MATTHEW MALLARI !

MERCHANDISING BUSINESS MANAGEMENT

PROMOTIONS

BRANDING

BUYING

MPMALLARI@GMAIL.COM !

CELL: +1 (951) 264-7409 !

AT JUST 21 YEARS OLD, MATTHEW MALLARI IS A YOUNG ENTREPRENEUR WITH

KNOWLEDGE AND EXPERTISE IN THE FASHION INDUSTRY WAY BEYOND HIS YEARS. HE

IS A SOON TO BE GRADUATE FROM THE FASHION INSTITUTE OF DESIGN AND

MERCHANDISING WHERE HE WILL BE RECEIVING HIS DEGREE IN MERCHANDISE

MARKETING. WITH OVER TWO YEARS EXPERIENCE IN BRANDING AND MARKETING FOR A

SAN DIEGO BASED COUTURE DESIGNER, MATTHEW HAS COORDINATED SEVERAL FASHION

SHOWS INCLUDING THE KENNETH BARLIS FASHION SHOW, LEONARD SIMPSON’S 10 BEST

DRESSED AWARDS, AND HAS STYLING CREDENTIALS IN SEVERAL PUBLICATIONS

INCLUDING KIRAMEKI, FSHN, JUTE, ELEGANT, BUZZCUT, AND MISS CALIFORNIA 2013

FOR THE MISS CALIFORNIA 2014 PROGRAM BOOK, AND HAS ALSO ASSISTED IN THE

DEVELOPMENT OF SEVERAL UP-AND-COMING MODELS. HIS LATEST VENTURE IS IN

LAUNCHING A CAIRO BASED FASHION LINE !

6  MONTH  PLANS  

OPERATIONS  

FINANCIAL  PLANNING  

DELEGATING    TEAM  TASKS  

OPERATING  STATEMENT  

OPEN  TO  BUY  

ASSORTMENT  PLAN  

RETAIL  FLOOR  LAYOUT  

RETAIL  CONCEPT  

TREND  FORECASTING  

PACKAGING  

STYLING  

AESTHETICS  

PRODUCT  DEVELOPMENT  

INTERPERSONAL  COMMUNICATION  SKILLS  

CUSTOMER  ANALYSIS  

MARKETING  MATERIAL  

SOCIAL  MEDIA    

COMMUNICATIONS  

MERCHANDISE  PRESENTATIONS  

MERCHANDISE  BUYING  

CREATED  A  SIX  MONTH  BUYING  PLAN  FOR  THE  LEATHER  JACKETS  

DEPARTMENT.  THIS  PROJECT  PRESENTS  A  DEPARTMENT  ANALYSIS,    

MERCH  MIX  MODIFICATIONS,  AND  A  SIX  MONTH  BUYING  PLAN    ,  

DEMOGRAPHICS  

18-­‐35  MALE  &  FEMALE  

SINGLE/NOT  MARRIED  49%    

MARRIED  W/  KIDS  31.1%    

MEDIAN  HH  INCOME:  $52,930  

OCCUPTION:  PROFFESSIONAL/MANAGEMENT  

PSYCHOGRAPHICS  

ECONOMIC  SALES  TREND  (4.0%)  

CYBERFIX  BY  WHITE  HOUSE  (1.5%)  

BLACK/STEAMPUNK  MOVEMENT  (2.5%)  

YOUNG  &  EMPLOYED  (0.5%)  

COMPETITION  WITH  LOWER  PRICE  POINTS  (-­‐3.0%)  

=  5.5%  

SEASONYEAR

PRICE+POINT $650.00 $540.00 $830.00 TOTAL%+OF+TOTAL 40% 45% 15% 100%SIZES SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 25% 40% 20% 10% 5% 100%COLORS GRAY BLACK%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 36%

PRICE+POINT $725.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 8% 30% 30% 20% 10% 2% 100%COLORS BLACK GRAY TAUPE%+OF+TOTAL 45% 45% 10% 100%%+OF+TTL+DEPT. 32%

PRICE+POINT $540.00 $650.00 TOTAL%+OF+TOTAL 60% 40% 100%SIZES XS SMALL MEDIUM LARGE+ XL XXL%+OF+TOTAL 5% 25% 35% 20% 10% 5% 100%COLORS BLACK GRAY%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 21%

PRICE+POINT $540.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL%+OF+TOTAL 20% 30% 30% 15% 5% 100%COLORS GRAY%+OF+TOTAL 100% 100%%+OF+TTL+DEPT. 10.71%

