8/14/2019 Chanakya Volume I Issue XI

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A rapidly growing Indian economy along with increasing

income levels, rapid urbanization and changing lifestyles, has

led to a boom in the premium segment of the real estate

market. But with king-sized swimming pools, underground

parking facilities, video door-phones and designer interiors

becoming pass and losing much of their novelty value, super

rich customers are now turning to golf, which have becomesynonymous with the lifestyles of the rich and famous.

It is a trend that has led to the mushrooming of golf-centric

super luxury residential projects across the country. First to

tee off were Gurgaon and NCR regions that besides being

much sought after residential and retail destinations also host

some of the finest golf courses in the country.

So what is it about a home on a golf course that is driving

customers to go for such projects? The answers are many fold.

Earlier golf was a sport restricted to a very select group of

people, but not anymore with redistribution of wealth in stockmarkets and rising salary levels of top of the order executives.

The bait is the mobility of more and more people of this class

who travel abroad frequently are getting exposed to global

trends and so the concept of golf homes is gaining popularity

among them. Apart from this todays customers have the

wherewithal to purchase such homes. Though the trend is

more pronounced in metros like Delhi and Bangalore, but it

will soon spread to other large urban centers in a matter of

time.

Golf's image of a luxury sport also adds to the attraction of

golf homes. Golf is now a part of upper-class lifestyle all over

the world and in certain places, like Japan, golf is the ultimate

luxury because space is at a premium. In India percentage of

people playing golf may be small but the number of senior

corporate executives who play the game is on the rise and

thus the demand for such homes will only increase.

World over Golfers spent around a US$3.8 billion in 2007

towards Golf clubs and US$5.6 billion in golfing equipment.

India is a baby market and is likely to have a very fast growth

rate for the next 5 years. In India the investment by the golfers

is been increasing rapidly at 27% from US$1.5 million to

US$3.8 million in signature courses.

In this back drop, big-ticket developers like Unitech, DLF,

Ansal API, Prestige Estates, Mantri Developers and the Jaypee

Group have already taken the plunge with an array of golf-

centric projects that promise a growing clientele the chance to

live life king-size amidst the greens.A classic example in thisarea is DLF Golf and Country Club that is flanked by the

luxury high-rise called 'The Aralias which also offer splendid

views of the world-class golf course. Buoyed by the success of

this project, DLF launched 'The Magnolias', yet another

luxurious residential project inside the DLF Golf Course.

The newly empowered Indian customers, with their first rub

of the pouring wealth from the every rising Indian economy is

aspiring for a world class living. Are We Ready to

Empower Them?

Volume 1, Issue XI2nd February 2008

GOLFING OPPORTU NITIE S

MARG Ltd

Chanak a

In this issue:

Golfing Opportunities 1

Dredging A leap in Maritime Business 2

Mall Mania Shifting Gears 3

Economic Snippets 4

RBIs Interest in Interest Rates 4

Team Chanakya 4

Sprit of Visioneering

8/14/2019 Chanakya Volume I Issue XI

2/4

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