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CEVISAMA 2020 ORGANISING COMMITTEE

Chairman

• Manuel Rubert. Natucer S.L.

Members:

• Armando Ibáñez

• Javier Andrés. Moldcom Composites.

• Lino Díaz Muñoz. Rocersa

• José Antonio Serrat. Mármoles Serrat.

• Joaquín Fontdemora. Presidente Anffecc

• Juan José Martínez. Asebec

• Juan Vicente Bono. Asebec

• José Castellano. Cerámica Decorativa.

• Vicente Nomdedeu Lluesma. Azteca Cerámica.

• Vicente Nomdedeu Sanchis. Magna Tiles.

• Claudia Hernández. Grespania.

• Alberto Echavarría. Ascer.

• Manuel Breva. Anffecc.

• Maximiano Aparici. Cerámicas Aparici.

• Ismael García. Peronda.

• David Fernández-Valladares. Realonda.

• Carmen Álvarez. Feria Valencia.

• Enrique Soto. Feria Valencia.

Press Contact:

Belén Ríos

brios@feriavalencia.com

+34 96 386 11 88 / +34 609 64 18 13

Find out more:

http://cevisama.feriavalencia.com/

Follow us on:

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SUMMARY

• Cevisama 2020 Facts and Figures. P. 4

• Find exhibitors’ stands. P. 5

• The 38th edition of Cevisama boasts the widest range of products and the

best architecture and design forum programme yet. P. 6

• Cevisama invites leading American distributors to the fair and supports

the IVACE Awards for Tile of Spain Promotion in the French market. P. 8

• Architecture and Design Forum programme features leading lights in

architecture, design and interior design. P. 9

• Titled “Identity”, the Trans-hitos display takes an in-depth look at the

worldwide use of ceramic through history. P. 11

• Cevisama Lab Ceramic Tile Design and Bathroom Design competitions

recognise ingenuity of young creatives. P.15

• 44th prestigious Alfa de Oro prizes awarded to most innovative products

at Cevisama. P. 18

• PROALSO Tile Installers Congress to show latest in ceramic tile materials

and installation techniques. P .19

• The ceramic tile industry in figures. P. 20

• CEVISAMA 2020 PROGRAMME OF EVENTS. P. 21

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CEVISAMA 2020 FACTS AND FIGURES

Name: Cevisama. International Fair for Architectural Ceramic, Bathroom and Kitchen

Furnishings, Natural Stone, Raw Materials, Frits, Glazes and Colourants, and Ceramic

Manufacturing Machinery (even-numbered years only)

Frequency: Annual

Style: Trade-only

Scope: International. Recognised by the UFI and the Secretariat of State for Trade.

Dates: 3rd to 7th February.

Edition: 38th

Venue: Feria Valencia (Avenida de las Ferias s/n. 46035. Valencia. Spain).

Open: from 09.00 to 19.00 on 3rd to 6th February

from 09.00 to 17.00 on 7th February

Sectors: Ceramic Tiles; Bathroom and Kitchen Furnishings; Natural Stone; Frits, Glazes

and Ceramic Colourants; Raw Materials; Roof Tiles and Bricks; Fixing Materials and

Tools; Ceramic Tile Manufacturing Machinery and Capital Goods; other products and

services.

Gross area occupied: 126,000 m2

Companies Exhibiting at Cevisama:

Spanish: 552

Foreign: 295

Total: 847 exhibitors

Countries exhibiting: Algeria, Argentina, Bahrain, Bangladesh, Belgium, Belarus,

Brazil, China, Colombia, Egypt, France, Germany, Greece, Holland, Indonesia, India,

Israel, Italy, Japan, Malaysia, Malta, Morocco, Mexico, Peru, Poland, Portugal, Serbia,

South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey,

Ukraine, United Arab Emirates, United Kingdom, the USA and Vietnam.

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FLOOR PLAN

CEVISAMA 2020

Ceramic tiles,

bathrooms,

natural stone:

halls 1, 2, 3 and 4 on

level 2; halls 1, 2, 3

and 4 on level 3;

halls 6 and 6 b on

level 2.

Raw materials,

frits, glazes and

colourants: hall 3

on level 3.

Roof tiles, bricks

and glass blocks:

hall 3 on level 2.

Materials and

tools: hall 3 on

level 2.

Machinery: hall 7

on level 2.

