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www.productschool.com/apply-now Certificate Brochure SILICON VALLEY

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Page 1: CertiÞcate Brochure

www.productschool.com/apply-now

Certificate Brochure

S I L I C O N V A L L E Y

Page 2: CertiÞcate Brochure

Table of contents

Page 3

Page 6

Page 9

Page 13

Page 17

Page 20

Page 21

Page 23

Discover Product School

Meet Our Instructors

How It Works

Hang with Our Community

Course Syllabus

Tuition

Frequently Asked Questions

Apply Today!

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3

The Global Leader in Product Management Training

1 Million+Product professionals

1,000+Hiring partners

20,000+Global alumni

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Average yearly salaries according to glassdoor.com

70,000+ New job o!ers for Product Managers every month

$121,366

PRODUCT MANAGER

$137,417

SR PRODUCT MANAGER

$171,487

DIRECTOR OF PRODUCT

4

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Our Certificates are the Gold Standard for the Next Generation of Product Leaders

Product Manager CertificateTM

Get your first product management job

Product Leader CertificateTM

Move up the product management ladder

Product Executive CertificateTM

Join the C-Suite

5

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LIVE

6

Instructor-led online courses that fit your schedule

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Meet your World-Class Instructors

Gibson BiddleFormer VP of Product

Minal MehtaHead of Product

Alex ShihStaff Product Manager

Mamuna OladipoSVP of Product

Mayank YadavProduct Lead

Justin BelmontProduct Lead

Fawn QiuProduct Leader

Jamal EasonGroup Product Manager

Tatyana MamutFormer CPO

Mischa StephensSr Product Manager

Kasha StewartHead of Product

Ashok BaniaHead of Product

7

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All of our instructors are real-world Product Leaders working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon

WATCH TESTIMONIAL

8

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Your experience at Product School

Live, interactive and 100% online

Full-time and part-time courses

Small classes World-class instructors

Hands-on learningCareer support Industry leading Certificates

Global alumni community

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Our Students get exclusive access to Cutting Edge Product tools

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Many Different Backgrounds.One Passionate Community.You're about to join a diverse group of top Product professionals. Product School alumni are currently building products used by millions at some of the biggest firms and most innovative startups in the world. Whatever your goals, whatever your background, you'll find friends, colleagues and maybe even future employers in your new alumni family!

Software Engineering

Product Management

Project Management / Business Analysis

Consulting / Strategy / Operations

Marketing

Data Analysis

Sales

13%

21%

12%

10%

9%

8%

6%

5%

5%

5%

4%

Support / Quality Assurance

Design

Founder

Hardware Engineering

Other 2%

11

63%Undergraduate

Grad School31%

High School6%

EDUCATION LEVEL

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We Believe in Equal Representation6

%

18-24 25-34 35-44 45-54 55-64 64+

4%

27%

24

% GENDER / AGE

15%

12%

4%

4%

1% 1% 1% 1%

55% Men

45% Women

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Our Community Works In...

All industries need digital products that work!

1. Technology / IT

2. Financial Services

3. Health Care

4. Manufacturing / Hardware

5. Nonprofit / Government

6. Retail

7. Services

8. Consumer Products

9. Entertainment / Media

10. And many more!

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“I am now a Lead Product Manager at Facebook thanks to Product School”

Syed Fahad KhalidLead Product Manager

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What our Students Say…

WATCH TESTIMONIAL

“I was feeling stuck in my

engineering career and didn’t

want to spend the rest of my life

coding. Product School helped me

acquired the skills I needed to

e!ectively collaborate with non-

technical teams and land my first

product management job”

Chien Yu

Product Manager

Got hired at

Got hired at

“The instructors were all clearly

very experienced. I learned

structured problem-solving

techniques that helped me get

multiple job o!ers even before

the course ended.”

Annabelle Zhang

Director of Product

Got promoted at

“Product School was the best

investment in my career. They

presented a clear plan based on

my business background and

goals to help me transition into a

high-paying product

management position. Thank

you!”

Thomas Rand-Nash

Sr. Product Manager

Got hired atGot hired at

“I was learning on the job as a

product manager and needed

some mentorship and good

practices from people with more

experience. My instructor

understood EXACTLY what I was

going through and helped me

gain the confidence I needed to

advance into a senior role.”

Bryce Lewis

Product Manager

Got hired at

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4.9/5605 reviews

4.8/51,323 reviews

5/5286 reviews

4.8/5201 reviews

The data is in!

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Defining a Product Strategy

Product Development Lifecycle

Success Metrics

User Personas

Use Cases

Identify Opportunities& Acquire Customers

Industry Disruption Model

Value Chain Assessment

Technology Strategy

Customer Development & Customer Journey Mapping

Innovate Opportunities & Achieve Product-Market Fit

Quantitative & Qualitative User Research

Product-Market Fit Framework

Internal Validation

Validating with Experiments (A/B Testing)

Define Your Product

Writing & Using Product Requirement Documents (PRD)

Minimum Viable Product (MVP)

Product Roadmapping

Design Thinking& Development

User Flows/Wireframes/Prototypes

Design Sprint

Agile Methodologies: Scrum & Kanban

Sprint Planning

Cross-functional Communications with Engineering, Design & Business.

