Embed Size (px)
DESCRIPTION
Citation preview
Social Media Strategy
Social Media- where your customers are!
INDIA
is
Changing!
Are You?
Hair Raising Facts of Social Media
Social Media Channels Statistics
Banking 2.0 – The Big Shift
People are doing Fund Transfers, RTGS, buying Groceries to Gadgets, Clothes to Cars. Online!
Online Banking
The new tool people use for Bank transactions. SMS Services Redefining banking.
Mobile Banking
Customer Services going beyond complaints handling. Dedicated resource allocation. Focus is to give your Customers an experience they deserve.
Relationship Banking
How your friends are leveraging Social Media!
Competitor
Analysis
What Indian
Banks are
doing on
Social Media?
ICICI Bank & Financial Services
Report Card
Likes Share Followers Tweets Followers Employees Views Subscribers
483277 28654 5319 8742 39982 22825 188138 178
TwitterFacebook LinkedIn YouTubeSocial
Score
Content Distribution
Product
Topicality
General Info
Media
Overall Verdict
Engagement
Fun Factor
Customer Service
Quiz and Contests
Visual Appeal
IDBI Bank
IDBI Bank
Report Card
Likes Share Followers Tweets Followers Employees Views Subscribers
651645 3008 15380 824 5207 3182 83564 7440
TwitterFacebook LinkedIn YouTubeSocial
Score
Content Distribution
Product
Topicality
General Info
Media
Overall Verdict
Engagement
Fun Factor
Customer Service
Quiz and Contests
Visual Appeal
HDFC Bank
Report Card
Likes Share Followers Tweets Followers Employees Views Subscribers
114569 3212 3965 4839 31006 20196 55438 131
TwitterFacebook LinkedIn YouTubeSocial
Score
Content Distribution
Product
Topicality
General Info
Media
Overall Verdict
Engagement
Fun Factor
Customer Service
Quiz and Contests
Visual Appeal
Kotak Mahindra Bank
Report Card
Likes Share Followers Tweets Followers Employees Views Subscribers
9102 183 440 1741 9756 5821 10228 14
TwitterFacebook LinkedIn YouTubeSocial
Score
Content Distribution
Product
Topicality
General Info
Media
Overall Verdict
Engagement
Fun Factor
Customer Service
Quiz and Contests
Visual Appeal
Central Bank of India
Social Media
Sentiment
Online
Diagnosis
Last 30 Days
Total No. of Mentions of Central Bank of India on Social Media
843
62.7% Mentions, only on Twitter
What People are Tweeting about CBI
Negative Positive
How Social Media Platforms React?
Information
dissemination
Brand
Building
Sustained
engagement /
conversation
SEO
Gradual Rapid
Recommended Content Distribution
Phase 1
Phase 2
Taking the first Steps in Social Media
Phase 1
Launch buzz
Blogs
Wikis
Contests
Offline Events
Seedings
Facebook- Kick the Buzz
What can be better than
opening a dialogue with your
Customers After 100 Years of
Existence.
Imaginary Creative depiction
Integration with Twitter
and YouTube 100 Years Celebration Tab with
Features like Heritage Quiz, 100
reasons to bank with us and a
customer Support Initiative
Facebook- Shedding the Conventions
Introducing your staff. Write up about a
Day in his/her life at office to show the
hard work which goes in to extend Services.
Such Posts have worked magic for
organizations globally
Shedding the image of Conventional Nationalized Bank to give
a Brand new Young and Customer Friendly image to Young
Audience and NRIs
Facebook- Quiz, Contests & Banking Tips
Contests to Reach more people
and get them talking about us!
Useful Tips on investment & banking
Heritage Quiz
to make them
familiar
Twitter- The New ‘TouchPoint’
Launch of CBI’s own Impulse Customer Care handle
Customers will find a new
face of Central Bank’s
customer support in the
form of Tweet-Bird!