TOTAL 100.00%PIECES 56

DEPARTMENT+ANALYSIS

CLASSIFICATION+3:+FLIGHT+LEATHER+JACKET

CLASSIFICATION+4:+BLAZER+JACKET

CLASSIFICATION+1+:+BIKER+JACKETS

FALL2015

CLASSIFICATION+2:+BOMBER+JACKET

COMPANYDEPARTMENT

ALL+SAINTSMENS++LEATHER+JACKETS

SEASONYEAR

PRICE+POINT $650.00 $540.00 $830.00 TOTAL%+OF+TOTAL 40% 45% 15% 100%SIZES SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 25% 40% 20% 10% 5% 100%COLORS GRAY BLACK%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 36%

PRICE+POINT $725.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL XXL%+OF+TOTAL 8% 30% 30% 20% 10% 2% 100%COLORS BLACK GRAY TAUPE%+OF+TOTAL 45% 45% 10% 100%%+OF+TTL+DEPT. 32%

PRICE+POINT $540.00 $650.00 TOTAL%+OF+TOTAL 60% 40% 100%SIZES XS SMALL MEDIUM LARGE+ XL XXL%+OF+TOTAL 5% 25% 35% 20% 10% 5% 100%COLORS BLACK GRAY%+OF+TOTAL 50% 50% 100%%+OF+TTL+DEPT. 21%

PRICE+POINT $540.00 TOTAL%+OF+TOTAL 100% 100%SIZES XS SMALL MEDIUM LARGE XL%+OF+TOTAL 20% 30% 30% 15% 5% 100%COLORS GRAY%+OF+TOTAL 100% 100%%+OF+TTL+DEPT. 10.71%

TOTAL 100.00%PIECES 56

DEPARTMENT+ANALYSIS

CLASSIFICATION+3:+FLIGHT+LEATHER+JACKET

CLASSIFICATION+4:+BLAZER+JACKET

CLASSIFICATION+1+:+BIKER+JACKETS

FALL2015

CLASSIFICATION+2:+BOMBER+JACKET

COMPANYDEPARTMENT

ALL+SAINTSMENS++LEATHER+JACKETS

Fall Plan History 1

MRCH 2200

Actual'('Last'Year' Aug Sep Oct Nov Dec Jan Total

Beg.Month'Stock $531.6 $688.5 $567.3 $990.3 $940.7 $366.4 $4,084.8 Actual'Markdown

STS'Ratio 2.4 3.0 3.3 3.2 1.9 3.7 $ %

Sales $221.4 $230.6 $172.6 $310.0 $493.2 $99.3 $1,527.0 $339.5 22.2%

Sales'%'Total 14.5% 15.1% 11.3% 20.3% 32.3% 6.5%

Markdowns $30.8 $32.0 $33.5 $66.2 $113.8 $63.2 $339.5 Average'Stock

Markdown'%'Total 9.1% 9.4% 9.9% 19.5% 33.5% 18.6% ACT

Purchases $409.1 $141.4 $629.1 $326.6 $32.7 $188.2 $1,727.0 $639.6

End'Month'Stock $688.5 $567.3 $990.3 $940.7 $366.4 $392.1 $3,945.3 Turnover

ACT

Future'Sales Feb 2.4

$108.9

STS'Ratio 1.8 MARKUP'% 59.5%

Plan'('This'YearAug Sep Oct Nov Dec Jan Total Actual'Markdown

Beg.Month'Stock $560.8 $726.4 $598.5 $1,044.8 $992.4 $386.6 $4,309.5 $ %

STS'Ratio 2.4 3.0 3.3 3.2 1.9 3.7 $358.2 22.2%

Sales $233.6 $243.3 $182.0 $327.0 $520.3 $104.7 $1,611.0 Sales'Change'%'

Sales'%'Total 14.5% 15.1% 11.3% 20.3% 32.3% 6.5% 5.5%

Markdowns $32.5 $33.8 $35.3 $69.8 $120.1 $66.7 $358.2 Average'Stock

Markdown'%'Total 9.1% 9.4% 9.9% 19.5% 33.5% 18.6% PLN'''''''''''

Purchases $431.6 $149.2 $663.6 $344.5 $34.5 $177.8 $1,801.3 201.2

End'Month'Stock $726.4 $598.5 $1,044.8 $992.4 $386.6 $393.0 $4,141.6 Turnover

PLN'''''''''''

Future'Sales Feb $1,409.8

223.8 MARKUP'% 59.5%

STS'Ratio 1.8

SAN'DIEGO'FASHION'VALLEY+'FALL''6'MONTH'PLAN

ALL'SAINTS'

6  MONTH  BUYING  PLAN  

APPLIED BUYING

OBJECTIVE WAS TO COME UP WITH A NEW CLASSIFCATION FOR THE FIDM STORE AND PROPOSE A BUYING PLAN THAT CAN MAKE THE NEW PRODUCT PROFITABLE !

