Cert Resource Guide 2.5.2 102015 PDF FINAL · 2017-10-30 · Organization development Learning delivery Management and leadership style Team building Team functioning Staff interaction

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HBDI® Certification

Resource Guide

Section 5: Building the Case for Whole Brain® Thinking


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Table of Contents

Comparing Assessment Instruments .................................................................................... 157

Whole Brain® Applications ..................................................................................................... 161

Organizational Application Examples .................................................................................... 162

Whole Brain® Marketing Process .......................................................................................... 163

Marketing Collateral .............................................................................................................. 166

Adopting the Whole Brain® Thinking System ........................................................................ 169

The HBDI® Profile: Three Paths to Success .......................................................................... 170

Learning Delivery Options for Today ..................................................................................... 174

Foundation: Building Individual and Group Awareness ......................................................... 175

Application: Building Effectiveness ........................................................................................ 176

HBDI® Fundamentals—An Introduction to Whole Brain® Thinking ........................................ 177

Thinking Accelerator® Featuring: HBDIinteractive® ............................................................... 178

The Business of Thinking® Workshops ................................................................................. 180

Start Thinking ................................................................................................................... 181

ThinkAbout Teams ........................................................................................................... 183

Whole Brain® Thinking Support Materials ............................................................................. 185


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Comparing Assessment Instruments

The next few pages offer a few different ways of comparing the more popular assessments that are commercially available.

Instrument What How Who Why

HBDI® Thinking Preferences (Brain-Based)

120-question assessment (online)

“How does my thinking impact my interactions with others?”

� Businessapplications

� Engage with others� Scalable

MBTI® (Myers Briggs Type Indicator)

Psychological Multiple-choice questionnaire (paper or online)

“How do I perceive the world and make decisions?”

� Create awareness� Discover

uniqueness

DiSC® Behavioral Multiple-choice questionnaire (paper or online)

“How do others perceive me?”

� Create awarenessabout conflict andmotivation

� Interaction withothers

Strengths Finder

Talents/ Strengths

Assessment of 34 talents

“What are my natural talents and strengths

� Identify anddevelop strengths

� Strategies formaximizingpersonal talents


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The Premise of the HBDI® Compared to Other Approaches In the diagram to the right, assessments are divided into four categories based on their separate premises:

x A thinking styles, brain-based assessment considers, “How do I process information?” The HBDI® is a brain-based assessment.

x A talent/interest/career assessment considers, “What are my natural talents and interests?” StrengthsFinder is an example of a talent/interest/career assessment.

x A psychologically based assessment considers, “What does this mean about me?” The MBTI® is an example of a psychologically based assessment.

x Finally, a behavior-based assessment considers, “How do others perceive me?” DiSC® and 360s are examples of behavior-based assessments.

As illustrated by the non-overlapping portions of the diagram’s four circles, each type of assessment provides unique information to people.

The HBDI® provides information that is different from talent, psychological or behavior-based assessments.

At the same time, there are some similarities in the information provided and what the Thinker can learn, regardless of premise. These similarities are represented by the overlapping portions of the circles, and where the four circles overlap in the center of the diagram, even more similarities exist.

Additional Resource:

x Comparing Assessments White Paper

o http://www.herrmannsolutions.com/comparing-assessments-the-answer-lies-in-the-premise/


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Comparing Assessment Instruments As HBDI® Certified Practitioner you will probably be asked the following questions at some point:

x Does HBDI® measure the same thing as XYZ assessment?

x How is the HBDI® Profile different from XYZ profile?

x Can HBDI® be used along with XYZ assessment?

x Why use HBDI® compared to other assessments?

Responding to these questions requires you to have enough information on other assessments to make a comparison. There are four main questions you can consider to help you respond to these and other questions that may arise. The questions below provide a framework that will help you understand the differences and similarities between tools, how tools can complement each other or confuse Thinkers, and enable you to respond to most questions regarding the tools you are asked about.

What is the Intention of the Tool? The intention is the intended measure of the tool. Different tools purport to measure different constructs. Below is a list of different constructs tools claim to measure and their definitions. A company’s website should help you determine a tool’s intention. It should clearly state what their tool intends to measure, however, sometimes it is not clear.

