CComplimentary Printomplimentary Print BBuying Guideuying ... 2010.pdf · p. 06 758 3247 e. [email protected] p. 06 278 9199 e. [email protected]

Complimentary PrintComplimentary PrintBuying GuideBuying Guide

VALID FROM APRIL 2010 – SEPTEMBER 2010

<Graphic Design and full in-house Printing Service>

TESTIMONALS“Professional. Listened. Made time for me - even when I didn’t have an appointment. Delivered on time and even chased up 3rd parties (photographers) for me. Exceeded my expectations.”

Denise GraySentiments

‘At a time of sudden and dramatic change in my practice I had signifi cant printing needs. These have been resolved with the help of the team at Graphix Explosion. Throughout, the team have provided advice, guidance and technical expertise, all delivered with the interests of our offi ce at heart. Quality and timeliness have been a priority but not at any cost. Economy and value for money have also been a key element in the process.

Graphix Explosion has met our demands and needs and I have no doubt that will continue for us, along with all other clients of Graphix Explosion.

Graphix Explosion has my 100 % endorsement.’

Laurie Jordan

1

>>Why Choose Graphix Explosionpy p pABOUT GRAPHIX EXPLOSION

All work guaranteed- Your job will be produced right fi rst time and on time.

No hidden costs - Know exactly how much the job will cost at the time of ordering.

Free ‘Printing Smarter’ advice service - We show you how to buy print more cost effectively.

Latest digital technology which removes the need to laminate - Saves you money and is better for the environment.

Both digital and offset printing presses - Your work will be printed in the most cost effective way.

Free storage - If you print in large volumes we can store it for you and part deliver when you need it.

Convenient central locations with ample free parking - Saving you time when you visit us.

PRICING

GUARANTEE

‘RIGHT FIRST TIME - AND ON TIME’

With dedicated production houses in New Plymouth and Hawera we are able to pass on the benefi ts of economies of scale and combined resources to our many small and medium sized business clients.

Shane and Sharon Devlin created Graphix Explosion in the basement of their New Plymouth home back in 1995. By 2002 they had four staff working with them from their home which was getting a little crowded. The problem was solved by amalgamating with two well known and long established print businesses. Hawera-based Vision Print joined them in late 2002 and Aries Print in early 2003. The combined companies then had two premises and ten staff. These changes have taken the business from strength to strength and we now boast a nationwide customer base, along with leading edge print technology in both the digital and traditional offset markets. August 2008 saw the next step in the evolution. Peter and Joan Shore retired from Shore Print in Hawera. Vision and Shore Print have combined, moved into much bigger and brighter premises (opposite Pak’nSave) on Princes Street and re-branded as Graphix Explosion Hawera.

While growing Graphix Explosion we have always tried to keep the small business feel with attention to building relationships, listening to and learning from our clients and providing exactly what they need.

With our high volume digital presses as well as the most up–to-date conventional offset printing technology, we are committed to providing the very best printing options to our clients. Our team of highly qualifi ed printers and designers have over 200 years of combined industry experience. They are always expanding their knowledge and are totally focused on customer service.

Our diverse client base has told us that these are the two most important factors when purchasing printed items. We therefore offer our guarantee to ALWAYS be on time, and to GUARANTEE to get it right!

BENEFITS OF CHOOSING GRAPHIX EXPLOSION

<NEW PLYMOUTH> p. 06 758 3247 e. [email protected] <HAWERA> p. 06 278 9199 e. [email protected]

Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19

Envelopes/Folders 21

Digital Printing 22

Photocopying 22

Glossary 23

2

Keep an eye out for our tips

on how to get the most out

of your printing.

Explosive Tip!

PRINT SERVICES INCLUDE…

Hospice TaranakiTaranaki Chamber of CommerceFriends of Pukekura ParkPukeiti Rhododendron Trust IncFrancis Douglas Sailing TeamTaranaki Tennis

Taranaki Badminton AssnTaranaki Indoor Bowls CentreTawhiti SchoolTaranaki Racing ClubWaimea Bowling ClubTaranaki Fancy DancingNew Plymouth Boys High Basketball Team

New Plymouth Boys High MagazineArs Nova ChoirHawera Park Bowling ClubTaranaki Basketball Club IncTaranaki Rugby LeagueTaranaki Tarmac RallyWaitomo Rally

South Taranaki Car ClubClifton Rugby & Sports ClubYoung Enterprise SchemeNew Plymouth Little TheatreChristian City ChurchSouthern Rugby Football ClubNormanby SchoolHawera Primary School

SPONSORSHIP

Advertising FlyersAnnual ReportsAppointment CardsBar CodesBusiness CardsBooksBowling BooksBrochuresCalendarsCalling CardsCarbonless Sets & BooksCataloguesCD CoversCD LabelsChristmas CardsClient PadsColour CopyingCommercial PrintingCompliment SlipsConference ProgrammeDelivery BooksDesk Pads

