Organized by: In partnership with:

CERTIFIED DIGITAL MARKETING PROFESSIONAL®

Jeremy is a trainer and speaker with 23 years of experience working in the digital marketing sec-tor at senior management level, both client side

and within agencies.

He is a Lecturer and Professor at Universities and Business Schools globally. He was formally a Profes-sor for Hult University and is currently a Professor of Digital Marketing for EDHEC, teaching on the Masters’ course in Digital Marketing in Entrepreneurship and Innovation. Jeremy is also a Trainer for the Google Digital Academy, is a Professor for ISDI and a Senior Trainer for the Digital Marketing Institute.

Jeremy has wide experience in training in specific topics related to digital transformation, digital mar-keting, channels and sales, particularly in the bank-ing, hospitality, technical and pharmaceutical sec-tors. Jeremy trains for and has worked with Google, Microsoft, IBM, Jumeirah Group, Johnson & Johnson, Eli Lilly and Many others major brands worldwide.

Jeremy is passionate about teaching, training, shar-ing knowledge and improving the expertise of people worldwide. He is often invited to be the keynote speak-er at events around the world and has recently spoken at events at New York, Las Vegas, Moscow, and London and for brands such as Oracle, IBM and Adobe.

Jeremy SPILLER

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EXPE

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RAIN

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SEE WHY TEAMS OF ALL SIZES ENJOY OUR TRAINING SOLUTIONS.

The Next One Can Be Yours. +971 4 447 5711 | in-house@leoron.com

LOWER INVESTMENT

FLEXIBILITY

CUSTOM-MADE

TIME-EFFECTIVE

ADAPTABLE

SIGNIFICANT

Our in-house programs are meant for clients who choose to train their people, in their location of choice, at their preferred schedule. We’ll fly our trainers and our materials to your premises, securing you a custom-made, cost-efficient learning experience.

LIKE A PUBLIC COURSE WE OFFER?

For Your Company: Why Choose the IN-HOUSE option?

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RADIATING KNOWLEDGE

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LEORON Professional Development Institute is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org

A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 20,000 graduates & 27,000 alumni members across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Global Industry Advisory Council (GIAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the GIAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally-driven economy.

ACCREDITED BY:

KEY TAKEAWAYS

Increase your website’s visibility through Search Engine Optimization (SEO) techniques

Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising

Execute digital display campaigns

Capture, segment and manage subscribers to plan and execute a successful email marketing campaign

Use suitable social media channels to grow and engage an audience

Measure and optimize social media campaigns

Leverage mobile marketing for its micro-targeting advantages

Analyze and optimize your overall digital marketing activity

Create a formal digital marketing plan for your business

BY EARNING THIS CERTIFICATION, YOU WILL BE ABLE TO:

November 24-28, 2019 | Dubai, UAE

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COURSE INFO

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During the Certificate in Digital Marketing Professional (CPMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy.

The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepreneurs and start-ups.

By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources.

The DMI CPDM is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.

COURSE OVERVIEW

→ Digital marketing staff → Operations managers → Brand and marketing managers → Any other staff that deals with the

company’s online presence.

WHO SHOULD ATTEND

Instructor-led training workshop including the usage of the following techniques:

→ Storytelling: Using the best practices to illustrate dealing with media in different industries

→ Small group discussions: Participants will be divided into small groups and given case studies or work situations to discuss or solve. A critical argumentation will be held between the group’s members.

→ Case studies/roleplaying: By analyzing real situations, participants will learn how to handle similar situations.

→ PowerPoint presentations: Showing information of the subject matter

TRAINING METHODOLOGY

If interested to run this course in-house please contact Val Jusufi at:

+971 4 447 5711 or in-house@leoron.com

IN-HOUSE

If interested to run this course with our distance learning program please contact Agron Kurtishi at:

+971 4 447 5711 or agron.kurtishi@leoron.com

DISTANCE LEARNING

COURSE DETAILSDelivery type

Prerequisites

Level

You’ll receive

Group live

None

Advanced

35 NASBA CPE credits

PROGRAM TIMINGS → Registration will begin at 08.00 on Day One. → The program will commence at 08.30 each

day and continue until 16.30. → There will be two refreshment breaks and

lunch at appropriate intervals.

