CHALET    

SKI  STATS  

2  0  1  5  

                                                                                                         

   

PRODUCED  BY  

Consensio    

IN  ASSOCIATION  WITH  WELOVE2SKl.COM  

 

COMPILED  FROM  DATA  PROVIDED  BY  THE  FOLLOWING  CHALET  OPERATORS  AND  SKI  /  TRAVEL  AGENTS  FROM  WINTER  2014/15:  

   

 CHALET  OPERATORS  

 ALIKATS  MOUNTAIN  HOLIDAYS  WWW.ALIKATS.EU  

BIGHORN  REVELSTOKE  WWW.BIGHORNREVELSTOKE.COM  

CARRIER  WWW.CARRIER.CO.UK  

CHALET  SPA  WWW.CHALETSPA.COM  

CONSENSIO  CHALETS  WWW.CONSENSIOCHALETS.CO.UK  

COURCHEVEL  PRESTIGE  CHALETS  WWW.COURCHEVELPRESTIGECHALETS.COM  

ELYSIAN  COLLECTION  WWW.ELYSIANCOLLECTION.COM  

FAMILYSKI  COMPANY  WWW.FAMILYSKI.CO.UK  

FISH  &  PIPS  WWW.FISHANDPIPS.CO.UK  

CHARDONMOUNTAINLODGES  WWW.LECHARDONVALDISERE.COM  

LE  SKI  WWW.LESKI.COM  

MAISON  BLANCHE  ET  VERTE  WWW.MAISONBLANCHEETVERTE.COM  

MATTERHORN  CHALETS  WWW.MATTERHORNCHALETS.COM  

MOUNTAIN  EXPOSURE  WWW.MOUNTAINEXPOSURE.COM  

MOUNTAIN  HEAVEN  WWW.MOUNTAINHEAVEN.CO.UK  

PORTETTAMOUNTAINLODGES  WWW.LEPORTETTA.COM  

         

PREMIERE  NEIGE  WWW.PREMIERE-­NEIGE.COM  

SCOTT  DUNN  WWW.SCOTTDUNN.COM  

SERENITY  MANAGEMENT  WWW.SERENITY-­VILLAS.CO.UK  

SKI  BLUEBIRD  WWW.SKIBLUEBIRD.COM  

SKI  FAMILLE  WWW.SKIFAMILLE.CO.UK  

SKI  VERBIER  EXCLUSIVE  WWW.SKIVERBIEREXCLUSIVE.COM  

SKIOLOGY  WWW.SKIOLOGY.CO.UK  

TG  SKI  WWW.TGSKI.COM  

THE  ALPINE  CLUB  WWW.THEALPINECLUB.CO.UK  

THE  BOUTIQUE  CHALET  COMPANY  WWW.THEBOUTIQUECHALET.COM  

THE  TASTY  SKI  COMPANY  WWW.THETASTYSKICOMPANY.CO.UK  

THE  WHITE  VALLEY  COMPANY  WWW.THEWHITEVALLEYCOMPANY.COM  

TOIT  DU  MONDE  WWW.TOITDUMONDE.CO.UK  

YELLOWSTONE  SKI  LODGE  WWW.YELLOWSTONESKILODGE.CO.UK      

           

 

 