Discount CardsDLE FlyersDigital PrintingDocket BooksEnvelopesEstimate FormsFax SheetsFile CoversFlyersFollow-on SheetsGift VouchersGraphic DesignGreeting CardsJob CardsJubilee PrintingHealth & Safety ManualsInvitationsLabelsLabel SheetsLaser PrintingLetterheadsMail Merging

ManualsMemo PadsMenusMultipurpose BooksNCRNewslettersOffset PrintingOrder BooksPadsPersonalised StationeryPhotocopyingPostersPostcardsPresentation FoldersPre-cut labelsPrice BooksPrice ListsPrice TagsPrice TicketsProduct CataloguesProgrammesPromotional Cards

Quote BooksRack CardsRaffl e TicketsReceipt BooksRestaurant MenusRubber StampsSchool JubileesSelf Adhesive LabelsScore CardsSpiral BindingStatements StickersSwing TagsTabbed IndicesTakeaway MenusTax InvoicesTicketsTime SheetsTrade MagazinesVouchersWaybill Books…and much much more!!!


QUICK TIPS• Utilise the space on the

back. Use the space on the back of your business card for more information about your products or services.

• Aim for consistency. Make sure that your business card is consistent with your company image and all other marketing material.

• Give it impact. Incorporate graphic imagery or something else that is distinctive into the design of your business card so that it will be easily identifi ed and remembered.

• Hand them out. Business cards are by far your cheapest form of advertising. Hand them out to friends, family and clients.

Other things to consider• How to design an effective

business card• Logo design• How to decide quantities• Specifi c colour matching• Types of card material to

choose fromRefer to Glossary p23-24

Your cards will look and feel of superior quality, with a turn-around time that only digital can deliver. All of our business cards are printed in-house on our two high volume Xerox digital printers. These machines produce outstanding quality on up to 330gsm board.Other benefi ts of dealing with us are:

Your choice of 3 top Quality Card typesFREE business card designFREE delivery nationwide

FREE Black Reverse print on 500 or 1000 Full colour Cards

3-day delivery guaranteed Once we get the go-ahead from you to print your business cards we guarantee you will receive them in just 3 working days.

Need your cards in a hurry?If you need your business cards in a hurry (less than 3 working days) we have a rush delivery rate priced at $20 + gst.

3

Steve ParkesManaging Director

p. 027 552 0778e. [email protected]

a. 152 Cross Road, RD3

New Plymouth 4373

>>Business Cards

Monique BuckleyEXECUTIVE CHEF

Ph: (06) 278 0683Mob: 021 126 5017Fax: (06) 278 9084

email: [email protected]

PO Box 392, Hawera 4640Camberwell Rd, Hawera 4610

SERVICE PROVIDERS TO:


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

4

* All prices plus GST – (Design/set-up included, and FREE freight)

* Rush Rate – $20 (If delivery is required before our standard 3 day delivery)

* Colour Matching –$50 (If a specifi c colour match is requested - ask us fi rst! This may not apply to you)

Brian HoganOperations Manager0274 474 302

14 Constance Street,P.O. Box 3381,New Plymouth.w. (06) 757 2211f. (06) 757 2454freephone 0800 80 66 66e. [email protected]

2290 Carrington Roadh

www.pukeiti.org.nz

Pukeiti Rhododendron Trust

beaven realty ltd MREINZlicensed real estate agent

Galia Nielsen

p 0800 2 GALIA (0800 2 42542)m 027 407 5262p (06) 758 5632f (06) 758 4054e [email protected]

355 devon street eastpo box 4019

new plymouthnew zealand

www.nakirealestate.co.nz

Licensed Real Estate Salesperson

BUSINESS CARDS PRICES 300gsm gloss or matt

With the same colours

Quantity Description Front print only $ With black back $ front and back $

100 One, Two & Full Colour 65 85 97.50

250 One, Two & Full Colour 105 125 157.50

500 One Colour 105 125 157.50

1000 One Colour 125 145 187.50

500 Two Colour 125 145 187.50

1000 Two Colour 160 180 240

500 Full Colour 160 160 240

1000 Full Colour 210 210 315

northcottsubaru.co.nz

& European

ELI BAKER

Save yourself money by

ordering business cards in

quantities of 500 or 1000.

Explosive Tip!


QUICK TIPS• Keep it simple: Ensure

letterhead design does not interfere with its purpose. For instance, a dark design in the middle of the letterhead will interfere with readability. Make sure that there is adequate writing space between the header and footer.

• Aim for consistency. Ensure that your letterhead is consistent with your company image and all other marketing material.