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The 38th edition of Cevisama features the broadest ever range of products and the best architecture and design forum programme

• The fair is showcasing 847 exhibitors across eleven halls and is fully supporting

Valencia’s designation as World Design Capital 2022

• Tile manufacturing machinery joins ranges on offer from manufacturers of

ceramic, frits, glazes and ceramic colourants, bathrooms and natural stone

Cevisama, the international trade fair that brings together the latest developments from the

ceramic tile and associated industries, bathroom furnishings and natural stone, takes place

from 3rd-7th February at Feria Valencia. This 18th edition of the event again features more

products than at the previous edition and will be taking up more than 126,000 square

metres of exhibition space. 847 companies are exhibiting – both directly and indirectly,

taking up 11 halls at the venue and comprising what is poised to be one of the best editions

of the fair yet. The total number of exhibitors includes 552 Spanish and 295 foreign

brands from a total of 40 countries. Whilst the most numerous are Italian there is a

significant contingent of Portuguese and Turkish companies as well.

The Spanish ceramic tile manufacturing sector comprises the major part of the showcase

and will be revealing to the world the latest products the manufacturers have spent months

working on and that reflect their commitment to quality, innovation, technology and design.

Likewise, the ancillary sector of frits, glazes and colourants for ceramic will once again be

taking the latest industry-specific technology to Feria Valencia, as will the ceramic tile

machinery sector – another leading sector of industry that is a global benchmark and

displays its true potential at Cevisama. Added to this is the offering from the bathroom

furnishings sector, represented by famous brands that are a stronger presence at Cevisama

every year, the natural stone sector, raw materials, roof tiles and bricks, and fixing

materials and tools for installing floor and wall tiles.

Following its successful launch last year, Cevisama 2020 will again be featuring the

‘Design hall’ in Hall 6. This is a hall with a completely different style and feel, exclusive

networking and catering zones and showcases product created specifically for the contract

and project sector. A new feature this year, is the #Cevisamatrends zone, an exhibition of

tiles in the style of a product gallery, that features exclusive brands such as Inalco, Compac,

Colorker, Mármoles Serrat, Regia Domovari, Inthetile, Natucer, Cevica, Versace Ceramics,

Okiun, Inkoart, Arrelart, Irsap, Tejas Borja, Ceramiche Refin, Bathco, Harmony by Peronda,

Ascale by Tau, Nofer, Momo Collection, Hatria and Seven Tiles.

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In addition to this comprehensive product offering, Cevisama 2020 also features a cultural

programme of exceptional quality together with new content designed to add value to the

event. This edition of the fair, for instance, is lending its full support to Valencia’s recent

designation as World Design Capital 2022 and has organised an interior design forum

titled ‘Valencia WDC Forum’ that will feature displays and presentations by leading

Valencian professionals such as Ramón Esteve, Clara del Portillo de Yonoh Estudio, and Fran

Canós, the only Spaniard hired to restore Notre-Dame.

As for the lectures on architecture, the fair’s organisers have once again entrusted

renowned architect and critic Luis Fernández-Galiano to put together an exceptional panel

of speakers that includes masters such as Danish architect Bjarke Ingels (BIG) and Pritzker

Prize winners Thom Mayne and RCR Arquitectes, amongst others.

Visitors: specifiers and distributors

The organisers expect in excess of the 90,000 visitors who came to last year’s show. The

main target audience is still product specifiers – essentially architects and interior designers

– and Spanish and international distributors of ceramic tiles and bathrooms, who are all key

to the industry.

With this in mind, Cevisama and trade association Ascer have teamed up with the

Generalitat Valenciana (Valencia Regional Government) to create the Ivace Tile of Spain

Promotion Awards. This second round of awards will recognise the top distributors in the

French marketplace. Cevisama has also organised a trade mission to ensure that the

leading American buyers of Spanish ceramic tiles attend the fair. They will be treated to a

special tribute on the third day of Cevisama.

The organisers have also rolled out numerous promotional activities over the last twelve

months to attract quality visitors and closed deals with distribution groups in the main

overseas markets as well as with colleges of architects and interior designers. Also, as part

of the Cevisama Business Club programme, the fair organisers invited leading companies

from different international markets to attend, with the result that professionals from 80

countries confirmed they will be coming. Thanks to the fair’s partnership with ICEX,

through Ascer, almost a hundred specialist journalists from around the world will be

visiting, mostly from traditional European countries, Eastern Europe, North Africa, the

United States and Canada.

Full information about the fair and the detailed programme of events for Cevisama 2020 is

available at www.cevisama.com.

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Cevisama pays tribute to major American buyers at networking gala with exhibitors

• Fair supports IVACE Tile of Spain Promotion Awards, with France this year’s

guest country

Cevisama has again recognised the contribution distributors make to developing ceramic

tile and bathroom furnishings manufacturers’ businesses, the two being the showcase’s core

components. The fair operates several initiatives that hero the distributor.

Feria Valencia, which organises Cevisama, has invited the United States’ and Canada’s

leading distributors to visit the fair. These countries are a key market that has become

the second biggest destination for Spanish exports of ceramic tiles. The move has

guaranteed that the major north American buyers will be attending the fair and a gala event

being held as a tribute to them on Wednesday 5th February in the Events Centre at Feria

Valencia. The evening is intended to promote networking amongst Cevisama exhibitors and

important customers and will mix leisure with business after the doors to the commercial

showcase have closed at 19.00.

