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Central Bank of India Central Bank of India - - Managing the Brand Equity Managing the Brand Equity

Central Bank of India

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Page 1: Central Bank of India

Central Bank of IndiaCentral Bank of India--Managing the Brand EquityManaging the Brand Equity

Page 2: Central Bank of India

IntroductionIntroduction

Established in the year 1911 by Sir Sorabji Pochkhanawala.

First Chairman was Sir Pherozesha Mehta.

Mr. S. Sridhar is the present MD and Chairman from 2nd March, 2009.

Page 3: Central Bank of India

Events: In the Chronological OrderEvents: In the Chronological Order

1921 Introduction to the Home Savings Safe Deposit Scheme to build saving habits in all sections of the society.

1924 An Exclusive Ladies Department to cater to the

Bank's women clientele. 1969 The bank became Nationalized. 1976 The Merchant Banking Cell was established. 1980 Central card, the credit card of the Bank was introduced 1994 Quick Cheque Collection Service (QCC) & Express Service was set up

to enable speedy collection of outstation cheques.

Page 4: Central Bank of India

Corporate Vision Corporate Vision

To emerge as a strong, vibrant and pro-active Bank/Financial Super Market and to positively contribute to the emerging needs of the economy through consistent harmonization of human, financial and technological resources and effective risk control systems.

Page 5: Central Bank of India

Corporate MissionCorporate Mission

To transform the customer banking experience into a fruitful and

enjoyable one. To leverage technology for efficient and effective delivery of all

banking services. To have bouquet of product and services tailor-made to meet customers

aspirations. The pan-India spread of branches across all the state of the country will

be utilized to further the socio economic objective of the Government

of India with emphasis on Financial Inclusion.

Page 6: Central Bank of India

Geographical Spread Of Central Bank of India:Geographical Spread Of Central Bank of India:

North 490

South 479

East 746

West 740

Central 944

North East 119

Total 3518

As per Annual Report, 2010

Page 7: Central Bank of India

Services Offered:Services Offered:

Visa platinum card facility.

Visa gold card facility.

Bancassurance facility.

Cent bill payment facility.

International banking facility.

Page 8: Central Bank of India

Past Sponsorship

They have preferred to host the events mainly in Southern India. Previously they had also hosted Asian Games. It sponsored the event organised by “Shankara Netralaya” for

having free cataract eye operation. Central bank of India celebrated World Consumer Rights Day, by

organizing a seminar for senior citizens, in association with Consumer Association of India and National Housing bank.

In this present moment Central bank of India is doing the role of Official Partner for the Common Wealth

Page 9: Central Bank of India

Commonwealth Secretariat partnership with CBICommonwealth Secretariat partnership with CBI

Helping youth owned and operated businesses is focus

Concessional loan rates to youth for enterprise development activities.

Will lead to more job opportunities and eventually socio-economic development throughout a region.

Fifty million rupees to be injected into the scheme.

Page 10: Central Bank of India

Facts And Figures: Performance AnalysisFacts And Figures: Performance Analysis

Total Business of the Bank increased by Rs.51213 crore to Rs.269225 crore, registering y-o-y growth of 23.5 per cent.

Operating Profit increased by Rs.621 crore to Rs.2058 crore, registering y-o-y growth of 43.21 per cent

Net Profit increased by Rs.487 crore to Rs.1058 crore, registering y-o-y growth of 85.25 per cent.

Net Profit per Employee increased to Rs.3.30 lakh from 1.71 lakh in 2009.

Page 11: Central Bank of India

Facts And Figures: Performance AnalysisFacts And Figures: Performance Analysis

Net Worth increased by Rs.1327 crore to Rs.5728 crore, registering y-o-y of 30.15 per cent.

Education Loan grew by 44 per cent during the year and reached to Rs.1189 crore.

Bank has issued 2.33 lakh Kisan Credit Cards during the year with sanctioned limit of Rs.1639 crore.

New product Central Kisan Gold Card launched and issued to 85113 farmers.

Page 12: Central Bank of India

CBI offering different services during 2010CWG Games:CBI offering different services during 2010CWG Games:

Opening of accounts

Issue of Credit/Debit/Prepaid Cards

Issue and payment of Travelers' Cheques/International Currencies

Forex remittance into and outside India

Credit facilities in eligible cases

Bring out unique prepaid card product which will facilitate purchases within the

Games area or outside in Delhi without the need to carry cash

Facilitate e-commerce through e-payment gateway to enable purchase of goods and

services including purchase of air tickets.