Thinking (cognition): The process of using one’s mind to consider or reason about something. There is no universal model to explain a Thinker’s thinking processes.

Behavior: Behavior refers to the actions and mannerisms made by a Thinker in conjunction with their environment. Behavior is an observational construct.

Emotions: A natural instinctive state of mind deriving from one’s circumstances, mood, or relationships with others. No definitive emotion classification system exists, though numerous taxonomies have been proposed. Emotion is a construct that interacts with the environment.

Personality: The combination of characteristics or qualities that form a Thinker’s distinctive character. It is a stable construct.

Intelligence (cognitive ability): The ability to acquire and apply knowledge and skills including, abstract thought, understanding, self-awareness, communication, reasoning, learning, having emotional knowledge, retaining, planning and problem solving. Often the definition is contentious. Intelligence is proposed as a fairly stable construct.


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What is the Theory and Who Developed it? Even if the intention of the tool is clear there are different theories that purport how that construct (e.g. personality) works and functions. For example two different personality theories are the five-factor model* and the Carl Jung theory of personality**. To decide which you would use, you might consider the reputation of the theorist, the plausibility of the theory and the research behind the theory. Tools based on sound and simple theories are easier to understand and thus communicate to Thinkers, compared to tools based on complicated or unclear theories. A company’s website should provide information on the theory upon which their tool is based on and who developed it.

What is the Premise of the Theory The premise is the argument behind the tool’s intended measure; it is the assertion the tool makes in measurement. Different tools make different assertions. This can be more difficult to ascertain from website research, and sometimes a more detailed knowledge of the tool is required, but some general premise include:

x Dichotomous preferences (either or) e.g. MBTI®

x Strengths and weaknesses e.g. Life Styles InventoryTM (LSI)

x Degree of preference e.g. HBDI®

You may like to think whether these assertions align with your beliefs and thinking.

Application of the Tool Based on the information obtained you are now in a position to judge and explain the best application for a variety of tools, their uses and limits. Does the application match the intended measure? Does the premise align with your beliefs? What is the theory behind the tool and is it simple to communicate? Would there be stronger applications and weaker applications of a certain tool? Could a combination of tools help with a certain application? These questions also help us understand the power and differentiation of the HBDI®.

* http://en.wikipedia.org/wiki/Big_Five_personality_traits

** http://en.wikipedia.org/wiki/Carl_Jung


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Whole Brain® Applications Whole Brain® Thinking can be used in a variety of applications. Some of the ways we have worked with our clients include:

Understanding of self

Relationship with others

Self-development

Diagnosis

Thinking

Learning

Course design

Personal growth

Job design

Education/Training

Career direction

Presentations

Communication

Selling

Managing staff

Managing difference

Strategic/Operational

Development

Family

Organization structure

Organization climate

Organization development

Learning delivery

Management and leadership style

Team building

Team functioning

Staff interaction

Modelling

Creative problem solving

Creativity

Sales training

Meetings

Needs assessment

Decision making

Coaching

Challenging interactions

Design work

Managing diversity

Ideal group formation

Task force formation

Management

Teaching and learning

Education

Productivity

Dealing with change

Advertising

Planning and project management

Risk management

Business disruption

Strategic planning

Emergency management

Clients

Problem solving


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Organizational Application Examples Individual and Group Awareness Giving Thinkers awareness of their thinking preferences increases personal and on-the-job effectiveness. Understanding how others think can have a big impact on productivity and team effectiveness.

Career Development Increase job fit. Decrease turnover and job dissatisfaction. Scan for high-potential leaders and factor thinking preferences into their career paths.

Communication/Conflict Resolution Analyze your messages and their match to the thinking preferences of your internal/external target audiences. Diversify and balance your communications to reach all audience segments. Reduce conflicts stemming from contrasting communication styles. Ensure effective communication with anyone, about anything, at any time.

Sales and Marketing Effectiveness Apply thinking preferences to shape market research, gain new insights into target markets and analyze trends. Factor customers’ tendencies and preferences into sales/negotiation methods.

