CEU Company Profile 2015 English Version

1

Mail Contact; [email protected]

Company Profile of C.E.UNITED, Inc.

C.E. United, Inc. / Cozy Mizoguchi

+81-80-1205-8448

LinkedIn; http://jp.linkedin.com/pub/cozy-mizoguchi/10/977/b74

2015/03/09

Contents Enhancement

Communication Enlargements

Cozy Entertainment

2

Implementing Expansion of business markets +

Paving multiple revenue streams + Accelerating

efficient cross/up-selling as reliable sales force

2015 Cozy Mizoguchi / [email protected] all rights reserved

Core Competences / Strengths

Creating Useful

Owned Media

Constructing

Valuable Users DB

1. SNS/Owned Media Marketing

2. Inbound Marketing

3. Global / Outbound Marketing

4. B2B Sales: AD sales, Alliances, etc.

5. B2C Sales: EC/Contents/Affiliate, etc.

6. Data Mining / Analysis

mailto:[email protected]

2 North

America

3 E U

1 Asia Pacific

Global Networking


Developing practical cross media marketing & sales

via leveraging variety of our local networks

Effective direct reaching out to each of targeting regions with

multiple languages translations, such; English, Chinese, Thai,

Vietnam, others.


1. Simple Vision

2. Clear Strategy

3. Practical Action Plans

4. Proactive & Immediate Sales Activities

5. Accurate Data Analysis & Feedback to Strategy

6. Reliable Business Plan & Team Formation

7. Realistic Roadmap4

Framework of Business Implementation

Along Making Consensus with

Team & HQ

+ Developing Strong Team



5

3. Useful Omni-

Sales Channels

2. Cross Media

Promotion via

Partnerships

1. Enhancement of

Owned Media

4. Accurate Data Mining /

Analysis / Feedback

Key Strategic Initiatives



< Major Action Plans >

1. Facebook Enhancement*

2. Attractive Contents Marketing ⇒ “Digital Magazine”

3. Effective Cross Media Promotion

4. Users Participatory Campaigns

5. Mash up / Collaborative Campaigns with Valuable Partners

6. Targeting AD along ROAS / CPA

7. Featuring Appealing Icons to Targeting Clusters

8. Social Plugin < Major Aims >

Efficient Reaching to Potential

New Customers

Getting Further Attention from

Current Customers ＋

Practical Action Plans: Owned Media + Partnerships

< Prerequisites >

1. Setting up Core Targeting Clusters

2. Continual / Efficient Outreaching to Targets

3. Constructing Fan DB2015 Cozy Mizoguchi / [email protected] all rights reserved


Contents Site

Facebook Youtube

Instagram

Twitter

BLOG

LINE

7

Mailing Lists

Events

⇒ Expansion of Active Fans + Their Engagements

⇒ Less Promotion Fees + More Chances to Collaborate

Efficient & Direct Reaching

to Targeting Clusters

via Seamless Owned

Networking + Community

for Practical O2O

Marketing P R

Enhancement of Owned MediaOwned Media Network



8

Maximizing Useful Access Points Targeting Clusters

Building Up Useful

Strategic AlliancesConstructing Owned Media

via Contents Marketing

Facebook

Twitter

LINE

YouTube

BLOG

T V

P R

Targeting AD

Radio

Event Paper Media

Cross Meida Promotion via Partnerships

Instagram Partner’s Sites2015 Cozy Mizoguchi / [email protected] all rights reserved


Useful Omni-Sales Channels

Multiple + Proactive + Constant Reaching to Both B2C + B2B Markets

Driving Traffics from Fans/Users

+

Expanding B2B Partnerships


http://www.hfm.co.jp/product/ellegirl/magazine/ellegirl_2010_10

http://www.hfm.co.jp/product/ellegirl/magazine/ellegirl_2010_10


10

Constructing Realistic Multiple Business Models

Organic◆ Business Developments Matrix ◆ M & A

1 e Commerce

6 Application

5 Subscriptions

2 AD / Sponsorships

4 Digital Contents

3 Affiliates

Alliances

ビジネス展開マトリックス～参考例～Matrix of Business Developments


Especially in strengths in;

1. Business Transition

2. Revitalization

3. Starting-Up

Based upon variety of

actual experiences,

insights.