• Consider a follow-on sheet. It looks more professional than printing on the back of your letterheads or printing on a blank piece of paper.

Other things to consider• How to design an effective

letterhead• Logo design • How to decide quantities• Specifi c colour matching• NZ standard and most

economical sizes• Print stock management

service• Types of paper availableRefer to Glossary p23-24

5

>>Letterheads & Compliment SlipsMORE THAN JUST A LETTERHEADEvery time you send out a piece of correspondence it should say more than what is written or typed on the page. It should visually communicate your corporate image in such a way that it reminds clients and potential customers of your professional and reliable services. Your letterheads can be used for all sorts of things such as newsletters, product sheets and quotations.

We can tailor your letterheads for any purpose. For instance we can easily turn your letterheads into invoices or statements by overprinting your gst number along with your terms and conditions – we can also perforate them if required.


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

6

* All prices plus GST, Design/Set-up & Freight if required

LETTERHEAD PRICES 100gsm offset

Print your letterheads and

compliment slips together

and you will save up to 30%

on both items.

Explosive Tip!

COMPLIMENT SLIP PRICES 100gsm offset

COMPLIMENT SLIPSCompliment slips are great for quick informal hand written notes yet still portray a professional image.Include exactly the same information as your letterhead with simply the addition of “With Compliments”.

We design complete business stationery systems.Our dynamic design team is available to design letterheads, envelopes, fax sheets, compliment slips individually or as a complete business stationery system that portrays your company’s image in the best way possible.

Quantity 1 Colour 2 Colour 3 Colour Full Colour DIGITAL / OFFSET DIGITAL / OFFSET DIGITAL / OFFSET DIGITAL / OFFSET

250 205 176 205 265 205 430 205 446

500 265 187 265 278 265 447 265 480

1000 390 210 390 305 390 482 390 515

Per additional 500 for larger quantities 190 26 190 26 190 34 190 35


250 130 157 130 254 130 412 130 437

500 190 160 190 259 190 417 190 465

1000 270 166 270 268 270 429 270 479

Per additional 500 for larger quantities 80 8 80 9 80 12 80 14


QUICK TIPS• Establish credibility.

When producing marketing material, match it to your target audience. If your client spends a lot of money with you, don’t hand them a low cost black and white fl yer, give them something that will impress them – show them the value of doing business with you. Well designed, professional marketing material establishes credibility.

• Test and Measure. It is important to know whether your marketing material is effective or not. Measure the response you receive when putting your marketing material to work by asking your clients.

Other things to consider• How to design effective

marketing material• Logo design• How to decide quantities• Specifi c colour matching• NZ standard and most

economical sizes• Types of card material to

choose fromRefer to Glossary p23-24

7

>>Promotional CardsPOSTCARDS A6–105x148mmPostcards pack a powerful promotional punch that is communicated on a very intimate level. They are cost effective to produce and post, signifi cantly stretching your marketing dollar. They provide a low cost way to generate leads, direct people to your website, test offers, conduct surveys, announce new products or send a quick note or a thank you to a client. Even people who usually ignore other advertising will fi nd it hard to avoid looking at your message when it’s on a postcard.

RACK CARDS DLE–99x210mmRack cards can be described as a combination of a business card and a brochure. They are a highly effective marketing tool that will keep you in step with your competition. They fi t into a standard DLE envelope which makes them great for direct mail campaigns.

TonicTonic

Beauty Therapy$10 Voucher

66 Camberwell Road, HAWERAPh: 278 7980 or 0274 277 127

Facials Lash & Brow Tinting Pedicures Massage Manicures

IPL Laser Hygienic Hair Removal Spray Tanning

exp / /


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

8


RACKCARD PRICES 300gsm gloss or matt

Compare the cost of rack &

postcards to A4 brochures.

Your marketing dollar will go

a lot further.

Explosive Tip!

Quantity Colour Front Colour Front/Black Back Colour both sides

DIGITAL / OFFSET DIGITAL / OFFSET DIGITAL / OFFSET

250 145 154 212

500 228 245 305

1000 350 384 435

1500 392 444 520

2000 517 585 686 778

3000 674 775 1045 839

4000 885 853 1020 940 1390 900

5000 1098 904 1265 995 1730 963

Per additional 500 for larger quantities 107 26 123 27 170 32

POSTCARD PRICES 300gsm gloss or matt

Quantity Colour Front Colour Front/Black Back Colour both sides

DIGITAL / OFFSET DIGITAL / OFFSET DIGITAL / OFFSET

250 115 122 168

500 175 188 241

1000 270 292 330

1500 350 388 490

2000 394 445 520

3000 595 671 790 793

4000 662 800 763 940 1040 838

5000 822 839 948 995 1295 884



QUICK TIPS• Keep things simple.

