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1 | G r e a t e x p e c t a t i o n s : t h e s h r e v e p o r t - c a d d o v i s i o n f o r 2 0 3 0

G r e a t e x e c t a t i o n s : s h r e v e o r t - c a d d o 2 0 3 0 M a s t e r L a n1. 21. 2

Map 1.1 Shreveport-Caddo 2030 MaSter plan area (juriSdiCtion of the Metropolitan planning CoMMiSSion)

Source: NLCOG, 2009

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G r e a t e x e c t a t i o n s : s h r e v e o r t - c a d d o 2 0 3 0 M a s t e r L a n 1. 3

It is the first comprehensive master plan since 1957,

more than 50 years ago. The 1957 plan represented a

response to a post-World War II boom that brought traffic

congestion, crowded schools and housing shortages to

the city. That plan had a profound effect on Shreveports

physical development as the road network it proposed was

implemented over the years. The Great Expectations Plan

arrives in 2010 when Shreveport-Caddo faces different

challenges. With increasing visibility as a competitive

location for business, the promise of long-term benefit

from the Haynesville Shale natural gas economy, a

diversified jobs base, and this new master plan to guide

improvements in quality of life, Shreveport-Caddo stands

poised for a transformation that can bring new jobs,

opportunities, and population growth.

Developing a

vision statement

is an essential

early step

in creating a master plan. Vision statements focus

attention on a communitys values, sense of identity,

and aspirations. The Vision and Principles developed

by Shreveporters during the late summer and fall of

2009 express the high expectations that they have for

the future. The vision statement tells a story and paints apicture of an ideal future in 2030. Shreveporters decided

what they want to preserve and what they want to

change, articulated their desires and hopes, developed a

consensus on an ideal future, and committed themselves

to working toward that ideal. The Shreveport-Caddo Vision

represents the guiding image for the community as it faces

new challenges and complex choices. Accompanying the

vision statement is a set of principles based on precepts

that are important to Shreveport residents. The Shreveport-

Caddo Master Plan Principles serve as a set of values

that guide the master plan itself and its implementation.

Together, the Vision and Principles are like the constitution

of the master plan, setting the course for the future so that

the Great Expectations are always kept in view.

The experience of creating the Shreveport-Caddo Vision

and Principles showed that Shreveport-Caddo citizens

from different parts of the Master Plan Area and from all

walks of life share many values and agree on the kind of

future they want for the Shreveport area. The Vision and

Principles emerged from an extensive public outreach

program and series of community participation events

(described more fully in Chapter 2). They are a distillation

of many hours of community activity and the contributions

of more than 1,000 Shreveport-Caddo residents, who

responded to a public opinion survey, participated in a

day-long Visioning Forum, and attended neighborhood

Speak Out meetings. The plans Community Advisory

Group (CAG), enlarged with volunteers from the Forum,

took the results of the survey and events and worked

with the consultant team to create a draft Vision and

Principles. This draft was made available for publicreview and discussion in eight open house meetings

across the Master Plan Aea and on the project website.

After a final review, the CAG then approved the Vision

and Principles. The MPC board adopted the Vision and

Principles as the guiding framework for the master plan

on December 6, 2009.

The Great Expectations Shreveport-Caddo 2030

Master Plan arrives at a moment of tremendousopportunity for Shreveport-Caddo and the region.

More unites us

than divides us

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G r e a t e x e c t a t i o n s : s h r e v e o r t - c a d d o 2 0 3 0 M a s t e r L a n1. 4

In 2030, greater Shreveport is the

dynamic, creative and ourishing

powerhouse of the ArkLaTex region.

Our region combines the economic

opportunity, diversity and cultural

excitement of a growing city with the

friendliness of a small town.

Our neighborhoodssafe, clean and

welcomingare connected by shared

civic spirit and by a network of inviting

public spaces and transportation choices.

Downtown and nearby neighborhoods

in the city core are vibrantly alive with

residents and businesses in historic and

new buildings. A revitalized waterfront

district links Cross Bayou and the city

center to Shreveports origins on the banks

of the Red River. Underutilized properties

throughout the city have been restored

to community use with housing, shops,

ofces, or parks and other public spaces.

Downtown and our diverse neighborhoods

offer attractive and affordable choices for

young singles and couples, families with

children, empty-nesters, and retirees.

Because of its culture of excellent

education and access to lifelong learning,

from the cradle to the senior years, the

Shreveport-Caddo area has the qualied

workforce to support an expanding

21st century economy. Established and

emerging industries, such as natural gas,

manufacturing, education, biomedicine,

cyber security, green building and energy,

health care, tourism, lm production, and

digital media depend on local talent, and

entrepreneurial start-ups nurture new

industries. As a transportation crossroads

of rail lines and highways, including an

extended I-49, and with a successful river

port, we reach out to the nation and the

world.

Shreveport is the greenest and

healthiest city in the South, committed to

resource and energy sustainability and

enhancing access to healthy lifestyles.

Our landscape is enriched by a natural

network of greenways and bayous

offering recreation in nature. Shreveports

youth and college graduates, as well as

newcomers, are proud of their beautiful

city, cohesive community, and culture of

opportunity. All citizens choose to be part

of an innovative city on the move.

