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Center for Economic Development
and Business Research
College of Commerce and Business AdministrationJacksonville State University
ECONOMIC UPDATE ANALYSIS OF THENORTHEAST ECONOMIC ACTIVITY ZONE
(NEAZ)
May 23, 2014
ECONOMIC UPDATE ANALYSIS OF THE
NORTHEAST ECONOMIC ACTIVITY ZONE
Center for Ec
J
Prepared by:
onomic Development and Business ResearchJacksonville State University
700 Pelham Road Northacksonville, Alabama 36265-1602
(256) 782-5324
May 23, 2014
Economic Update of theNortheast Economic Activity Zone
Acknowledgments
The Center for Economic Development at Jacksonville State University is grateful for the
long hours of research and hard work required to prepare this Economic Analysis of the
Northeast Economic Activity Zone.
Researchers for this study include: William T. Fielding, Ph.D., Dean, JSU College of
Commerce and Business Administration (CCBA); Richard Cobb, Ph.D., Department Head,
Department of Management and Marketing, JSU CCBA; W. Mark Hearn, Ph.D., Professor,
Department of Management, JSU CCBA; Jennifer G. Swafford, Program Coordinator, JSU
CED; Jeffrey G. Hooie, Research Analyst, JSU CED; and Mike Self, Research Analyst, JSU
CED.
1
1
NEAZ Members:
Cherokee County
2
NEAZ Members:
DeKalb County
2
3
NEAZ Members:
Etowah County
4
NEAZ Members:
Marshall County
3
5
Connecting Our Greater
Communities: Overview
• Quick Peek Big Picture
• NEAZ Update
– Mark Hearn - JSU CCBA
• State of Alabama Update
– Richard Cobb - JSU CCBA
• National & Regional Update
– Lesley McClure – Regional Executive and Senior
Officer with Federal Reserve Bank of Atlanta
Birmingham Branch
Dow Jones Industrial (DJIA)
Jan 2010 – May 2014
9,000
11,000
13,000
15,000
17,000
Jan-10 Jan-11 Jan-12 Jan-13 Jan-14
6 Source: NY Stock Exchange
+(9.69%) 12 Months
4
S & P 500
Jan 2010 – May 2014
950
1,200
1,450
1,700
1,950
Jan-10 Jan-11 Jan-12 Jan-13 Jan-14
7
+(14.98%) 12 Months
Source: Standard and Poor’s
Case Shiller 20-City Home
Price Index Jan 10 - Feb 14
132
140
148
156
164
172
Jan-10 Jan-11 Jan-12 Jan-13 Jan-14
8 Source: Standard and Poor’s
+12.93% 12 Months
5
U.S. Consumer Sentiment
Jan 2010 – April 2014
Source: University of Michigan Institute of Social Research
50
60
70
80
90
Jan-10 Jan-11 Jan-12 Jan-13 Jan-14
April 2014 – 84.1
9
Employment in Alabama in
Millions May 13 - April 2014
2.034
2.024
2.008
1.993
1.995 1.991
2.003
2.002
1.98
2.00
2.02
2.04
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
In M
illi
ons
10 Source: U.S. Bureau of Labor Statistics
-1.57.% (-32,012) Jobs
6
11
KY 7.7%
TN 6.3%
MS 7.5%
NC 6.2%
SC 5.3%
GA 7.0%
FL 6.2%
AL 6.9%
Preliminary Unemployment
Rates Southeastern United
States April 2014
Seasonally Adjusted
Source: U.S. Bureau of Labor Statistics
12
• State Survey – 2nd Quarter 2014
• Approximately 250 respondents
• Operated by University of Alabama
Center for Business and Economic
Research
• cber.cba.ua.edu
http://www.blcindex.com/
7
13
1.2%
13.6%
38.4% 44.0%
2.8%
0%
10%
20%
30%
40%
50%
Much
Worse
Worse Remain
the Same
Better Much
Better
% o
f R
esp
on
den
ts
Economic Outlook for Alabama
Q2 2014 compared to Q1 2014
Source: Alabama Business Leaders Confidence Index
14
50.2% 48.3%
45.4% 47.7%
52.9% 51.9% 51.2%
55.6%
40%
45%
50%
55%
60%
Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14
Ind
ex V
alu
e
Economic Outlook Index for
Alabama Q3 12 – Q2 14
Source: Alabama Business Leaders Confidence Index
8
Alabama Hiring Outlook
Q2 2014 compared to Q1 2014
5.2%
13.2%
56.0%
23.2%
2.4% 0%
15%
30%
45%
60%
Strong
Decrease
Moderate
Decrease
No
Change
Moderate
Increase
Strong
Increase
% o
f R
esp
on
den
ts
Source: Alabama Business Leaders Confidence Index 15
49.8%
48.1%
46.0% 47.0%
50.1% 50.8% 49.6% 51.1%
40%
45%
50%
55%
Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14
Index
Val
ue
Source: Alabama Business Leaders Confidence Index
Alabama Hiring Outlook
Q3 12 – Q2 14
16
9
Northeast Economic Activity
Zone (NEAZ): Overview
• Population Trends
• Income
• Commuting Patterns
• Labor Force
• Employment/Unemployment
• County Sales Tax Revenues
• Municipal Sales Tax Revenues
17 Dr. Mark Hearn, College of Commerce & Business Administration
18
NEAZ : Population Trends
Cherokee County
1990, 2000, 2010, 2013
Source: U.S. Census Bureau
19,543
23,988
25,986 26,203
12,000
17,000
22,000
27,000
1990 2000 2010 2013
Po
pu
lati
on
10
19
NEAZ : Population Trends
DeKalb County
1990, 2000, 2010, 2013
54,651
64,452
71,115 71,013
50,000
55,000
60,000
65,000
70,000
75,000
1990 2000 2010 2013
Po
pu
lati
on
Source: U.S. Census Bureau
20
NEAZ : Population Trends
Etowah County
1990, 2000, 2010, 2013
99,840
103,459 104,427 103,931
95,000
100,000
105,000
1990 2000 2010 2013
Po
pu
lati
on
Source: U.S. Census Bureau
11
21
NEAZ : Population Trends
Marshall County
1990, 2000, 2010, 2013
70,832
82,231
93,019 94,760
60,000
70,000
80,000
90,000
100,000
1990 2000 2010 2013
Po
pu
lati
on
Source: U.S. Census Bureau
0.8%
-0.1% -0.5%
1.9%
1.1%
2.4%
-1%
0%
1%
2%
3%
Cherokee DeKalb Etowah Marshall AL US
% P
op
ula
tio
n C
han
ge
22
NEAZ : Comparative Data
% Population Change
2010-2013
Source: U.S. Census Bureau
12
23
NEAZ : Population Trends
Zone Total
1990, 2000, 2010, 2013
246,856
276,130
294,547 295,907
230,000
250,000
270,000
290,000
310,000
1990 2000 2010 2013
Po
pu
lati
on
Source: U.S. Census Bureau
Average Annual Income
NEAZ vs AL 2003-2012
$32 $33
$35 $36
$37 $39 $39
$40 $41 $42
$25 $26 $27 $28
$29 $30 $31 $31 $31