Use the same font style throughout the fl yer to keep your message clear and easy to read. Vary font size according to importance.

• Using boxes. Use bars and boxes sparingly – they can be very effective to direct attention but should not be overused or they cause confusion.

• Use colour. Adding colour to a brochure can signfi cantly add impact, especially when your fl yer is compared to other fl yers.




service• Types of paper to choose

from• Binding and fi nishing

optionsRefer to Glossary p23-24

9

A4 FLYERS BROCHURESFlyers are very a fl exible advertising tool that speak to people on the go. An effective fl yer should capture someone’s attention immediately and then spark them to react. You can use them to publicise an event, promote a service, or sell a product.They also act as communication between you and the reader, letting them know what you can do for them. It represents you when you’re not there.

>>Promotional Flyers/Brochuresyy4 page

FOLDED TOA5

6 panel

FOLDED TODLE


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

10


When ordering flyers

and brochures, there is

a significant saving by

ordering 2500+

Explosive Tip!

A4 FLYER PRICES 130gsm gloss or matt


250 305 200 305 293 305 478 305 599

500 430 215 430 313 430 547 430 668

1000 257 360 805 608 805 729

1500 307 405 669 1180 759

2000 334 454 729 1567 789

2500 380 500 790 819

5000 523 725 1107 1049

10000 881 1173 1664 1513

15000 1238 1642 2280 1977

20000 1594 2112 2898 2442

25000 1952 2582 3515 2906

Per additional 500 for larger quantities 36 47 62 383 46

A4 (210x297mm) printed both sides and folded to either DLE (6 panel) or A5


QUICK TIPS• Be clear about the purpose

of your fl yer or poster. Use only words that serve that purpose. For example: it is often better to reduce the number of words but make the font size larger.

• Highlight key points. Make your key points bolder and brighter than the rest, to direct the audience’s attention.

• Proof read. Always proof read your fl yers before printing to avoid mistakes. Better still, have someone independent proof read for you – they are more likely to spot errors.







11

SINGLE PAGE FLYERS AND POSTERSAn effective fl yer or poster should capture someone’s attention immediately and then spark them to react. You can use them to publicise an event, promote a service, or sell a product.Sizes range from A5 up to A3.Can be printed one or two sides.

>>Promotional Flyers/Postersyy

0800 72 25 38www.nakiracquets.co.nz

Tennis Racquets

Restringing Service

Tennis shoesTennis BallsGrips

Tennis Ball Machines

Tennis Bags

MIKE ROBERTSPHONE: 06 757 5098 After HoursMOBILE: 027 249 8559EMAIL: [email protected]“Call for an appointment today”

Bar facilities available.

Activities:Activities:• Air Rifl e Target Shooting • Archery

• Pool • Snooker

• Table Tennis • Bagatelle

• Indoor Bowls • Darts

• Volleyball • Uneven Trolleys

• Skittles • Quoits

• Mini Putt - ‘Bobs’ Style • Ball Machine (Catching, Ground Fielding)

• Raft Making/Stretcher Making • Canoeing/Kayaking - Lake Ratapiko

• Card and Board Games • Outdoor Bowls - Tariki Bowling Club

Major Suppliers are::Major Suppliers are::• Adidas • Puma

• Asics • Gray Nicholls - Cricket, Gilbert Rugby/Netball

• ISC • Mitre - Netballs, Rugby, Soccer

• Wilson Tennis • Prince Tennis

• Yonex Tennis • Babolat Tennis

• Franklin - Softball & Basketball • Molten Basketballs

• Brandex - Skins • Kooga

Any enquiries contact...

Kevin BennettDirector and Registered Teacher

Ph/Fax (06) 762 4838 or Mobile 0274 839 546

Icon Sports Complex, Tariki(Former Tariki Tavern)

4 Old Mountain Road, RD24, STRATFORD 4394

We have opened up a retail outlet and sporting complex

that can be hired for schools, childrens birthdays,

meetings, stag do’s, club and corporate team building

activities in the former Tariki Tavern.


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

12


Use the back of flyers for

more information – printing

in black on the reverse can

be very cost effective.

Explosive Tip!

FLYER & POSTER PRICES

Quantity Black 1 side Black 2 sides Colour 1 side Colour 2 sides DIGITAL / OFFSET DIGITAL / OFFSET

250 24 36 142 208

500 36 62 205 270

1000 61 112 265 395

1500 390 640

2000 395 672

2500 488 667 704


A5 (148x210mm) printed on up to 130gsm paper


250 36 62 205 270

500 61 92 265 393

1000 91 136 389 768 657

1500 576 658 1142 703

2000 764 689 748

2500 719 794




250 61 92 265 393

500 91 132 389 772

1000 171 252 770 708 1545 1196

1500 769 1288

2000 832 1379

2500 897 1468




QUICK TIPS• Plan ahead. As a general

rule it takes 3 days for digital and 10 days for offset printing from approval to print. So don’t leave it to your last piece of printed material before re-ordering.