Twitter- The ‘Fastest’ Troubleshooter
Quick Customer
Query disposal
mechanism will result
in high customer
satisfaction and Brand
Dependability
Central Bank of India- All Ears to their Customer on Twitter
Twitter- Contest, Campaigns & Products
Product
Promotions
on Twitter
Photo
Blogging and
Promotional
Campaigns
Contests and Quiz to spark a conversation and trend
Central Bank Of India- Trending Ahead!
Integration
with
& YouTube
Blogs- The Subtle Marketing
Creating buzz,
building brand
recognition and
driving traffic
through blogs
Tips on Smart Banking
NRIs Investment Tips
Dos and Don'ts of Online banking
Stocks and Related Tips
Snowball Blogging on Banking
Troubleshooting FAQs
Recommendations > Promotions
Third Party Responses resulting in
better Brand Creditability
Better Rankings Due to Original
Content
Better Engagement and Brand
Presence
Blogs Effects
Blogs- Hitting many birds with one stone
Wikis- Bible of Information
Wiki Articles on- Bank and its History and heritage
Founder and Important Leaders in Bank
Bank Schemes and products
NRI Services Portfolio
Branches and ATM- Location and
Descriptions
Seedings- Driving Traffic ‘Organically’
Triggering Discussions on Investment Forums
Writing Third Party Responses
Starting Threads on Banking Forums
Planting Hyperlinks on the most Visited
Websites
Writing Neutral Reviews on Discussion Boards
Cross-Linking FB page, Twitter Handle with the
most popular ones.
Pressing the Gas Paddle
Phase 2
YouTube- CBI’s own Video Channel
Phase II will be
triggered with the
official channel of
Central Bank of India
on YouTube- World’s
Second Largest Search
Engine.
YouTube- Videos and More!
Promotional Videos, TV
Commercials and Product Videos
Video Blogs of Bank’s
Important and Senior
Officials and Important
People from Banking
Industry
Facebook and Twitter Integration
YouTube- Customer’s Destination
Videos on Banking Made Easy, Safe Online
Transaction Guide etc. to keep Viewers Engaged
A mascot can be created as banking
advisor for young investors and NRIs
and videos can be uploaded
LinkedIn- Professional’s Paradise
Launch of LinkedIn profile and
Group will put CBI in the reach of
Professional Netizens and NRIs
LinkedIn is the most preferred destination for
working Professionals and is also the fastest
growing professional Network
LinkedIn- HR Solutions
Webinars Discussion Boards
Virtual Brainstorming
LinkedIn has emerged as biggest HR solution and tool for
Organizations worldwide
Presence on G+ will be maintained Primarily to
make Central Bank of India Search Friendly
Eye Catching Bio
Related Circles
Conversations on Hangouts
Mobile Marketing- The Next Big Thing
Indian Users are now
available on mobiles
and using Swiss-knife
like all-in-one
Smartphones
Mobile App- CBI goes Handy!
Developing and Publishing Mobile
apps for iTunes and Android market
Will include-
Banking Services
Branch and ATM Locator
Social Badges
Banking FAQs
Quiz and Games on Investment & Banking
Financial News Updates
Forums for Online Reputation Management
Forums make the most
effective subtle marketing
Channel
Answering Questions on various Forums
Promoting CSR activity through Charity Forums
Forums on Current Affairs
Starting a fresh new forum to promote Products
Starting Community Building Forum
Facilitating Young Talent through Forums
Forums can be used in Multi-Faced
manner for Brand Building and
promotions.
Execution Plan
Execution Strategy Overview
Phases- Phase 1 Phase-2
Duration 4 months 3 months
Paid Ads Yes No
Continuity Yes Yes
Insights Monthly Bi-Monthly
Revision Quarterly Monthly
This is a Proposed Execution
Strategy, Can be altered to the needs
of Organization.
Presentation for the same can be
arranged at Client’s Convenience.
Cost and Terms & Conditions can be
disclosed after assessing the exact
requirements of Client.