$32
$20
$25
$30
$35
$40
$45
03 04 05 06 07 08 09 10 11 12
Th
ou
san
ds
AL
NEAZ
24 Source: U.S. Bureau of Labor Statistics
76% State Average
13
25
NEAZ Members:
Cherokee County
Inflow/Outflow • Employed & Living
in Area - 2,616
(52.2%)
• Employed in/Living
Out - 2,400 (47.8%)
• Living In/Employed
Out - 5,396 (67.3%)
Source: U.S. Census Bureau
26
NEAZ Members:
DeKalb County
Inflow/Outflow • Employed & Living
in Area - 12,391
(61.0%)
• Employed in/Living
Out - 7,920 (39.0%)
• Living In/Employed
Out - 12,881 (51.0%)
Source: U.S. Census Bureau
14
27
NEAZ Members:
Etowah County
Inflow/Outflow • Employed & Living
in Area - 19,817
(56.2%)
• Employed in/Living
Out - 15,426 (43.8%)
• Living In/Employed
Out - 17,476 (46.9%)
Source: U.S. Census Bureau
28
NEAZ Members:
Marshall County
Inflow/Outflow • Employed & Living
in Area - 16,265
(50.3%)
• Employed in/Living
Out - 16,100 (49.7%)
• Living In/Employed
Out - 20,342 (55.6%)
Source: U.S. Census Bureau
15
NEAZ Members:
Inflow/Outflow Comparison
Live In
Work In
Live Out
Work In
Live In
Work Out
Cherokee 52.2% 47.8% 67.3%
DeKalb 61.0% 39.0% 51.0%
Etowah 56.2% 43.8% 46.9%
Marshall 50.3% 49.7% 55.6%
29
30
Labor Force Cherokee
County: 2004 - 2013
11.9 12.0 11.9 12.0
11.9
11.7 11.7 11.7
11.4 11.5
11.0
11.5
12.0
12.5
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
16
31
Labor Force Cherokee
County May 2013 - April 14
11.6 11.7
11.5 11.5
11.5
11.4
11.3 11.4
11.3
11.4
11.3
11.1
11.1
11.3
11.5
11.7
MayJun Jul AugSep OctNovDec Jan FebMarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
32
Employment Cherokee
County 2004 - 2013
11.4 11.5 11.5
11.6
11.3
10.4 10.7 10.7 10.6
10.8
10.0
10.5
11.0
11.5
12.0
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
17
33
Employment Cherokee County
May 2013 - April 2014
11.0
11.0
10.9
10.8
10.9
10.8
10.8
10.8
10.6
10.7 10.6
10.6 10.4
10.6
10.8
11.0
11.2
MayJun Jul AugSep OctNovDec Jan FebMarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
34
Unemployment Rate
Cherokee County 2004-2013
4.3% 3.7% 3.6% 3.6%
5.0%
10.3%
9.0% 8.3%
6.9%
5.7%
2%
4%
6%
8%
10%
12%
04 05 06 07 08 09 10 11 12 13
Source: U.S. Bureau of Labor Statistics
18
35
Unemployment Rate
Cherokee County vs Alabama
May 2013 - April 2014
5.4 5.9 5.8 5.9
5.5 5.2
4.8 5.1
5.9
6.7
5.9
5.3%
6.1
6.9 6.8 6.8 6.5 6.3
5.8 5.7
6.8 7.3
6.9
6.2%
4%
5%
6%
7%
8%
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Cherokee Alabama
Source: U.S. Bureau of Labor Statistics
36
Labor Force DeKalb
County 2004 - 2013
31.7 31.0
31.6 31.0
30.5 29.5
30.0
29.1
28.0 27.8
26
28
30
32
34
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
19
37
Labor Force DeKalb County
May 2013 - April 2014
27.8
28.3 28.6
27.9 27.8
27.3
27.1
27.1 27.2
27.3
27.9
27.6
26.5
27.0
27.5
28.0
28.5
29.0
MayJun Jul AugSep OctNovDec Jan FebMarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
38
Employment DeKalb
County 2004 - 2013
30.1 29.7 30.4 29.9
28.9
25.8 26.6
26.0 25.7 25.8
22
24
26
28
30
32
34
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
20
39
Employment DeKalb County
May 2013 - April 2014
25.9
26.2
26.5
25.9
25.9
25.5
25.5
25.4
25.2
25.1
25.8
25.8
24.5
25.0
25.5
26.0
26.5
27.0
MayJun Jul AugSep OctNovDec Jan FebMarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
40
Unemployment Rate
DeKalb County 2004-2013
5.1% 4.3% 3.6% 3.7%
5.1%
12.7%
11.2% 10.7%
8.3% 7.0%
2%
4%
6%
8%
10%
12%
14%
04 05 06 07 08 09 10 11 12 13
Source: U.S. Bureau of Labor Statistics
21
41
Unemployment Rate
DeKalb County vs Alabama
May 2013 - April 2014
7.3
7.2 7.2 6.8 6.6 6.1
6.1 7.2
8.0
7.6 7.5%
6.6%
6.9
6.8 6.8 6.5 6.3 5.8
5.7 6.8
7.3 6.9
6.9%
6.2%
5%
6%
7%
8%
9%
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
DeKalb Alabama
Source: U.S. Bureau of Labor Statistics
42
Labor Force Etowah County
2004 - 2013
46.6 46.5
46.6
45.5 45.4
44.6
45.4
46.0
45.5
44.7
44
45
46
47
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
22
43
Labor Force Etowah County
May 2013 - April 2014
44.9
45.1 44.8
45.1
44.8
44.6
44.9
44.6
44.3
45.1
45.3
44.7
44.0
44.5
45.0
45.5
46.0
MayJun Jul AugSep OctNovDec Jan FebMarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
44
Employment Etowah
County 2004 - 2013
44.0 44.6 44.9
43.7 43.0
40.1
41.2 42.1 42.3 41.8
38
40
42
44
46
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
23
45
Employment Etowah County
May 2013 - April 2014
42.1
42.0
41.8
42.0
41.8
41.8
42.3
42.0
41.3
41.6
42.0
41.8
41.0
41.5
42.0
42.5
MayJun Jul AugSep OctNovDec Jan FebMarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
46
Unemployment Rate
Etowah County 2004-2013
5.7%
4.0% 3.6% 3.8%
5.2%
10.1%
9.2% 8.5%
7.0% 6.5%
2%
5%
8%
11%
04 05 06 07 08 09 10 11 12 13
Source: U.S. Bureau of Labor Statistics
24
47
Unemployment Rate
Etowah County vs Alabama
May 2013 - April 2014
6.1
6.9 6.7 6.9 6.6 6.2
5.7 5.6
6.8
7.8
7.2
6.4%
6.1
6.9 6.8 6.8 6.5 6.3
5.8 5.7
6.8 7.3
6.9
6.2%
4.5%
5.5%
6.5%
7.5%
8.5%
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Etowah Alabama
Source: U.S. Bureau of Labor Statistics
48
Labor Force Marshall County
2004 - 2013
41.2 41.7
42.1
41.4 41.5
40.5
41.4 40.9
40.4 39.8
38.0
40.5
43.0
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
25
49
Labor Force Marshall County
May 2013 - April 2014
39.9
40.3 40.2
39.9
39.9
39.5
39.3 39.1
39.6
40.0 40.3
39.7
39
40
41
May Jun Jul Aug Sep Oct NovDec Jan Feb Mar Apr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
50
Employment Marshall
County 2004 - 2013
39.4
40.4 40.9
40.2 39.7
36.8
