the other should be abandoned. There is room for both approaches when they
are used appropriately. He suggested that the accountants need to understand
31
each tool and how they work in order to know when one is appropriate and
the other is not.
35. Boer, G & Jeter, D (1993) in their study they examined various modern
manufacturing methods the material cost and labour cost data for a variety of
manufacturing industries for the years 1899 through 1987. Specifically, he
reviews assertions made by accounting thinkers and empirical data related to
the validity and generality of these claims. Moreover, the emphasis in their
paper was to provide evidence of the extent to which manufacturing has
changed over time and to examine the nature of these changes. Additionally, it
is the authors purpose to provide similar data for as many industries as
possible.
36. Johnson, H. T (1987) studied the declining role of cost management in 20th
century cost accounting and he concluded by pointing out that cost
management information needs to benefit managers, not accountants. Cost
management systems should produce information that will help management
“identify and evaluate the resources needed to deliver value to the customer.”
Further, the cost accounting information is not just relevant to management
decision-making but also everything for the firm and its shareholders. Author
believes that manufacturers stopped gathering cost management information
early in the 1900s because the costs to gather and process the information
outweighed the benefits that it provided. Manufacturers found other ways to
maintain profitability and did not focus on cost management from the 1920s to
32
the 1950s. The author believes that defenders of, as well as critics of cost
accounting do not understand its purpose.
Research Gap
From the review of previous studies, this section highlights the gaps that are
given scope for present study. First, a majority of research still was done
mostly in developed countries and very little work has been done in
developing countries, especially Asian context. Thus, it is necessary to identify
whether the Asian culture and way of doing business may have a different
impact of ABC adoption and implementation. Second, a majority if ABC
research reviewed adopted the behavioral and organizational variables and
factors influencing ABC success. Third, a majority of work done is on the
development of ABC; distinguish between both traditional costing methods
and ABC from their relative merits and demerits; ABC as a method for
assessing the economies of modularization; an integration of ABC and the
theory of constraints, etc. Fourth, few researches have examined the effects of
corporate culture on ABC success empirically. Finally, the review literature
shows most of the studies on ABC implementation researches were conducted
using quantitative method such questionnaire survey and there are very few
research used qualitative methods. The next research gap is that no previous
research done on the application of ABC in Iran general and KSFIC
(Khootka) of Iran in particular.
This study focuses on the experiences of users and non-users of ABC
system within the food and beverage industry with special reference to Komaz
33
Sabah Food Industrial Complex (Khootka) of Iran. The food and beverage
market in Iran is very competitive; many large retail organizations stimulate
competition in terms of price and on-time delivery, while consumers demand
a larger array of differentiated products. Use of advanced technology could
provide food production process and the producers could offer a wider array
of products and attractive packages. This in turn leads to more complex
production and distribution systems. Complexity of production and logistic
systems, combined with a large number of differentiated products are
considered suitable situations for the application of Activity-Based Costing.
Having reviewed the previous research studies listed above and keeping in
view of statement of the problem, and there is no studies of similar kind was
done so far with regard to application of ABC in food industry and hence, an
attempt has been made here in this study “a study on application of ABC in
Komaz Sabah Food Industrial Complex (Khootka) of Iran’ is undertaken to fill
the research gap.
Significance of the study
Increased liberalization and globalization of economies have not only
intensified the competition to be faced by the Iranian business enterprises in
both international and domestic market but also put a demand on them to
produce products of different quality to suit the diverse customer groups
located all over the world. Higher business risk owing to dynamism in
customers’ taste, innovative strategies by the competitors and other micro
34
level changes demand the contemporary managers to be strategic with regard
to product and process design, pricing,, product mix and distribution
decisions. In this context, the four important factors that have influenced the
Iranian business environment which include: (i) market dynamism; (ii)
production dynamism; (iii) management innovation and (iv) cost dynamism.