SKI  &  TRAVEL  AGENTS    ABERCROMBIE  &  KENT  VILLAS  WWW.AKVILLAS.COM  

ALPINE  ANSWERS  WWW.ALPINEANSWERS.CO.UK  

ALPINE  GURU  WWW.ALPINEGURU.COM  

ALS  PRIVATE  WWW.ALSPRIVATE.COM  

ELEGANT  ADDRESS  SKI  WWW.ELEGANTSKI.COM  

FIREFLY  COLLECTION  WWW.FIREFLY-­COLLECTION.COM  

INTERACTIVE  RESORTS  WWW.INTERACTIVERESORTS.CO.UK  

JET  ESCAPES  WWW.JETESCAPES.CO.UK  

LUXURY  CHALET  BOOK  WWW.LUXURYCHALETBOOK.COM  

MOUNTAIN  BEDS  WWW.MOUNTAINBEDS.COM  

SIMPLY  VAL  D’ISERE  WWW.SIMPLYVALDISERE.COM  

SKI  BOUTIQUE  WWW.SKI-­BOUTIQUE.CO.UK  

SKI  IN  LUXURY  WWW.SKIINLUXURY.COM  

SKI  SOLUTIONS  WWW.SKISOLUTIONS.COM  

SNO  WWW.SNO.CO.UK  

SUMMERS&WINTERS  WWW.SUMMERSANDWINTERS.CO.UK  SUMMIT  RETREATS  WWW.SUMMITRETREATS.COM  

THE  OXFORDSKI  COMPANY  WWW.OXFORDSKI.COM  

THE  WHITE  VALLEY  COLLECTION  WWW.THEWHITECHALETCOLLECTION.COM    

                                                                                                       

         

 

THE  TOP  NATIONALITIES  WHO  BOOKED  LUXURY  

CHALETS  IN  FRANCE        

   

 

 

UK   clients   made   the   greatest   proportion   of   the  bookings  with  55%  of  the  market.  The  other  European  clients   together   took   15%   of   the   market   share  closely   followed  by   the  Russians  with  12%.  USA  only  took  6%  with  Australia,   the  Middle  East  and  South  Africa  making  up  the  difference.  

UK55%

Russian12%

Europe15%

Middle  East4%

USA6%

Australian5%

South  African3%

THE  TOP  NATIONALITIES  WHO  BOOKED  LUXURY  CHALETS  IN  

SWITZERLAND    

 

 

     

 

The   UK   clients   also   topped   the   bookings   in  Switzerland  with  54%  of  the  market  share,  with  the  Russians  and  the  other  European  countries  following   jointly   with   14%.   The   remaining  bookings   followed   a   similar   pattern   to   the  French   bookings   with   USA   taking   8%   and  Australia,   the   Middle   East   and   South   Africa  making  up  the  difference.  

UK54%

Russian14%

Europe14%

Middle  East4%

USA8%

Australian4%

South  African2%

 

BOOKING  PATTERN  FOR  HOLIDAYS  TAKEN  

DURING  WINTER  2014/15        

 

The   majority   of   clients   booked   in   the   fourth  quarter   of   2014   with   the   remaining   bookings  spread  more  evenly  across  the  other  periods.  

17%19%

39%

25%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Pre  May  2014 May  to  Aug  2014 Sept  to  Dec  2014 Jan to  May  2015

 

THE  FOLLOWING  FACTORS  MOST  INFLUENCED  A  CLIENT'S  BOOKING  

             

1        PRICE  

2        RESORT  

3        LOCATION  

4        FACILITIES  

5        ADVICE  FROM  OPERATORS  &  AGENTS  

6        SERVICE  

7        SIZE  OF  CHALET  

8        FOOD  &  BEVERAGE  QUALITY  

9        TRANSFER  TIME  

10   TRAVEL  INCLUSIVE        

           

 During   this   season   the   price   of   the   booking  was   the  most  influential  factor  for  clients,  closely  followed  by  the  resort  they  required.  Transfer  time  and  whether  travel  was  included  were  the  least  influential  when  making  a  booking.

 

PROFILE  OF  THE  PERSON  RESPONSIBLE  FOR  

BOOKING  THE  SKI  HOLIDAY    

   

                     

The  profile  of   the  person   responsible   for  booking   the  holiday  was  predominantly  male,  with  a  small  minority  using  their  PAs  to  make  the  booking.    

Male52%Female

41%

Personal  Assistant

7%

 

PARTY  LEADER  AVERAGE  AGE  

     

 

   

 

 

 

 

 

 

More  than  half  of  all  bookings  were  made  by  the  40-­60   years   old   age   group   with   the   majority   of   the  remaining   bookings  made   in   the   20-­40   age   group.  Only  10%  of   bookings  were  made  by   the  60+  age  group.

20-­‐40  years34%

40-­‐60  years56%

60+  years10%

 

THE  AVERAGE  SIZE  OF  GROUP  BOOKING  DURING  2014/15  

             

 

                         

The  average  group  size  was  9  with  77%  of  groups  reportedly   remaining   the   same   size   as   last   year,  13%  increasing  in  size  and  10%  decreasing.  

 

CLIENTS'  PREFERRED  METHOD  OF  

TRAVEL  

 

     

   

   An   overwhelming   majority   of   clients   used   a  scheduled  airline  to  travel  to  their  destination.    