In a separate initiative, France, which is in top position in the ranking of markets that buy

Spanish ceramic tiles, is set to be the focus of the IVACE Tile of Spain Promotion Awards

this year. The awards have been introduced by Ivace at the industry’s request and are

designed to recognise work done to boost the Spanish tile industry’s image and brand

positioning in strategic markets. Now in their second year, the 2020 awards will be given to

eight leading French distributors that have been chosen by a committee comprising

representatives of Ivace, Cevisama and Ascer. The award ceremony is being held in

Valencia’s Palau de les Arts at 19.30 on Thursday 6th February.

Another event worth mentioning that also involves distributors is “Distributor Day”, which

is organised by Cevisama and takes place at the fair on Wednesday 5th February, in Hall 6,

from 12.00. The winners of the 3rd Cevisama Distribution Awards will receive their prizes

during Distributor Day.

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Dane Bjarke Ingels and Pritzker prize winners Thom Mayne and RCR Arquitectes taking part in Architecture

Forum

• The new Valencia WDC Forum speakers include designers such as Ramón

Esteve, Clara del Portillo and Fran Canós, the only Spaniard commissioned

to work on the restoration of Notre Dame.

Seldom has it been possible to bring together so many great names in one programme. The

Cevisama 2020 Architecture and Design Forum features a stellar programme, with

speakers including figures who are international beacons for the profession: two Pritzker

Prize winners – American Thom Mayne and practice RCR Arquitectes – and also renowned

Danish architect Bjarke Ingels (BIG), the Barozzi/Veiga team, Antón García-Abril (Ensamble

Studio), Belinda Tato (Ecosistema Urbano), and Benedetta Tagliabue (EMBT). The

programme of lectures has been curated by Luis Fernández-Galiano under the general title

‘Material Architecture 3’.

The first session is being led by Antón García-Abril (b. Madrid, 1969), founder of Ensamble

Studio and winner of the RIBA Charles Jencks Award. He holds a doctorate in Architecture

from the Polytechnic University of Madrid (EYSAM-UPM) and is a Professor at the

Massachusetts Institute of Technology (MIT) School of Architecture. García-Abril will be

presenting the “C’an Terra” project, a lyrical, unique and unusual treatment of an old quarry

in Menorca.

Next up will be Benedetta Tagliabue (b. Milan, 1963) director of Tagliabue EMBT.

Tagliabue’s work includes projects such as the Scottish Parliament building in Edinburgh,

the Santa Caterina market in Barcelona and the Spanish Pavilion at the 2010 Shanghai

Universal Expo, which won her the RIBA Award for the best international building. At

Cevisama she will be talking about the “Kálida Santa Pau” centre in Barcelona, the first of

the admirable Maggie’s Centres for cancer patients to be built in Spain.

The job of bringing this first session to a close has gone to Bjarke Ingels (b. Copenhagen

1974), who heads up influential Danish practice BIG and will be showing the new “Noma”

restaurant building they have built for the in Copenhagen. Ingels was named innovative

architect of the year in 2011 by The Wall Street Journal and featured in Time magazine’s

2016 list of the most influential people in the world.

The second session brings the Barozzi/Veiga practice to Valencia. The many accolades it

has won include the Mies van der Rohe Prize in 2015 for the Szczecin Philharmonic Hall in

Poland. Founded by Fabrizio Barozzi (b. Rovereto, 1976) and Alberto Veiga (b. Santiago de

Compostela, 1973), the team will reveal the details of their latest major international

project, the Musée Cantonal des Beaux-Arts Lausanne.

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Following them, Belinda Tato (b. Madrid, 1971), joint founder with José Luis Vallejo of

Ecosistema Urbano, will be sharing her extensive “Open Shore” coastal remodelling project

near Miami with the audience at Cevisama. Tato is Associate Professor in Practice of

Landscape Architecture at the Harvard Graduate School of Design and has led projects in

Norway, Spain, Italy, the USA, Ecuador, Mexico, Bahrain and China.

The highly reputed and charismatic Thom Mayne (b. Waterbury, 1944) will be talking in

detail about the “Giant” headquarters in Shanghai that he designed. Mayne, awarded the

Pritzker Prize in 2005 and an AIA (American Institute of Architects) Gold Medal winner,

founded Morphosis in 1972 as an architecture, urbanism and design collective centred on

rigorous research and innovation. In the same year, he helped found the Southern California

Institute of Architecture and since then has taught at Columbia, Yale, Harvard, the Berlage,

the Bartlett School of Architecture in London and the UCLA Architecture and Urban Design.