Culture Change/Organizational Learning Assess thinking preferences across learning populations. Tailor learning to match learner preferences. Factor thinking preferences into your strategies for managing culture change, mergers and acquisitions.

Strategy Development Map thinking preferences of executives who shape strategy. Tailor strategy development process to turn differences from a liability into an advantage. Enhance clarity, confidence and consensus.

Creativity and Innovation Compose R&D groups, task forces and other groups to blend out-of-the-box thinkers and risk-takers with those demonstrating preferences toward analysis, planning and implementation.


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Whole Brain® Marketing Process We define marketing as the process of communicating the value of a product or service to a key stakeholder.

We have provided you with a Whole Brain® process for marketing your HBDI® offering. The thinking and approach behind these 4 steps will differ depending on your context as an internal practitioner, in an organization, or a consultant practitioner. However, the general principles of all four steps remain the same:

x Finding the customers

x Making the customers aware

x Helping them believe in what you are offering

x Helping them implement the product or service you are offering

Helping Making customers customers believe aware

Helping Finding customers customers implement


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Finding Customers Finding customers is the first step in any marketing process and possibly the most important! Our suggestions for finding customers include:

x Websites x Your networking activities x Attendance at conferences x Referrals from other customers x Talk to people within your organization x Focus on a specialized market if you have expertise there x List of sectors:

o Advertising, marketing and PR o Animal and plant resources o Charity and voluntary work o Construction and property o Creative arts and design o Education o Engineering, manufacturing and production o Environment and scientific services o Financial management and accountancy o Healthcare o Hospitality and events management o Human resources and employment o Information services o Information technology o Insurance o Law enforcement and protection o Legal profession o Leisure, sport and tourism o Management o Media and broadcasting o Mining and land surveying o Performing arts o Publishing and journalism o Retailing, buying and selling o Social care and guidance work o Transport, logistics and distribution


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Making Customers Aware How do you make customers aware of Whole Brain® Thinking and the HBDI®? The applications of Whole Brain® thinking are vast, so we have a variety of resources to support you:

x Website

http://www.herrmannsolutions.com

x The YouTube clip and other videos

http://www.youtube.com/user/herrmannasia

x Brochures and flyers – Available upon request or for download on the Certified Practitioner web site

x Email campaigns from Herrmann International

x LinkedIn:

There are 2 discussion groups within LinkedIn that you can join. They are especially for Certified HBDI® Practitioners.

o Whole Brain® Thinking and HBDI®

o HBDI® users

x Whole Brain® introduction brochure

This brochure provides information on the Whole Brain® Model, HBDI® and some general applications.

x Herrmann International webinars

These are open to the public and held throughout the year.

Helping Customers Believe Asking customers to believe in HBDI® is all about providing the proof that it works! You may have your own personal experiences to call upon as proof, but here are some other suggestions to help:

x Case studies

o Full case studies found on the website: http://www.herrmannsolutions.com

x White papers

o Full white papers found on the website: http://www.herrmannsolutions.com

x Client testimonials

o Full Client Testimonials found on the website: http://www.herrmannsolutions.com

x Comparing assessments

o Summary found earlier in Section 5 of this Resource Guide


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x Herrmann International webinars

o Webinars are held throughout the year

x Presentations and keynotes at conferences

Marketing Collateral A variety of flyers, brochures, case studies, white papers and presentation decks are available for download on the Certified Practitioner web site. Please contact your Client Service Representative at Herrmann International for assistance.


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Helping Customers Implement Once your customers believe in the offering, it is time to help them implement the most effective process. Helping clients implement usually involves a conversation considering the 4 Ps, the potential; the people; the product and the process.


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Adopting the Whole Brain® Thinking System Whole Brain® Advantage The Whole Brain® Advantage is the Herrmann® system (including programs, tools, products and services) that an organization can deploy throughout the enterprise to get better results through better thinking. By leveraging the Whole Brain® Advantage framework and solutions, organizations are able to integrate Whole Brain® Thinking into everyday business to achieve their goals more efficiently and effectively.