To equip with the above dynamisms and to reduce the cost of production, it is
essential to renovate the cost systems is more essential for the emerging
competitive environment. On the other hand, the problem of traditional cost
systems is not only confine to manufacturing costs but also overheads
including marketing costs are hidden under the traditional cost system. In
most of the traditional costing promotional overheads being allocated on the
basis of sales which create further typical problems of over allocation or under
allocation; while some old established brands are over supported, the new
upcoming brands are under supported. Because of the facts that some
important items of cost remain hidden under conventional system, the
rationality of cost allocation tends to disappear. To get rid of such problem
they advocate for using an accurate activity based costing system combined
with an annual zero-based appraisal that would ensure a focused product line
optimally use manufacturing capacity, advertising and promotion budget,
sales force time and available retail space.
Activity-Based Costing (ABC) arose in the 1980s from the increasing
lack of relevance of traditional cost accounting methods. The traditional
35
costing methods were designed around 1870 - 1920 and in those days industry
was labour intensive, there was no automation, the product variety was small
and the overhead costs in companies were generally very low compared to
today. However, from the 1960s - particularly 1980s - this changed rapidly. For
these reasons, and more, traditional cost accounting system has been called
everything from 'number one enemy of production' and questions whether it
is 'an asset or a liability' have been raised. The question of course is whether
ABC has overcome these deficiencies or not? In fact, ABC has been called one
of the most important management innovations- modern accounting systems.
In view of this and the studies listed above, a modest attempt is made to study
the differences in ABC system and VBC system of accounting in a
manufacturing industry of Iran in general and KSFIC in particular.
Objectives of the Study
The main objective of the study is to analyze the application of ABC system
of accounting for Komaj Saba Food Industrial Complex (Khootka), Iran by
identifying and grouping the activities involved in resources consumed and to
study the cost accumulation procedures and practices under traditional
costing system and cost accumulation under ABC in KSFIC in order to know
whether there is any significance difference between cost per product by ABC
and VBC techniques of cost accounting.
36
The specific objectives of the present study are as follows:
1. To present an overview of Activity Based Costing and Profile of KSFIC;
2. To study the cost accumulation procedures and practices under Volume
Based Costing (VBC) at KSFIC of Iran;
3. To assess the application of ABC system of cost accounting and its
impact on the profitability of KSFIC; and
4. To make a comparative analysis of ABC system and VBC system of
accounting and their effectiveness in terms of profitability and cost
reduction along with some measures for effective implementation of
ABC system in KSFIC, Iran.
Hypotheses
It is proposed:
1. H0: there is no significance difference in indirect cost allocation by ABC
and VBC technique for different products, viz; Biscuit, Wafer, Chocolate,
Candy, Cake and Spaghetti.
2. H1: there is a significance difference in indirect cost allocation by ABC
and VBC technique for different products under study.
Research Methodology
The present study is an applied research in nature. The study mainly relies on
secondary data for which secondary data has been collected from annual
reports of the company. The study is confined to six products of KSFIC Viz;
37
Biscuits, Wafers, Chocolates, Candies, Cakes and Spaghettis. Currently the
EBIT is arrived using volume based costing.
Income Statement
Sales--------- XXXX
Direct material cost (xx)
Direct Labour cost (xx)
Indirect cost (xx)
(Overheads)
-------------------------------------------------------
(EBIT) EBIT XXX
Whereas the activity based costing focuses on indirect cost (overhead) and
divided in to various activities. The study examines whether the ABC is
effective in which a paired sample ABC and VBC is used .To apply this test a
difference score is taken for each pair and found the average of such
difference, đ Along with the sample variances of difference score. The values
for the two matched samples are denoted as X and Y and the difference by đi
(Di= Xi-Yi) then the mean of the difference is as follows:
đ =∑di/n
And the variance of the difference is as hereunder:
(ơdiff)2=(∑di2-(đ)2)⁄n-1
38
Assuming the said difference to be usually distributed and independent, we
have applied pair t-test for judging the significant differences and work out
the test statistic t as under:
t = (đ– 0) ⁄ (ơdiff ÷ √n) with n degree of freedom
đ=Mean of difference
Ơdiff = standard deviation of differences
n = number of matched pairs
An identification of non-value added cost further determined by the following
procedure:
• Identify the factors which influence the cost of each activity – the cost
drivers.