Page 13: Central Bank of India

Partners in CWG Air India • Air India, India’s national carrier is proud to associate with XIX Commonwealth Games 2010 Delhi

as the Official Airline Partner and is privileged to fly sportspersons from around the world to India.• Air India’s massive network connects 121 destinations and its fleet is getting younger with granting

comfortable and customized travel experience and providing air passenger services of business class category.

Central bank of India• Central Bank of India, one of the country's leading nationalized banks, has become the 'Official

Banking Partner' for the Organizing Committee Commonwealth Games 2010 Delhi.• The bank’s network in India would be used for sale of tickets and merchandise in the run up to and

during the common wealth games.• All the bank accounts has to be opened with the Central Bank of India and bank will have one of its

branches in CWG headquarters.

Page 14: Central Bank of India

Contd… National thermal power corporation (NTPC)

• NTPC, India's largest power utility of the country, is proud to be the official Power Partner, for the XIX Commonwealth Games 2010 Delhi.

• NTPC's association with the Commonwealth Games will help in generating 1500 MV capacity, thus powering million smiles.

• The sponsorship by the company would be to the tune of Rs 50 crore with the written commitment stating that sponsorship amount will not be miss-utilized.

Hero Honda• Hero Honda Motors Ltd, as the major private sector is also a Partner of the XIX Commonwealth Games

2010 Delhi.• Hero Honda has also become the Presenting Partner of the Queen's Baton Relay will enter India from the

Wagha Border after completing a journey of across all Commonwealth countries and would spread the message of ‘Peace through Sports’.

• The company's participation as a Partner of CWG 2010 takes Hero Honda's long association with sports in the country to a new level.

Page 15: Central Bank of India

Advantages by Sponsoring to the event of CWG, 2010 Advantages by Sponsoring to the event of CWG, 2010

Can emerge itself to a Global Brand.

Will increase the customer base domestically.

Will be able to get free commercial space for advertising on televisions, signboards and other venues.

This image of becoming the ‘official partner’ of a prestigious event will help it to promote as a renowned brand and will be able to boost up the centenary celebrations the next year.

Page 16: Central Bank of India

Disadvantages

The allegations of large-scale misuse of funds by the Commonwealth Games Organizing Committee is been a major fact

In place of other sponsors Central bank of India has released all the 50 crores that it has promised and so now nothing can be done whereas other sponsors are having

options available.

Share prices have even dropped due to recent reports.

Even hosting the Asian games in 1982 did not help much in brand building.

Page 17: Central Bank of India

Recommendations:

The ambience of each and every branch outlet should be maintained and made up to the global standards already set.

All the branches should be made computerized.

Proper care should be taken towards CRM activities, which is most essential as

it is a services company.

Just 30 more days to go, number of ATM’s should be increased if not permanent atleast mobile ATM’s should be increased which will also save on costs.

Should advertise more, both in electronic as well as print media to reach out to the mass.

Page 18: Central Bank of India

Recommendations:

Advertisements through Hoardings should be increased. Advertisements can be made using Indian cricketers who promise

the world to be an audience to the CWG as they have a lot of faith (if not in the organizing games body because of the negative publicity of the media), but in The Central Bank of India which promise the world that the CWG will be a great success.

Central Bank should organize more and more car / bike / cycle rallies which will ensure that the world knows about the completion of the 100 years of service to the Indians and to leave a positive impact on the foreigners.

Page 19: Central Bank of India

Recommendations:

Although it has already been taken up as an initiative, The main hospitality term used / practised by the Indians is “Atithi Devo Bhava”, which can be used by Central Bank of India for its advertisements through both electronic and print media keeping in mind that it took 99 years to develop the goodwill, but if the bad word spreads it will spread like fire.

Educating the youth about the new games that will be played because we being the youth are a part of the negative publicity but we don’t know anything that will happen in those 15 days of the CWG (in terms of the games to be played). This activity can be performed by forming communities through the networking sites.

Page 20: Central Bank of India

Recommendations:

Again as already taken up as an initiative, building India by The Central Bank of India through its social responsibility activites being performed should be advertised. What Central Bank of India has done for the Indians in the last 99 years should be advertised through hoardings/print/electronic media. They should also advertise the future promises that they will make for a better India.

These days banks like AXIS sell the Common Admission Tests forms, if Central Bank concentrates more on attracting the youth at least through these ways, it will last long in the minds of the young.

Page 21: Central Bank of India

Recommendations:

When Royal Bank of Scotland reached India recently they reached India with making Sachin Tendulkar as the brand ambassador. When the advertisement either through print / electronic media was viewed, it gave a royal look. The bank meant big, elite, and the services that were classy. If The Central Bank of India relates a brand ambassador for the urban and another for the rural to be a brand for every Indian citizen, it will really influence the masses.

Page 22: Central Bank of India