Thinkers: Positively increase thinking flexibility & thinking skills to grow productivity Organizations introduce Thinkers and groups to Whole Brain® Thinking. Workshops are run to teach Thinkers the Whole Brain® Model, their individual thinking preferences and the implications these have for the business.

Groups: Improve speed & quality of processes & interaction to drive effectiveness Organizations develop team effectiveness by applying Whole Brain® Thinking to teams, team function and addressing specific business issues—improving customer service, increasing sales and improving project management.

Organization: Align culture & increase collaboration to drive innovation and revenue The organization encourages and supports Thinkers and teams to use their Whole Brain® Thinking skills in all aspects of business. This includes all decision making, planning sessions, as part of their risk assessment process and all other aspects of the business.

Customer: Better connect with customers for increased sales and customer satisfaction The organization now thinks differently about how it relates to customers and operates in the business world.

This is the Whole Brain® Advantage.


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Whole Brain® Thinking Support Materials

Brain Mat. The Brain Mat is a great tool for exercises in your training room. Place it on the floor and then have Thinkers work through various exercises as they “walk-around” the model. Brain Mat is appropriate for small and large groups up to 40. Each Brain Mat set includes 4 quadrants, each approximately 60 square inches.

DesignIT. DesignIT—The Whole Brain® Way provides instructors, teachers, trainers, and presenters with practical tools for designing instruction. The materials also help users understand why Whole Brain® instruction is necessary to reach all learners as well as sustain learning. The kit contains a deck of 64 diagnostic cards; comprehensive book of instructions; reproducible masters, and more.

Desk Flips. This resource gives you nine Whole Brain® applications at your fingertips! It acts as a constant visual reminder of Whole Brain® Thinking and can be a refresher for lessons learned in training or workshops.

Diversity Game & Expansion Kit. Diversity is a card game. Playing Diversity will give Thinkers and groups you work with a picture of their thinking preferences and point the way toward working together more effectively and productively. Appropriate for groups up to 25 people. Additional cards available for larger groups.

HBDI® Profile Board. A multi-use, attractive office display or portable tool made out of durable Lucite. The HBDI® Profile Board can be used as a facilitation aid during HBDI® individual, pair and group debriefs. The board can be passed around as each group member uses pegs and colored cords (included) to replicate his or her individual HBDI® Profile on the board. The ease of use makes it fast for small breakout activities needing a snapshot of new thinking preferences at their tables as group members change. Other suggested uses include: take-away and reinforcement tool, client thank-you or holiday gift.

Herrmann® Bear or a set of the Herrmann® Bear Family. Each bear represents one of the quadrants and comes with its own adoption certificate that explains how that bear can help you adopt the attributes of the quadrant it represents.


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Job Aid Wallet Cards. A packet of 100 cards, printed double-sided and cello-glazed finished. These practical, wallet-size reference tools are a perfect way to apply and use the Whole Brain Model®. Each version includes a 4-color display and step- by-step application instructions.

Squeeze Brains (blue, green, red, yellow). Let’s face it; dealing with thinking preferences can sometimes be stressful. Alleviate that stress by grabbing these fun squeeze-brains, which come in the four trademark colors that represent the quadrants in Herrmann’s Whole Brain® Thinking Model.

Thinking Magnet. The Herrmann® Thinking Magnet can be used in more than 30 ways for Individual and Group applications. The 135 words representing the four quadrants can be utilized to support communications, innovation, meetings, time management and more.

Walk-Around Pads. Use the Walk-Around notepad to stimulate thought and leverage Whole Brain® Thinking in every meeting. A great way to prepare communication; walk-around a problem and much more! This package contains 5 Walk-Around pads. Each 3-hole-punched pad has 50 pages plus one instruction sheet.

© Herrmann Global 2017

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Phone: 1-828-625-9153 or 1-800-432-4234 www.herrmannsolutions.com

CLIENTSHerrmann International clients, for whom better thinking has become integral to their business culture, include:

Documents

Cert Resource Guide 2.5.2 102015 PDF FINAL · 2017-10-30 · Organization development Learning delivery Management and leadership style Team building Team functioning Staff interaction