© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Chapter 17

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• Form of Ownership• Independent Retailer

• Corporate Chain

• Contractual System

CLASSIFYING RETAIL OUTLETS

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• Level of Service• Self-Service

• Limited Service

• Full-Service

CLASSIFYING RETAIL OUTLETS

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• Merchandise Line• Depth of Line

• Breadth of Line

CLASSIFYING RETAIL OUTLETS

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• Automatic Vending

• Direct Mail and Catalogs

NONSTORE RETAILING

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• Television Home Shopping

• Online Retailing

• Telemarketing

• Direct Selling

NONSTORE RETAILING

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• Positioning a Retail Store• Retail Positioning Matrix

• Retailing Mix

RETAILING STRATEGY

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• Retailing Mix (cont)• Retail Pricing

Shrinkage Off-price retailing

RETAILING STRATEGY

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FIGURE 17-10 FIGURE 17-10 The retail life cycleThe retail life cycle

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Key Terms

•Retailing•Merchandise Line•Depth/Breadth of Line•Retailing Mix•Retail Life Cycle•Multichannel Retailers

© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Key Concepts