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CDE Research Roundtable Southern California 2014 Market Briefing
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National K-12 Education:Scope of Market
There are 98,817 public schools in the US organized into 13,588 districts.
Over 50 million students are enrolled in K-12. Nearly 3.1 million public school teachers
K-12 spending accounts for nearly 50% of all education spending!
Public Education IT Spending2014
2.5% Increase in a
Single Year
Source: Center for Digital Education, White, house, FCC, Xplana
$9.94 BILLION
Priority 1 Awarded
$1.95 Billion
2014 Changes to E-Rate(ConnectED)
More Wi-Fi Focused, Less Telecom Based
No More Priority Term Use, Now Categories Category 1 Broadband Category 2 Internal Connections and Maintenance
Caching Devices and Managed Wi-Fi Allowed Email hosting, web hosting and paging services not allowed
More Long Term Planning Oriented 5 Years
Perspective on California K-12 Education
California K-12 Education:Scope of Market
There are 7,725 public schools in California
Organized into 949 districts.
More than 6.2 million enrolled K-12 students
Nearly 300 thousand public school teachers
Funding and Legislative News: K-12 Education
$40 Billion
40% of States General Fund Resources
CaliforniaK-12 Public Education
$141 per student for IT
$1.25B to Implement Common Core
Navigator, National Center for Educational Statistics (NCES)
$875 MillionIT Spending
Student Data Privacy Legislation
SB 1177 (Steinberg) Privacy guidelines for operators of websites, online services,
online applications and mobile applications. Stops the use of unauthorized student data for personal gain
AB 1584 (Buchanan) Deals with contracts between local educational agencies and
third-party technology vendors. Establishes that local educational agencies own and control
student records.
New Funding Streams
California Career Pathways Trust Created in the summer of 2013 Began accepting grant applications for the $250 million fund Money would pay for career training and educational programs
November Bond Initiative (AB2235) Would provide $4.3 billion (est.) in general obligation bonds Fund school modernizations and upgrades Take pressure of school budgets to fund needed improvements
Top 10 School Districts inCalifornia (Budget)
1. Los Angeles Unified - $13.03B
2. San Diego Unified - $1.54B
3. Long Beach Unified - $1.01B
4. Los Angeles County Office of Ed- $973.5M
5. Fresno Unified - $959.6M
6. San Francisco Unified - $715.9M
7. Oakland Unified - $596.9M
8. Elk Grove Unified - $583.4M
9. Poway Unified - $500.8M
10. San Juan Unified - $484.2M
Source: Navigator
Market Realities
Various mandates are driving market investment. Districts must implement online assessments.
Teaching and learning is ever more mobile. 31% of district leaders believe that increasing the use of mobile
devices for will have the largest impact in the classroom.
Curriculum is increasingly becoming more personalized and digital. 26% of district leaders believe that evolving learning
environments will have the largest impact in the classroom.
State of Transformation
Were in the beginning of the digital transformation. Technology will no longer be nice to have.
Right now, everything is in flux. Teachers, administrators, school boards and legislatures, are
struggling for the right mix of budgets, expectations and standards.
The market is evolving!
Are you having a difficult time managing the influx of technology on your campus or in your classrooms?
Limited personnel resources 57%
Difficulty monitoring student behavior on devices 49%
Time consuming IT maintenance and updates 42%
Lack of hardware and software integration 39%
Device and data security 31%
Other 24%
What challenges are you facing when it comes to managing technology?
The Evolution is Challenging
63% say Yes!!!
Impact of Mobility
70.8% of district leaders said that mobile tech has been adopted in at least a quarter of their schools.
By high school, 51% of students carry a smartphone with them every day.
More than a third of end-user devices shipped to U.S. education institutions in 2012 were tablets.
Over 1 million Chromebook devices sold to schools in 2nd
quarter alone
Going Mobile Checklist1. Educational Objectives and Culture Outcomes Seeking? Open Culture?
2. Capacity of Infrastructure Assess Current Infrastructure
3. Compliance Adhere to Compliance of Federal and State Laws
4. Security and Management Disaster vs. Distraction
5. Device Requirements Apps Used? Meet Curriculum Needs?
6. Professional Development Teachers in Position to Make a Success or Failure
7. The Parents BYOD vs. 1:1 Parents Play a Role in its Success
Curriculum is Changing too
K-12 spends $8 billion on instructional materials annually. Pearson, McGraw-Hill and Houghton-Mifflin have captured 85%
of the textbook market in K-12.
Virtual learning revenue growth increased from $73 million to $178 million between the 2010-11 and 2011-12 school years. By 2019, half of all high school courses will be in some online
form
The curriculum and textbook business is evolving and so are the providers. Potential disruption of the sharing economy?
Source: Center for Digital Education, Innosight Institute
Infrastructure and IT
Readiness
MobileDevice
Adoption
21st
Century Classrooms
Blended Learning: Future IT Investments
2014 Quarterly Special Reports
MEASURING LEARNING SUCCESS
INTELLIGENT CAMPUS
CLASSROOM MANAGEMENT
BUILDING THE CURRICULUM OF THE FUTURE
For more information or to pre-register:
www.centerdigitaled.com/roundtables
Follow the conversation at #cdelive