Changing Trends Of TV Commercials

Whenever zoozoo comes on TV screen smile spreads over the faces of people or whenever Akshay Kumar jumps from 30th floor of a building for his Thums Up people have there fingures on there mouth . Advertising is such an instrument use by marketer to sale product, service and idea to the targeted audience and TV commercial is one of the most effective means of advertising.

Since then the trend of TV commercials has changed quite differently. Every advertise contain some kind of appeal with intention to influence the targeted audience to buy that particular brand of product. With the evolution of TV advertising during few decades, a remarkable change in the method of persuading customer has noticed. We still remember the ad of Nirma Super in which Amin Syani says “maan gaye apko aur nirma super dono ko” . When we compare that from today’s commercial of Nirma coming now a days in which as the mud about to fall over the women she start singing the tag line of nirma i.e nirma washing powder nirma and the mud stopped there and as she moved out from there that falls.

Television Advertising is a 30 second audio video clipping telling us the feature and advantage of a particular product. And it has an unbelievable capacity to induce belief because of this old saying "seeing is believing" , thus its impact is also the most. The other major point that make TVcommercial believable is that the actors make the commercials.What is meant by this is that when an actor uses a product on TV and has a satisfying look on his or her face, that's implying that the product is doing it's job effectively.

The first television public demonstration was done in 1928. However, it took another 26 years before commercial television began in 1946. It was on June 19, 1946 that WRGB of America, the oldest TV station in the world, started its first network commercial. Gillette was the sponsor and the show was the heavyweight boxing championship between Joe Louis and Billy Conn.

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Such remarkable change has come in the pattern of TV commerials, earlier it was models who were promoter of brands but now bollywood stars and cricketers are favourate in promoting brands.Sachin Tendulkar, Sah Rukh khan ,Amir khan, Amitab Bachchan can be seen in every second ad whereas Dhoni is hot favourate.

Another major change that can be noticeable is the involvement of kids in the demography of advertising . Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future. Thus you can find kids on maximum advertisment whether it is Surf Excel( Daag Achchay Hai),Maruti Suzuki (papa ki kada petrol khatm hi ni hondha), Vodafone (zoozoo), IPL (kab aayega manu-rajan ka baap) and many more. Because the marketing world throughs message for kids: “Our product is for you. This is what you need. Nothing else will satisfy.”

Thus, these kinds of comperable change can be noticed in the world of TV commercials.And it can be said that the way it moved from its first public demonstration to what are coming in todays programme has made it more effective means of communicating and persuading customers.

Also the actors can demonstrate the product too the most common way to prove a product worthyness. A hilarious advertisment of Tata Sky in which Amir Khan disguised himself in both female and male character ‘Ardhnarishwar’ demonstrated the product so well that people still remember that ad.