November 24-28, 2019 | Dubai, UAE

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COURSE INFO

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DMI programs, developed in conjunction with industry giants

and world-class practitioners, have helped a generation of digital professionals advance their careers.

Completing a program is a point-in-time exercise that delivers huge value, but there is a next step to maintaining the currency of skills in the ever-evolving world of digital.

Membership is that next step.

An exclusive network - and part of your certification - it delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

Membership is about staying connected. Connected to trends in industry. Connected to experts who can bring unique insights to your work. Connected to thousands of digital alumni around the globe. Connected to opportunities.

It can provide you - as a Digital Marketing Institute certified professional - with invaluable and exclusive connections to:

→ Expert, practical and thought leading content to guide your career

→ High-quality templates to boost your employability

→ A career zone to support professional development

→ Access to the latest industry news and updates

→ A Continuous Professional Development (CPD) area for certified graduates

→ Just-in-Time (J-I-T) learning activities through webinars and online programs

Your digital career is evolving every day. So will your membership of the Digital Marketing Institute. You define your career path. We’ll support the journey.

MEMBERSHIP

Certification AssessmentThe assessment is based on a formal computer based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the program.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice; Image-based Multiple Choice, Matching and Hot Spot questions.

DMI computer-based examinations are delivered through the Pearson VUE Test Center Network which comprises

over 5,200 centers in 180 countries.

The use of Pearson VUE to deliver DMI exams increases the value of the international certification offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, no matter where they are in the world.

CA AND PEARSON VUE

November 24-28, 2019 | Dubai, UAE

The Global Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute program content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

The Global Industry Advisory Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. The Council ensures that our programs are developed in alignment with the digital economy’s most in-demand digital needs and skillsets.

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COURSE OUTLINE

Introduction to Digital MarketingThis module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 campaign by connecting effectively with your customers and targets.

Through this module, you will be able to differentiate between inbound and outbound marketing strategies. It will also explore the difference between traditional and digital marketing helping you realize the benefits of using them in combination.

At the end of the module, you will know how to develop clear and actionable objectives for a digital marketing plan with SMART objectives and use digital research and social listening to gain insights into your competitors as well as your audience and industry.

Module 1

Content MarketingThis module introduces you to the key principles of content marketing to enable you to align content effectively with the buyer journey. You will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data- driven way.

It also covers content creation and curation, along with how to extend its value using scheduling tools and promotion methods. The Content Marketing module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.

Topics covered include: → The Benefits of Content Marketing → Content Alignment → Community Management → Content Strategy and Planning → Content Audits → Consumer Profiles → Content Calendar → Content Management Systems → Content Formats → Content Seeding → Content Marketing Metrics

Module 2

Topics covered include: → Inbound and outbound strategies → Traditional vs Digital Marketing → Digital Channels → SMART Objectives → Audience Research → Social Listening → Competitive Research → Industry Research → The Buyer Journey → Marketing Functions → Concepts and Principles → Processes and Tools

Becoming a Certified Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy.

There are ten modules in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:

1. Introduction to Digital Marketing2. Content Marketing3. Social Media Marketing4. Search Engine Optimization (SEO)5. Paid Search (PPC) Using Google Ads6. Display and Video Advertising7. Email Marketing8. Website Optimization9. Analytics Using Google Analytics10. Digital Marketing Strategy

PROGRAM MODULES

November 24-28, 2019 | Dubai, UAE

Social Media MarketingThe Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business. You will be able to identify the benefits of social media marketing and differentiate between the most influential networks and their advantages.

As a result, you will understand the techniques and best practices for growing and engaging an audience and demonstrate how to create effective paid advertising campaigns on key social platforms. In addition, you will understand how to build, manage, and sustain an active social media community.

The module also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

Topics covered include: → The Benefits of Social Media Marketing → Social Media Platforms → Key Terminology → Community Techniques and Best Practice → Storytelling → Video → Campaign Setup → Campaign Management → Tools and Analysis → Social Media Metrics

Module 3

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COURSE OUTLINE

Search Engine Optimization (SEO)The SEO module begins with the fundamentals of search engine optimization and how search engines work.

It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build a content plan that attracts and engages the right kind of visitors

The module also explores how to boost online conversions to help stand out

Module 4

Paid Search (PPC) Using Google AdsThis module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.

Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.

It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics and Google Search Console.

Topics covered include: → The Process of PPC → PPC Campaign set up → PPC Campaign management → Targeting in PPC → Bidding and Bid prices → Keyword planner → Match types in PPC → Setting up and managing Extensions → Landing pages and PPC → Audience lists in PPC → Conversion tracking in PPC → PPC Reporting

Module 5

in today’s fiercely competitive online marketplace and ensure the best possible Return on Investment (ROI).

Topics covered include: → The SEO Landscape Today → SEO and personalization → SEO and localization → Algorithm updates → How search engines work → Keyword analysis → On page and technical SEO → Off page SEO → The impact and uses of social media in SEO → The use and purpose of Inbound links

November 24-28, 2019 | Dubai, UAE

Display and Video AdvertisingThe Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.

It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns. You will also understand how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target display and video ads at the right audience.

By the end of the module, you will be able to identify the key metrics and tools to use to analyze and optimize the effectiveness of campaigns.

Topics covered include: → Key Concepts, Benefits and Value → Key Advertising Platforms → Ad Buying Mechanisms → YouTube Channel Setup → Video Best Practices → Google Display Network Types → Ad Formats and Sizes → Responsive and Non-Responsive Ads → Cross Channel Ad Linking → Targeting Types → Audience Targeting → Contextual Targeting → Remarketing → Bidding Strategies → Measurement and Optimization

Module 6

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COURSE OUTLINE

Email MarketingThe Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

The module introduces key email marketing tools and techniques and explores subscriber list and email design best practices.

Module 7

Website OptimizationThis module introduces key concepts underpinning effective website design and the purpose of website optimization.

It will enable you to build and publish a simple, well-designed, and optimized website using WordPress that is aligned to specific business goals.

Additionally, you will understand design principles and best practices for copy and A/B testing along with exploring User Experience and User Interface as part of user centric design.

The Website Optimization module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights

Topics covered include: → Design Principles and Website Copy → Mobile First Design

Module 8

It also comprehensively explores how to create, test, and optimize an email campaign that maximizes open and Click-Through-Rates (CTR) and provides an overview of the value provided by marketing automation tools.

By the end of this module, you will have a comprehensive understanding of all the elements involved in an email marketing strategy.

Topics covered include: → Key concepts in Email Marketing → Frameworks for Email Marketing → Database Management → Planning an Email Marketing campaign → Email Marketing and Sales integration → Email Writing and Design → Gateway pages and data capture → Tools and tactics in Email Marketing → Creating Effective Email Marketing

Campaigns → Digital Sales Messaging → Positioning → Testing and Optimization → Marketing Automation

November 24-28, 2019 | Dubai, UAE

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COURSE OUTLINE November 24-28, 2019 | Dubai, UAE

Analytics with Google AnalyticsThe Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

It demonstrates how to setup and configure Google Analytics and install tracking codes to glean insights about traffic and audience.

In this module, you will also explore setting campaign goals to analyze performance and customer conversion journeys.

At the end of the module, you will be able to use Google Analytics reports and features to monitor and analyze digital campaigns.

Topics covered include: → Web Analytics Fundamentals → Reporting Terminology → Benefits and Limitations → Account Setup → Tracking Code Implementation → Settings and Filters → Goals, Funnels and Trends → Linking Google Analytics with Other Tools → Campaign Types → Audience Acquisition → Events and Conversion Reports → Multi-Channel Reporting → Custom Reporting, Annotations, Custom

Segments

Module 9

→ SEO and UX → A/B Testing → User Testing Panels → Best Practice in UX Design → UX and UI Design, Benefits and Principles → Key Optimization Performance Factors → Implementing Optimization → Website Monitoring → Evaluation Tools

Digital Marketing StrategyThe Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

It demonstrates how to set clear and actionable objectives and measurable Key Performance Indicators (KPI’s) as well as the key research activities to undertake to guide channel selection and messaging.

It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals.

By the end of the module, you will know how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and succinct strategy documentation.

