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CLIENT SERVICES • Crea've and Concept Development • Total Event Produc'on • Show Produc'on • Entertainment Sourcing • Loca'on and Venue Sourcing • Project Management & Logis'cs We believe in originality and whether it’s working with brands, local authori'es, corporate commissions or managing bespoke private events, we seek to provide solu'ons by knowing the box in intricate detail, then think audaciously outside it.
All content within this presenta'on is the intellectual property of Cellar Door
CLIENT: MAYOR’S OFFICE / LWOP ORG
2 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: TRAFALGAR SQUARE CONCERT
Overview: • Taking place in one of London’s most historic landmarks – Trafalgar Square, Cellar Door were commissioned
by The Mayor’s Office and the London Week of Peace charity to source the crea've content and event manage the London Week of Peace concert. The event was geared towards the unifica'on of Londoners from all backgrounds.
Outputs: • Live broadcast on KISS FM • 10,000 a\ended in the square • Management of key stakeholders including: Metropolitan Police, Home Office, Youth Jus8ce Board, BEBO,
Transport For London, Westminster Council, GLA
DATE: September 2009
CLIENT: EALING BROADWAY BID
4 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: VISUAL MERCHANDISING PROJECT
Objec0ves: To celebrate the arrival of the Olympic torch to West London, Ealing Broadway Business Improvement District (BID) commissioned Cellar Door to produce a series of art installa'ons throughout the town centre. In response to this Cellar Door created the concept of ‘The Danny Boyle Challenge’. The idea was built on the highly acclaimed Danny Boyle’s Olympics opening ceremony brief where young crea've ar'sts were handpicked to work with local businesses to conceptualise their own vision of what makes London/Great Britain so special. Figeen proper'es were decorated as part of this exci'ng challenge. Our inten'on was to provide installa'ons that animated the high street par'cularly in areas where there were high vacancy units. Outputs: • 15 par'cipa'ng businesses • OVER 3,500,000 individuals connected • 12,235 YouTube views across 15 days • 668 clicks to client Facebook Page • 13 media inserts
DATE: July 2012
CLIENT: LAND SECURITIES / BLUE RUBICON
6 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: WALKING TOURS OF SE1
Objec0ves: • Increase the client’s presence and engagement with stakeholders through the delivery of monthly walking
tours running from August -‐ November September 2012. • Ensure tours allow for opportuni'es to grow understanding of stakeholder base. • Showcase Victoria’s historical past in a crea've and enjoyable manner. • A\ract interest from stakeholders that have yet to fully engage with our client’s proposi'on. • Design a programme that appeals to visitors whether in Victoria on business, working in the area or visi'ng
for the first 'me. So successful were the walks that Land Securi'es requested that the contract be extended, where we have since con'nued to showcase the changing face of Victoria on a monthly basis to a new audience of prospec've tenants and exis'ng stakeholders in a crea've and engaging manner.
DATE: August 2012 – present
CLIENT: KINGSTONFIRST (BID)
8 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: CHRISTMAS LIGHTS SWITCH ON
Objec0ves: • Create a winter wonderland, posi'oning Kingston as an example of how best to approach a free to enter
large scaled event • Provide opportuni'es for Kingston locals and visitors to capture and share their experiences on social media • Provide employment and volunteer opportuni'es from within the local Kingston community • Encourage and facilitate businesses in the Town Centre and par'cularly in the BID area to engage with the
project • Deliver the event, ensuring all health and safety requirements are met. Outputs (2015 ac0va0on): • 63,000 a\ended the lights switch on • Over x35 pieces of coverage • Media included: Broadcast (London Live), regional media as well as wider London focused outlets including
The Londonist, Timeout London and Evening Standard • Es'mated Twi\er Reach: 208,791 • Twi\er Impressions: 815,409 • Retained agency
DATE: Nov 2013, 2014, 2015
CLIENT: LAND SECURITIES / EALING BID
10 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: ROOFTOP CINEMA
Objec0ves: • Improve the percep'on on Ealing Broadway/Ealing centre and re-‐engage the local community with the area • Compliment exis'ng fes'val ac'vity taking place in Ealing over the summer • Make use of open spaces and engage with the demographic in a way that makes the local people feel Ealing
is a community they feel proud to be part of • Encourage residents and BID members to increase dwell 'me in the area so as to increase direct benefits to
local shopkeepers and businesses Outputs: • 96.7% (2013: 84%) of 'ckets sold against total alloca'on (2,902 sold against 3,000 availability) • Enabled a dialogue with businesses and the local community via onscreen literature and social media • ZERO customer complaints recorded • Campaign built and promoted through social media channels with an increase in twiSer followers of 55%
and a social media reach of 289,638 (2013: 195,945) • Total Reach of project over 4-‐week campaign in excess of 22,858,963 (2013: 19,500,000 • £98,100 spend generated for local economy through increased in foonall
DATE: JULY & AUGUST 2013, 2014
CLIENT: THE NORTHBANK BID
12 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: STREET FOOD THURSDAY
Objec0ves: • Deliver a holis'c street food market that acts as a new a\rac'on for the local community, tourists and
Northbank workers. • One that provides access to high quality affordable food, has significant posi've economic and employment
benefits, promotes and sustains independent and small business and contributes to a vibrant, safe public realm.