Product Marketing& Strategy

APIs & Integrations

Team Management

Go-to-Market Strategy

Customer Acquisition Channels

Product Growth & Landinga Product Management Job

Product Growth

Job Search Strategies

Resume Review & Mock Interviews

Final Presentation

Product Launch & Iteration

Customer Messaging

Customer Insights

Agile Retrospectives

Iteration

Product ManagerCertificate™

Course Includes:32.5 Hours of Live Online Instructor-Led Classes

36 Hours of Self-Paced Learning= 68.5 Hours of Expert Instruction

Perfect for Aspiring Product Managers from any professional background.

Created and Designed by Top Product Experts:

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Product LeaderCertificate™

Course Includes:40 Hours of Live Online Instructor-Led Classes

Transition from execution to strategy and lead successful product teams.3+ years of PM experience required.

Customer Development & Design

Customer Development

Design Thinking and The UX Design Process

Integrating the UX Design Process into the Product Development Process

User Research

Design Deliverables

Prototyping & Validating Ideas

Product Strategy

Market Analysis

Product Strategy

Prioritizing / balancing resources

Roadmapping

Marketing Funnels & Key Performance Indicators (KPIs)

Targeted Marketing

Customer Acquisition Channels & Search Engine Marketing (SEM)

Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO)

Customer Relationship Management (CRM), Email, & Marketing Automation

Branding, Storytelling & Conversion Rate Optimization (CRO)

Product Analytics

Marketing Planning, Budgeting & Growth Hacking

Product Analytics

Marketing Analytics, A/B Testing & Reporting

Statistics and A/B Testing

MakingMachines Learn

Machine Learning: Regression

Machine Learning Classification

Big Data

VisualizingMeaningful Data

Databases and SQL

Data Visualization

Data Science with Python

Speaking Machines Language

Web Development

App Development

Dev Ops

Cloud Computing

Supporting Growth

How to hire & Retain Marketers

How to hire & Retain Developers

How to Hire & Retain UX Designers

Final Project Presentations

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LeadingHigh-Performance Teams

Developing a culture of innovation

Managing team dynamics

How to manage superheroes

Organizational design

Finding talent & hiring

Delivering feedback

Product Leadership Fundamentals

Creating and executing a winning product strategy using OKRs and KPIs effectively

Product Lifecycle Management

Road-mapping

Being a great product leader

The Art of Influence

Leading without formal authority

Power & status in organizations

Psychology of Persuasion

Managing stakeholders effectively

Managing difficult conversations

Embracing Change and Managing Growth

Navigating challenges during transformation

Product Innovation Frameworks

Scaling your product

Leading through growth

Product ExecutiveCertificate™

Course Includes:20 Hours of Live Online Instructor-Led Classes

Our most advanced certificate is restricted to proven product leaders who want to learn to scale products and manage dynamic teams.5+ years of PM experience required.

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$ 14,999$ 4,499

$9,999

All 3 Certificates

3 Certificates

6 months of live online training

Lifetime access to events

Lifetime access to alumni community

Lifetime access to jobs board

1-year access to all ProductCon conferences

1-year access to top product tools

Corporate Training

$ 4,199

1 Certificate

1 Certificate

2 months of live online training

3-month access to events

3-month access to alumni community

3-month access to jobs board

Level up your team’s Product Management skills with training that fits your needs - available at your office or live, online.

*Upfront tuition price20

TuitionWe make payment easy with flexible installment plans from as little as $129 per month

* *

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What does a Certificate from Product School mean?

2

1

Since 2014, Product School has been on the cutting edge of Product Management education. Having certified thousands of Product Managers from around the world, we know exactly what it takes to succeed in this highly competitive and ever changing industry. Hiring managers are very familiar with Product School and recognize that our alumni have been trained by the very best.

Are the courses in person or online?

All Product School courses are delivered live, online. You’ll be able to live-stream lectures, interact with your instructor and collaborate with your peers in real time from the comfort of your home. We o!er cohorts optimized for all timezones to cater to students from all over the world.

Frequently Asked Questions

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What’s the schedule and duration of each course?

3

Our courses are designed to ensure that both instructors and students can maintain their full-time jobs. You can select a 2 month part-time course on weeknights or weekends, or fast-track your education with an intensive, 5 day full-time course.

4 What’s the application process like and how do I get started?

Getting started is easy! Simply submit your application form here and one of our Student Advisors will get in touch with you to discuss your career goals, answer your questions and help you take the next step.

Page 23: CertiÞcate Brochure

www.productschool.com/apply-now

Take the Next Step in your CareerSchedule a call with the Director of Admissions to discuss your

career goals and answer any questions about our programs:

SCHEDULE A CALL

S I L I C O N V A L L E Y