38.0 37.5 37.6 37.4
36
38
40
42
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
26
51
Employment Marshall County
May 2013 - April 2014
37.6
37.7
37.7
37.4
37.5
37.2
37.2
37.0
37.0
37.0
37.5
37.3
36.5
37.0
37.5
38.0
MayJun Jul AugSep Oct NovDec Jan Feb MarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
52
Unemployment Rate
Marshall County 2004-2013
4.3%
3.3% 3.0% 2.9%
4.2%
9.0%
8.4% 8.2%
6.9% 6.1%
2%
4%
6%
8%
10%
04 05 06 07 08 09 10 11 12 13
Source: U.S. Bureau of Labor Statistics
27
53
Unemployment Rate
Marshall County vs Alabama
May 2013 - April 2014
5.7
6.5 6.2 6.3 6.0 5.8
5.3 5.3
6.5
7.5
6.9
6.1%
6.1
6.9 6.8 6.8 6.5 6.3
5.8 5.7
6.8 7.3
6.9
6.2%
4%
5%
6%
7%
8%
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Marshall Alabama
Source: U.S. Bureau of Labor Statistics
54 54
Unemployment Rate
6.8% and Below
6.9% - 8.3%
8.4% and Above
Source: Alabama Department of Labor
6.4% Alabama
Unemployment Rates
April 2014
State Ave – 6.2%
Not Seasonally Adjusted
5.3%
6.6% 6.1%
28
55
Labor Force NEAZ
2004 - 2013
131 131 132
130 129
126 128 128
125 124
115
120
125
130
135
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
56
Labor Force NEAZ
May 2013 - April 2014
124.1
125.4 125.1
124.3 123.9
122.8
122.7 122.1
122.4
123.8
124.8
123.1
121
122
123
124
125
126
127
May Jun Jul Aug Sep Oct NovDec Jan Feb Mar Apr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
29
57
Employment NEAZ
2004 - 2013
125 126
128 125
123
113
116 116 116 116
105
110
115
120
125
130
04 05 06 07 08 09 10 11 12 13
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
58
Employment NEAZ
May 2013 - April 2014
116.6
116.9
116.9 116.0 116.1
115.4
115.9
115.3
114.2
114.4
116.0
115.4
112
114
116
118
MayJun Jul AugSep Oct NovDec Jan Feb MarApr
Th
ou
san
ds
Source: U.S. Bureau of Labor Statistics
30
59
Unemployment Rate NEAZ
2004-2013
4.9% 3.8% 3.5% 3.5%
4.9%
10.5%
9.5% 8.9%
7.3% 6.3%
2%
4%
6%
8%
10%
12%
04 05 06 07 08 09 10 11 12 13
Source: U.S. Bureau of Labor Statistics
60
Unemployment Rate
NEAZ vs Alabama
May 2013 - April 2014
6.0
6.7 6.5 6.6
6.2 6.0
5.5 5.5
6.6
7.5
6.9
6.1%
6.1
6.9 6.8 6.8 6.5
6.3
5.8 5.7
6.8
7.3
6.9
6.2%
5%
6%
7%
8%
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
NEAZ Alabama
Source: U.S. Bureau of Labor Statistics
31
Employment Peak to Trough
% Change NEAZ vs AL
Jan 07- Jan 10
-10.49% -11.58%
-16.26%
-11.18% -10.70%
-19%
-14%
-9%
-4%
1%
AL
Chero
kee
DeK
alb
Eto
wah
Marsh
all
61 Source: U.S. Bureau of Labor Statistics
Employment Trough to Now
% Change NEAZ vs AL
Jan 10 - April 14
6.36% 5.03%
3.76%
7.43%
4.63%
0%
3%
5%
8%
10%
AL
Chero
kee
DeK
alb
Eto
wah
Marsh
all
62 Source: U.S. Bureau of Labor Statistics
32
Employment Peak to Now
% Change NEAZ vs AL
Jan 10 - April 2014
-4.8%
-7.1%
-13.1%
-4.6% -6.6%
-15%
-12%
-9%
-6%
-3%
0%
AL
Chero
kee
DeK
alb
Eto
wah
Marsh
all
63 Source: U.S. Bureau of Labor Statistics
State Sales Tax Collections
from Cherokee County
FY 09-10 – FY 12-13 in $ Millions
Source: AL Dept of Revenue
$2.56
$2.39
$2.47
$2.58
$2.3
$2.4
$2.5
$2.6
2009-10 2010-11 2011-12 2012-13
In $
Mil
lio
ns
64
33
State Sales Tax Collections
from DeKalb County
FY 09-10 – FY 12-13 in $ Millions
Source: AL Dept of Revenue
$10.13
$10.31
$10.85
$10.66
$10.0
$10.3
$10.5
$10.8
$11.0
2009-10 2010-11 2011-12 2012-13
In $
Mil
lio
ns
65
State Sales Tax Collections
from Etowah County
FY 09-10 – FY 12-13 in $ Millions
Source: AL Dept of Revenue
$14.88
$14.48
$15.18 $15.39
$14.0
$14.5
$15.0
$15.5
2009-10 2010-11 2011-12 2012-13
In $
Mil
lio
ns
66
34
State Sales Tax Collections
from Marshall County
FY 09-10 – FY 12-13 in $ Millions
Source: AL Dept of Revenue
$20.13
$20.70
$21.47 $21.62
$19
$20
$21
$22
2009-10 2010-11 2011-12 2012-13
In $
Mil
lio
ns
67
68
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Albertville in $ Millions
$8.77 $8.99
$9.33
$8.41
$8.90 $9.05
$9.31 $9.20
$8
$9
$10
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
Source: City of Albertville
35
69
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Arab in $ Millions
$5.48
$5.90 $5.99
$6.50
$6.08 $6.22 $6.36 $6.36
$4
$5
$6
$7
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
Source: City of Arab
70
NEAZ: Retail Sales/Use
Tax YTD = $3,842,765
Arab
$618 $624
$696 $729
$576 $599
$500
$600
$700
$800
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nds
of
$
Source: City of Arab
36
71
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Attalla in $ Millions
Source: City of Attalla
$4.10
$4.45 $4.53
$4.29
$4.45 $4.52
$4.80 $4.74
$4.0
$4.2
$4.4
$4.6
$4.8
$5.0
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
72
NEAZ: Retail Sales/Use
Tax YTD = $2,180,428
Attalla
Source: City of Attalla
$324 $315
$438 $421
$342 $339
$200
$300
$400
$500
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nds
of
$
37
73
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Boaz in $ Millions
Source: City of Boaz
$4.76 $4.66 $4.74 $4.35 $4.42
$5.03
$6.39 $6.25
$3
$5
$7
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
74
NEAZ: Retail Sales/Use
Tax YTD = $3,127,575
Boaz
Source: City of Boaz
$461
$521
$573 $590
$479 $503
$300
$400
$500
$600
$700
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nd
s o
f $
38
75
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Centre in $ Millions
$1.57
$1.63
$1.70
$1.60 $1.57
$1.65
$1.70
$1.76
$1.4
$1.6
$1.8
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
Source: City of Centre
76
NEAZ: Retail Sales/Use
Tax YTD = $871,102
Centre
$140 $135
$165
$177
$120