Lookingsimultaneouslythroughthepresentandthefutureishowwecreate

newworldsandmakethemreal.Wemustseeourselvesholdinghandsinthe

presenttohandfuturegenerationsasustainableandbeautifulShreveport....

Thevisionstatementislikeacandlebringinglighttoaroomthathasbeendarktoolong...Itswhatmakesastackofpaperanddetailedplanscomealive

andengagetheenergeticparticipationofourcitizens.[Inwritingavision]

wearestrikingthematchthatwillultimatelylightthewaytothelifeour

grandchildrenhopefor.

WORDS OF A SHREVEPORT RESIDENT WORKING ON THE VISION STATEMENT

GREATER SREEORTS VisionOR TE 21ST CETUR

B. The Vision

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Connected people and places

Connectpeopleindierentneighborhoodsandacrossbarriers

oraceandclasstoworktogetherorthebeneftothewholeShreveport-Caddoarea.

Connectournatural

eaturesinausable

networkogreenways

andblueways.

Providesaeandefcient

transportationchoices

includingalternativesto

thecar,suchasbicycle

andpedestrianroutes,

andenhancedpublictransit.

Fairness and opportunity for everyone

Makeeveryneighborhoodaneighborhoodochoicewith

excellentinrastructure,services,andamenities.

Enhanceeducationalandeconomicaccessandopportunityorall

residents.

Strengthened assets andenhanced possibilities

Support,maintainandexpandon

theeconomicandcommunityassets

thatsustainourareatoday.Create

acommunitywitheasyaccesstoall

aspectsocommunityliework,travel,

culturalevents,estivals,shopping,and

aithbasedandnon-proftopportunities.

Good stewardship of our natural

and cultural heritage

Protectthequalityothewater,air,and

landscape Buildgreaterunderstandingoour

historicrootsthroughorganized

preservationandhistoricheritage

activitiesandincentiveprograms.

Supportartsandcultureasasource

ocommunityprideandadistinctive

economiccompetitiveadvantage.

A green and healthy

community

Promotecleanerenergyandresource

sustainability.

Maintainandimprove

existinginrastructure

beoreexpansiontonew

areas.

Encouragehealthyliestylesthroughaccesstonutritiousoodand

awiderangeohealthyactivitiesthatmeetthediverseneedso

ourpopulation.

High standards of quality in development and

design

Developacultureoplanningwheredecisionsarebasedonasetoprinciplesdesignedtoattainthecommunitysvision.

Makepublicinvestmentsamodeloquality,excellentdesign,and

long-termvision.

Promoteandenorcequalitydesignstandardsinprivate

developmentregulations.

A business-friendly environment

Establishpoliciesthatcreatetheconditionsandclimateto

supportthegrowtholocalbusinessesandattractinvestmentand

entrepreneurs.

Streamlineregulationswhilepreservingappropriatesaeguardsto

ourresourcesandqualityolie.

A community of learners

MakeShreveport-Caddoacenter

olielongeducationandlearningorallitscitizens,youngandold,

romthefrstexplorationsallthe

waythroughadvancedtrainingand

degreeprograms.

C. The Principles

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G r e a t e x e c t a t i o n s : s h r e v e o r t - c a d d o 2 0 3 0 M a s t e r L a n1. 6

Strong local and regional partnerships

Partneramong

government,business,

institutionsand

nonproftstoachieve

masterplangoals.

Fostercollaboration

amonggovernmental

entitiesaswellas

communitiesacross

theentiremetropolitan

regiontoworktowardasharedvision.

Reachouttopartnerwithotherregionstogrowandsustainour

economy.

Communication,

transparency and

community participation

Promotecivicengagement

oallcommunitymembers,

withanemphasisonengaging

youngpeople.

Keepresidents,businessesand

othersinormedabout

communityconditions(qualityolieindicators,bothgoodand

bad),decisionsandoptions.

Expandcommunityparticipationindecision-makingeveryvoice

counts.

C. The Principles (continued)

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A

t the Visioning Forum and the Speak-Out

meetings, every participant was asked to write

down his or her personal vision statement for

2030. These personal visions were thoughtful

and often innovative, demonstrating both an attachment

to Shreveport-Caddo as a community

and a desire for it to be better. Each

chapter of this master plan begins

with a quotation from the personal

visions of Shreveport-Caddo

residents.

Among the themes that emerged:

Market our strengths to ourselves

and outside Capitalize on beauty

and history of city Small town feel

with big city living Opportunities

where our children can elect to stay

Need a niche Center of excellence

for communications, healthcare, and

energy all homes front-porch

places connected network of self-

enhancing neighborhoods Inner

city with house on every lot... Middle

class opportunities Race relations

based on individualsnot opposing

groups.

Personal Vision Statements

Shreveport in 2030 is

Afamily-friendly,visitor-friendly,cutting-edgecity.

anincreasinglydiversecommunity.whereallpeople

knowtheyarecaredaboutandvaluedasindividuals.neighborhoodsthatarephysicallybeautiful,mixed-

income,raciallyandage

diverse.witheasyaccess

toschools,parks,libraries,

shopping,restaurants.a

greener,safercity.equitable

intermsofprovidingwalkable/

bikeable/transitaccessible

places....increasededucational

andeconomicopportunities.

greatleaders.anddowntownis

alivewithmanywholive,workandplaythere

PHRASES FROM PERSONA VISION STATEMENTS

D. Personal Visions

Documents

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