One of the largest international cable TV companies serving close to 29 million customers helps television channels and advertisers identify optimal time slots for airing promos and commercials. They identify these slots by creating customized dashboards that analyze viewership data with respect to different content types, time, and date of airing. The company collects viewership data from panels, set-top boxes and smart TVs and desires the simplicity of a single-platform solution that can make sense of this multi-channel data.

Over 500 gigabytes of data comes in from panels, set-top boxes and smart TVs every day which needs to be analyzed to arrive at time slots with maximum target audience reach

Challenges

Since new content is introduced daily, the customer wants to identify airtime using fresh data collected every day, not older data which might affect the relevance of the analysis

Improved TV Advertising Conversions using ShareInsights

Case Study

How a cable TV company helped advertisers and channels identify prime ad spots on TV

SolutionAccelerite ShareInsights provided the cable TV company with self-service big data analytics capabilities to process real-time data from multiple sources and create customized dashboards for channels and advertisers based on viewership data.

The customer can run interactive queries using drag-and-drop filters on a huge amount of real-time and nightly processed data and create audience viewership dashboards to identify optimal time slots

Instead of creating a new dashboard from scratch for every new channel and advertiser, they can simply reuse workflows and publish datasets

They can now use correlation machine learning algorithms to predict the promo conversion rate i.e. the percentage of

viewers who watch shows based on promos

They can also validate data, spot outliers, and mend incomplete data sets easily using point-and-click correlation algorithms

The customer can effortlessly add new data sources and start building dashboards right away without any downtime

They can also use data from sources other than panels, set-top boxes, and smart TVs using existing connectors that are

extended to fetch and store more data

About Accelerite

Accelerite is a Silicon Valley based company delivering secure business-critical infrastructure software for

Global 1000 enterprises. Accelerite's product suite includes hybrid cloud infrastructure, endpoint security, big

data analytics, and the Internet of Things.

To know more about Accelerite ShareInsights visit: www.accelerite.com/shareinsights

Results

The company was able to help

television channels and advertisers

calculate optimal time slots quickly

and accurately using ShareInsights’

end-to-end analytics pipeline

Television channels saw a 10%

increase in promo conversion

rates by airing promos in the

recommended slots

© Copyright by Accelerite. All Rights Reserved.

Advertisers saw a 25% increase

in ad viewership by placing ads

in the top spots identified