Chapter i Managing Macro

8/6/2019 Chapter i Managing Macro

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Presenter: Group 1- KD 0704


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Miin Wu

1989


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Miin Wu : Invest heavilyin research & development

Create alliances with other companies

Seek ways to recreate organization

Foster work environment

Provide people chance to return home & to

develop

One of Taiwans thriving hi-tech companies & recipient ofthe 2001 Golden Silicon Award


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Question 1:Describe how Miin Wu performs

planning, organizing, leading andcontrolling activities in managingMacronix International.


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PLANNINGPLANNING


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PLANNING: Define goals

Establish strategy

Develope plan to

coordinate activities

1. Macronixs goal:

To lead in supplying computer chips


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2. Macronixs Strategy:

Create alliances with othercompnies

Invest in research anddevelopment ( spend 16%of company revenue onproduct development)


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ORGANIZINGORGANIZING


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ORGANIZING

Including:

Determining what tasks are

to be done Who is to do them

How the tasks are to be

grouped

Who reports to whom And where decisions are to

be made


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How does Miin Wu performorganizing in managingMacronix International?

He determined the missions which need

fulfilling with high-quality people

He offered several workers who had stablejobs in USA join him in Taiwan. He gave thema chance to return home and to have a pieceof company.


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LEADINGLEADING


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- Motivating employees

- Directing the activities ofothers

- Selecting the mosteffective channel

- Resolving conflicts


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- Offering several workers anopportunity to join inTaiwan

- Giving them a piece of thecompany

Mixing a U.S. technology base with Taiwanese manufacturingtechnology


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Seeking ways to re-create and make theorganization possible for

employees to do the bestthey can.


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- Fostering a work environmentwhere employees look

forward to coming to work.

- Also providing themopportunities to develop so

theyll stay knowledgeable

and able to respond to

change.


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CONTROLLINGCONTROLLING


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CONTROLLING

Consist of monitoring theoperating results ofimplemented plans andcomparing the actualresults with theexpected result.


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Company sales in 2001exceeded $825 million.

Gross profit nearing $212

million.

Gross profit > 25% grossmargin.


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Net sales of Macronix Internationalin 2008 and 2009

Source: http://www.macronix.com

$23,258

$26,367

$0

$10,000

$20,000

$30,000

2008 2009

Time

Netsales(mil

lio


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Question 2:What management roles does Miin

Wu demonstrate in dealing (1) withother companies and (2) with his

employees?


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What are managementroles?

Management roles are specificcategories of managerial behavior,often grouped under three primaryheadings: interpersonal relationship,transfer of information and decisionmaking.


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Miin Wus Management

Role in dealing withother companies


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1. Entrepreneur

Definition: searches organization and its environment foropportunities and initiates improvement objects to bring about

change; supervises design of certain projects as well.

Example: Miin Wu research the IT market, consider his companysstatus, and planning the new strategy of co-operating with othercompanies.


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2. Resource allocator

Definition: responsible for the allocation of organizational resourcesof all kinds in effect, the making of approval of all significant

organizational decisions.

Example: Miin Wu came to the decision of re-allocate the capitalresource of Macronix. The firm spent up to 16% of total revenueon developing and inventing new products and technologies.


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3. Negotiator

Definition: Responsible for representing the organization at majornegotiations

Example: Miin Wu plays the roles of main negotiator when dealingwith other IT companies, in order to get the best benefits, bestconditions while co-operating, and with lowest cost possible.


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Miin Wus Management

Role in dealing withemployees


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LEADER

Responsible for:- The motivation & activation of employees.

- Staffing, training, and associated duties.


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Question 3:

Describe how lessons learned from

such disciplines as economics,philosophy, and scientology could

be of benefit to Miin Wu.


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Lessons learned from suchdisciplines as Economics

Understanding allocation and distribution of resources

Human resources Capital resources


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Is a term used to refer to howemployees are managed byorganizations, or tothe personnel department

in charged of that role.


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Are understood to includeassets that are utilized in

the process of producinggoods or services as part ofa business operation


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The nature of things, particularly valuesand ethics

Ethical concerns go directly the to theexistence of organizations

And what constitutes proper behavior withinthem.

Lessons learned from suchdisciplines as Philosophy


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Wu offered several workers anopportunity:

to join him in Taiwan to return hometo have a small piece of the company

his workers gave up comfortable and stablejobs to help Wu succeed


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The study of society (social science) developing and refiningbody of knowledge and theory about human social activity(human relationships and the way these relationships affectthe world).

Lessons learned from such

disciplines as Scientology


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-Whatbenefitsdid Miin Wu gain from those

lessonslearned thoroughthisdiscipline?

a. Employees loyalty and enthusiasm.

b. Strong relationships with the other

corporations.

-How did MiinWuconductthese lessonstomake betterreality?

- Understanding the value of the role of sociology.

- Give many benefits to his workers.


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SUMMARY


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Thank you

for yourlistening.

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Chapter i Managing Macro