Chapter 9Information Technology

Applications for Life

Information Technology Applications in Education

Information Technology Applications in Social service

Information Technology Applications in Business

Information Technology Applications in Government/Public sector

Information Technology Applications in Suan Dusit

Information Technology and Innovation Creation

Contents

Information Technology Applications in Education1.e-Learning (Electronic Learning) An electronic learning tool including

all computer learning forms to support the traditional learning method by using other supporting technologies such as VDO, CD-ROM, Satellite, Computer network, Internet, Intranet

E-learning model normally practice in online system for interactive service

Multimedia presentation to motivate an interesting course

Other titles of e-Learning Electronic Learning Computer Learning Distance Learning Computer-Assisted Instruction

Hybrid e-Learning Model consists of

1. e-learning map2. On-line e-learning3. e-learning group4. e-comprehension5. e-illustration6. e-workgroup

2. Multimedia for LearningUsing computer program to integrate

multiple forms (text, graphic, image, animation, audio, video, etc.) for presentation and learning activities

The objective is to support the effective learning processes for the student.

Principle of content designing1. Content preparation 2. Design all typical contents3. Design the evaluation questions

3. Virtual ClassroomVirtual classroom supports all learning

and teaching activities from everywhere, not limit to in the same room/area.

Functions: to promote the evaluation and participation by using tools which are online calendar, search tool,

online instruction, online grading, examination questions, user interactive via e-mail, instant message, or web board, and FTP

Examples of Virtual Learning Technology

1.Videoconferencing2.Web conferencing3.Audio conferencing4.Wiki: Wikipedia5.Virtual world: Second life6.Social network: Twitter, Facebook,

YouTube

4. Mobile TechnologyMobile technology includes wireless

learning, multimedia, other supporting tools for increase learning dimensions and new experiences

Adaptation of teacher: change teaching role

Increase technology literacy to students

Increase reliableAdvancement of technology

infrastructure

Information Technology Applications in Social service1.IT with Public health Administration and Financial

management system, such as invoice, receipt, accounting forms, documentation

Clinical system, to facilitate input data and the medical treatment processes

IT infrastructure, to support management and clinical service

IT Applications in Public healthElectronic health record : EHR Computerized provider order entry :

CPOE Clinical decision support system :

CDSS TelemedicinePicture archiving and communications

system : PACSBar coding Radio frequency identification : RFID Automated dispensing machines :

ADMsElectronic materials management :

EMMInteroperability

Information systems developed by Ministry of Public Health

Java Health Centre Information System: JHCIS

Hospital Information System: HISGeographic Information System: GIS for

Medical human resources management

Example of Medical Innovation in 2011 Alzheimer's disease (AD) diagnosis by

AV-45 Melanoma treatment by Anti-CTLA-4Capsule EndoscopyAsthma diagnosis by Nitric Oxide Sipuleucel-T vaccine for cancer

treatment

2. IT Application in Religions, Cultures and Arts

2.1 Ministry of Culture

Examples of service in Religions, Cultures and Arts

Cultural Data Centre – 4 Categories of data1. Persons and/or Cultural organizations2. Cultural inventions, Ancient places, Cultural arts 3. Cultural styles 4. Cultural places by region

Services by Film and Audio Visual Office, Cultural Promotion Department

Ethics and Morals promotion by Religious Affairs Department

Databases about Art and Cultural heritage, Contemporary arts ,Thai tradition Knowledge by Fine Arts Department, Cultural Promotion Department, Contemporary Art and Culture, Bunditpatanasilpa Institute

Tourism Geographic InformationNational Archives of Thailand

DatabaseThai World Heritage Information

CentreOnline Dictionaries by the Royal

Institute

2.2 Online Tipitaka

3. IT Applications in EnvironmentMinistry of Natural Resources and

EnvironmentPublic relation informationWater Resources Data Centre by

Department of Water Resources Animal Encyclopedia of Zoological Park

OrganizationSearch Plants by the Botanical Garden

OrganizationEnvironmental Law database ICT Infrastructure and Management Plan

4. IT Applications in Social ServiceExamples of Social Services Job acquisition system for the graduatesSocial disaster reporting systemJob finding systemDisaster prevention and mitigation systemSocial security service systemGIS for social helps and supportsPeople social benefits databaseSocial welfare services dataSocial development and human security

law database

1.Electronic Commerce: e-CommerceElectronic transactions for commerce,

for instance, selling products or services and advertisement via all electronic channels (television, telephone, radio, internet)

Objective: to reduce cost and increase performance.

Running business without office location, showroom, warehouse, salesperson and solve the limitation of distance and time

Information Technology Applications in Business

Electronic Business Transformation all business processes

(including e-Commerce) into electronic forms via the internet

Business transactions: Buying and Selling Business Communication Documentation and office works Administration

Security in e-CommerceSecure Sockets Layer (SSL), Secure

Electronic Transactions (SET), Digital Signature, Electronic Signature, Password

Security in organization by install network security such as firewall, encryption, access authorization, scan virus software

Security for customer: use secured web browser, do not disclose personal data, select the encryption web site for credit card security with Secure HTTP and Secure Sockets Layer (SSL) or “https://”

www.ebay.com

www.mebytmb.com

Electronic Marketing: e-Marketing Marketing activities by using

electronic tools as a media for marketing communication through computer, smartphone, or tablet via internet

