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CeBIT Australia 2013Exhibitor Co-Marketing Program

Exhibitor Portal mycebit.com.au

Welcome

Welcome aboard for CeBIT Australia 2013

Whether you are a seasoned Exhibitor at CeBIT Australia or whether this is your first exhibition, Hannover Fairs Australia invites you to participate in the Co-Marketing Program. It’s provided to you at no cost and is another way you can leverage the investment you are making so that you reap the rewards and gain the best outcomes from the event.

The CeBIT Co-Marketing Toolkit is designed to help you promote your participation at CeBIT Australia, assisting you to reach your existing and potential customers, as well as your business partners and alliances. Ranging from invitations, web buttons and banners, media, video and social media activities, the choice of what you want to utilise is yours.

We encourage you to act now to capitalise on our extensive marketing efforts in the lead-up to the event. Through the Exhibitor Portal you can access a range of resources along with the Co-Marketing Toolkit. In this brochure you can read more about specific marketing activities.

It’s great to have you on board.

We hope we can help you achieve your goals for CeBIT Australia 2013.

Sincerely, The CeBIT Australia Team

Optimise your success at CeBIT Australia 2013Access the Co-Marketing Toolkitmycebit.com.au

Exhibitor Portal mycebit.com.au

Provide value to Customers What’s in the Toolkit?

As a CeBIT 2013 Exhibitor, you can invite your customers to visit you at CeBIT 2013 for free – saving them up to $99 on the registration cost. To do this, find your unique promotional code and invitation templates in the Co-Marketing section of your Exhibitor Portal.

Build your profile now for CeBIT Australia 2013 and access the Co-Marketing Toolkit through your Exhibitor Portal.

Web banners of various sizes

Printed invitations

Invitations customised for your logo and company details

Media communications facilities

Video clip facilities

Social media activity

We made things easy for you. Login to your myCeBIT portal and start your own marketing early.

Toolkit

Exhibitor Portal mycebit.com.au

Add an email signatureAdd a colourful banner to your email signature, announcing your presence at CeBIT and linking to the CeBIT site. Download from the Exhibitor Portal and follow the steps required by your email software to have it automatically appear under your contact details.

Web Banners and Web Linking Tell your customers you’re at CeBIT

The designers at CeBIT Australia have been busily working on different buttons and banners for every category at CeBIT Australia, as well as some general CeBIT Australia logos that you can upload to your website or embed in your emails.

By adding a “Visit us at CeBIT” banner or button to your website, direct emails or email signatures, you can notify your online visitors and email recipients of your participation in CeBIT Australia 2013, so they can visit you and speak with your sales and marketing people.

This will help convert your web visitors and email recipients to foot traffic at CeBIT and really maximise the potential of your stand.

Choose your bannerStep 1: Login to the Exhibitor Portal on mycebit.com.

au using your login. Login details have been emailed to all confirmed exhibitors.

Step 2: Go to the Co-Marketing Tab.

Step 3: Click on the Web Banner Ads Tab to find all available materials.

The banner ads can be downloaded or embedded.

Link your websiteEnsure potential visitors and delegates are aware of your presence at CeBIT Australia 2013 by linking your website to the official CeBIT Australia 2013 site. In return your logo will be placed on the CeBIT website with a hyperlink to a landing page of your choice on the category websites relating to your business, products or services. Select your landing page on the Exhibitor Portal.

Tip: Remember to test your email to ensure that the image links work correctly when sent.

Exhibitor Portal mycebit.com.au

Digital InvitationsSoft copy invitations link recipients directly to online registration for complimentary access to the Exhibition, using your company’s unique Promotional Code. There are two versions:

1. A customisable HTML email invitation. This file contains the images and content you need to build a digital invitation to send via your mail gateway to your customer database. We provide the creative and your unique Promotional Code. You just need to add your logo and drop in the unique Promotional Code and it’s ready to go!

2. A PDF email invitation. This is available for Exhibitors who prefer to use a PDF invitation to be sent to customers on email. You can download the PDF file and using your editing facilities you can add your logo and Promotional Code ready to send out.

Offer your customers free entry to visit you at CeBIT Login to mycebit.com.au and arrange your invitationsNote: *Complimentary entry is applicable to the Exhibition and Theatres only. Pre-registration via the CeBIT Australia registration is still necessary using your unique promotional code.

Printed InvitationsExhibitors are eligible to receive 100 hard copy visitor invitations for you to send to your customers, prospects, partners and alliances, informing and encouraging them to visit your stand. They can take advantage of free entry by using a promotional code. Let us know your delivery details through the Exhibitor Portal.