11

Accurate Data Mining / Analysis / Feedback

< Major Action Plans >

1. Gathering Accurate Data / Updating:

⇒ Google Analytics, Facebook Insights, etc.

2. Setting up Objective KPI / Metrics:

⇒ Sales / Profit, # of Likes, Reach, Page Views / Unique Users, etc.

⇒ CPA, CTR, Conversion, ROAS, etc.

3. Market Research & Competitors Analysis

4. Feedback to New Line-ups

*Conversion:

- 1.6 - 3% from Facebook / Ave: 2,45%

- 2.39% in iOS

- 1.90% in Android 2015 Cozy Mizoguchi / [email protected] all rights reserved


Drastic Sales Acceleration⇒ Sales = # of Visitors x % of Purchase x Ave sales @ customers

< Examples >

2times ≒ x 1.25 x 1.25 x 1.25

Goal

Enhanced

Owned MediaUseful Omni-

Sales Channels

Cross Media

Promotion via

Partnerships

Accurate Data

Mining / Analysis /

Feedback 12

Current Customers

⇒ Royal Customers

＋New Customers

⇒ Stable Customers

＋

Up-Sells + Cross-Sells

New Business Models

⇒ AD, Affiliate, Contents

＋



2015/1 half

Realistic Roadmap

2015/2 half 2016/1 half 2016/2 half

Useful Omni Sales

Channels

Cross Media Promotion

via Partnerships

Accurate Data Mining /

Analysis / Feedback

Enhancement of

Owned Media

Sales

% Marketing, SGA

13

Prospects InfluencerCustomer

Sales

Marketing Costs



9 PR / Event & Conference Organization

8 SNS & Cross Media Marketing / Campaigns

7 DB Mining + Customer Communication & Supports

6 Sales Implementation / Strategic Alliances

4 Market Research & Sharing Data w/ HQ / Global Teams

1 Business Plan / Business Model

2 Team Formation / Staffing / Evaluation

3 Finance Report / Legal / Administration

10 Web Creations / Updating

11 Customization / Localization

<3> Sales & Business

Developments & CRM

<4> Marketing /

Promotion & PR

<5> Sites Structure

5 New Products & App Developments & Localization

<1> Business Planning /

Organization / Backyards

Social NetworkBusiness Plan / Team Formation / Operations

14

<2> R & D



Cozy Mizoguchi, all rights reserved 2010

C.E.United, inc Company Profile

Cozy Mizoguchi, all rights reserved / Sept, 2010

【代表取締役 / Founder, CEO 】溝口浩司 / Cozy Mizoguchi

LAWSON Inc. Deputy, General Mgr, CRM / Marketing Dept. Apr/2009 – May/2010

EMI Music Japan IncSVP, Business Development Dept. Sep/2007 – Apr/2009

Entertainment Plus IncSenior Director, Biz-Dev Dept. Dec/2005 – Aug/2007

Real Networks JapanDirector, Music Service Dept. Nov/2004 - Nov/2005

AOL Japan Inc Director, Content Programming Dept. Jan/2002 - Sep/2004

MTV JAPAN inc Vice President, Business Development Dept. Nov/2000 - Dec/2001

Softbank Media & Marketing incSr. Mgr, Biz Dev & Marketing Jan/2000 - Oct/2000

Japan Travel Bureau Inc. Apr/1992 – Dec/1999

YOKOHAMA RUBBER co., ltd Apr/1986 - Jul/1991



16

Example of Accomplishments in Owned Media Marketing

C.E.United, inc / Cozy Mizoguchi / [email protected]

< Direction >

Embodiment of smooth transition

from Music Contents Centric Business to Cross Media Business Model

< Business Actions / Major Accomplishments >

Enhanced useful Owned Media Network for creating reliable revenue schemes;

1. Boosted Facebook community from 1,250 to 99,925

2. Initiated various type of Fan Participatory Campaigns

3. Built up wide array of useful strategic alliances with more than 40 Partners;

HURLEY, ZIPPO, BEATS, GIRBAUD, SHISEIDO, others.