$135
$110
$130
$150
$170
$190
Oct. 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nds
of
$
Source: City of Centre
39
77
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Ft Payne in $ Millions
$8.07
$9.44 $9.14
$8.33 $8.38 $8.24 $8.56 $8.56
$7
$8
$9
$10
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
Source: City of Ft Payne
78
NEAZ: Retail Sales/Use
Tax YTD = $4,221,927
Ft Payne
$710 $727 $701
$809
$581
$694
$500
$600
$700
$800
$900
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nds
of
$
Source: City of Ft Payne
40
79
NEAZ: Retail Sales/Use Tax
FY 05-06 – FY 12-13
Gadsden in $ Millions
$24.6 $25.1
$26.1
$24.7 $24.2
$24.7
$26.1 $26.4
$22
$24
$26
$28
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
Source: City of Gadsden
80
NEAZ: Retail Sales/Use Tax
YTD = $13,127,043
Gadsden
$2.08 $1.95
$2.54 $2.68
$1.85
$2.12
$1.0
$1.5
$2.0
$2.5
$3.0
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In M
illi
ons
of
$
Source: City of Gadsden
41
81
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Guntersville in $ Millions
$7.07
$9.78 $9.78 $9.50
$9.78 $9.64 $10.26 $10.30
$6
$7
$8
$9
$10
$11
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
Source: City of Guntersville
82
NEAZ: Retail Sales/Use
Tax YTD = $5,232,916
Guntersville
$817.84 $843.68
$977.82 $1,021.33
$754.57
$817.68
$600
$700
$800
$900
$1,000
$1,100
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nds
$
Source: City of Guntersville
42
83
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Rainsville in $ Millions
Source: City of Rainsville
$1.75
$2.00
$2.21 $2.08 $2.14
$2.39
$2.65 $2.67
$1.2
$1.6
$2.0
$2.4
$2.8
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In M
illi
ons
of
$
84
NEAZ: Retail Sales/Use
Tax YTD = $1,258,360
Rainsville
Source: City of Rainsville
$186 $202
$229 $208
$173
$260
$100
$200
$300
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nds
of
$
43
85
NEAZ: Retail Sales/Use
Tax FY 05-06 – FY 12-13
Southside in $ Thousands
$781 $760 $762
$867 $906 $902
$963 $994
$600
$850
$1,100
05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13
In T
ho
usa
nds
of
$
Source: City of Southside
86
NEAZ: Retail Sales/Use
Tax YTD = $456,172
Southside
$77.21 $74.14
$85.33 $82.20
$64.65
$72.64
$60
$70
$80
$90
Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
In T
ho
usa
nds
of
$
Source: City of Southside
44
87
State of Alabama Update
• Workforce
Dynamics
• Construction and
Housing
• Manufacturing
• Energy
• Strategic Drivers
• Education
• Achievemens 2003
• Other Issues
88
Atlas Van Lines
Moving Trends Map 2013
Source: Atlas Van Lines Migration Patterns study 2013
45
Workforce Dynamics
Population for Alabama
2002-2013 in Millions
Source: U.S. Census Bureau
4.37 4.38 4.41
4.554.59
4.634.67
4.70
4.78 4.804.82 4.83
4.3
4.5
4.7
4.9
5.1
02 03 04 05 06 07 08 09 10 11 12 13
in 1
,00
0,0
00
89
Percent Population Change
Regional Comparison
2000-2010
9.77.5
9.1
17.618.3
1.4
4.3
18.5
15.3
11.5
20.6
0
4
8
12
16
20
24
US AL AR FL GA LA MS NC SC TN TX
% P
op C
han
ge
Source: U.S. Census Bureau 90
46
1.5
1.6
1.7
1.8
1.9
2.0
2.1
Em
plo
ym
ent
in M
illi
on
s
Alabama Non-Farm
Employment 1990 – Mar 2014
Source: BLS, Alabama Dept. of Industrial Relations 91
2.03
1.91
Alabama Employment by
Sector 1990 – Mar 2014
100
200
300
400
1990 1994 1998 2002 2006 2010 2014
Em
plo
ym
ent
in 1
,00
0s
Professional/BusinessEducation/HealthGovernmentManufacturing
Source: BLS, Alabama Dept. of Industrial Relations 92
Gov
47
Alabama – Gross Domestic
Product 2001 – 2013
119124
130
142
151159
165170
166173
179184 187
$110
$130
$150
$170
$190
01 02 03 04 05 06 07 08 09 10 11 12 13
In $
Bil
lion
s
Source: Bureau of Economic Analysis 93
5
15
25
35
1997 2000 2003 2006 2009 2012
GovernmentManuf-AllEducation/HealthRetail TradeConst
Source: U.S. Bureau of Economic Analysis (BEA)
Alabama – Components of
GDP $Billions of Current
Dollars 1997 - 2012
94
$Billion
48
Alabama vs. U.S.
Value Added Activities
Share of GDP 2013
10.8%
8.5%7.4%
16.2%
8.0%
5.8% 6.0%6.6%
8.0%6.8%
0%
3%
6%
9%
12%
15%
18%
Non-Durable
Manuf
Durable
Goods
Manuf
Retail Trade Government Edu &
Health
Per
cen
t o
f G
DP U.S.
Ala
Source: U.S. Dept. of Commerce, Alabama Economic Outlook 95
Source: BLS
Total U.S. Non-
Farm Employment
1946 – April 2014 in Millions
20
40
60
80
100
120
140
160
1946 1954 1962 1970 1978 1986 1994 2002 2010
Emp
loye
d in
Mill
ion
s
137.6
2007 2014
138.3
129.8
96
49
U.S. Employment by Sector
1981 – Apr 2014 in Millions
5
10
15
20
25
1981 1986 1991 1996 2001 2006 2011
Em
plo
ym
ent
in M
illi
on
s
Goods Manuf.
Prof/Bus Edu/Health
Gov
Source: Bureau of Economic Analysis, Bureau of Labor Statistics 97
Gov
U.S. Employment Statistics
1980 – 2013
0.0
2.0
4.0
6.0
8.0
10.0
100
110
120
130
140
150
160
1990 1994 1998 2002 2006 2010
Perc
ent
Milli
on
s
Employed(million)
Labor Force (million)
Unemployed Rate (percent)
Per
cent
Source: Bureau of Economic Analysis, Bureau of Labor Statistics 99
154.3 155.3
‘162.5’
50
U.S.
Employment–Population
Ratio 1975 - April 2014
54
56
58
60
62
64
66
1975 1981 1987 1993 1999 2005 2011
Per
cen
t of
Popu
lati
on
Em
plo
yed
Source: Bureau of Labor Statistics
58.9%
64.4%
Portion of working age Pop’n employed
100
Alabama
Employment–Population
Ratio 1982 – 2013
48
52
56
60
64
68
1981 1985 1989 1993 1997 2001 2005 2009 2013
% o
f Po
pula
tion
Em
ploy
ed
Source: Alabama Dept. of Industrial Relations, U.S. Bureau of Labor Statistics
53.0%
64.4%
101
51
Source: BLS, Social Security Admin.
