Cathy McKim

Copy samples

Real world

Alumnae Theatre Company tag (2006 – 2014) & current blog banner

Inspired by the skill and success of the 2004 National Women’s Hockey Team – coupled with the fact that

Alumnae was founded and run by women – I came up with an engaging tag based in word play that

was a little bit kick-ass too. Tag image designed by Suzanne Courtney.

life with more cowbell

blog copy used for

Driftwood Theatre’s

Bard’s Bus Tour

promo

life with more cowbell blog

copy used for Watah

Theatre & Nightwood

Theatre production promo

Brandon Pitts

Killcreek – a play

back cover blurb

Written at the invitation of the

playwright

life with more cowbell blog copy used by Avril Bull-Jones artist website

Playing around

Give a girl the right shoes,

and she can conquer the world.

Love your shoes.

Fluevog campaign idea based on pairing a quote from a notable person with shoes that look like them. The tag “Love your

shoes” is what you’ll feel wearing Fluevogs – and what people will say when they see you wearing them.

Fire up your Nimbus 2015, kids.

It’s here.

Short print/online ad for The

Lockhart, a Harry Potter-themed

bar in Toronto. The “Nimbus” is a

brand name of (flying) broom in the

Potter universe.

Because one-quarter of people living

with HIV don’t know it.

Because nearly 25,000 Canadians have died

since the HIV/AIDS epidemic began.

Because the money you raise funds a meal

program, and provides social and emotional

support, and a sense of community for those

living with HIV/AIDS.

Because there are two new infections in

Toronto every day.

Because walking raises awareness and

makes a difference.

Why walk?

Walk for the departed. Walk to make a difference. Walk the walk.

Scotiabank AIDS Walk for Life

September 13, 2015

Dundas Square, Toronto

5 km walk starts @ noon

Register/donate: www.aidswalktoronto.ca

Print ad for a cause that’s near and dear to my heart.

Speech assignment for copywriting class – Why we need Ontario’s new sex ed curriculum.

Forestry, Construction, Manufacturing, Plumbing

You’ve got work to do. We’ve got your back.

Shop Acklands-Grainger online for what you need to get the job done safe, right and on time.

Register your account online today.

Ordering is quick and easy: www.acklandsgrainger.com

Point. Click. Done.

Register your account online by March 31, 2016 and… Get a free USB phone charger for a min. purchase of $99 (CDN, before taxes)

OR

Get a free camcorder for a min. purchase of $199 (CDN, before taxes)

Based on an actual brief for Acklands Grainger to drive more customers to their website. Language tailored to the audience in that industry. Images are placeholders only. Suggest using actual client photos specific to each industry.

Lab, Health care

You’ve got work to do. We’ve got you. Shop Acklands-Grainger online for what you need to get it done safely, accurately and promptly. Register your account online today. Ordering is fast and easy: www.acklandsgrainger.com

Point. Click. Done. Register your account online by March 31, 2016 and… Get a free USB phone charger for a min. purchase of $99 (CDN, before taxes)

OR

Get a free camcorder for a min. purchase of $199 (CDN, before taxes)

Based on an actual brief for Acklands Grainger to drive more customers to their website. Language tailored to the audience in that industry. Images are placeholders only. Suggest using actual client photos specific to each industry.

Clean as a …

A quick, cheeky print/online ad for RestoraLAX, a constipation relief/colonoscopy prep product.

Using humour to sell a product that people need in an discomfiting situation.

REAL GINGER. REAL TASTE. REAL AHHH.

YouTube concept:

Sunlit boat deck of a lakeside cottage on a summer

afternoon. [quiet, gentle ambient sounds only: birds, water

lapping against the deck, etc.]

Grandfather and toddler granddaughter sit on the deck,

having a picnic.

He pours some Canada Dry from a can into a sippy cup.

He hands her the sippy cup, then takes a sip from the can as

she looks on.

GRANDFATHER: Ahhh.

Granddaughter takes a sip.

GRANDDAUGHTER: Ahhh.

They both smile, looking out over the lake and relaxing as

they drink their Canada Dry.

*Canada Dry Ginger Ale: Could be done as a montage or

create individual spots: Show Grandfather and

Granddaughter over time (milestones): intimate moments

during his retirement party, her college graduation, her

wedding reception – to the two of them back on the deck

with her child (toddler).

Cathy McKim cathymckim@gmail.com

Instagram: @lifewithmorecowbell

Blog: life with more cowbell

Twitter: @lifemorecowbell

Facebook: Cate McKim