4. Created "NEW" multiple revenues;

AD / Sponsorships, EC, Digital Contents, Affiliates, Application.

17

some of examples; Collaborations via facebookw/ Beats by Dre

w/ Fender

w/ ZIPPO

w/ Jack Daniel


18

Collaborations / Media Exposures

@ Ollie

w/ Hurley

@ Samurai Magazinew/ MURASAKI Sports

Gracing the cover of plenty of popular

street fashion magazines


Adding new value enabling unique positioning

Duet with one of talented Deva from American Idol Season 8,

Jullisa Veloz, “2 of Us”” in top page of Windows Media America

Stand Up! “Crossover Talks”

Stand Up! has been launching

new project = “Crossover Talks”

which JESSE interviews with

person standing up” along

his/her mission/motivation.

1st interview with NASA scientist,

Jonathan D. Trent for exchanging

each of ideas + actual actions of

eco-friendly Collaboration with

Venezuela Embassy

Interview @ popular Dog Magazine

Official Guest

Speaker @ TEDx


20


1 Zippo; http://www.youtube.com/watch?v=YV7JQ5DnzUE

2 Beats by Dr. Dre;http://www.youtube.com/watch?v=-bUuLfRJHc0

3 Olympus; https://www.youtube.com/watch?v=dVbh7TdfxsM

4 Hurley & MURASAKI SPORTS; http://www.youtube.com/watch?v=_6njUv4LeoE

5 KADOKAWA Games & Grasshopper；http://www.youtube.com/watch?v=usTRofzwceg

6 GIRBUAD; http://www.youtube.com/watch?v=jLs-PDCJGXY&list=RDusTRofzwceg

7 NASA;http://www.youtube.com/watch?v=Lhq51CYI1AY

8 Documentary Video;http://www.youtube.com/watch?v=-5XlQ7Tc2Bc

Collaboration with The Established Global Brands

http://www.youtube.com/watch?v=YV7JQ5DnzUE

http://www.youtube.com/watch?v=-bUuLfRJHc0

https://www.youtube.com/watch?v=dVbh7TdfxsM

http://www.youtube.com/watch?v=_6njUv4LeoE

http://www.youtube.com/watch?v=usTRofzwceg

http://www.youtube.com/watch?v=jLs-PDCJGXY&list=RDusTRofzwceg

http://www.youtube.com/watch?v=Lhq51CYI1AY

Multiple Business Models

< Major Revenue Streams in addition to Music >

1 AD Business

2 Affiliate Business

3 e-Commerce Business

4 Premium Contents Business・Application

5 Membership Business


AD Business；JESSE w/ GIRBUAD< 2013 SS Collaboration >

< 2012 FW Social MKTG collaboration >

< 2012 Tokyo Fashion Week >


23

AD Business；KenKen w/ SHISEIDO

Fan Participatory Campaign

with the largest cosmetic

company = SHISEIDO,

creating influential buzz

Kenken Official Site

Facebook


Mutual Contents Marketing

・JESSE @ Kadokawa Games facebook page

・KenKen @ Olympus facebook page

Once we can create

appealing community,

There are plenty of

possibilities to get

sponsors.

Practical, realistic

contents marketing

with useful

business partners


e- Commerce

Sizable & active

community enables us

to navigate fans to our

e-Commerce pages

naturally. C.E.United, inc / Cozy Mizoguchi / [email protected]

Bass Guitar Practice Application

- Originally developed as compatible application for iOS, Android

- Ranked top 10 popular application on app store

Digital Contents


Global scale music media ”iConcerts”, special interview

The most Popular Teen

magazine

Legendary Venue “Webster Hall”

US MTV Top page

Outbound Marketing


Outbound Marketing


Taiwan, large

scale Rock

Fes.

Featured in the most popular music media in Taiwan

Top page appearance on US Windows Media

Hong Kong, large scale Rock Fes.


