QlikView is the most powerful, cost effective and user-friendly business intelligence tool to have hit the market in 30 years. It is transforming businesses worldwide on a daily basis. Here’s what a few had to say:

• Gatorade – “We…gained real-time visibility of company-wide sales performance and realized full ROI in four months.”

• Autodesk – “Qlikview delivers the promise of true business intelligence because it takes a consumer interface approach to quickly and intuitively expose data in a business context. We chose QlikView as our global enterprise business intelligence standard for dashboards and analysis so we can deliver a true enterprise wide self-service BI solution.”

• Qualcomm – Decreased time to complete product testing and conduct quality control and also enabled real-time access to chip feature testing data, saving one day of report generation time each month. Reduced time to fulfill new BI application requests by up to 99% - from six months to a few days.

Get the whole story. Who knows… understanding how they changed their world, could help you change yours.

• Gatorade reduced reporting time from 1-4 hours to 3 minutes, saving $237 per employee, per report

• Autodesk had 11 dashboards in use and 30 in development in the first six weeks, which will help give the company visibility for more strategic sales, customer service and revenue opportunities.

• Qualcomm’s IT groups developed the initial analysis application in 1 day with subsequent application requests met in 2-3 days, up to 60-80% faster than other BI tools.

QlikView | Customer Success Story | Campbell Soup

Company backgroundCampbell Soup Company (NYSE: CPB) is a global manufacturer and marketer of high quality simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate

products. Founded in 1869, the com-pany has a portfolio of market-leading brands, including “Campbell’s,” “Pep-peridge Farm,” “Arnott’s,” “V8,” and “Godiva.”

Over the last several years, Campbell has successfully rolled out a transfor-mation strategy designed to step up new product innovations and customer

focus. The company’s North American manufacturing group now produces ap-proximately 850 products representing 4,500 stocking keeping units (SKUs).

Challenge: Align demand forecasting and supply chain planning with a more dynamic business modelWhen sales growth of the familiar Campbell’s brand slowed several years ago, the company acted to transform and again grow its business. The com-pany expanded its product lines and accelerated product roll-outs.

“On the operations side of the busi-ness, that meant we needed to manage a significant increase in new products and many more SKUs,” said Michael Mastroianni, vice president of North American Planning, Reliability and Operations at Campbell.

Mastroianni, who has responsibili-ties for demand and supply planning and overall operations support for the North American manufacturing group, recognized that the company’s existing reporting systems and processes were inadequate for the new business model. The company launched an initiative to

QlikView instrumental to sales and operations planning transformation at Campbell Soup

Solution Overview

We didn’t anticipate the scope of efficiency gains possible with QlikView. It revolutionized our ability to manage data throughout our supply chain. We continue to find new ways to integrate, view and use data that are much better than what we were doing before.

Michael Mastroianni, Vice President, North American Planning, Reliability and Operations, Campbell Soup Company

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Campbell SoupGlobal manufacturer and marketer of high quality simple meals, including soup, baked snacks, vegetable-based beverages, and premium chocolate

IndustryConsumer Products

FunctionSales, Supply Chain, Operations

GeographyNorth America

Challenges• Align demand forecasting and supply

chain planning with a more dynamic model to better manage volume

• Unlock data trapped in current systems to gain insight into supply chain operations and customer behaviors

• Reinforce corporate transformation strategy to improve new product intro- ductions and increase customer focus

SolutionCampbell Soup deployed QlikView to 50 employees. With QlikView pulling massive data sets associated with over 850 products and 4,500 SKUs from various systems, Campbell Soup analyzes demand forecasts, inventory levels, distribution plans and production schedules – all focused on optimizing inventory levels in order to maximize profitability. With QlikView Server, Campbell Soup employees work from a single version of the truth.

