Chanakya Volume I Issue XI

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    A rapidly growing Indian economy along with increasing

    income levels, rapid urbanization and changing lifestyles, has

    led to a boom in the premium segment of the real estate

    market. But with king-sized swimming pools, underground

    parking facilities, video door-phones and designer interiors

    becoming pass and losing much of their novelty value, super

    rich customers are now turning to golf, which have becomesynonymous with the lifestyles of the rich and famous.

    It is a trend that has led to the mushrooming of golf-centric

    super luxury residential projects across the country. First to

    tee off were Gurgaon and NCR regions that besides being

    much sought after residential and retail destinations also host

    some of the finest golf courses in the country.

    So what is it about a home on a golf course that is driving

    customers to go for such projects? The answers are many fold.

    Earlier golf was a sport restricted to a very select group of

    people, but not anymore with redistribution of wealth in stockmarkets and rising salary levels of top of the order executives.

    The bait is the mobility of more and more people of this class

    who travel abroad frequently are getting exposed to global

    trends and so the concept of golf homes is gaining popularity

    among them. Apart from this todays customers have the

    wherewithal to purchase such homes. Though the trend is

    more pronounced in metros like Delhi and Bangalore, but it

    will soon spread to other large urban centers in a matter of

    time.

    Golf's image of a luxury sport also adds to the attraction of

    golf homes. Golf is now a part of upper-class lifestyle all over

    the world and in certain places, like Japan, golf is the ultimate

    luxury because space is at a premium. In India percentage of

    people playing golf may be small but the number of senior

    corporate executives who play the game is on the rise and

    thus the demand for such homes will only increase.

    World over Golfers spent around a US$3.8 billion in 2007

    towards Golf clubs and US$5.6 billion in golfing equipment.

    India is a baby market and is likely to have a very fast growth

    rate for the next 5 years. In India the investment by the golfers

    is been increasing rapidly at 27% from US$1.5 million to

    US$3.8 million in signature courses.

    In this back drop, big-ticket developers like Unitech, DLF,

    Ansal API, Prestige Estates, Mantri Developers and the Jaypee

    Group have already taken the plunge with an array of golf-

    centric projects that promise a growing clientele the chance to

    live life king-size amidst the greens.A classic example in thisarea is DLF Golf and Country Club that is flanked by the

    luxury high-rise called 'The Aralias which also offer splendid

    views of the world-class golf course. Buoyed by the success of

    this project, DLF launched 'The Magnolias', yet another

    luxurious residential project inside the DLF Golf Course.

    The newly empowered Indian customers, with their first rub

    of the pouring wealth from the every rising Indian economy is

    aspiring for a world class living. Are We Ready to

    Empower Them?

    Volume 1, Issue XI2nd February 2008

    GOLFING OPPORTU NITIE S

    MARG Ltd

    Chanak a

    In this issue:

    Golfing Opportunities 1

    Dredging A leap in Maritime Business 2

    Mall Mania Shifting Gears 3

    Economic Snippets 4

    RBIs Interest in Interest Rates 4

    Team Chanakya 4

    Sprit of Visioneering

  • 8/14/2019 Chanakya Volume I Issue XI

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  • 8/14/2019 Chanakya Volume I Issue XI

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    nment to free

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    the profits to

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    statistics loo

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    arkets over a

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    ht out that th

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    begin falling b

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    expected to

    ith the arrival

    is having

    to be spent

    s of

    lopers to add

    xperience t

  • 8/14/2019 Chanakya Volume I Issue XI

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