29

Stand Up! Project

Stand Up! project was

picked up by NIKKEI

@ their front page,

As new business

model.


Example; Collaborative Project

With Zippo;


2015 C.E.United, inc / Cozy Mizoguchi / [email protected]

Appendix

- Facebook is The Most Active SNS in Japan.

- Numerous Companies are Maximizing Facebook for Their Core SNS Media.

・78.7% using Facebook, Twitter=57.3% / LINE=25.6%

To Enlarge Opportunities of Collaborations with Useful Business

Partners by Creating Appealing Facebook PageC.E.United, inc / Cozy Mizoguchi / [email protected]

Facebook

Facebook

1. Facebook Population in Japan: 24,000,000 *18.9% among JPN

2. Genders;

Female;48.1%

Male; 51.9%

3. Age: *According to volume of population

1. 20-29 female;4,200,000 / 2. 20-29 male: 3,600,000

3. 30-39 male; 3,000,000 / 4. 30-39 female; 3,000,000

5. 40-49 male: 2,200,000 / 6. 40-49 female: 1,580,000

7. 13-19 female; 1,000,000 / 8. 13-19 male; 920,000

9. 50-59 male; 980,000 / 10. female; 620,000

4. Demographic;

Tokyo; 3,600,000 / Kanagawa; 1,820,000

Osaka: 1,760,000 / Aichi: 1,240,000 / Chiba: 1,040,000

C.E.United, inc / Cozy Mizoguchi / [email protected], all rights reserved


Other Major SNS

1. Population:

< Twitter > 21,750,000

< LINE > 50,000,000

< YouTube > 50,780,000

2. Genders:

< Twitter > Female;42.0% Male; 58.0%

< LINE > Female;54.3% Male; 45.7%

< YouTube > Female;43.3% Male; 56.7%

3. Average Staying Time:

< Twitter > 46.1 minutes per 1 month

< LINE > 0-10min; 19.5% 11-30min: 28.5% 31-60min: 23.7%

per 1 day

< YouTube > 138.1 minutes per 1 monthC.E.United, inc / Cozy Mizoguchi / [email protected], all rights reserved


From which Devices Users Access to Facebook?


Facebook Users in Japan

Main Reasons of Using Facebook

Female Facebook Users to gather info

@ Facebook, disseminating those info

from their Facebook pages.

Facebook Users in Japan


Major SNS Users by Age brackets

SNS Users in Japan


- High Usage Frequency by Major SNS:

LINE= 81% / Facebook=74% / Twitter=63%

Social NetworkSNS Users in Japan


e - Commerce


< EC Usages by Devices >

- PC; 118b US$ / 74.2% - Smart-phone; 26b US$ / 16.4%

- Feature-phone: 8b US$ / 5.0% - Tablets: 7b US$ / 4.4%

EC Usages by Devices

EC Market in Japan


Major EC Users / Main Date & Time Zone of accessing to EC sites

Mon Tue Wed Thurs Fri Sat Sun

Blue = Male / Red = Female

EC Market in Japan


42

<Appendix> Areas by Annual Incomes

1000～1100万円３．８%

1100～1200万円２．６1200～1300万円２．２1300～1400万円１．５1400～1500万円１．３1500～1600万円０．７

deviation20～24

24～29

30～34

34～39

40～44

45～49

Nation 1.0000 275 378 462 558 617 666

TOKYO 1.3479 371 510 623 752 832 898

KANAGAWA 1.1197 308 423 517 625 691 746

AICHI 1.0702 294 405 494 597 660 713

KYOTO 1.0181 280 385 470 568 628 678

OSAKA 1.0330 284 390 477 576 637 688

HYOGO 1.0446 287 395 483 583 645 696

NARA 1.0580 291 400 489 590 653 705

1600～1700万円０．７%

1700～1800万円０．６1800～1900万円０．３1900～2000万円０．１2000万円以上１．３

Prefecture

Ages

- Prefectures by Above Income than Nation Ave.

- High Income Brackects

Average Income by Prefectures


Documents

CEU Company Profile 2015 English Version