55
57
59
61
63
65
67
69
1950 1957 1964 1971 1978 1985 1992 1999 2006 2013
Par
tici
pat
ion R
ate
Per
cent
67.1%
63.362.8%
102
U.S. Labor Participation
Rate 1946 – April 2014
Participation Rate= Pop’n 16-65 Working/Looking for work Total of Pop’n of same age group
Unemployment Rate for
Alabama 2004 – 2013
Source: U.S. Bureau of Labor Statistics
5.1%
3.8% 3.5% 3.5%
5.4%
9.8% 9.9% 9.5%
7.3%6.3%
2%
4%
6%
8%
10%
04 05 06 07 08 09 10 11 12 13
% U
nem
plo
yed
Seasonally Adjusted
103
52
Source: U.S. Bureau of Labor Statistics
7.5%
6.3%
6.9%
6.9%
5%
6%
7%
8%
9%
Apr13 June Aug Oct Dec Feb Apr14
Per
cen
t
Alabama
United States
Seasonally Adjusted
Source: Bureau of Labor Statistics, Alabama Dept. of Industrial Relations
Unemployment Rate for
Alabama vs. United States
Mar 2013 – Mar 2014
104
U.S. Unemployment
2001-April 2014
Source: Bureau of labor Statistics
4
8
12
16
20
01 02 03 04 05 06 07 08 09 10 11 12 13 14
Unemployed - Millions
Unemployment Rate -
Percent
9.6
6.3
14.3
9.8
105
53
Unemployment Rate
Regional - April 2014
6.3
6.96.6
6.2
7
4.5
7.5
6.2
5.3
6.3
5.2
4
4.5
5
5.5
6
6.5
7
7.5
8
US AL AR FL GA LA MS NC SC TN TX
Unem
plo
ym
ent
Rat
e P
erce
nt
Source: Bureau of Labor Statistics BLS, Chief Executive Magazine
* * *
*
*Top Business States 2014
106
*
6.3
2.63.3 3.6
3.8 3.7
7.4 7.77.8 7.9 8.0
2
3
4
5
6
7
8
9
US ND VT NE SD WY MI KT CA IL NV
Un
emplo
ym
ent
Rat
e
Per
cen
t
Source: BLS
107
Unemployment Rates
Lowest and Highest States
April 2014
54
U.S. Average Weeks
Unemployed
1982 – April 2014
10
15
20
25
30
35
40
45
1982 1988 1994 2000 2006 2012
Nu
mber
of
Wee
ks
Source: Bureau of Labor Statistics 108
40.7 37.1
‘ Challenges Today’
Economic Strategic Drivers
Construction and Housing
109
55
3.0
3.5
4.0
4.5
5.0
5.5
6.0
6.5
7.0
7.5
8.0
1982 1988 1994 2000 2006 2012
Em
plo
ym
ent
in M
illi
on
s
Source: Bureau of Economic Analysis (BEA), BLS
6.0
7.7
110
5.4
U.S. Construction Employment
1982 – April 2014
Alabama Construction
Employment
1990 – April 2014
60
80
100
120
1990 1995 2000 2005 2010
Em
plo
ym
ent
in T
hou
san
ds
Source: Bureau of Labor Statistics 111
112.7
78.5
73.7
56
Housing Statistics for Alabama
Mar 2013 vs. Mar 2014
Source: Alabama Center for Real Estate
Mar 2013 Mar 2014 % Change
Total Homes
Sold 3542 3596 1.52%
Avg. Selling
Price $148,773 $150,490 1.15%
Days on
Market 179 157 -12.29%
Units Listed 32,276 32,560 0.88%
112
Source: Bureau of Economic Analysis (BEA), U.S. Census Bureau
1980 1984 1988 1992 1996 2000 2004 2008 2012
GDP and Building Permits
U.S. and Ala 1980-2013
GDP
0%
U.S. GDP %
U.S. Permits (mil)
Ala Permits (1000)
113
57
Source: Bureau of Economic Analysis (BEA), U.S. Census Bureau
0.0
0.3
0.6
0.9
1.2
1.5
1.8
2.1
2.4
2.7
3.0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total Units
Single Unit
Multi Units 5+
Million
2,155,300
1,682,000
389,000
341,000
620,000
990,000
Peak
U.S. Building Permits
Privately-Owned Housing Units 2003-2013
114
Source: Bureau of Economic Analysis (BEA), U.S. Census Bureau
0.0
3.0
6.0
9.0
12.0
15.0
18.0
21.0
24.0
27.0
30.0
33.0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total Units
Single Unit
Multi Units 5+
(000)32,034
24,654
7547
11763
2189
9278
Ala. Building Permits for
Privately-Owned Housing Units
2003-2013
115
58
Source: U.S. Census Bureau
9
11
13
15
17
19
1990 1993 1996 1999 2002 2005 2008 2011 2014
Housing Vacancies
U.S. 1990 – Qt1 2014
Total Number of Units Vacant
(millions)
Units Vacant
(Percent)
116
18.8 18.3
14.4% 13.8%
Percent
‘ Challenges Today’
Economic Strategic Drivers
Manufacturing
Autos
117
59
0
5
10
15
20
25
80 84 88 92 96 00 04 08 12
In M
illi
on
s
U.S. Light Vehicle Sales
1980- 2013 in Millions
Source: U.S. Dept. of Commerce, BEA 118
-10-505101520253035404550
10
30
50
70
90
110
130
150
1967 1975 1984 1993 2002 2010
Per
cent
Cha
nge
in G
DP
Tho
usan
ds
of
Uni
ts/Q
uart
er
Source: BEA
12
18 18 36 24 15 30 MO
GDP
%Change/Qtr
Truck Sales
(000)/Qtr
U. S. Heavy Trucks Sales
(Class 4-8) 1967 – Qtr1-2014
Thousands of Units/Quarter Sales (000)
GDP
Percent
2.5 %
119
60
Source: U.S. ESA, Federal Reserve System, Int. Org. of Motor Vehicle Manuf. (OICA)
0
2
4
6
8
10
12
14
1986 1989 1992 1995 1998 2001 2004 2007 2010 2013
U.S. Motor Vehicle
Car & Lt. Truck Production
1986 – 2013 Millions
Total for All Auto Manufacturers
(millions)
Total Foreign-Affiliated Mfg.
(millions)
120
12.60
10.79
4.96
2.51
Millions
0
3
6
9
12
15
1990 1994 1998 2002 2006 2010 2014
U.S. Motor Vehicles
and Parts Manufacturing
Employment: 1990 – April 2014
In 1
00
s o
f T
ho
usa
nds
121
842,300
1,313,000
Source: U.S. BLS, BEA,
61
U.S. Majority-Owned
Foreign Affiliates Operations Including
Automobiles (Employees in Millions)
50
75
100
125
150
175
200
0
2
4
6
8
10
12
$B
illio
ns
Emp
loye
es (M
illio
ns)
Millions of Employees
$Billions Cap Investment(est.)
Source: Bureau of Economic Analysis (BEA) 122
Alabama Motor Vehicle
Production 2004 -2013
123 Source: Economic Development Partnership of Alabama (EDPA), Alabama Automotive Manufacturers
Association (AAMA)
0
200
400
600
800
1000
04 05 06 07 08 09 10 11 12 13
In T
ho
usa
nds
915
62
Source: U. S. BEA, BLS
0
5
10
15
20
25
1990 1993 1996 1999 2002 2005 2008 2011 2014
Em
ploy
men
t in
10
00
sAlabama Motor Vehicle
and Parts Employment
1990 – Mar 2014
Employment –
Vehicle Manuf
(000)
Employment – Parts
Manuf (000)
124
MB
Honda Hyundai
IH Toyota
23.4
11.5
Source: Economic Development Partnership of Alabama
Auto and
Light Truck
Southeast Auto
Industry
*Assembles Dodge Sprinter vans
65
85
20
55
85
Heavy Truck
Freightliner Custom Chassis
Peterbilt
65
Nissan GM
BMW
Mercedes
GM
GM
GM
Ford Toyota
Freightliner
Freightliner
Volvo/Mack Trucks
Nissan
Honda
Kia
65
20
Hyundai
Sprinter
Ford
59
Volkswagen
Toyota 22
125
63
Source: 2007 EDPA Automotive Database
Automotive Industry Clusters
in Alabama
Legend
Concentration of Automotive Suppliers
Suppliers by Zip Code
1
2
3
4 - 6
7 - 11
20
59
65
59
20
65
85
10
There are more than 383 Automotive Companies and Suppliers in Alabama.
126
‘ Challenges Today’
Economic Strategic Drivers
Energy
127
64
U.S. Vehicle-Miles Traveled vs.
Year-over-Year Percent Changes
1970-2013
Including Automobiles
-4.00
-2.00
0.00
2.00
4.00
6.00
8.00
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
1970 1976 1982 1988 1994 2000 2006 2012
Source: U.S. DOT, FHWA
Miles Traveled (Trillions)
Year to Year %
Change (Miles Traveled)
Trillions of
Miles Traveled
Yr. to Yr.
