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Chapter 11. Customer Relationship Management and Supply Chain Management. Chapter 11. Case 1 Amazon Case 2 VIP Auto Appearance Center. Chapter 11. Defining CRM. Chapter 11. Chapter 11. Case 3 Customer Touch Points Data Consolidation. Chapter 11. Chapter 11. - PowerPoint PPT Presentation
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Chapter 11
Operational Customer Relationship Management Systems
Customer-Facing Applications
Customer Service and Support
Refining the call center
Sales Force Automation
Chapter 11
Marketing
Campaign Management
Search and Comparison Capabilities
Technical and Other IS
Loyalty Programs