Bringing the session to a close will be another Pritzker Prize winning practice. RCR

Arquitectes won the Pritzker in 2017 and are bringing their architecture to Cevisama. As

radical in its language as it is rooted in where it is built, this is architecture that is committed

to nature. The practice was founded by Rafael Aranda (b. 1961), Carme Pigem (b. 1962) and

Ramón Vilalta (b. 1960), who will be re-visiting one of their most significant pieces of work,

the “Musée Soulages” in Rodez.

Valencia World Design Capital Forum

As well as the talks on architecture, Cevisama’s Architecture and Design Forum is launching

the “Valencia World Design Capital (WDC) Forum” this year as part of its programme. The

initiative is part of the partnership agreement between Cevisama and the entities behind

the city’s candidacy for the title of World Design Capital 2022, which include Feria Valencia

itself.

The Valencia WDC Forum features a number of lectures by outstanding designers and

interior designers, as a result of a collaboration between the Comunidad Valenciana

Association of Designers (ADCV) and the Comunidad Valenciana Guild of Interior

Designers (CDICV). The speakers include professionals such as Luis Calabuig

(Odosdesign), Clara del Portillo (Yonoh Design), Ramón Esteve (Ramón Esteve Estudio)

and Fran Canós, the only Spaniard selected from the tender launched by Goarchitect for

projects to restore the cathedral of Notre Dame in Paris.

The Valencia WDC lectures are being delivered on 3rd to 7th February on level 2 in hall 6 and

the closing keynote address is being given on Friday 7th at 12.00 by the heads of Valencia

World Design Capital 2022, Xavi Calvo and Marisa Gallén.

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Subtitled “Identity”, Trans-hitos takes in-depth look at the use of ceramic as a material worldwide through history • Show comprises four spaces taking up 600 square metres in Feria Valencia’s

central lobby area.

Distinguishing features as what

brings a people, a society

together and the need to study

the origins and development of

ceramic and how it has been used

as a material all over the world

across the centuries, adapting

constantly to the times and the

changing needs of the

community – these are the

common threads that infuse the

2020 Trans-hitos ceramic tile exhibition. The exhibition, subtitled “Identity”, is about the

new uses and applications for ceramic as a material and will be open to view in Feria

Valencia’s central lobby area whilst the Cevisama trade fair is running.

Trans-hitos was held for the fifteenth consecutive year last year and, as a result of being

heavily promoted by Cevisama, has become a focal point for the design world. The

exhibition is supported by the Spanish Association of Ceramic Wall and Floor Tile

Manufacturers (Ascer) and designed and staged by the Institute for Ceramic Tile

Technology (ITC). As the ITC explains, “the way in which ceramic can build spaces full of

meaning and offer a series of completely novel construction ideas and solutions that are a

world away from its clichéd uses for hygiene purposes, means that every year at Cevisama

professionals from the worlds of architecture, interior design, construction, design and

others, along with the thousands of visitors who flock to this international event, are amazed

and surprised, ask questions, inquire and are inspired to create their own projects using

ceramic as a key part of creating environments that have a positive effect on coexistence

and relationships and can even stirring emotions”

Trans-hitos 2020 features four exhibition areas:

• SPACE 1: POP

-Designer: Belén Ilarri

-Construction: Grupo On Market, Sergio Cabedo, Manuel Hidalgo

-Co-ordination: Javier Mira, Jorge Corrales, Laura Vilalta (ITC)

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POP was the concept that won this year’s competition to stage Trans-hitos. The

competition is run by CEVISAMA in partnership with ASCER and the ITC and is

designed to select a staging of Trans-hitos that showcases the possibilities of ceramic

to interior design and architecture professionals. Conceived by architect Belén Ilarri,

who graduated from the Advanced School of Architecture at the Polytechnic

University of Valencia (UPV) in 2015, POP is a space that uses simple tiles as the

starting point for creating a certain atmosphere in a room. Tiles are always laid tightly

together but could be opened up to allow anything you could think of through, so that

the space could be perceived in a totally different way. Air, sand, water, light…POP

creates a void in a 4x4x4m cube, an interior space consisting of walls, floor and ceiling,

open on the sides so that the effect can be seen. The interior space is made of a very

basic, classic and therefore contemporary, 15x15cm, apple green tiles. The tiles have

been laid in parallel lines with no grouting and pink artificial light coming through the

gaps between them. The effect of the way the tiles have been laid out is an almost

infinite, regular succession of perfect squares of light.

• SPACE 2: Ceramic Prototype: Hypar Tower

-Direction and structural design: Professor Martin Bechthold

-Project Manager: Zach Seibold

-Project Team: Saurabh Mhatre, Natalia Bechthold

-Client: Cevisama

-Sponsor: ASCER Tile of Spain

-Coordination: Javier Mira (ITC)

- Structural inspection: Windmill Engineering

-Construction: Grupo on Market, Sergio Cabedo, Manuel Hidalgo

-Testing of materials: Simpson Gumpertz & Heger Inc.

