Alex Slippens Level 06 OUGD301 Channel Seven 2003 ISTD Competition [Brief 3] Background This brief is all about television and channel branding. What is interesting is how channel brands and messages have changed since the original brief 9 years. The have had to become more competitive with the shift from analogue to digital television. In 2009, new channel brands were launched to coincide with the introduction of nationwide digital television. In this brief you need to ask how a channel captures its audience and what theme makes its stand out from the 100’s of others? This brief is an old 2003 competition brief which I’m using as a base to build on and have altered. Channel Seven, a new television channel is about to be launched. Channel Seven’s feature programs are be wide and varied, and aim to attract men and women aged 18 - 30. At this stage of development however, the directors do not wish to be too prescriptive but it will include News, Current Affairs, Science and Technology, History, Drama, Cultural Activities, Topical Items, Travel, Films, etc. The Brief Develop a logo/ identity that will effectively communicate the uniqueness, quality and diversity of the Channel Seven product. To build on the identity for Channel Seven you need to produce a 30 second promotional trailer and 2 IDents showing the logo in motion. You also need to conceptualise an App Design where the audience can get program information, a social network feed and be part of the Seven Brand. Target Market Channel Seven is aimed at men and women 17 - 24. Deliverable’s - Logo and Identity - 30 Second Ad - 2 IDents . - Conceptualised App design -Website - Print Promotion. Deadline Final Crit 5th December 2012 Module Deadline 12th December 2012
This brief is all about television and channel branding. What is
interesting is how channel brands and messages have changed since
the original brief 9 years. The have had to become more competitive
with the shift from analogue to digital television. In 2009, new
channel brands were launched to coincide with the introduction of
nationwide digital television. In this brief you need to ask how a
channel captures its audience and what theme makes its stand out
from the 100s of others? This brief is an old 2003 competition
brief which Im using as a base to build on and have altered.
Channel Seven, a new television channel is about to be launched.
Channel Sevens feature programs are be wide and varied, and aim to
attract men and women aged 18 - 30. At this stage of development
however, the directors do not wish to be too prescriptive
but it will include News, Current Affairs, Science and
Technology, History, Drama, Cultural Activities, Topical Items,
Travel, Films, etc.
The Brief
Develop a logo/ identity that will effectively communicate the
uniqueness, quality and diversity of the Channel Seven product. To
build on the identity for Channel Seven you need to produce a 30
second promotional trailer and 2 IDents showing the logo in motion.
You also need to conceptualise an App Design where the audience can
get program information, a social network feed and be part of the
Seven Brand.
Target Market
Channel Seven is aimed at men and women 17 - 24.
Deliverables
- Logo and Identity - 30 Second Ad - 2 IDents .- Conceptualised
App design-Website- Print Promotion.
Deadline
Final Crit 5th December 2012Module Deadline 12th December
2012
Channel Seven has seven categories it broadcasts. To appeal to
the target market of 17 - 24.
The logo is aimed to be abit unconventional such the neon light
type.
The logos concept is focus on digital television. This is in the
logo such the TV which is the rectangle around the brand name and
with the C from channel to represent a loading image.
The digital age of television has begun to revolutionise how
people watch television such as using smart phone Apps and social
media. Which Channel Seven has fully incorporate into its
brand.
Example of the Smart Phone App.
Main page. Program Timings and Schedules
Each Categories would have its own page linking to their
specific program times. These motion graphics are examples of how
channel
seven would promote its programming. Music and News.
Very Similar to the applay out style using the same fonts and
colours
