Ch1 Lecture Slides

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WRT227/01

Friday, September 12


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Analyze Your Documents

Audience and Purpose

Who is the main audience for this document?

Who else is likely to read it?

What is your relationship with the audience? Are multiple types of relationships involved?

What information does this audience need?

How familiar might the audience be with technical details?

Do these readers have varying levels of expertise?

What culture or cultures does your audience represent? How might cultural differences shape readers expectations and

interpretations?


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Baby Food?


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Coke Adds Life!


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Coke will bring your dead

ancestors back from the grave


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Consider the Cultural Context

Some cultures hesitate to debate, criticize, or disagree.

Some cultures observe special formalities in communicating.

Many cultures consider the source of the message as important as

the content.

Some cultures trust oral communication.

Cultures respond differently to different emotional pressures.

Cultures differ in their attitudes toward big business, technology,

competition, or women in the workplace.


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Purposes

Inform

Instruct

Persuade


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Persuasion

Persuasion is trying to influence someonesactions, opinions, or decisions

Required in the workplace whenever there is an issue

about which people disagree

To communicate persuasively, you must identify your

major claims

Claim about what the facts are

Claim about what the facts mean

Claim about what should be done

All claims require support.


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Expect Audience Resistance

People who have made up their minds aremore resistant to persuasion.

For people to admit youre right often means

that theyre wrong.When people yield to persuasion, they

respond in one of three ways:

Compliance

Identification

Internalization


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Major Causes of Unethical

Behavior Yielding to Social Pressure:

Company expects your loyalty to ignore

unethical communication

Mistaking Groupthink for Teamwork: Group

members feel pressured to not voice

questions, criticisms, or bad news by other

members of the team


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January 28, 1986


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February 1, 2003


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Email from Flight Director to Shuttle

Commander

During ascent at approximately 80 seconds, photoanalysis shows that some debris from the area of the -YET Bipod Attach Point came loose and subsequentlyimpacted the orbiter left wing, in the area of transition

from Chine to Main Wing, creating a shower of smallerparticles. The impact appears to be totally on the lowersurface and no particles are seen to traverse over theupper surface of the wing. Experts have reviewed thehigh speed photography and there is no concern for RCC

or tile damage. We have seen this same phenomenon onseveral other flights and there is absolutely no concernfor entry.


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For Monday, September 15

Read Chapter 3

Chapter 3 Discussions Response

Writing:Exercises (p. 86 88)

#1, #8, #9, or SHARPENING YOUR CAREER SKILLS

(p. 88)


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