• Learn from your competition. Read your competitors’ booklets to see how you can stand out from them. Identify and highlight what you offer that they don’t, and to see what mistakes they have made that you can avoid.







13

There are all sorts of uses for multi-page booklets. Sales catalogues, annual reports, company profi les, tips, product information, manuals, exhibition guides, presentations, calendars, conference programmes and trade magazines are just some examples – there are many others.

8 page

FOLDED TOA5

12 page

FOLDED TOA5

16 page

FOLDED TOA5

4 page

FOLDED TOA5

>>A5 Multi-Page Booksgg

IMPROVING THE ROAD NETWORK - “Right Price, Right Way, Right Time.”

12-14 October 2008, NAPIER

NZ Transport Agency and NZIHT 9th Annual Conference

presents

The Genius ofHenry Purcell

Great music for ceremony, food, love and pleasure


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

14


A full colour cover added to

a black only print creates a

great first impression while

keeping costs down.

Explosive Tip!

A5 MULTI-PAGE BOOK PRICESA5 (148x210mm) fi nished size - 130gsm gloss paper - self covering.FULL COLOUR PRINTING Quantity 4 Page 8 Page 12 Page 16 Page

50 150 198 288 258

100 190 245 355 465

250 290 442 633 832

500 415 870 1238 1655

1000 798 1695 2460 3230

Per additional 50 for larger quantities 38 82 122 158

A5 (148x210mm) fi nished size - 130gsm gloss paper - self covering.BLACK ONLY PRINTING Quantity 4 Page 8 Page 12 Page 16 Page

50 22 37 54 66

100 32 73 97 121

250 80 156 204 220

500 129 252 340 423

1000 233 487 655 660


CARD COVER added to any A5 printed book.(simply add the cover cost below to the appropriate price above)

Quantity Black 1 side Black 2 sides Colour 1 side Colour 2 sides

50 34 40 105 150

100 54 65 165 225

250 106 132 285 353

500 202 254 410 540

1000 404 508 690 1080


260gsm gloss or matt


QUICK TIPS• Be professional. Use

booklets to re-enforce how professional your company wishes to be seen – don’t go cheap!

• Additional content. Unlike fl yers, booklets allow you more space to describe your services or plans for the future. Readers often give more time to read booklets than they do fl yers.

• Make it easy. Ensure your booklet is read by everyone by avoiding the use of a tiny font – some people want larger fonts to read!







15

There are all sorts of uses for multi-page booklets. Sales catalogues, annual reports, company profi les, tips, product information, manuals, exhibition guides, presentations, calendars, conference programmes and trade magazines are just some examples – there are many others.

>>A4 Multi-Page Booksgg


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

16


A full colour cover added to

a black only book creates a

great first impression while

keeping costs down.

Explosive Tip!

A4 MULTI-PAGE BOOK PRICES

A4 (210x297mm) fi nished size - 130gsm gloss paper - self covering.FULL COLOUR PRINTING Quantity 4 Page 8 Page 12 Page 16 Page

50 180 348 348 458

100 330 445 498 655

250 402 810 1196 1578

500 785 1620 2385 3150


A4 (210x297mm) fi nished size - 130gsm gloss paper - self covering.BLACK ONLY PRINTING Quantity 4 Page 8 Page 12 Page 16 Page

50 37 62 84 106

100 59 109 151 193

250 119 256 359 461

500 224 494 696 900


CARD COVER added to any A4 printed book.(simply add the cover cost below to the appropriate price above)

Quantity Black 1 side Black 2 sides Colour 1 side Colour 2 sides

50 54 65 153 208

100 89 110 225 383

250 198 250 403 530

500 394 495 672 1050


260gsm gloss or matt


QUICK TIPS• Plan ahead. Don’t leave it

to your last book before you re-order. This is a labour intensive product and will take 10 working days from approval to print.

• Keep it consistent. If you change your logo or contact details make sure you change your NCR book details or rubber stamp to ensure you don’t confuse your customers.

• If you are only using one book every six months, you might want to consider purchasing one of our standardised NCR Books and a personalised rubber stamp.

Other things to consider• Logo design• How to decide quantities• NZ standard and most


service• Binding and fi nishing


17

STANDARDISED NCRIf you are new to business or just can’t justify the cost of personalised NCR books, then the Graphix Explosion range of A5 Multi Purpose books are the answer. There will be one that suits your needs with no minimum to buy.

PERSONALISED NCRThere is also an unlimited range of personalised Multi-Part Forms or Books available. There are two standard sizes available, A5 and A4. They are uniquely numbered, perforated and can be supplied in duplicate or triplicate format. You also have the choice of any one spot colour ink to match your company colours.