• Collect accurate data on direct labour, material and overhead costs.
• Establish the demands made by particular activities, using the cost
drivers as a measure of demand.
• Trace the cost of activities products according to a services demand for
each activity.
The rules developed by Kaplan and Cooper (1998) for these processes are:
1. Focus on expensive resources, this directing attention to resource
categories where the new costing process has the potential to make big
differences on product costs,
2. Emphasis resources whose demand patterns are un-correlated with
traditional measures.
39
Thus, ABC is the process of tracing costs first from resources to activities and
then from activities to specific services. The technique of ABC lays the
importance of different costs for different services and the identification of just
those costs which are relevant to a particular decision. However, it does not
challenge the conventional accounting methods and theory; instead, it refines
the ideas and concepts of conventional methods.
ABC system require implementation of the following cost concepts:
• Multiple cost component names.
• User defined cost component names.
• Segregation of direct and indirect costs.
• Use of charge codes and other user – defined cost drivers.
• User defined activity measures and statistics.
Scope and Period of the Study
The present study confined to the existing VBC accounting system and it is
compared with ABC which is proposed accounting system in Komaj Sabah
Food Industrial Complex of Iran as a case study and which covers a period of
six years from 2005-06 to 2010-11.
40
Limitations of the Study
The study is mainly based on secondary data though at some places primary
data has also been used. The data has been collected from more than one
source and there may be discrepancies in the data on account of their
reporting. While computing the percentages and averages the figures are
approximated. Therefore, sometimes the totals may not exactly tally. Another
limitation may be pertaining to the limited period of the study i.e., only five
years regarding an application of ABC system of accounting at KSFIC may
not be reflecting on the firms’ profitability and even in the future.
Plan of the Study
The present study has been organized into seven chapters. The chapter details
are as under.
Chapter –I Introduction
This chapter deals with the backdrop of the study. Limitations of traditional
costing systems, it also presents origin of ABC, Rationale for adopting ABC as
an accounting system, role and importance of ABC system of accounting.
Further, it is also reviews the relevant literature on the subject, need for and
significance of the study, objectives of the study, research methodology, scope
and limitations of the study and organization of the study.
Chapter – II An Overview of Activity Based Costing
This chapter highlights an application of ABC system of costing an overview.
It also covers the conceptual framework of ABC analysis, process of activity
based costing, logic and assumptions, models of ABC, traditional approaches
41
of costing. Further, this chapter also presents a brief picture of costing
procedures and the usage of ABC costing system across the globe and in Iran
in particular.
Chapter - III Profile of Komaj Saba Food Industrial Complex
In this chapter, the genesis and a brief profile of Komaj Sabah Food Industrial
Complex (Khootka) of Iran were covered including their broad spectrum of
operations over a period of five years and also since its inception.
Chapter – IVVBC Cost Accumulation Practice in Komaj Saba Food
Industrial Complex
This chapter presents a description of cost accumulation procedures and
practices in Komaj Saba Food Industrial Complex of Iran under volume based
costing (VBC).
Chapter – V Application of ABC and its Impact on Profitability
The chapter covers in-depth analysis of cost allocation procedures and
practices to various activities of the company high lighting the cost
accumulation at each cost centre.
Chapter - VI Comparative Analyze of ABC and VBC Systems in Komaj Saba
Food Industrial Complex
The chapter makes a comparative analysis of cost allocation practices of KSFIC
with regard to Activity Based Costing and Volume Based Costing system of
accounting of KSFIC.
42
Chapter - VI Summary, Conclusion and Findings
This is the last chapter which presents summary of conclusions and findings
that emerged from the study. Further, this chapter also highlights the scope
for further research to be done in the area.
43
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