Percent
Change
1997-2007
Miles Traveled Increase at a
Decreasing Rate %
128
80
90
100
110
120
130
140
150
1977 1982 1987 1992 1997 2002 2007 2012
Billi
on
s of
Gal
lon
s
Source: EIA
U.S. Gasoline Consumption
Billions of Gallons
1977 - 2013
CAFÉ 1985 – 27.5 mpg
2016 – 35.5 mpg
2025 – 54.5 mpg
142.3
134.4
By 2022
Renewable Use Req (EISA)
36 Billion GallonsTotal, Corn
65
130
Motor Vehicle Renewable
Fuel Blending Requirements
2002-2012-2022
Source: U.S. EIA
0
5
10
15
20
25
30
35
40
02 04 06 08 10 12 14 16 18 20 22
Renewable Billions of
Gallons
Blend Wall
10 %
Ethanol
EISA
Required By 2022
16 Bil gal Cellulosic
5 Bil Gal Biodiesel
Corn
66
132
Alabama Shale-Gas Development
Neal (Floyd) Shale
(Mississippian)
Devonian Shale
Conasauga Shale
(Cambrian)
Economic Strategic
Drivers Natural Gas /Fuel Question?
Possible Major Player Rail and Truck
Conversion Cost?
Clean-Air Regs - Add Regs. 2014 & 2017
Natural Gas Price Stability?
Early Adopters – Bus Fleets, Trash Trucks
133
67
TRANSFORMATION
Drivers of Strategic Change
The Locomotive Industry Today
LNG ?
GE
134
Alabama Aerospace
Source: nasa.gov, airbus.com
Airbus A320 Delta Atlas V
135
68
State of Alabama
Summary
• Population Census Up
• Regional Pop Growth
low
• Employment Improving
• Unemployment Rate
Improved
• Education Regional Avg.
• Income Regional Avg.
• Auto Base Growing
• Auto Fuel Uncertainty
• Housing Stable
• Workforce
Participation
• Population Ratio Trend
• Industry Growth
Opportunities
136
NEAZ & Alabama:
Summary • Population Census Up
• Regional Pop Growth
Steady
• Employment Up
• Education Regional
Avg.
• Income Regional Avg.
• Housing Improved
• Electricity Cost Average
• Auto Base Growing
• Auto Fuel Uncertainty
• Workforce
Demographic
• Population Ratio Trend
137
...OnTheMapInflow/Outflow ReportAll Jobs for All Workers in 2011Created by the U.S. Census Bureau’s OnTheMap http://onthemap.ces.census.gov on 05/05/2014
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Map Legend
Selection Areas. Analysis Selection
Inflow/Outflow. Employed and Live in Selection Area
. Employed in Selection Area, LiveOutside
. Live in Selection Area, EmployedOutsideNote: Overlay arrows do not indicatedirectionality of worker flow betweenhome and employment locations.
Page 1 of 3
http://onthemap.ces.census.gov
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Worker Flows
2,400 - Employed in SelectionArea, Live Outside5,396 - Live in Selection Area,Employed Outside2,616 - Employed and Live inSelection Area
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
2011Worker Totals and Flows Count Share
Employed in the Selection Area 5,016 100.0Employed in the Selection Area but Living Outside 2,400 47.8Employed and Living in the Selection Area 2,616 52.2
Living in the Selection Area 8,012 100.0Living in the Selection Area but Employed Outside 5,396 67.3Living and Employed in the Selection Area 2,616 32.7
Page 2 of 3
Additional Information
Analysis Settings
Analysis Type Inflow/OutflowSelection area as N/AYear(s) 2011Job Type All JobsSelection Area Cherokee County, AL from CountiesSelected Census Blocks 2,497Analysis Generation Date 05/05/2014 14:46 - OnTheMap 6.2Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29LODES Data Version 20130430
Data Sources
Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of QuarterEmployment, 2nd Quarter of 2002-2011).
Notes
1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before 2009.2. Educational Attainment is only produced for workers aged 30 and over.3. Firm Age and Firm Size are not available before 2011.4. Firm Age is only available for All Private Jobs and only for Work areas.5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national sizeof the firm in March of the previous year.
Page 3 of 3
...OnTheMapInflow/Outflow ReportAll Jobs for All Workers in 2011Created by the U.S. Census Bureau’s OnTheMap http://onthemap.ces.census.gov on 05/05/2014
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Map Legend
Selection Areas. Analysis Selection
Inflow/Outflow. Employed and Live in Selection Area
. Employed in Selection Area, LiveOutside
. Live in Selection Area, EmployedOutsideNote: Overlay arrows do not indicatedirectionality of worker flow betweenhome and employment locations.
Page 1 of 3
http://onthemap.ces.census.gov
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Worker Flows
7,920 - Employed in SelectionArea, Live Outside12,881 - Live in Selection Area,Employed Outside12,391 - Employed and Live inSelection Area
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
2011Worker Totals and Flows Count Share
Employed in the Selection Area 20,311 100.0Employed in the Selection Area but Living Outside 7,920 39.0Employed and Living in the Selection Area 12,391 61.0
Living in the Selection Area 25,272 100.0Living in the Selection Area but Employed Outside 12,881 51.0Living and Employed in the Selection Area 12,391 49.0
Page 2 of 3
Additional Information
Analysis Settings
Analysis Type Inflow/OutflowSelection area as N/AYear(s) 2011Job Type All JobsSelection Area DeKalb County, AL from CountiesSelected Census Blocks 4,435Analysis Generation Date 05/05/2014 14:54 - OnTheMap 6.2Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29LODES Data Version 20130430
Data Sources
Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of QuarterEmployment, 2nd Quarter of 2002-2011).
Notes
1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before 2009.2. Educational Attainment is only produced for workers aged 30 and over.3. Firm Age and Firm Size are not available before 2011.4. Firm Age is only available for All Private Jobs and only for Work areas.5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national sizeof the firm in March of the previous year.
Page 3 of 3
...OnTheMapInflow/Outflow ReportAll Jobs for All Workers in 2011Created by the U.S. Census Bureau’s OnTheMap http://onthemap.ces.census.gov on 05/05/2014
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Map Legend
Selection Areas. Analysis Selection
Inflow/Outflow. Employed and Live in Selection Area
. Employed in Selection Area, LiveOutside
. Live in Selection Area, EmployedOutsideNote: Overlay arrows do not indicatedirectionality of worker flow betweenhome and employment locations.
Page 1 of 3
http://onthemap.ces.census.gov
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Worker Flows
15,426 - Employed in SelectionArea, Live Outside17,476 - Live in Selection Area,Employed Outside19,817 - Employed and Live inSelection Area
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
2011Worker Totals and Flows Count Share
Employed in the Selection Area 35,243 100.0Employed in the Selection Area but Living Outside 15,426 43.8Employed and Living in the Selection Area 19,817 56.2
Living in the Selection Area 37,293 100.0Living in the Selection Area but Employed Outside 17,476 46.9Living and Employed in the Selection Area 19,817 53.1
Page 2 of 3
Additional Information
Analysis Settings
Analysis Type Inflow/OutflowSelection area as N/AYear(s) 2011Job Type All JobsSelection Area Etowah County, AL from CountiesSelected Census Blocks 5,044Analysis Generation Date 05/05/2014 14:50 - OnTheMap 6.2Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29LODES Data Version 20130430
Data Sources
Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of QuarterEmployment, 2nd Quarter of 2002-2011).