STANDARD NCR BOOK PRICES Quantity A5 Duplicate

1 Book 13.33

PERSONALISED NCR BOOK PRICES Quantity A5 Duplicate A5 Triplicate A4 Duplicate A4 Triplicate

6 Books 199 223 215 249

10 Books 230 265 253 303

16 Books 276 328 310 383

20 Books 307 370 348 437

Per additional 5 books for larger quantities 39 53 48 67


>>NCR (No Carbon Required)qq ) Multi-Part Form Books)


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

18

* All prices plus GST & Freight if required

Buy 2 or more NCR books

from our Multi-Purpose range

and get a FREE personalised

rubber stamp to match.

Explosive Tip!PERSONALISED CALENDARS

>>Calendars

Calendar base price $10 per calendar

STEP 1: Choose from one of our templates, pick your own colour scheme and add your own

colour logo and details on every page. There is a one-off charge of: $35

OPTION 1: You can also supply your own photos for just an additional one-off charge of: $35

OPTION 2: We can supply any photos you require if you can’t fi nd what you’re looking for: $20 per photo

(Full customised designs also available for the same base price as above, plus design time).

If you purchase calendars to give away to your clients, but would prefer more choice in the content, then we have the answer.We can design and produce, specifi cally for you, either desk or wall calendars with your own choice of photography.You can either supply your own or choose from our extensive range of local, national and international photography.

2010CALENDAR

N GNNNOOOG OGUO UO

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WeWehave other .have other .

options available.options available.Phone us for Phone us for more info.more info.


QUICK TIPS• Get in early. Don’t leave

it till the last minute. Avoid the Christmas rush. Start thinking about your Christmas gifts early, and order your cards in November to avoid disappointment.

• Utilise the space on the back. Use the space on the back of your Christmas card to let your customers know your holiday opening hours.

Other things to consider• Specifi c colour matching• Types of card material to

choose from• NZ Standard and most

economical sizesRefer to Glossary p23-24

Christmas cards are a cost-effective way to thank your customers for the business they have given you and to wish them all the best for the next year. We can print your company logo in full colour which helps to reinforce your brand in your customers’ mind.Our cards aren’t just for businesses. We also print cards that you can send to family and friends. By using your own image and message you can create a unique and memorable card which won’t be the same as any other cards they receive. The cards are printed on high quality matt ivory board which produces an excellent print fi nish and is easy to write on. It usually takes fi ve working days to print and all our cards are supplied with matching envelopes. This means you have less to worry about at the busiest time of the year for most people.Once you have chosen from our large selection of cover images (or one of your own), we have devised a simple three-step process to make ordering as easy as possible:

19

>>Christmas Cards

Merry

ChristmasMerry

Christmas Merry

Christmas

Merry Christmas

Merry ChristmasMerry Christmas

Merry Christmas

Merry ChristmasMerry Christmas

STEP ONE: COVER WORDINGChoose from, Merry Christmas, Season’s Greeting, Greetings of the Holiday Season or create your own.

STEP TWO: MESSAGEAdd a message to the inside of your card. We have many suggestions or you can create you own personalised message aimed at your customers or family/friends.

STEP THREE: SIZEChoosing a portrait or landscape image will determine the size of your card. Choosing a landscape image gives you 2 different folding options. (A6 fi nished size)

OPTIONS: FONTSWe have a large selection of fonts available for you to use. See below for a sample of our most common fonts used;

There is space on the back or, if you prefer, on the inside of the card for you to add your company logo in full colour.

YOURLOGO


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

20

We have a step-by-step order

form in store, or ask us to

email it to you.

Explosive Tip!

CHRISTMAS CARD PRICES 280gsm gloss or matt

* All prices plus GST & Freight if required – (Envelopes included)

Cards from as little as 64c each

Corporate or personal cards

Choose from our selection of images and greetings, or create your own

Quantity Full colour both sides

50 85

100 125

150 165

200 205

250 245

500 320

MerryChristmas WeWe

have other .have other .options available.options available.

Phone us for Phone us for more info.more info.


QUICK TIPS• Stand out. If your

competition doesn’t present their proposals in a folder, use a presentation folder to stand out and increase your chances of success.

• Make them durable. Ensure your folders are stain-free and not fl imsy.

• Don’t distract. Great presentation folders need to balance being noticeable with not detracting from the information inside. It is the content inside the folder that deserves the most attention, not the outside cover only!