Developed by the researchers at the Materials Processes and Systems Group (MaP+S)

at the Harvard Graduate School of Design, the Hypar Tower ceramic prototype

explores the structural capabilities of slim ceramic extrusions, a product normally

used for outdoor cladding, rain and sun screens.

As this project demonstrates, structural applications emerge as new uses for ceramic,

challenging traditional perceptions of ceramic as a surface, not a structural cladding.

Post-tensioning the ceramic lends it even more structural capability, thus generating

new design opportunities, including the possibility of producing self-supporting

structures such as arches, cantilevered beams and long spans.

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• SPACE 3: Meeting Point

-Designer: Jorge Corrales, Laura Vilalta, Javier Mira (ITC)

-Structural inspection: Windmill Engineering

-Construction: Grupo On Market, Sergio Cabedo, Manuel Hidalgo

For this 2020 edition of Trans-hitos the Institute for Ceramic Tile Technology has

designed a meeting space in the form of an outdoor pergola, that shows the different

facets of ceramic in an urban context.

The space is formed by ceramic modules suspended from a metal structure. Made of

sheets of ceramic, the modules afford protection from the sun whilst also providing

sustainable ambient light by means of a series of individual modules that capture

solar energy via photovoltaic panels

Ceramic is also a major feature of the lower part of the structure because of the way

it has been placed edgewise, which has enabled a permeable floor to be created,

comprised of stock tiles of low commercial value, developed as part of the

LIFECERSUDS (www.lifecersuds.eu) project. This same concept is reflected in the

furniture, in a series of pieces laid out in such a way that they conform an area for

relaxation or meetings within Trans-hitos, inviting visitors to be a part of the space.

• SPACE 4: 13TH CERAMIC TILE AWARDS + EXPOCÁTEDRAS 2020 + 15

YEARS OF TRANS-HITOS

-Designers: Javier Mira, Jorge Corrales, Laura Vilalta (ITC)

- Graphic design: Yinsen

-Vinyls: Publitipo

-Screens: IWWW Material audiovisual

-Construction: Grupo On Market

-Audio-visual content: ASCER, Marta Lázaro, Ana Benavente (ITC)

This space is once again presenting the winners of different categories of the ASCER

Ceramic Tile Awards: Architecture, Interior Design and Degree Project (PFC). Full

information about the Awards is available at: www.premiosceramica.com

The space is also hosting the Expocátedras 2020 exhibition. Ceramic and Architecture.

ASCER Ceramic Studies Network. The exhibition has been co-ordinated by Víctor

Echarri, who is also co-ordinator of the Alicante Ceramic Studies Department, and

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researcher Carlos Rizo. This latest edition of the exhibition provides a novel take on

incorporating the most cutting-edge technologies into architectural ceramic and also

demonstrates the huge effort the Spanish ceramic tile manufacturing industry is

investing in developing environmentally friendly materials that can offer far-reaching

construction solutions. For more information about the Ceramic Studies Departments

go to: http://www.catedraceramica.es

Lastly, the space is marking the 15 consecutive years of Trans-hitos with a

retrospective of the projects from each of the 15 editions of the exhibition, which has

always aimed to raise awareness of new uses and functionalities of ceramic – high-

tech products boasting exceptional design suitable for architecture, interior design,

urban development and domestic settings. This review has been curated by the ITC,

with support from Cevisama and Ascer. Further information is available at

www.trans-hitos.es

Related links:

CEVISAMA: www.cevisama.com

ASCER: www.ascer.es

ITC: www.itc.uji.es

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Cevisama Ceramic Tile and Bathroom Design competition jury

recognises ingenuity of young creatives

• Designs to be on display at Cevisama in hall 6, the “Design Hall”, with award ceremony

set for Friday at 13.00

The CevisamaLab Ceramic Tile and Bathroom Design Competition has yielded a fresh round of winners. CevisamaLab is Cevisama’s ideas laboratory and the most creative and innovative designs have been identified by a multi-disciplinary jury comprised of Malek Murad, of the Colegio Territorial de Arquitectos de Valencia (Valencia Regional College of Architects); Mateo Climent and Sigfrido Serra, of the Comunidad Valenciana Guild of Interior Designers; Pablo Chuliá, marketing director at manufacturer Colorker, and journalist Paco Ballester. The designs were assessed at Feria Valencia, under the guidance of co-ordinator María Fontes, with the jury selecting the winners from amongst a remarkably high number of entries of exceptional quality. In Category A of the Ceramic Design section, ‘Products shaped by semi-dry pressing’, the jury decided to award first prize – 2,000€ – to Marc Farrés Lozano, of the Universitat Internacional de Catalunya (International University of Catalonia, UIC), for “Hèlix”, a system of ceramic tiles to filter the light inside glass buildings. According to the jury, the concept is a “rational, functional” application “of ceramic elements, a flexible system that allows tiles to be modified or changed over time, creating different aesthetic patterns whilst also filtering sunlight in different ways.”