Purpose: to do marketing mix directly to the target group and achieve the goal of the organization by using e-Marketing

e-Marketing process: 1. Determine the objective 2. Determine the target group 3. Budget planning 4. Determine concept and model of

selling points5. Strategic plan for media, channel, and

time6. Implement all plans7. Measure and evaluate the results

Mobile Commerce: M-Commerce is the commercial activities,

information services, advertising, and money transactions which process through mobile devices and telecommunication networks

Mobile Marketing is the novel marketing strategy by

applying the mobile technology to be the media for closely and directly communicate with the target group in every time and everywhere and more effective than other media

Mobile Business Model

consists of these partners

1. Mobile Internet Service Provider

2. Mobile Content Provider

3. Mobile Portal

4. Mobile Location Broker

5. Mobile Transaction Provider

Example of Mobile Marketing

1. SMS Marketing

2. MMS Marketing

3. Interactive Voice Response Marketing (IVR)

4. WAP Marketing

5. Bluecast Marketing

6. Proximity Advertising

7. 2D Barcode Marketing

8. Mobile Blog Marketing

Information Technology Applications in Government/Public sector

Electronic Government (e-Government)Apply ICT as a tool for the government

in order to provide better services to people, business sector, and within government sector

Distribute the ICT infrastructure to people with the best quality and protect people’s right from illegal activity

Competitive advantage for joining to ASEAN Community

e-Government cover services in 5 areas

Electronic Government (e-Government) The modern management is oriented

towards ICT applications for improve the services and support the economic growth rate in order to motivate the relationship between people and the government sectors.

The target is to increase accessing and improve services which is oriented to 3 parties (people, business sector, and government official)

Electronic Commerce (e-Commerce) The commercial transactions process

via electronic media. The government provides all ICT

infrastructures and services in order to facilitate the e-Commerce, including reformation of the related e-Commerce laws

Electronic Industry (e-Industry) The empowerment of industrial sector

by applying ICT as an important tool. Objective: to enable the competitive

advantage for serving the sustainable economic growth of the country

Electronic Education (e-Education) ICT infrastructure provided for

education services such as telecommunication system, computer system, and internet

Example of e-Education Course ware Digital library Online registration Online payment Academic online databases

Electronic Society (e-Society) Human social activities by the

electronic way Thai society accepts electronic

relationship in several forms such as wire and wireless communication, and the internet.

Changing communication format from one way traditional form to two way interactive communication and eliminating the problem of distance and the different time

Model of e-Government1. Internal e-government 2. Government to citizen (G2C) 3. Government to business (G2B) 4. Government to government (G2G) 5. Citizen to citizen (C2C)

Advantages of e-GovernmentThe development of data access and

better service for people to be one stop service and more electronic communication channels

Improvement of service quality by better and more reliable service for faster and transparent service

Superior management information system with clearance authority

Better system to support decision making for the management

Decentralized power to people

Electronic Government Agency (EGA) (Public Organization) has major projects as follows:

1. Government Information Network (GIN)

2. MailGoThai3. e-Government Portal4. Electronic Correspondence

Management Services (e-CMS)5. Government Security Monitoring6. Web site Standard7. Government IT Solution

Information Technology Applications in Suan Dusit Virtual libraryInternet Protocol Television (IPTV):

Suan Dusit Internet Broadcasting – SDIB e-Learninge-Research iregis – Online registration systemSuan Dusit MailSuan Dusit CloudWeb hostingVirtual Private Network – VPN Identity Manager – IDM

Identity Manager – IDM (joint systems password management)

iregis – Online registration systemWireless LAN account – WIFI Suan Dusit e-Mail accountInternet from home via modemAD-Active Directory System VPN (Virtual Private network) Web hostinge-BookPersonnel management system

Information Technology and Innovation CreationInnovation is the process to create

small or big changes by radical or partial into products, procedures, and services in order to present the novel items to the organization in order to create increase value to the customer and create knowledge to the organization. (O’Sullivan and Dooley, 2009)

Classification of innovation

Change in component

Change in system

Incremental Partial change No change

Modular Complete change

No change

Architectural Partial change Structural or Architectural change

Radical Complete change

Structural or Architectural change

Classification of Innovation

Innovation creation processes

Internal R&D

Development Design

Produc tion & Engineering

Testing Manufacturing

Launch to

market

Research and Development

Commercialization

Innovation

Types of Innovation 1. Product Innovation2. Service Innovation 3. Process Innovation

Example of Information Technology InnovationComputer Internet Mobile telephone system Robot e-Commerce Social networkNano computer

Example of Product Innovation

nPower Personal Energy Generator

Sony 3D-360 HologramRecomputer: The Cardboard Computer

2010 Brabus Mercedes-Benz Viano Lounge

Apple Tablet The Honda Bicycle Simulator

Panosonic 50-inch 3D 1080 Plasma TV

V12 Dual-Touchscreen Notebook

Google Wave

The KS810 Keyboard Scan Corrugated Cardboard Labtop Case

Powermat Wireless Battery Charger

Example of Product Innovation

The Mint: robotic housecleaner

Infinity I-Kitchen Samsung LED Thin 3D TV

3D HD Camcorder KOR-Fx: vibration movie or game box

Miniature Cell Phone Towers for the office

Example of Product Innovation

Cell Phone Hotel Keys Shape-Shifting Touchscreen

Power Plastic

Quantum Dot LED DisplayRobotic Walking PantsElectric Nanomotor

Example of Product Innovation