HENLEY STYLES

PRICE POINTS COST   RETAIL   MARKUP  

 ORIGINAL  

8.00   19.00   58%  

 STRIPED  

10.00   $25.00   60%  

 PATTERN  

10.00   25.00   60&  

Operating Statement

$ %

NET&SALES 34.4 100.0%

NET&SALES $34.4 100.0% CGS 18.3 53.2%

MARKDOWNS $4.2 12.2% GM 16.7 48.4%

EM&DISC $0.2 0.5% OP&EXP 5.0 14.5%

SHRINK $0.1 0.3% P/L 11.7 34.0%

TOT&RET&REDUC $38.9

COST RETAIL MU% MUC% INITIAL&MARKUP 52.0%

BEG&STK $4.3 8.9 150.0% 48.0% GMROI 1.6

NET&PUR $19.1 42.6 55.2% 44.8% $42.5

TOT&STK $23.4 51.5 54.6% 45.4% $73.3

END&STK $5.7 12.6 54.7% 45.4%

%"OF"NET"SALES

TOTAL&STK&COST $23.4 68.0%

FREIGHT $0.6 2.6%

TOTAL&COST $24.0 69.8%

END&STK&COST $5.7 16.6%

COGS $18.3 53.2%

GROSS&PROFIT $16.1 46.8%

CASH&DISC $0.6 3.0%

NET&GROSS&MARGIN $16.7 48.5%

ADVERTISING $0.3 1.0%

PERSONNEL $0.9 2.5%

MERCHANDISING $0.7 2.0%

DISTRIBUTION $1.0 3.0%

TOTAL&INDIRECT $2.1 6.0%

TOTAL&EXPENSES $5.0 14.5%

TOT&PROFIT $11.7 34.0%

(MD+RR)ICD

NS+RR

Department))&&&&Henleys

%"OF"NET"SALESRETAIL

OPERATING STATEMENT

Open To Buy

Feb MarActual/Frcst 8.9 10.4Plan 8.9 10.4Last4YearAct4to4Plan4% 100.00% 100.00%Act4to4LY%Actual/Frcst 2.8 2.1Plan 2.8 2.0Last4YearActual/Frcst 3.2 4.9Plan 3.2 4.6Last4YearAct4to4Plan4% 100.00% 106.50%Act4to4LY%Actual/Frcst 0.5 0.83Plan 0.5 0.6Last4YearActual/Frcst 15.60% 16.90%Plan 15.60% 13.00%Last4YearActual/Frcst 3.71 5.0Plan 3.7 5.0Last4YearActual/Frcst 8.6 9.67Plan 8.3 9.9Last4Year TOTAL

Open-to-Buy 0.3 0.23 0.53

Receipts

EOM

BOM

Monthly-STS-Ratio/-Season-Turn

Sales

Markdown-$

Markdown-%

OPEN TO BUY

EXECUTIVE SUMMARY OBJECTIVE CREATE  PRODUCTS  FOR  A  NICHE  INDUSTRY  WORTH  OVER  $80,000,000,000.  ESTABLISHING  OURSELVES  AS  A  PREMIER  CHILDRENSWEAR  RETAIL  STORE  TARGETED  TOWARDS  DOUBLE  INCOME  FAMILIES  WITH  YOUNG  BOYS.  

GOALS KINGSTON’S  GOAL  IS  TO  BE  THE  PREMIER  SHOPPING  DESTINATION  FOR  THE  FOCUSED  TARGET  CONSUMER  IN  THE  CHILDREN’S  MARKET  FOR  BOYS  ESTABLISHING  A  PRESTIGIOUS  IMAGE  IN  PRODUCING  HIGH  QUALITY  LUXURY  CLOTHING    

PROJECT OUTLINE •DEFINED  CUSTOMER  NICHE:  BOYS-­‐ONLY  CLOTHING  STORE  •TARGETING  A  GROWING  MARKET  OF  CHILDREN  6-­‐10  YEARS  OLD  •OFFERS  TECH  ACCESSORIES  IN  THE  FITTING  ROOMS  •MADE  IN  THE  US  (PERCEIVED  HIGH  QUALITY)  •PRESTIGIOUS  IMAGE  •PLACEMENT  IN  DUBAI  MALL  (HEAVY  FOOT  TRAFFIC    

DEVELOPED A MENSWEAR CONCEPT FOR BRAND MANAGEMENT WHERE WE WERE REQUIRED TO DEVELOP NEW IDEAS TO MAKE OUR CONCEPT UNIQUE. OUR DIFFRENTIATOR WAS NEW AGE TECH. !

BRAND DESCRIPTION

CAPE&COSMO IS A PREMIER MENSWEAR BRAND THAT CREATES TIMELESS PIECES FROM SHIRTS, JACKET, SWEATERS, AND PANTS ONLY USING A NEUTRAL EARTHY TONE COLOR PALETTE THAT IS PRODUCED BY HIGH TECH EQUIPMENT SUCH AS LASER TECHNOLOGY THAT IS SUSTAINABLE TO THE ENVIROMENT. THE MEANING OF CAPE & COSMO IS INSPIRED BY TWO DIFFERENT THINGS.      

