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CHAPTER 12
Business Intelligence
Chapter Opening Case: Quality Assurance at Daimler AG
Source: Alperium/Shutterstock
Decision Making Process
A Framework for Computerized Decision Analysis
The Scope of Business Intelligence
Smaller organizations:Excel spreadsheets
Larger organizations:Data mining, predictive analytics, dashboards
Source: Dundas Software, www.dundas.com/ dashboard/online-examples/screenshots/Marketing-Dashboard.aspx
How Organizations Use BI
Develop few, related BI applications
Data mart
Develop infrastructure to support enterprisewide BI
Enterprise data warehouse
Support organizational transformation
Enterprise data warehouse
12.3 Business Intelligence Applications for Data Analysis
Multidimensional Analysis or Online Analytical Processing (OLAP)
Data Mining
Decision Support Systems© Toh Kheng Ho/Age Fotostock America, Inc.
Decision Support Systems (DSS)
DSS capabilitiesSensitivity analysis
What-if analysis
Goal-seeking analysis
© STOCKBROKERXTRA/Age Fotostock America, Inc.
12.4 Business Intelligence Applications for Presenting Results
Dashboards
Data Visualization TechnologiesGeographic Information Systems
Real-Time BI
Digital Dashboard (example)
Source: MicroStrategy
A Bloomberg Terminal
Source: Carlos Osario/Zuma Press
Management Cockpit
Source: The Management Cockpit is a registered trademark of SAP,created by Professor M.Georges.
Example of data visualization
David McCandless at the TED Talks