Topics covered include: → Digital Strategy Fundamentals → Strategy Components and Framework → Strategy Purpose → Resource Mapping → Budget Planning → ROI and Success Metrics → Setting KPIs → Forecasting → Strategy Research → Developing a Creative Strategy → Executing a Digital Marketing Strategy → Communicating a Digital Marketing Strategy

Module 10

TERMS & CONDITIONS1. Payment Terms for LEORON Professional Development Institute (hereafter LEORON PDI)

a. 100% payment of the amount in maximum 15 days upon the receipt of the invoice. b. The payment shall be conducted either in cash, credit/debit card, cheque or bank transfer. c. The stated amount is exclusive of Withholding Tax and other duties, taxes and transfer related charges which if ap-

plicable are payable by the client in addition to the stated amount.2. Cancelation and Postponement Policy

a. All cancelations and postponements shall be done in written form.b. In case of client cancelation:

i. No cancelation fee if the cancelation takes place not less than 14 days prior to the beginning of the course,ii. 50% cancelation fee if the cancelation takes place between 7 days and 14 days prior to the beginning of the course,iii. 100% cancelation fee if the cancelation takes place less than 7 days prior to the beginning of the course,

c. In case of client postponement, i. LEORON PDI issues a credit note which states that the paid amount can be used for participation in any of the company’s

courses which are scheduled in a period of 12 months from the date of the credit note.ii. A 25% postponement fee if the postponement takes place less than 10 days prior to the beginning of the course

d. In case of LEORON PDI cancelation:i. A 100% refund shall be applicable if LEORON PDI decides to cancel the event - the client has an option to receive a credit

note which can be used for any course for a period of 12 months.ii. In case of LEORON PDI postponement - the client may choose to participate on the same course at the later date or to

be issued a credit note which states that the paid amount can be used for participation of any of the company’s courses which are scheduled in a period of 12 months from the date of the credit note.

3. Selection of Trainer and LocationSelection of the trainer and training location shall be at the discretion of LEORON PDI. Every effort shall be made to main-tain continuity, but, if necessary, LEORON PDI can change the trainer and training location any time prior to commence-ment of the course.

4. Intellectual PropertyThe copyright, intellectual property and design rights of the learning materials are property of LEORON PDI and its expert trainers. It cannot be copied, shared or reproduced without prior written consent of LEORON PDI.

5. Health and SafetyThe clients must conform to and comply with the Health and Safety Policy and Procedures as laid down by LEORON PDI or its partner organizations when the course is delivered in leased premises. Breaches of these policies and procedures may result with the client being suspended or excluded from the course and premises.

6. Complaints and Refunds Procedurea. LEORON PDI shall deem relevant the following types of complaints:

i. If the contents of a course or the training materials are incorrect or inappropriate.ii. If the duration of the course is significantly different to that invoiced.iii. If the conduct or actions by the LEORON PDI trainer are inappropriate or offensive.iv. If the training delivery is not on a satisfactory level

b. Enquiries and complaints shall be made in written form and have to contain sufficient detail to allow LEORON PDI to compile an official written response.

c. All official enquiries and complaints shall be submitted electronically to Val Jusufi, Managing Director of LEORON PDI, at val@leoron.com

d. LEORON PDI shall officially respond to the complaint no later than 7 days from the date of its reception.7. Force Majeure

LEORON PDI shall not be liable to the clients or be deemed to be in breach of any agreement it has concluded with them for any delay in performing or failure to perform any of the LEORON PDI’s obligations in respect of the services if the delay or failure was due to any cause such as war, warlike activities, fire, storm, explosion, national emergency, labor dispute, strike, lock-out, civil disturbance, actual or threatened violence by any terrorist group, newly enacted law or regulation or any other cause not within the control of LEORON PDI.

8. Governing LawThis contract shall be governed by and construed in accordance with the Laws and Regulations of the DMCCA Authority in Dubai, UAE.

I have read and agreed to the following terms and conditions!

CERTIFIED DIGITAL MARKETING PROFESSIONAL®November 24-28, 2019 | Dubai, UAE

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COURSE FEE: US$ 4390SAVINGS & DISCOUNTS

GET US$ 400 DISCOUNT if you Pay 2 months before the course

GET US$ 200 DISCOUNTif you Pay 1 month before the course

GROUP DISCOUNTS*3-4 Delegates 20%

5 Delegates 25%

*please note that all group discounts are given on the original course fee** all prices are VAT-exclusive.

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