Company highlight

CBSassociati

CBSassociati

2014

Company highlight

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Company highlight

CBSassociati

Cbs Associati is an independent publishing

company, specialising in on-line information

tailored for the financial and investment

community.

The launch of Lamiafinanza in 2005, addressing

broad financial themes for a wide audience, was

followed in 2012 by Lamiafinanza Green,

discussing sustainable and green finance, by

Lamiaprevidenza in 2013, specialising in

insurance and social security and finally by

Lamiafinanza.ch which specifically targets the

Swiss market.

The competence and experience of our journalists

set us apart from the on-line competition for the

high quality of our product. The rigour and

authority of our reports has made us a valuable

reference point for industry professionals, while

our editing style, crisp and accessible, also

endears us to the wider public.

This is thanks to the “educational” approach that is

firmly at the core of our publishing strategy, borne

from the idea of bringing the issues of money and

finance within everybody’s grasp, and spurred by

the belief that everybody has the right – as well as

the duty one might say– to look after one’s savings

and financial affairs in an informed manner.

Through years of experience, Cbs has developed

and perfected a unique cooperation arrangement

with its commercial partners: we offer reserved

self-directed areas within our newspapers where

our clients, with our assistance and expertise, can

engage directly with their current and potential

customers.

Our client base includes a wide range of primary

institutional clients, ranging from banks, brokerage

houses, asset managers, insurance companies

and pension funds. Our product offering includes

also editorial services and projects in the areas of

financial information and education.

Company  CBSassociati

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Company highlight

CBSassociati

Lamiafinanza.it is an on-line newspaper on financial

information and investments, targeting both market

practitioners and the wider public.

Simple, understandable language and thorough,

independent information are the core promises to

our readers’ base.

These trademarks, expertly and consistently

delivered by our experienced editorial team, are

widely acknowledged and praised throughout the

business community.

Our unique communication model, in conjunction

with on-line distribution, enables us to:

§  Translate cryptic financial jargon into plain

accessible language

§  Broadcast timely, reliable and independent

information which is relevant to our target

audience within the financial and investment

community

§  Further the understanding of issues that are too

often given for granted

§  Foster and enhance independence of

investment choices

§  Independently assess new investment

opportunities and offerings coming to market

§  Objectively evaluate financial instruments,

investment, life-insurance and pension products.

Online magazine  

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CBS Associati also provides marketing and a complete suite of editorial services: content, advertisement, sponsorships, partnerships, special editions.

Company highlight

CBSassociati

The number of companies – both industrial and

financial – that are advertising their ethical and

sustainable credentials as a core strength of their

strategy in approaching markets and customers is

growing fast.

The increased public focus on these issues has

made companies and investors aware that

company behaviour must be in sync with the

company’s environment.

Corporate social responsibility, sustainable

production technologies and awareness of the

footprint on the environment have already become

essential elements of corporate strategy.

In a very near future, only by embracing these

values will corporates be able to access funding

and capital markets.

Lamiafinanza-Green.it is the online newspaper fully

dedicated to these issues. Launched in April 2012,

it has established itself as an important reference

point for sustainable finance, specifically as

concerns to:

§  Sustainable finance

§  Socially responsible investments

§  Corporate social responsibility

§  Socially responsible financial disclosures and

communication

§  Philanthropy

§  Industrial sustainable and eco-compatible

development

§  Green economy.

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Online magazine    

CBS Associati also provides marketing and a complete suite of editorial services: content, advertisement, sponsorships, partnerships, special editions.

Company highlight

CBSassociati

Lamiaprevidenza.it was born with the ambition of

delivering complete, up to date and reliable

information on retirement and pensions schemes,

both public and private. In Italy this means helping

our reader navigate an archipelago of options:

INPS, employers’ liability insurance (casse

previdenziali), open and closed pension funds, self

directed pension plans, life insurance, social

security, and long term financial investment plans.

Lamiaprevidenza is an online newspaper speaking

both to individuals and companies facing the

problems of dealing with pensions and integrated

pension schemes, the wide range of product

offerings, the many industry players and public

bodies. It provides our readers with an independent

and easy to use tool where all content is accessible

and downloadable at a click of the mouse. To

corporate it provides a place to meet their

customers and users, as well as a window to

display themselves, their product offerings, and to

gather customer feedback and needs.

The newspaper, supported by its team of

experienced journalists and editors, is open to:

§  Contributions of market practitioners and

experts

§  Corporate sponsorships from companies renting

customised space to interact with their target

audience

§  Readers’ feedback, with questions, requests for

information, and postings of problems and

issues.

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Online magazine    

CBS Associati also provides marketing and a complete suite of editorial services: content, advertisement, sponsorships, partnerships, special editions.

Company highlight

CBSassociati

With Lamiafinanza.ch CBS Associates broadens its

reach beyond the Alps and outside of the European

Community borders by opening an international

news and communication channel.

The Ticino region is very close to the pulsing heart

of Italy’s financial community, both in terms of

geography, language and culture. At the same time,

the newspaper is also specifically targeted at a

broader, more international context, with an eye on

the French and German investment space.

This makes of Lamiafinanza.ch a prime location for

gathering first hand reports on international trends

and product offerings, and for advertising the Italian

financial industry, its managers and analysts,

beyong national borders.

Content on Lamiafinanza.ch is distinctively

international, with a broad range of specialist topics

including foreign exchange and commodities,

coverage of international stocks and international

sovereign ratings, with articles in Italian and English

to better reach its international audience.