Have your account managers give the invitation to customers, place them in your reception area, hand out at customer meetings. For added emphasis, why not include a letter to encourage your customers to attend the show, highlighting your products and services and listing your stand number.

Invite business contacts to your stand and give them FREE entry* to CeBIT Australia, saving them up to $99.

Visitor Invitations Create awareness of your involvement at CeBIT

Exhibitor Portal mycebit.com.au

Media Communications

Media CentreThe CeBIT Australia 2013 Media Centre is located near the Exhibition Floor and serves as a hub for attending media. The Media Centre provides a great opportunity for you to present your media collateral to visiting journalists at no additional cost.

Event and Exhibitor information, facilities for interviews, the latest CeBIT news, images, and other amenities are located within the Media Centre.

Media Communications enquiries marketing@cebit.com.au

To help you to raise your profile and generate good media outcomes, you are invited to submit newsworthy information we can share with Australian and international journalists.

This will help you position your company as an industry leader, increasing interest in your solutions and generating traffic to your stand.

This information can include:Media releases featuring new product information, launches or corporate news.

White papers and articles on advantages and future developments of your technology.

Case studies showing how your solutions have been implemented in business and what results your customers were able to achieve.

Material is to be submitted in PDF format with any images, graphics and logos saved in high-res JPEG format. All information should include your stand number and a contact person for media inquiries.

In the lead up to, and during CeBIT Australia 2013, exhibitor media releases, case studies and articles may be chosen for distribution in the CeBIT Business Review newsletter. This is sent to our highly targeted business database and hosted on our website, this newsletter is accessed by accredited media and journalists.

Note: this media information service is intended to be a valuable and impartial resource for the media and we therefore will not post or distribute any advertising or promotional material.

Tip: Launching a new product, have some interesting news? Upload your media releases through the Exhibitor Portal mycebit.com.au

Exhibitor Portal mycebit.com.au

Social MediaSocial media can be a very powerful event marketing tool, and what’s more it’s free.

Use the power of social networking sites such as LinkedIn, Facebook or Twitter to your advantage. Get started today using some or all of the following ideas.

Post a blog about your presence at CeBIT and give potential attendees a chance to comment on the event

Create a post about CeBIT to your LinkedIn page or distribute to your LinkedIn Groups

Use the #CeBITAus Twitter hashtags to be part of the conversation to comment, track previous tweets and see what others are tweeting

Update your company Facebook page and think about creating a special incentive to be redeemed at CeBIT for those who sign up as fans

Video and Social Media

CeBIT Video All CeBIT Australia 2013 exhibitors are invited to record a short video clip to help broadcast their messages to the world.

This facility is a great way to promote:

New products or services

A company or product launch

An Australian first

Your brand

Senior executives

Thought leadership and commentary on the future of the industry and the impacts this might have on Australia’s economy.

Your video clip (subject to content approval) will be posted on the CeBIT 2013 YouTube Channel.

Email your video link for consideration marketing@cebit.com.au

Exhibitor Portal mycebit.com.au

7 Top Tips for Exhibiting at CeBIT Australia

Contact UsMarketing Co-Marketing Media opportunities Email: marketing@cebit.com.au Tel: +61 2 9280 3400

Operations Organising your stand Move in / move out times Internet connections / AV hire stand

build Email: operations@cebit.com.au Tel: +61 2 9280 3400

Sales Exhibition Directory advertising Sponsorship ICT Celebration Dinner tickets Upgrade stand size Email: sales@cebit.com.au Tel: +61 2 9280 3400

Exhibitor Portal mycebit.com.au

We wish you a very successful CeBIT Australia 2013

1. Design your stand around your capability, products and services rather than trying to fit products into a design.

2. Be innovative and plan and promote regular demonstrations, competitions or activities that educate, entertain and motivate your visitors.

3. Build awareness around your participation with a ‘Visit Us at CeBIT’ logo or banner on your website, create links and brand your newsletters and emails.

4. Maximise your time by inviting customers to visit your stand gaining them free entry to the Exhibition. Hold informative and interactive seminars and invite your top customers to join you at the ICT Celebration Dinner on Wednesday 29 May 2013*.

5. Promote your brand on the stand and include incentives or event giveaways in all advance publicity and marketing material.

6. Take the opportunity to select the right exhibition team and train them on the goals and key messages you have for the show. Streamline a 60-second pitch to qualify visitors and convert them! Consider a standout outfit for your team.

7. Follow up after the show with your visitors and all those hot leads generated at CeBIT 2013! Make a plan and schedule and stick to it.

*Contact sales@cebit.com.au for ICT Celebration Dinner tickets.