Outputs: • Increase in foonall of 4,200 • 22 small business owners employed • Social Media reach in excess of 120,000
DATE: Mar, Apr, May 2014
CLIENT: SONY MAX / SUNRISE RADIO
14 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: BOLLYWOOD FEVER -‐ IMMERSIVE
Objec0ves: • To communicate the Bollywood Fever proposi'on -‐ an immersive experience that transforms a large
warehouse space showcasing classic Bollywood films and recent blockbusters • Provide the public with a unique insight into the world of Bollywood over the Bank Holiday weekend
Complement the film schedule by promo'ng desi street food, the history of Bollywood through the ages using the medium of art plus live music and dance
• To go beyond tradi'onal Bollywood media and target high value mainstream outlets to extend the reach of the event and further the overall objec've of bringing Bollywood to the masses.
Outputs: • Coverage in top local media including Time Out, Evening Standard and a London Live TV interview • AAA Media a\endance including the Financial Times, Women’s Own, Evening Standard & Guardian • Media a\endance from a series of Asian outlets including Asiana TV and Asian Express • OVER 2M IN REACH VIA COVERAGE • 20 MEDIA OUTLETS ATTENDED OVER THE COURSE OF THE WEEKEND • SET THE STAGE FOR GROWTH FOR THE NEXT BOLLYWOOD FEVER
DATE: 25TH MAY – 28TH MAY 2015
CLIENT: PRUDENTIAL RIDE LONDON
16 All content within this presenta'on is the intellectual property of Cellar Door
ACTIVITY: FANZONES AND CROWD ENGAGEMENT
Objec0ves: • To develop a programme of diverse, inspira'onal and evolving event and ancillary content that celebrate,
animate and compliment Pruden'al RideLondon exis'ng ac'vity and engages retailers.
• Encourage residents and businesses to increase dwell 'me in the area so as to increase direct benefits to the local economy
Outputs: • Event Industry Recogni'on: Event featured in an online front page post (Event Magazine)
• Surveyed response amongst sample pool rated the day as either ‘good’ or ‘very good’ – 92%
• Promoted our client in a posi've light with ac'vi'es that drew in local foonall and increased dwell 'me in the town centre
DATE: AUGUST 2015
CLIENT: THE HEATWAVE
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ACTIVITY: NOTTING HILL CARNIVAL 2015
Objec0ves: • Create a credible planorm to build marke'ng on ‘at’ and ‘post event’
• Build awareness in and amongst the event that lends itself to data capture opportuni'es and posi'ons this as the showpiece event in years to come.
• Design a social media campaign using exis'ng assets to amplify social media reach and ‘cha\er’ amongst new and exis'ng fans
Outputs: • Social media campaign delivered numerous shares on Facebook, which led to 33,000 individuals click
‘a\ending’ to the event
• Road block a\endance across the weekend with no adverse incidents to report
• Notable apparances to the truck including Linford ChrisYe, Jeremy Corbyn, Alfie Allen, MNEK, Neena Cherry and Oswald Boeteng
DATE: AUGUST 2015
Cellar Door is a crea've event management group that specialises but not confined in implemen'ng ground breaking music, art and fashion experiences primarily to 18 to 24 year olds (secondly 25 – 45 year olds) that are commercially driven and
amplified to maximise ROI.
We believe in originality and whether it’s working with brands, local authori'es, corporate commissions or managing bespoke private events, we seek to provide solu'ons by knowing the box in intricate detail, then think audaciously outside it.
20 All content within this presenta'on is the intellectual property of Cellar Door