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    Chapter 4

    Managing Conflict and the Art of

    Negotiation

    4-1

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    Conflict

    Definition: conflict as . . . a process inwhich one party perceives that its interests

    are being opposed or negatively affected by

    another party. (Wall & Callister, 1995)

    Conflict arises when ones own benefit or

    interest cannot be achieved simultaneously

    with another partys benefit or interest

    (Jones and Melcher, 1982).

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    Conflict continued.. 3 basic facets that can formulate conflict definition (Aritzeta

    et al. 2005):-

    1. when parties involved in any argument perceive it as a

    conflict

    2. A high degree of interdependence between the parties

    involved

    3. scarcity of resources, such as monetary, human, or

    prestige

    Project managers need to concede that conflict is inevitable

    The main concern in project management is goal conflicts

    that occur when a group pursues goals different from other

    groups

    .

    4-3

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    Conflict

    Conflict can be resolved through negotiation,arbitration, or mediation (Jameson, 1999).

    5 basic behavior or styles to deal with conflict:-

    1. Avoiding

    2. Accommodating

    3. Forcing

    4. Collaborating5. Compromising

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    Conflict Management Style

    4-5

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    Why conflict happen in project?

    Breakdown in communication

    Lack of trust and respect

    Effective listening skills Perceptual differences-different school of

    thought

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    Conflicts Categories

    Goal-oriented conflictsassociated with end results, performance

    specifications and criteria, priorities, and objectives

    Authority conflicts

    definition of roles and reporting relationships and on

    responsibilities and authority for tasks, functions, and

    decisions

    Interpersonal conflictsdifferences in work ethics, styles, egos, and

    personalities of the participants

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    Project Conflicts by Category and

    Parties-at-InterestCategories of ConflictParties-at-Interest Goals Authority Interpersonal

    Project Team Schedules

    Priorities

    Technical Personality

    Client Schedules

    Priorities

    Technical

    Functional and

    Senior

    Management

    Schedules

    Priorities

    Labor Cost

    Technical

    Administrative

    Personality

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    Sources of Conflict And Their Ranking

    4-9

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    Project Life Cycle

    Formation

    Buildup

    Main program

    Phase-out

    Conceptualization

    Planning

    Execution

    Termination

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    Conflict Dynamics

    4-11

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    Major Tasks in Project Life Cycle

    4-12

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    Conflict during Project Formation

    Conflict centers around the confusion of starting a

    new project

    Many of the policies and procedures have not yet been

    formed

    The objectives of the project are not yet finalized

    Conflict cannot be avoided at this phase

    In fact, much of this conflict is good conflict

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    Handling Project Formation

    Conflict Technical objectives must be set

    Senior management and line managers must

    commit to the project The priority for the project must be set

    Organizational structure of the project must

    be established

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    Project Buildup

    This phase is where the project moves from

    general concept to a highly detailed plans

    Conflicts tend to be technical in nature

    Conflicts between the PM and the functional

    areas tend to predominate

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    Main Program

    Schedules are a major source of conflict

    Some tasks will be late and the schedule

    should be adjusted or the time made up

    The more complex the project, the more

    difficult it is to trace the sources of conflict

    There are also technical conflicts

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    Project Phase-Out

    Deadlines are a major source of conflict

    Technical problems are rare

    Personality conflicts will be a big deal due totime pressures

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    The Nature of Negotiation

    The process through which two or more parties seekan acceptable rate of exchange for items they own orcontrol

    A field of knowledge and endeavor that focuses on

    gaining the favor of people from whom we wantthings

    Parties to a negotiation often see themselves asopponents

    If they win, I lose

    Project manager must avoid this on projects as allstakeholders are interrelated

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    Partnering, Chartering, and

    Change Use of subcontractors

    Use of input from two or more functional

    units Management of change

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    Partnering

    Project firm and subcontractors are at odds ona project

    Project firm wants high quality and low cost Subcontractors want high profits and

    maximum flexibility

    Partnering has been developed to replace thisatmosphere with one of cooperation andmutual helpfulness

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    Project Partnering

    A method of transforming contractual

    relationships into a cohesive, cooperative

    project team with a single set of goals andestablished procedures for resolving disputes

    in a timely and effective manner

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    Steps for Project Partnering

    1. Project firm must commit to partnering

    2. All parties must implement the process

    3. Joint review when finished

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    Project Firm Commit to Partnering

    Select committed subcontractors

    Joint team-building exercises

    Develop a project charter

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    Four-Part Agreement

    1. Joint evaluation of the projects progress

    2. A method for resolving disagreements

    3. Continuous improvement

    4. Support from the senior management

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    Joint Review

    Setting this up requires a lot of negotiation

    Negotiations must be nonadversarial in nature

    It has worked well in some settings

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    Chartering

    Project Charter - A written agreement that

    outlines the specifics of the project

    Contains expected deliverables and resourcecommitments

    Agreeing to a charter implies that none of the

    parties will change the agreement unilaterally

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    Scope Change

    The initial assessment was wrong

    Project team learns more about the project

    Change is mandated

    Client ask for changes

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    Some Requirements and Principles of

    Negotiation

    Few conflicts have to do with whetheror not a task will beundertaken

    Instead, they have to do with the designof the deliverable

    How Whom

    When

    What cost

    The work of the project should get done If not, everyone loses

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    Requirements for Conflict Reduction Methods

    They must allow the conflict to be settled

    without irreparable harm to the projects

    objectives They allow and foster honesty between the

    negotiators

    Win-win situation for all parties involved

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    Principled Negotiation

    1. Separate the people from the problem

    2. Focus on interests, not positions

    3. Before trying to reach agreement, inventoptions for mutual gain

    4. Insist on using objective criteria