Scheduled  airline75%

Private  Jet10%

Helicopter3% Train

5%

Self  Drive7%

 

MOST  POPULAR  SCHEDULED  AIRLINE  

                                                             

   

     

               

   

Easyjet   and   British   Airways   led   the   way   as   the  airlines   of   choice,   with   the   lesser   used   airlines  closely  matched  with  each  other.  

EasyJet

British  Airways

Swiss

Other

Jet2

Air  France

Flybe

Ryanair

 

CLIENTS'  EXPENDITURE  ON  EXTRAS  OTHER  THAN  LIFT  PASS  OR  SKI  HIRE  

                 

 Private   ski   guides   were   the   main   source   of  expenditure   in   resorts   followed   by   Group   Ski  School  and  Massage  in  joint  second  position  with  Childcare  as  a  close  third  optional  extra.  

25%

22%

22%

20%

4%

4%

1%

1%

1%

Private  Ski  Guides

Group  Ski  School

Massage

Childcare

Activities

A  la  Carte  Wine

Ski  Wear

Restaurant  Reservations

Transfers

 

IMPACT  OF  THE  2014/15  SNOWFALL  ON  THIS  YEAR’S  BOOKINGS  

         

     

             

The  snowfall  during  last  winter  seems  to  have  had  a  negative   impact   on   booking   numbers,   with   58%   of  agents   and   operators   reporting   it   so.   However,  30%  reported  that   it  had  had  no  impact  on  them.

Negative58%

No  Impact30%

Positive12%

 

LEVEL  OF  CURRENT  BOOKINGS  COMPARED  

TO  2014/15            

   

                   

59%  of  operators  and  agents  reported  bookings  to  be  up  compared   to   last  year,  with   just  16%  reporting  a  drop  in  bookings,  and  25%  remaining  static.  

Up59%

Same25%

Down16%

 

LEVEL  OF  CURRENT  OVERALL  SPEND  COMPARED  TO  

2014/15            

   

                 

54%  of  operators  and  agents  reported  overall  spend  to   be   up   compared   to   last   year,   with   just   18%  reporting  a  drop  in  overall  spend,  and  28%  remaining  static.  

Up54%

Same28%

Down18%

 

                                   

 

 

AGENT  ONLY  RESPONSES    

 

 

TOP  5  MOST  POPULAR  RESORTS  

IN  FRANCE  

 Val  d’Isère  was  the  resort  of  choice  in  France  with   Courchevel   and   Méribel   almost   equally  popular  in  second  place.  Morzine  was  the  third  most  popular   resort   closely   followed   by   Chamonix.  

Val  d'Isere30%

Courchevel20%Meribel

19%

Morzine10%

Megeve4%

Chamonix8%

Val  Thorens3%

Tignes4%

Other2%

 

TOP  5  MOST  POPULAR  RESORTS  IN  SWITZERLAND  

   

     

                 

Verbier   was   reported   the   most   popular  resort   with   Zermatt   in   a   close   second  position  and  Gstaad  came  third.  

Zermatt28%

Verbier34%

Gstaad10%

St  Mortiz  7%

Crans  Montana5%

Klosters4%

Saas  Fee6%

Grimentz2%

Davos3%

Other1%

 

PERCENTAGE  OF  CLIENTS  BOOKING  CHALETS  VERSES  

HOTELS        

                           

Chalets  were  more  popular  with  an  overwhelming  majority.      

 

81%

19%

0% 20% 40% 60% 80% 100%

Chalet

Hotel

 

PERCENTAGE  OF  CLIENTS  CHOOSING  CATERED  VERSES  

NON  CATERED  CHALETS      

   

     

                           

Catered  chalets  were  more  popular  with  an  overwhelming  majority.  

       

76%

24%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Catered

Non-­Catered

 

                                                                                             

If  you  would  like  to  receive  a  copy  of  this  report  or  for  all  press  enquiries  please  email  Ceri  Tinley  on  ceri@consensiochalets.co.uk  

WHEN  QUOTING  FROM  THIS  REPORT  PLEASE  MAKE  REFERENCE  TO:  

'THE  CHALET  SKI  STATS  2015  from  CONSENSIO’