Notes
1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before 2009.2. Educational Attainment is only produced for workers aged 30 and over.3. Firm Age and Firm Size are not available before 2011.4. Firm Age is only available for All Private Jobs and only for Work areas.5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national sizeof the firm in March of the previous year.
Page 3 of 3
...OnTheMapInflow/Outflow ReportAll Jobs for All Workers in 2011Created by the U.S. Census Bureau’s OnTheMap http://onthemap.ces.census.gov on 05/05/2014
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Map Legend
Selection Areas. Analysis Selection
Inflow/Outflow. Employed and Live in Selection Area
. Employed in Selection Area, LiveOutside
. Live in Selection Area, EmployedOutsideNote: Overlay arrows do not indicatedirectionality of worker flow betweenhome and employment locations.
Page 1 of 3
http://onthemap.ces.census.gov
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
Worker Flows
16,100 - Employed in SelectionArea, Live Outside20,342 - Live in Selection Area,Employed Outside16,265 - Employed and Live inSelection Area
Inflow/Outflow Counts of All Jobs for Selection Area in 2011
All Workers
2011Worker Totals and Flows Count Share
Employed in the Selection Area 32,365 100.0Employed in the Selection Area but Living Outside 16,100 49.7Employed and Living in the Selection Area 16,265 50.3
Living in the Selection Area 36,607 100.0Living in the Selection Area but Employed Outside 20,342 55.6Living and Employed in the Selection Area 16,265 44.4
Page 2 of 3
Additional Information
Analysis Settings
Analysis Type Inflow/OutflowSelection area as N/AYear(s) 2011Job Type All JobsSelection Area Marshall County, AL from CountiesSelected Census Blocks 4,364Analysis Generation Date 05/05/2014 14:56 - OnTheMap 6.2Code Revision a12f12cf37f990b17ae7dd6623f608d9384e8f29LODES Data Version 20130430
Data Sources
Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin-Destination Employment Statistics (Beginning of QuarterEmployment, 2nd Quarter of 2002-2011).
Notes
1. Race, Ethnicity, Educational Attainment, and Sex statistics are beta release results and are not available before 2009.2. Educational Attainment is only produced for workers aged 30 and over.3. Firm Age and Firm Size are not available before 2011.4. Firm Age is only available for All Private Jobs and only for Work areas.5. Firm Size is only available for All Private Jobs and only for Work areas. For firms 1 year and older, firm size is the national sizeof the firm in March of the previous year.
Page 3 of 3
Percent18.7%13.0%9.9%
17.7%17.9%13.7%5.7%2.0%1.4%
Number Percent1,390 5.2%1,524 5.7%1,630 6.1%1,670 5.7%1,258 4.4%2,543 9.9%3,380 12.1%4,020 13.6%3,923 16.2%2,909 14.0%1,363 5.4%
379 1.6%
Number Percent24,081 92.2%1,208 4.5%
135 0.6%54 0.2%1 0.0%
123 0.8%387 1.7%
320 2.2%
Made with Esri Business Analyst
©2014 Esri www.esri.com/ba 800-447-9778 Try it Now! Page 1 of 2
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014
Hispanic Origin (Any Race) 1.2% 393 1.5% 566Data Note: Income is expressed in current dollars.
Two or More Races 1.5% 396 1.5% 438
Pacific Islander Alone 0.0% 1 0.0% 1Some Other Race Alone 0.5% 149 0.6% 214
American Indian Alone 0.5% 135 0.5% 145Asian Alone 0.2% 54 0.2% 56
White Alone 92.7% 24,043 92.5% 24,139Black Alone 4.6% 1,203 4.6% 1,181
Census 2010 2012 2017 Race and Ethnicity Percent Number Percent Number
75 - 84 5.2% 1,351 5.2% 1,41185+ 1.5% 394 1.5% 410
55 - 64 15.1% 4,082 15.7% 4,24365 - 74 11.2% 3,089 11.9% 3,674
35 - 44 13.0% 3,272 12.6% 3,17345 - 54 15.5% 3,884 14.9% 3,565
20 - 24 4.8% 1,273 4.9% 1,16225 - 34 9.8% 2,576 9.9% 2,581
10 - 14 6.3% 1,594 6.1% 1,59715 - 19 6.4% 1,581 6.1% 1,497
0 - 4 5.3% 1,378 5.3% 1,3705 - 9 5.9% 1,507 5.8% 1,491
Census 2010 2012 2017 Population by Age Percent Number Percent Number
Average Household Income $49,852 $52,748Per Capita Income $20,549 $21,778
Median Household Income $37,971 $40,827
$150,000 - $199,999 202 1.9% 210$200,000+ 151 1.4% 152
$75,000 - $99,999 1,381 13.0% 1,471$100,000 - $149,999 577 5.4% 609
$35,000 - $49,999 1,771 16.7% 1,898$50,000 - $74,999 1,690 15.9% 1,922
$15,000 - $24,999 1,672 15.7% 1,389$25,000 - $34,999 1,080 10.2% 1,065
Households by Income Number Percent Number
©2014 Esri www.esri.com/ba 800-447-9778 Try it Now! Page 2 of 2
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014Made with Esri Business Analyst
2012 Percent Hispanic Origin: 1.5%
Cherokee County, AL (01019)Geography: County
Demographic and Income ProfileCherokee County, AL_6
AreaStateUSA
Trends 2012-2017
Population Households Families Owner HHs Median HH Income
Ann
ual R
ate
(in
perc
ent)
2.82.62.42.2
21.81.61.41.2
10.80.60.40.2
0
20122017
Population by Age
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
Perc
ent
16
14
12
10
8
6
4
2
0
2012 Household Income
Percent21.5%15.2%12.8%14.9%19.0%8.7%5.3%1.6%0.9%
Number Percent5,046 7.0%5,199 7.2%5,043 7.0%5,021 6.4%3,883 5.1%9,043 12.9%9,658 12.8%9,714 12.2%8,627 13.2%5,715 10.2%3,118 4.5%1,042 1.6%
Number Percent60,087 80.5%1,078 2.5%
969 1.4%203 0.4%147 0.2%
7,051 12.5%1,574 2.4%
9,690 16.9%
Made with Esri Business Analyst
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Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014
Hispanic Origin (Any Race) 13.6% 10,131 14.3% 12,129Data Note: Income is expressed in current dollars.