Other things to consider• Logo design• How to decide quantities• Specifi c colour matching• Print stock management

service• Binding and fi nishing


Presentation Folders are a must when you need an edge with a tender or quote or need to make a great fi rst impression.Stand out from the crowd with a personalised presentation folder. It costs a lot less than you would imagine.Graphix Explosion has developed a unique two-piece presentation folder. The benefi t of this design is to dramatically reduce the price structure. Quantities of as few as 25 are now viable as previously the minimum cost effective amount was 500 units.

Our new design allows us to mass produce the back panel and digitally print the front panel separately as required. The join is barely noticeable and the fi nished product is superb.

21

>>Presentation Folders / Raffl e Tickets / Envelopes/ /

PRESENTATION FOLDERS Quantity

25 142

50 252

100 378

250 700

500 1240

RAFFLE TICKETS Quantity

500 165

1000 189

1500 214

2000 240

Per additional 500 26

ENVELOPE PRICES Quantity 1 colour 2 colour

500 147 247

1000 189 303

2000 268 419

Per additional 500 for larger quantities 39 58



Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

22

Supply artwork as an Acrobat

PDF file and the set-up

charge will be only $5.

Explosive Tip!


COLOUR PHOTOCOPYING PRICES Quantity A4 A3 1 4.00 5.00

2-9 3.00 4.00

10-19 2.00 3.00

20-49 1.50 2.50

50-99 1.25 2.00

100-249 1.00 1.50

250-499 0.75 1.00

500+ 0.50 0.75

BLACK PHOTOCOPYING PRICES Quantity A4 A3 1-49 0.20 0.40

50-499 0.10 0.20

500-999 0.08 0.16

1000+ 0.06 0.12

5000+ 0.05 0.10

ADDITIONAL COSTSSet-up of Electronic Files $20 per fi le

A4 - per sheet A3 - per sheet

Card (170gsm and over) 0.25 0.50

Specialty Card 0.50 1.00

Self Adhesive Standard 0.50 1.00

Self Adhesive (pre-slit printers blanks) 1.00 n/a

Xerox Colortech (up to 160gsm) n/a 0.05

One-off charges per order

Guillotining - General 5.00 - 10.00

- Business Cards 15.00

Scoring - up to 200 sheets 15.00


TESTIMONALS“The Workfl ow Group has worked with Graphix Explosion for the last 2 years on many print projects. Graphix Explosion are friendly, fast and fl exible.

They take an interest in our work, sharing ideas and making suggestions so we save time and money. When we give jobs to Graphix Explosion we do so with confi dence.”

Saul Ireland,Director,

The Workfl ow Group Limited

“Thank you very much for the work you did with us last year to produce our School Magazine.

I believe that our magazine is one of ‘the best’. We put a huge amount of effort, energy and creativity to ensure that it is a magazine of the highest quality. The choice of printer is extremely important as the printing can make or break all of the hard work.”

M A Bowden,Principal,

Opunake High School

23

>>Glossaryy

The difference between good marketing material and sensational marketing material is time, cost, how well it’s written, quality of the graphics and the ability of the designer. It also helps to write a project summary for your marketing material so that you have a fi rm starting point.1 Project summary When you have the answers to the following questions, developing your

marketing material will be easy. What is its purpose? What are you trying to achieve? What image do you want to portray? Who is your target audience? What information do you have and need? What is your timeframe? What is your budget?2 Timeframe If you have a deadline that you absolutely must meet, it is vital that you check

with us to fi nd out how long it will take from concept to design to the fully fi nished product.

3 How much to spend When working out how much to spend on your marketing material there is a

formula to use, but there are so many variables in this formula, it can be a little tricky. To help you, one of us at Graphix Explosion will sit down with you and go over all of these variables to make sure you are not over or under spending on your marketing material to achieve the results you want. This is a free consultation for up to one hour.

4 Make sure it is well written Often the best person to write the information or copy for your marketing

material is yourself because you know your own business. However, using a skilled copywriter to critique your work ensures it is well written and targeted at your specifi c audience.

5 Use quality graphics There is no doubt that good photography and graphics make a powerful impact

so if you are including photographs, engage the services of a professional photographer.

6 Work with experts When it comes to the ability of the designer, so often we see design work that

has been put together by inexperienced, untrained people and it just doesn’t look good or do what it’s supposed to do. At Graphix Explosion we have a dedicated team of design experts that will work with you to make sure your marketing material is not only designed to the highest degree but also communicates effectively for you and portrays a professional image of you and your business.

Include who you are, what you do and where you are.

• Who you are –Your logo and business name, your name and your title or your role in the business.

• What you do – If your business name doesn’t say what you do, consider including a one-line summary of what your business does or a slogan that says what sets you apart from your competition.

• Where you are – Your appropriate contact details in order of importance, with emphasis on your fi rst point of contact. For example – If you are a rep on the road, your mobile phone number will be your clients’ fi rst point of contact and needs to be emphasised. If you are a destination store, your physical address will be most important and should come before any other contact details.