Second prize – 1,000€, went to Eva Salás Noguera, of the Escola d´Art Superior de Disseny de Castellón (Castellón Advanced School of Art and Design, EASD), for “A vista de pájaro” (“Bird’s eye view”). The design seeks to highlight traditional curved ceramic roof tiles, updating their decorative motifs by using digital inkjet printing technology. For the jury, “it gives a traditional product a creative, contemporary twist, adding value by using a simple resource, paint, which opens up a broad spectrum of visual possibilities.”

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In Category B, ‘Ceramic products shaped by other methods’, it was agreed to award first prize – 2,000€ – to Guillermo Marfà Permanyer, of the Universitat Internacional de Catalunya (Catalonia International University, UIC), for his “Greenbrick” creation, which can be a screen, a façade cladding, a load-bearing wall or a jardinière, according to the designer. The jury was impressed by “the versatility of what is a simple yet at the same time functional product that reflects a commitment to sustainability; its standout features also include the inbuilt watering system and its aesthetic possibilities.”

Second prize – worth 1,000€ – was won by Lucciana Viteri of the Universitat Internacional de Catalunya (UIC) and her “Estalactita” (“Stalactite”). The idea, according to the designer, starts from the perception of a façade as a single unit. And, for the jury, what is most remarkable about “Estalactita” is that it reflects “how re-inventing a traditional extruded tile creates a look that can be adapted to any kind of façade as a means of regulating the amount of sunlight the architect wants to come in.”

As to the Bathroom Design competition, the first prize of 2,000 € was won by Juan Gabriel Ortega, Sonia López, Rocío Torres, Raffaele David and María Carmen Perles, of the Escola d´Art Superior de Disseny de Alacant (Alicante Advanced School of Art and Design, EASD) for “Water Drop”. The project proposes using rainwater by installing a recycling system. The jury members noted that “It is about reinventing portable public baths, giving them a distinctly different look, and involves a commitment to sustainability by using new technologies such as those that aim to make best use of water and the facility’s own outdoor lighting.”

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Second prize – 1,000€, was awarded to “AirOs”, by Juan Manuel Pinero, Erika Mecková and Julia Navarro, of the Universitat Politécnica de Valencia (Valencia Polytechnic University). AirOs is a bath screen that has been given a new shape and a new way of keeping the shower water in the bath. The winning feature for jury was “the use of a curtain of air directed at the bath that has made it possible to change to the traditional look of a shower screen”.

All of the entries will be on show in the “Design Hall” at Feria Valencia – hall 6 – throughout Cevisama, from 3rd to 7th February. The official award ceremony takes place on Friday 7th at 13.00 in the venue’s central lobby area, site of the Trans-hitos display.

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Prestigious Alfa de Oro awards: 44 years motivating innovation in the ceramic tile industry

This year marks the 44th anniversary of the prestigious Alfa de Oro awards, which are

handed out against the backdrop of Cevisama.

The Alfa de Oro’s are the most long-standing and highly coveted prizes awarded to the

ceramic tile industry and have been linked since their inception to Feria Valencia, where

they were first received by their winners in 1977. The Spanish Ceramic and Glass Society

gives the awards to recognise innovation in the field of ceramic.

The prizes are presented every year to Cevisama exhibitors with the aim of singling out

products, processes, machinery or equipment in the ceramic and glass manufacturing

industries that display technological and/or artistic innovation that makes them a cut above

the rest. The awards also recognise functionality and practicality in kitchen and bathroom

furnishings.

The prizes also aspire to stimulate scientific, technological and artistic creativity in ceramic

products that enhances their technical or artistic properties. Innovation is one of the key

aspects considered.

The jury is comprised of experts from both academia and business who have links to the

ceramic sector and will make a detailed assessment of every product submitted by Cevisama

exhibitors. Their judgements will be announced publicly and the award ceremony will begin

at 17.30 on Monday 3rd February in the Joaquín Rodrigo room at Feria Valencia.

From that moment on, all the winning products will be identified as such on their respective

stands at Cevisama.

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21st Proalso tile installers congress includes

daily demonstrations of new materials and systems

• Demos to be held in a space in the West Forum lobby area at Feria Valencia, a high

footfall area linking the fair’s different halls

The Tile Installers’ Congress organised by Proalso in collaboration with Cevisama, which is

being held this year for the 21st successive year, has become a must-attend event for all

visitors. Part of the official CevisamaLab programme, the event has retained its core

character over the years whilst offering fresh input into its programme of activities and

demonstrations of ceramic tile installation systems.