MEMORABILITY  

CAPE&COSMO WILL RAISE BRAND RECOGNITION BASED ON THE MINIMAL NEUTRAL PRINTS OF ERODED LINE TEXTURE, WHICH DEFINES THE MEANING OF CAPE&COSMO

BRAND PROMISE  

   

   “…TO BE THE PREMIER MENSWEAR BRAND THAT INSPIRES A MAN TO FEEL CONFIDENT ABOUT HIMSELF, WHILE ALLOWING HIM TO DISCOVER THE INNATE MASCULINITY AND CHARISMA LONG SOUGHT AFTER, BUT POSSESSED ALL ALONG.”      

BRAND PERSONALITY  

   

   

AMBITIOUS  

CHARASMATIC  

BOLD  

CONFIDENT  

RUGGED  

VIRILE  

DOES NOT APPEAR AS EXCLUSIVE AS ITS COMPETITORS

  ALL MEN WANT CAPE & COSMOS IN THEIR CLOSET; TOUCHES ALL MALE CONSUMERS

  SEMI-ELITE MARKET SEGMENT; HIGH PRICES, BUT DURABLE AND APPEALING TO ALL MEN

  SEASON VERSATILITY, OUTDOOR AND INDOOR FUNCTIONS, MEDIUM FORMALITY

   

POD  

LUXURY GOODS     

HIGHER INCOME LEVELED CONSUMER IS

ABLE TO BUY AND ACCESS AT A HIGH

END STORE IN A MALL     

SIMILAR PRICE POINTS  

   SIMILAR PRODUCT

CATEGORIES     

SIMILAR STORE EXPERIENCES  

       

POP  

IN THE PAGES YOU ARE ABOUT TO TURN TO YOU WILL BE VIEWING MY PROFFESSIONAL WORK WHICH WILL INCLUDE A PRESS RELEASE KITS TEARSHEETS FROM EDITORIALS, LOOKBOOKS, AND MOOD BOARDS !

KEY QUALIFICATIONS Displays  a  collaboraVve  work  ethic  and  a  superior  level  of  adaptability  and  iniVaVve  Outstanding  combinaVon  of  communicaVon,  interpersonal,  organizaVonal  and  leadership  skills  VersaVle  and  energeVc;  demonstrates  high  levels  of  personal  commitment  and  dedicaVon  Self-­‐directed  and  dependable;  works  autonomously  without  supervision  Merges  solid  interpersonal  and  communicaVon  skills  to  develop  strong  customer  relaVonships  Blends  integrity  and  innovaVve  thinking  to  ensure  first-­‐rate  customer  saVsfacVon  Displays  strong  decision-­‐making  talents,  criVcal  thinking  skills,  and  an  unwavering  drive  to  excel    

EXPERIENCE Execu3ve  Assistant  Responsible  for  administraVve  duVes  Building  client  relaVonships  through  networking  Overlooking  business  operaVons  in  product  development  and  markeVng  material  Took  care  of  client  appointments  with  the  designer  on  site    Director  of  Marke3ng  Develop  markeVng  material  in  forms  of  fliers,  video  reels,  and  ad  campaigns.  Liaison  with  PR  firm  to  publish  press  releases,  magazine  editorials,  blogs  and  web  publicaVons  Raised  traffic  and  the  increase  of  followers  on  Instagram  and  Twiier  to  50-­‐100  followers  each  month  

 

Special  Events  Coordinator  Green  light  events  and  venues  Set  pricing  of  Vckets  and  contact  sponsors  Responsible  for  model  casVng  and  garment  selecVon  CreaVng  mood  boards  and  booking  hair  and  makeup  arVsts  Walkthrough  with  A/V  tech  crew  and  producer  to  rehearse  show  program      Fashion  Stylist  Image  consulVng  for  clients  who  are  aiending  galas  and  private  events  Pulling  wardrobe  selecVons  for  editorial  shoots  Dressing  models  and  advising  hair  and  makeup  teams  In  charge  of  ways  to  reinvent  the  brand  visually  to  catch  target  markets  needs  and  wants  ADDITIONAL SKILLS

 Computer  Skills:    Microsok  Office  Suite  (Word,  Excel,  PowerPoint,  Publisher,  Outlook  Express)Adobe  Photoshop  &  Adobe  Illustrator  Languages:  Bilingual  English  and  Tagalog  

July 2012- November 2014 SAN DIEGO,CA

EDUCATION July 2012–June 2015 Fashion  InsVtute  Design  Merchandising  Associate  Arts:  Merchandise  MarkeVng