Include the same information that you have on your business card, apart from your personal details.

• Who you are – Your logo and business name.

• What you do – If your business name doesn’t say what you do, consider including a one-line summary of what your business does or a slogan that says what sets you apart from your competition. You might also like to include a brief product or service listing, although you can over do it, so try to avoid cluttering up your letterhead by including too much information.

• Where you are – Your contact details - telephone number, fax number, website address, mailing address, physical address.

Note: Your personal details are generally included at the close of your letter with your name, title or role, and direct contact details such as your email address, direct phone number and mobile phone number.

In an increasingly visual marketplace, having a professional logo design is key to achieving success. Our highly creative design team understands what makes a logo successful and is able to update your existing logo, or design you a completely new logo that is an effective identity for your business.

LOGO DESIGN

HOW TO DESIGN AN EFFECTIVE LETTERHEAD

HOW TO DESIGN AN EFFECTIVE BUSINESS CARD HOW TO DESIGN EFFECTIVE MARKETING MATERIAL


Business Cards 3

Letterheads 5

Compliment Slips 6

Rack Cards 7

Postcards 8

Flyers/Brochures 9

Posters 11

Books 13-16

NCR 17

Calendars 18

Christmas Cards 19


Digital Printing 22

Photocopying 22

Glossary 23

24

Turn over to the back cover

to find your nearest

Graphix Explosion.

Explosive Tip!

As a general rule between 3 to 9 months worth of printed material is a good amount to buy. Less than 3 months often means you do not make good use of the economies of scale. More than 9 months and you run the risk of having to throw printed material out because contact details or important information has changed and you also tie up valuable cash fl ow by unnecessarily buying too much in advance.

Obviously you are the best person to make the fi nal decision on quantities ordered. Please note that every product has a range of quantities to aid you in making an informed decision.

Our aim is to advise you of what is the best quantity and value for money for your specifi c business.

There are three basic types of printing. The method used infl uences how accurate the colours will be.

Printing with spot coloured ink on our offset presses is the most accurate way to achieve specifi c colour matches.

Full colour (or process CMYK) printing on our offset presses is more fl exible but less accurate. We will do our best, but it is virtually impossible to get an exact match.

Digital colour is easier than CMYK offset but there are also often issues with colour accuracy.

All three methods give great fi nished results, it is just a case of picking the right method and the right price for each printed job, knowing the limitations of the printing method.

Business Card 55mm x 90mmDLE (Rack Card) 99mm x 210mmA6 (Post Card) 105mm x 148mmA5 148mm x 210mmA4 210mm x 297mmA3 297mm x 420mmA2 420mm x 594mmA1 594mm x 840mmCustom Sizes – we can customise any fi nished size as required – the standard sizes have the less wastage and are the best value for money.

We offer a print stock management service to those clients for whom we regularly print large volumes. Not only do we print your material, we store it, and when contacted by you, we will deliver what you need when you need it. For more information about our stock management services talk to one of our specialist print advisors.

Standard Paper and Card80gsm Photocopier90gsm White Offset100gsm White Offset135gsm Gloss Art/Matt Art150gsm Gloss Art/Matt Art260gsm Gloss Art310gsm Gloss Art280gsm Ivory330gsm Ivory

We have a speciality range of paper and card in various colours and thicknesses from 80g to 330g in weight and in gloss or matt fi nishes. We will help you choose the right weight and fi nish for your printed material.

There is a large range of binding and fi nishing services available, we make sure your projects and documents always create the best impression with your clients and customers. Our dedicated bindery and fi nishing department has the ability to fold, crease, perforate, number, staple, pad, collate and guillotine your printed material. We are able see each project through from conception to fi nished product, all in-house.

There is no real difference in quality between digital and offset with our modern print machinery, so there are only two factors to consider – urgency and cost effectiveness. Just let us know what quantity you require, when you need your printing by and what it is you are printing, and we’ll work out the best printing method to use.

HOW TO DECIDE QUANTITIES

SPECIFIC COLOUR MATCHING

NZ STANDARD & MOST ECONOMICAL SIZES

PRINT STOCK MANAGEMENT SERVICE

TYPES OF PAPER & CARD AVAILABLE

BINDING AND FINISHING OPTIONS

DIGITAL vs OFFSET. HOW DO YOU DECIDE?

<NEW PLYMOUTH>257 Devon Street WestNew Plymouth 4310

p. 06 758 3247f. 06 758 9237

e. [email protected]

<HAWERA>41 Princes Street

Hawera 4610p. 06 278 9199f. 06 278 8076

e. [email protected]

Documents

CComplimentary Printomplimentary Print BBuying Guideuying ... 2010.pdf · p. 06 758 3247 e. [email protected] p. 06 278 9199 e. [email protected]