Proalso technical experts will be giving demonstrations non-stop throughout the day, from

09.00 to 19.00, in the West Forum lobby area between halls 3 and 4 at Feria Valencia.

Visitors will be able to monitor the progress of the work being done as the days go by, seeing

the most innovative installation processes for installing ceramic materials and the main

spaces the market is demanding ceramic be used in right now.

Proalso is driving for Cevisama to become the best promotional framework for the floor and

wall tile installers trade, giving it the recognition it deserves, which will impact on the whole

industry. The congress helps make Proalso more visible, highlights its main objectives and

improves the image of quality associated with the profession and of the important role the

installer play in properly deploying the latest innovations in ceramic materials and systems.

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THE CERAMIC TILE INDUSTRY IN FIGURES

Spain’s ceramic tile manufacturing industry, the min sector represented at Cevisama, is one

of the most dynamic and innovative in the country and is a global leader in the fields of

technological development, design and quality. Annual turnover is 3,600 million euros, 80%

of which comes from exports to 190 countries. It is not surprising, therefore, that it

contributes the third biggest surplus to Spain’s balance of trade.

Spain is currently the EU’s biggest exporter of ceramic tiles and the second biggest in volume

terms worldwide. 94% of production is concentrated in the province of Castellón, with the

industry there providing direct employment to 15,400 workers in companies that, for the

most part, are SMEs.

Trade association Ascer (the Spanish Association of Ceramic Floor and Wall Tile

Manufacturers) will be revealing its annual figures and its vision of the outlook for 2020 at

an international press conference being held at Cevisama on Tuesday 4th February. Its

provisional forecast, based on data up until October 2019, is as follows:

Year-end forecast, 2019:

• Total sales: total turnover at the end of the year is estimated to be 3% up. • Domestic market: still growing but at a slower rate. Growth is expected to

have been around 8%, rising to 900 million euros. • Exports: 2019 saw 3% growth, to 2,700 million euros.

This rate varied from one region to another. The natural marketplace for Spanish ceramic tiles, the EU, sustained growth above 5% over the year, whilst the USA delivered growth above 10%. There was a marked decline in sales to the Middle East and the Maghreb.

• Output: Data from the Industrial Output Index indicate that the final figures for the year will be negative, with a decline in production of more than 5%.

• Employment: the trend remains positive, with a 2% increase year-on-year registered in October for the sector as a whole (with 450 new Jobs created this year so far).

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CEVISAMA 2020 PROGRAMME OF EVENTS

(*Programme as of date of publication. Check for any possible alterations and find out more on the Cevisama website: www.cevisama.com)

ONGOING EVENTS – TRANS-HITOS. Cevisama’s exhibition of architectural ceramic. Titled “Identity”. Central Forum. Level 2 lobby area – DESIGN COMPETITIONS. Exhibition of the winning entries from the Ceramic Tile and Bathroom Design Competitions. Central zone. Level 2 Hall 6 – PROALSO. 21st Proalso Tile Installers Congress. Level 2 lobby area, between Halls 3 and 4 - EXCO. Construction Technology Show. 34th Edition. Wednesday 5th, Thursday 6th and Friday 7th. Events centre. Auditorium 3 A. -CERÁMICA INNOVA 7. International gathering to promote commercial and technological co-operation between companies in the fields of Interiors, Construction, Architecture and Ceramic. Hall 7, Asebec stand. MONDAY 3RD FEBRUARY 2020 10:00. - Cevisama 2020 Official Opening. Central Forum. 11:00- 12:00. – Presentation of “Review of Trends in Ceramic Tiles 2020-2021”. ITC-Observatory of Trends in Interiors. Salón de Actos (Function Room), Feria Valencia. 13:00. – Presentation of CERIA, the new smart display. By ITC. Fustecma stand (pavilion n2-p4) 16:00- 17:00. - Manuel García Sánchez and Belén Moratalla (Manuel Garcia Asociados) “Design, our lifestyle”. Valencia WDC Forum. Level 2 Hall 6. 17:30 – 18:30. - Alfa De Oro Awards Ceremony. Joaquín Rodrigo Room (Mall Level) 17:15-18:15. - Luis Calabuig (Odosdesign) “Connecting products and people”. Valencia WDC Forum. Level 2 Hall 6. 18:15-19:00. Miguel Valls and Arturo del Saz (Compac). “Four materials for a new design era”. Valencia WDC Forum. Level 2 Hall 6. TUESDAY 4TH FEBRUARY 2020 09:45. Presentation of Valencia Regional Government Grants for Renovation and Restoration. Salon De Actos (Function Room), Feria Valencia. 10:30-11:30. Sara Sánchez (Dobleese Space&Branding) AND Carolina Ruiz (Megacolor). “Ceramic Tiles in Interiors and Architecture: Impact and Trends”. Valencia WDC Forum - Level 2 Hall 6. 11:00–12:00. Tile of Spain-Ascer International Press Conference and Award Ceremony for the 18th Ceramic Tile in Architecture and Interior Design Competition. Events Centre, Auditorium 3-A. 11:30-12:15. Iolanda Gimeno and Ana Ramón (Isho Design). “How materials can articulate

emotions in spaces”. Valencia WDC Forum. Level 2 Hall 6.