Two or More Races 2.2% 1,600 2.3% 1,725
Pacific Islander Alone 0.2% 143 0.2% 154Some Other Race Alone 9.9% 7,369 10.4% 8,961
American Indian Alone 1.4% 969 1.4% 1,034Asian Alone 0.3% 218 0.3% 265
White Alone 84.5% 59,327 83.6% 57,796Black Alone 1.5% 1,306 1.8% 1,817
Census 2010 2012 2017 Race and Ethnicity Percent Number Percent Number
75 - 84 4.4% 3,095 4.4% 3,26485+ 1.5% 1,087 1.5% 1,144
55 - 64 12.1% 8,982 12.7% 9,43965 - 74 8.0% 6,073 8.6% 7,300
35 - 44 13.6% 9,358 13.2% 9,20345 - 54 13.7% 9,386 13.2% 8,721
20 - 24 5.5% 3,934 5.5% 3,63225 - 34 12.7% 9,166 12.9% 9,290
10 - 14 7.1% 4,938 7.0% 5,00415 - 19 7.1% 4,760 6.7% 4,562
0 - 4 7.1% 5,009 7.1% 5,0415 - 9 7.3% 5,144 7.3% 5,152
Census 2010 2012 2017 Population by Age Percent Number Percent Number
Average Household Income $43,065 $46,611Per Capita Income $16,581 $17,779
Median Household Income $31,316 $35,329
$150,000 - $199,999 384 1.4% 433$200,000+ 237 0.9% 244
$75,000 - $99,999 1,976 7.3% 2,362$100,000 - $149,999 1,302 4.8% 1,430
$35,000 - $49,999 4,218 15.6% 4,027$50,000 - $74,999 4,289 15.9% 5,148
$15,000 - $24,999 4,979 18.5% 4,105$25,000 - $34,999 3,553 13.2% 3,473
Households by Income Number Percent Number
©2014 Esri www.esri.com/ba 800-447-9778 Try it Now! Page 2 of 2
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014Made with Esri Business Analyst
2012 Percent Hispanic Origin: 14.3%
DeKalb County, AL (01049)Geography: County
Demographic and Income ProfileDeKalb County, AL
AreaStateUSA
Trends 2012-2017
Population Households Families Owner HHs Median HH Income
Ann
ual R
ate
(in
perc
ent)
2.82.62.42.2
21.81.61.41.2
10.80.60.40.2
0
20122017
Population by Age
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
Perc
ent
131211109876543210
2012 Household Income
Percent20.7%12.2%12.1%16.0%18.1%9.5%9.0%1.3%1.0%
Number Percent6,140 5.8%6,540 6.1%6,905 6.5%7,224 6.2%6,070 5.4%
12,046 11.7%13,956 12.6%14,894 12.7%14,147 14.6%9,097 11.0%5,475 5.4%1,936 2.0%
Number Percent83,823 78.2%15,796 15.7%
448 0.5%672 0.8%171 0.2%
1,975 3.0%1,545 1.7%
3,447 5.1%
Made with Esri Business Analyst
©2014 Esri www.esri.com/ba 800-447-9778 Try it Now! Page 1 of 2
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014
Hispanic Origin (Any Race) 3.3% 3,959 3.8% 5,380Data Note: Income is expressed in current dollars.
Two or More Races 1.5% 1,604 1.5% 1,805
Pacific Islander Alone 0.2% 176 0.2% 189Some Other Race Alone 1.9% 2,266 2.2% 3,142
American Indian Alone 0.4% 454 0.4% 488Asian Alone 0.6% 704 0.7% 793
White Alone 80.3% 83,426 79.7% 82,208Black Alone 15.1% 16,056 15.3% 16,505
Census 2010 2012 2017 Race and Ethnicity Percent Number Percent Number
75 - 84 5.2% 5,447 5.2% 5,66585+ 1.9% 2,032 1.9% 2,126
55 - 64 13.5% 14,779 14.1% 15,38265 - 74 8.7% 9,698 9.3% 11,553
35 - 44 13.4% 13,581 13.0% 13,23245 - 54 14.3% 14,457 13.8% 13,315
20 - 24 5.8% 6,167 5.9% 5,66125 - 34 11.5% 12,241 11.7% 12,290
10 - 14 6.6% 6,786 6.5% 6,81215 - 19 6.9% 6,887 6.6% 6,553
0 - 4 5.9% 6,117 5.8% 6,0985 - 9 6.3% 6,494 6.2% 6,443
Census 2010 2012 2017 Population by Age Percent Number Percent Number
Average Household Income $46,893 $51,492Per Capita Income $19,577 $21,449
Median Household Income $34,282 $38,647
$150,000 - $199,999 478 1.1% 569$200,000+ 395 0.9% 421
$75,000 - $99,999 3,361 8.0% 4,038$100,000 - $149,999 3,380 8.0% 3,823
$35,000 - $49,999 7,057 16.7% 6,760$50,000 - $74,999 6,082 14.4% 7,672
$15,000 - $24,999 6,554 15.5% 5,152$25,000 - $34,999 5,934 14.1% 5,138
Households by Income Number Percent Number
©2014 Esri www.esri.com/ba 800-447-9778 Try it Now! Page 2 of 2
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014Made with Esri Business Analyst
2012 Percent Hispanic Origin: 3.8%
Etowah County, AL (01055)Geography: County
Demographic and Income ProfileEtowah County, AL_4
AreaStateUSA
Trends 2012-2017
Population Households Families Owner HHs Median HH Income
Ann
ual R
ate
(in
perc
ent)
2.82.62.42.2
21.81.61.41.2
10.80.60.40.2
0
20122017
Population by Age
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
Perc
ent
14131211109876543210
2012 Household Income
Percent21.7%11.5%11.7%14.9%18.7%9.6%7.8%1.9%2.1%
Number Percent6,546 7.0%6,362 6.7%6,341 6.7%6,568 6.4%5,584 5.6%
11,364 12.4%12,179 12.4%13,008 12.4%11,205 13.0%8,013 10.9%4,456 5.0%1,393 1.6%
Number Percent81,464 83.5%1,494 3.0%
706 0.8%478 0.7%103 0.1%
7,210 10.0%1,564 1.9%
11,238 15.4%
Made with Esri Business Analyst
©2014 Esri www.esri.com/ba 800-447-9778 Try it Now! Page 1 of 2
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014
Hispanic Origin (Any Race) 12.1% 12,082 12.9% 15,027Data Note: Income is expressed in current dollars.
Two or More Races 1.7% 1,632 1.7% 1,864
Pacific Islander Alone 0.1% 105 0.1% 130Some Other Race Alone 7.8% 7,749 8.3% 9,707
American Indian Alone 0.8% 715 0.8% 779Asian Alone 0.5% 520 0.6% 660
White Alone 87.6% 81,082 86.5% 81,252Black Alone 1.6% 1,897 2.0% 2,948
Census 2010 2012 2017 Race and Ethnicity Percent Number Percent Number
75 - 84 4.8% 4,464 4.8% 4,82485+ 1.5% 1,465 1.6% 1,576
55 - 64 12.0% 11,777 12.6% 12,69765 - 74 8.6% 8,598 9.2% 10,612
35 - 44 13.1% 11,911 12.7% 12,03845 - 54 14.0% 12,683 13.5% 12,091
20 - 24 6.0% 5,709 6.1% 5,40925 - 34 12.2% 11,618 12.4% 12,080
10 - 14 6.8% 6,269 6.7% 6,51915 - 19 7.1% 6,290 6.7% 6,187
0 - 4 7.0% 6,561 7.0% 6,7755 - 9 6.8% 6,355 6.8% 6,532
Census 2010 2012 2017 Population by Age Percent Number Percent Number
Average Household Income $49,283 $53,588Per Capita Income $19,301 $20,814
Median Household Income $35,592 $38,989
$150,000 - $199,999 631 1.7% 723$200,000+ 746 2.1% 791
$75,000 - $99,999 2,945 8.1% 3,580$100,000 - $149,999 2,661 7.3% 2,921
$35,000 - $49,999 5,773 15.9% 5,584$50,000 - $74,999 5,713 15.7% 6,992
$15,000 - $24,999 5,112 14.1% 4,311$25,000 - $34,999 4,440 12.2% 4,388
Households by Income Number Percent Number
©2014 Esri www.esri.com/ba 800-447-9778 Try it Now! Page 2 of 2
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2012 and 2017.
May 13, 2014Made with Esri Business Analyst
2012 Percent Hispanic Origin: 12.9%
Marshall County, AL (01095)Geography: County
Demographic and Income ProfileMarshall County, AL
AreaStateUSA
Trends 2012-2017
Population Households Families Owner HHs Median HH Income
Ann
ual R
ate
(in
perc
ent)
2.82.62.42.2
21.81.61.41.2
10.80.60.40.2
0
20122017
Population by Age
0-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
Perc
ent
131211109876543210
2012 Household Income