Benefits• Improved inventory forecasting

accuracy by 50% to ensure the right product mix is available to customers

• Gained ability to quickly adapt to day-to-day changes in demand and order flows in a demand-driven network

• Enhanced company’s ability to perform long-range production planning and risk management

• Allowed staff to spend more time on strategic activities

Data Source SystemsApplication: Supply Chain SystemDatabase: Excel

QlikTech PartnerTerra Technology

QlikView | Customer Success Story | Gatorade de Mexico

A subsidiary of PepsiCo, Inc., Gatorade de Mexico manufacturers and distrib-utes Gatorade® Thirst Quencher, the leading sports drink backed by 40 years of research. Gatorade is scientifi cally formulated and athletically proven to quench thirst, replace fl uids and electro-lytes and provide carbohydrate energy to enhance athletic performance.

Need for timely business answersOutside the United States, Latin America and especially Mexico, is one of the most important markets for the American brand Gatorade. To best take advantage of strong growth opportuni-ties, the sales support team at Gatorade de Mexico (Gatorade) wanted to ensure they had accurate sales visibility to quickly respond to market changes for competitive advantage.

While Gatorade México unit uses MicroStrategy for Business Intelligence (BI) and reporting, the tool’s complex-ity prohibited the sales support team from easily accessing and analyzing the real-time data they needed. Producing reports could take anywhere from 40 minutes for basic sales performance reports to four hours for more strate-gic sales analysis. The business users needed to engage a sales support analyst to run multiple MicroStrategy reports, export them to Excel, and then map, update and consolidate the data to get the answers they needed. Since Micro-Strategy only refreshed on a daily basis, the information was outdated and the high level of manual manipulation increased the margin of error.Accelerating market responsiveness with QlikView Gatorade began the search for a BI solu-tion that would provide timelier sales answers, so that salespeople and the support team could monitor perfor-mance and address issues proactively. After seeing QlikView demonstrated by QlikTech partner <<GPStrategy>>, the team knew it would enable Gatorade to easily track sales Key Performance Indicators (KPIs). With in-memory data refreshed in near-real time, sales analyses would refl ect the current real-ity of Gatorade’s business environment. The team prepared a business case of

Gatorade de Mexico quenches its thirst for real-time sales analysis with QlikView

Solution OverviewGatorade® de MexicoSubsidiary of PepsiCo, Inc. and manufacturer of leading sports drink Gatorade

IndustryConsumer ProductsFunctionExecutive, Sales, Operations, FinanceGeography

Mexico

Challenges• Need real-time sales data to proactively respond to market changes• Improve reporting time - producing a single report could take up to four hours with MicroStrategy• Decrease margin of error from manual report generation

SolutionGatorade de Mexico (Gatorade) deployed QlikView to 20 employees in less than one week. With QlikView, Gatorade now analyzes order cycles from order through billing, sales expenses, and account sales and profi tability, all focused on driving increased sales. With QlikView Server (32-bit) and QlikView Publisher, Gatorade easily supports security and visibility while handling the modest data volume tens of millions of records.

Benefi ts• Reduced reporting time from 1-4 hours to 3 minutes, saving up to $237 in employee time for each report• Gained real-time visibility of companywide sales performance• Empowered salespeople with mobile alerts and interactive access to account data

Data Source SystemsApplication: MFG-Pro, Core legacy systemDW/BI: MicroStrategyDatabase: Internally developed database, Excel, inline data fi les, text fi lesHardware: HP Servers with Virtual TechnologiesQlikTech Partner<<GPStrategy>>

With QlikView, we can run reports and create dashboards quickly to detect market changes and product sales in real time. This allows our salespeople to immediately respond to new opportunities and improve business performance.

Victor Aguilar, Support Sales Manager, Gatorade de Mexico

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Factory Information Management Solution1840 Gateway DriveSuite 200San Mateo, CA 94404Phone: + 1 (650) 378-1366qlikview.com

Based in San Mateo CA our QlikView Factory provides an end to end business intel-ligence service for our customers. We focus exclusively on QlikView and our primary aim is to help our customers fully exploit their technology investments. Factory will help guide you through your software purchase, solution design, application development, testing, training, knowledge transfer, deployment and support of your QlikView solution.

“Solutions in days not months.”

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