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12:15-13:00. Clara del Portillo and Álex Selma (Yonoh Design). “Ceramic as seen from the

perspective of industrial design”. Valencia WDC Forum. Level 2 Hall 6. 13:00-13:30. Tribute to designer Rafa Tamarit. Valencia WDC Forum. Level 2 Hall 6. 13:30-14:00. Presentation of Prize for Best Interior Design of a Stand at Cevisama 2020. Valencia WDC Forum. Level 2 Hall 6. 16:00-17:00. Architecture Forum / Antón García-Abril. C’an Terra, Menorca. Events Centre, Hall 1-A. 17:00-18:00. Architecture Forum / Benedetta Tagliabue. Kálida, Barcelona. Events Centre, Auditorium 1-A. 18:00-19:00. Architecture Forum / Bjarke Ingels. NOMA, Copenhagen. Events Centre, Auditorium 1-A. WEDNESDAY 5TH FEBRUARY 2020 10:00-11:00. Architecture Forum / Barozzi Veiga. Musée des Beaux-Arts, Lausanne. Events Centre, Auditorium 1-A. 11:00-12:00. Architecture Forum / Belinda Tato. Open Shore, West Palm Beach. Events Centre, Auditorium 1-A. 12:20-13:45. Cevisama Brick Day. Joaquín Rodrigo Room (Mall Level) 12:00-13:00. Architecture Forum. Thom Mayne. Giant Headquarters, Shanghai. Events Centre, Auditorium 1-A. 12:00 -13:00. Cevisama Distributor Day. Valencia WDC Forum. Level 2 Hall 6. 13:00-14:00. Architecture Forum / RCR Arquitectes. Musée Soulages, Rodez. Events Centre, Auditorium 1-A 16:00 -17:00. Erico Navazo, Lutzía Ortíz and Pepa Casado. "New Trends in Interior Design and Ceramic". Valencia WDC. Forum. Level 2 Hall 6. 17:00 -19:00. “Green new deal for cities. Observatory for 2030”. Architecture Observatory Workshop led by National Council of Architects. Valencia WDC Forum. Level 2 Hall 6. THURSDAY 6TH FEBRUARY 2020 09:30 – 14:00. Annual Meeting of The General Council of the Colleges of Interior Decorators and Designers. Club Del Comprador (Buyers’ Club). [Mall Level] 10:30 -11:30. Ramón Esteve (Ramon Esteve Estudio). “Design: Why, How, What For?”. Valencia WDC Forum - Level 2 Hall 6. 11:45 -12:45. Enrique Fernández-Vivancos. “Life Cersuds Ceramic Sustainable Urban Drainage

System”. Valencia WDC Forum. Level 2 Hall 6 09:00 -14:30. Meeting of members of the National Council of Architects. Sala Valencia (Valencia Room). Feria Valencia. 13:00 -13:45. Carmen Barasona (Barasona Diseño y Comunicación S.L.) “The value of communication in interior design”; Antonio Prieto- (commercial director, Ramon Soler®) “The

5 keys to sustainability in the world of hotels”; Daniel Morata (CEO, De Nuovvo®) “Trends in

bathrooms”. Valencia WDC Forum. Level 2 Hall 6

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16:00-17:00. Fran Canós (Fran Canós Studio) “Visions of Notre Dame”. Valencia WDC Forum. Level 2 Hall 6. 17:15-18:15. Isabel Rubio and Amparo Ros (Rubio&Ros) “On design and other dimensions;

logic, technique and emotion”. Valencia WDC Forum. Level 2 Hall 6. FRIDAY 7TH FEBRUARY 2020 10:00- 10:45 h. Clara Mínguez. “The Creative Artisan Today”. Valencia WDC Forum. Level 2 Hall 6. 11:00- 12:00. Jorge García-Riego and Alexandra Belcea (VXLAB Estudio). “Cevisama 2021. New identity, new challenges”. Valencia WDC Forum. Level 2 Hall 6. 12:00- 13:00. Xavi Calvo and Marisa Gallén. “Valencia, World Capital of Design. There is no such thing as coincidence”. Valencia WDC Forum. Level 2 Hall 6. 13:00- 14:00 / CevisamaLab Prizes Award Ceremony. Trans-Hitos. (Level 2- central lobby area)

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