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Center for Entrepreneurship
Todays lecture
• The Profit and Harvest plan• Index of a business plan• Financial plan
– Heavy Metal Tracking System – case
• Ingebrigt Steen Jensen• Presentation by you
Center for Entrepreneurship
The Profit and Harvest plan
• Why is it important to understand finance?• 5 revenue models
– Product sales model (Dell)
– Subscription (member fee model) (Magazines)
– Advertising revenue model (TV)
– Transaction fee revenue model (Visa)
– Affiliate revenue model (Real estate)
Center for Entrepreneurship
• Business modell– High customer relevance, delivers high value
• Most profitable customers• Growth vs. Self-finance (50% or more)• Harvest plan
– Sale of the firm to an acquiring firm
– Sale of the firm’s stock on a public market through an intial public offering (IPO)
– Issuance of cash dividends to the owners and investors
– Sale of the firm to the managers and employees
– Transfer of the firm through gifts and sales to family successors
Center for Entrepreneurship
Ingebrigt Steen Jensen
- Why are we here?
- What do we stand for?
- Where are we going?
Center for Entrepreneurship
Ideology
Why are we here?• Important to include all the employees• Short, describing, energizing, easy to
understand.• ”To create a better day for people”• “You should be able to put the text on your
tombstone” – Ingebrigt Steen Jensen
Center for Entrepreneurship
Values
What do we stand for?
• You should be able to describe a company as a person.
• Strong, clear values – helps you make choices.• Leif Vidar – producing sausages ”Generosity,
passion and rock’n roll”• Frame
Center for Entrepreneurship
The Big Hairy Gold
Where are we going?
• Think big!• No Norwegian company is known by 1% of the
world’s population
Center for Entrepreneurship
Good story tellers
• Volkswagen Golf vs. Skoda Ocatvia• Branding • Petter Stordalen – Strawberries
Center for Entrepreneurship
Culture
• Strong culture• South West Airlines• Hard to copy
http://www.youtube.com/watch?v=ivjybzdXVmI