5. February 2011 I Czech-German Young Professionals Program Katarina Peranic and Henrik Flor I Stiftung Bürgermut

Connecting with Social Media to Drive Change.

Bottom Up Communication and Participation

WHAT ARE WE DOING?

● Idea● Participation and Social Media

Weltbeweger and ENGAGEMENTzweinull.de

● TransfermanagementCarrotmob Munich, fundraising2.0 CAMP

● CommunicationEnter Magazin

IDEASpreading social sector innovations into new geographic locations in

order to achieve greater impact.

Founder of Stiftung Bürgermut, Elmar Pieroth

.

● Change in society does not happened behind closed doors.

● 23 million people in Germany are involved in voluntary work

● A lot of people commit to the improvement of their living environment, they change the world they live in themselves and develop their own, amazing solutions.

● Our work is committed to the support, the enhancement and the spread of innovative voluntary work and modern participation

Where can we find these social-innovations at the moment we need them?

IDEA

Nationwide research system

70 correspondents across the country, collecting and categorising transferable ideas.

Cooperations with big comeptions in this sector.

Results build up the content of the Weltbeweger platform.

WELTBEWEGER Participation and Social Media

Criteria for Weltbeweger-Projects

Innovative

Successful

TransferabeI

Buttom up

Participatory

● Weltbeweger serves as a market place of ideas for volunteering citizens.

● Citizens that want to make positive changes in their own neighborhood, district or city will find practical experiences and suggestions – all day, every day.

● Over 800 projects share experience on weltbeweger

● Social Network

● We have journalistic- and user-generated content

● We connect people with social Media

WELTBEWEGERParticipation and Social Media

Bücherschränke - Open LibraryExample of successful transfer

BONN HANNOVER

MAINZ

Facebook, Twitter and other Networks:

● connecting with other organizations and supporters

● Facebook interacts with other social media tools, like Twitter, blogs, Flickr, and others

● Everyday promoting Weltbeweger Projects

● People suggest new projects for Weltbeweger

● We give people a voice who are not using social Media at the moment

WELTBEWEGERParticipation and Social Media

And back to weltbeweger

ENGAGEMENTzweinull.deParticipation and Social Media

The Task● Building a Community● Raise awareness ● Inform about the process● Motivating people to

discuss the strategey

ENGAGEMENTzweinull.deParticipation and Social Media

Instruments● Facebook● Twitter● Videos● Blogs● Newsletter and relevant

Websites

TransfermanagementCarrotmob Munich

.● We support volunteers and committed people to transfer and scale up their

models● We identify applicable partners● We create networks● We discuss and solve questions about judicial and financial subjects.● We help to connect to other and similar Organizations

What is a Carrotmob● In Carrotmob campaigns, an

organizer asks local businesses to compete

● Who will make the biggest change to their business in order to improve the world?

● Then you show up with your friends at the winning business, and spend money to support them.

● It's the opposite of a boycott.

TransfermanagementOffline Events

CommunicationEnter Magazin

● Germany's first weekly magazine for engagement and civic participation.

● Enter is journalism produced by experienced media professionals.

● Enter is no newsletter, but an independent magazine.

● Enter is for free.

● Enter stimulates and excites, provides ideas, opinions and backgrounds.

● Enter is Online not print

FACTS and FIGURES.

● Founder: Elmar Pieroth, Entrepreneur and longtime Finance and Economic Minister of the State of Berlin

● 3 Employees● Established in May 2007● During 2008 project Research● June 2009 launch of Weltbeweger● September 2010 launch of Engagiert-in-Deutschland● November 2010 Online-Participation for NFEP● February 2011 launch ENTER-Magazin

THANK YOU!