Challenge 17

LiveInteractive llc

By an anonymous company

Sicong Li (Leo)Justin HowellBen WeibelRose TroyerErica StaeubleAndrew Winter

Entry #16

“A one stop social media marketing app that gets people off their seats and into the streets.”

Business

Community

City

(Restaurants, Stores, Bands, etc.)

(Universities, National Organizations, etc)

(e.g. Columbus, Athens, etc.)

36.1 Billion

2008-2017

(Billions)

Source: BIA Kelsey 2012

?

Businesses

Where to post?

Where to find?

People

46 billion users search for local information each year.

88% of local information seekers take action within a day.

Mobile users on average spend

2.7 hours on their devices everyday.

79% of top advertisers don’t have a mobile landing page.

Source: Google Mobile 2012

Revenue Model

Media Companie

s

Businesses &Communities

LICENSE PROMOTION

$ $ $ $ $ $

Apr-May June-July Aug-Oct Nov-Dec

Milestones

•Raise Seed Funding

•Initial Business Plan

•UI Design

•Front End Development

•Marketing Plan

•Focus Groups

•Alpha Testing

•Beta Testing

•Official Launch

•Marketing Campaign

•Continued Development

•Expand Marketing

•Raise Series A Funding

2013

$60,000 Seed Funding Needed

Pre-Register Today! at: liveinapp.com Pre-Register Today! at: liveinapp.com

LiveInteractive llc

Q & A

Customer Validations

Company Structure

Marketing Strategy

Exit Strategy

Competitors

Create Feature Samples

Unique Features

Financial

Andrew WinterErica Staeuble

Ben WeibelRose Troyer

Justin Howell

Sicong Li

Company Structure

Management Business Development

Founder

Co Founder

Co Founder

General Manager

Legal & Financial

Public Relations

Networking & Marketing

Lead Developer

Assistant Developer

LiveIn Spindle Applauze MyCityWay

Event Management

Share Feature

Create

Discover

Not Exclusive

Competitor Analytics

Deliverable Development Assets Wage Legal Marketing TOTAL

April-MayBusiness Plan

&Front End Design

7000 2300 3000 150 200 12650

June-July Alpha 7000 200 3000 100 0 10300

Aug Beta 8500 500 4500 100 9800 23400

Sep Launch& Marketing 7000 500 1000 150 5000 13650

Financial2013

Create Feature

Create:•Invitation•Poster•Catalog•Coupon•Ticket

Manage Feature

Manage with:•RSVP•Reply Comments•Receive Analytics

Share Feature

Connect with:•Facebook•Twitter•etc...

66% people search events online.

93% event organizers & small businessesare willing to use.

Athens Chamber of Commerce pre-signed as our first client.

Source: 46 Interviewed 114 Surveys

Athen Ohio, 2013.

Poster Catalog Ticket

InvitationCoupon

Marketing

Media Companies

Good App

Bad App

LICENSE

Businesses &Communities

LICENSE

LICENSE

LICENSE

License

Marketing Package

No App

Marketing Package

Exclusive Templates

App Training

Multiple Accounts

Monthly Analytics

Exclusive Features

Own Explore Page

Branding Controls

Easily Adopt Product

Easily Post Content

Analyze Market

Video, QR code, etc

Easier for User to discover.