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Online magazine    

CBS Associati also provides marketing and a complete suite of editorial services: content, advertisement, sponsorships, partnerships, special editions.

Company highlight

CBSassociati

CBS Associati has developed a unique and highly

effective form collaboration with its loyal partners –

primary banks and financial institutions, asset

managers and insurance companies – which have

chosen our newspapers to communicate with their

customer base.

The tried and tested formula, developed on

Lamiafinanza in years of experience and

continuous feedback from our customers, and

subsequently extended to all our newspapers,

takes the form of a reserved area – like renting a

window on our shop – where our partners are free

to chose the best format and content to effectively

reach out to their clients.

Reserved areas feature:

§  Partner’s logo and branding

§  Customised selection of content and topics

§  Periodic communication and appointments

§  Control on timing of communication and

announcements.

Partnership  Reserved area

Company highlight

CBSassociati

In the vast majority of cases (and our experience

shows that this is by far the most effective formula)

partners’ directed content takes the form of

educational articles on specific financial

instruments, investment and portfolio strategies,

and market analysis, as well as presentations of

partner’s products and services.

Partners have full control over the content and

format within the reserved areas, which can usually

ranges from articles and interviews to film clips.

Although all content is in the partner’s name, our

editing team is always at hand to provide any

support required in suggesting the most relevant

themes and topics, drafting and editing bespoke

text, shooting of video footage and interviews,

translations, etc. to ensure the best possible impact

and return of communication investment.

These reserved areas offer our clients direct and

privileged access to the broad and loyal readership

of our newspapers, which is typically much broader

and diverse than the one reached by the partners’

own web pages. Furthermore, it comes with the

added bonus of the association with our brand and

the values it stand for: independent and

authoritative information.

Choice of content   Partnership  

Company highlight

CBSassociati

Our partners are primary market players,

household names in the area of asset management

and financial services.

We have built together long lasting relationships

based on trust and cooperation, a driver of success

that is constantly strengthened through time.  

Partner Type of section Partenership from

to Magazine

Fidelity Worldwide Inv. Markets and educational Feb 2006 ----- Lamiafinanza

Pictet & Cie. Megatrend

Jun 2008 ----- Lamiafinanza

Invesco AM Market analysis Oct 2008 ----- Lamiafinanza

Eurotlx Educational Sep 2009 ----- Lamiafinanza

Pioneer Investments Markets and trend Mar 2010 ----- Lamiafinanza

Eurizon Capital Italian stock market Feb 2010 Jun 2010 Lamiafinanza

Credit Suisse Educational ETFs Jun 2010 Dec 2010 Lamiafinanza

Aberdeen AM Educational and trend Oct 2011 ----- Lamiafinanza

Barclays Capital Services Educational bonds Oct 2011 Jun 2012 Lamiafinanza

Bank of Valletta Market in Malta Feb 2012 Dec 2012 Lamiafinanza

Genertel Life Pension funds Jun 2012 Dec 2012 Lamiafinanza

Unicredit Sustainability and social responsibility Jun 2012 ----- Lamiafinanza-green

Vontobel Private Banking Advice and markets Jun 2012 Mar 2013

Lamiafinanza

CSR Manager Network Social responsibility Nov 2012 -----

Lamiafinanza-green

Anima Sgr Financial planning Feb 2013 Oct 2013

Lamiafinanza

Unipol - UGF Annual sustainability report Jul 2013 -----

Lamiafinanza-green

AXA-Mps Assicurazioni Vita “Life Cycles” approach Sep 2013 ----- Lamiaprevidenza

AssetDyne Ratings Jan 2014 -----

Lamiafinanza (IT, CH)

UBS Etf ETF - professional approach Feb 2014 Jun 2014 Lamiafinanza

Sociètè Gènèrale Daily leverage certificates Mar 2014 ----- Lamiafinanza

Assoetica Ethics Mar 2014 ----- Lamiafinanza-green

Ethenea May 2014 Jun 2014 Lamiafinanza

iShares Jul 2014 Sep 2014 Lamiafinanza

Case history Partnership  

Short-term partnerships (under one year) are marked in RED.

Company highlight

CBSassociati

CBS Associated has developed accurate and

effective monitoring tools to perform in depth

quantitative analysis, which are unique in the

market.

These monthly reports are an invaluable support to

precisely measure the effectiveness of the

communication efforts, providing our partners with

readers’ feedback, volumes and specific interests,

enabling them to quickly adapt and fine tune their

strategies.

Monitoring of the partnership - 1

Content of the monthly reports

§  Number of page views and unique visitors for each section (monthly aggregate)

§  Total number of articles and papers published

§  Performance comparison page views and visitors

§  Performance comparison page views and visitors and aggregate sections of the other Partners

§  Performance mix of page views if you manage multiple sections

§  Performance contribution of each section

§  Daily page views and total visitors for each section managed

§  Daily page views for each article (tipically for the last 5 updates published)

§  Total and daily data for •  Readers of all articles in the individual section of the Partners •  Readers of a single article •  Readers more than one item

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Report  

Company highlight

CBSassociati

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• N.B. Our partner EuroTlx has consented to the use of traffic data on their reserved areas for demonstration purposes.

Monitoring of the partnership - 2 Report  

Company highlight

CBSassociati

CBSassociati

Company CBS Associati srl Viale Premuda, 46 - 20129 Milan - Italy

Mail info@lamiafinanza.it

Tel +39 02 778863 220

Partita iva / VAT 04721910968

CCIAA 04721910968

REA 1767887

ROC 16951

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Company reference