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PORTFOLIOG R A P H I C D E S I G N

Cassian Iordachecassianiordache@yahoo.com

1. UNIVERSITY PROJECTS 2. LOGOS 3. ADVERTISING 4. BOOK COVERS 5. OTHER PROJECTS

CONTENT:

ABOUTME

Hello there!

My name is Cassian Iordache and I started working in graphic design 7 years ago. I was still little at that time, but this didn’t stop me from learning from online tutori-als and sharpening my skill against the 99designs competition. Since I started learning the graphic design software and concepts, I worked as a freelance designer.

During this time, I had to understand what the client was requesting of me and deliver a satisfying result. I offered a full range of print based services (Business Cards, Logos, Book Covers, Flyers, Banners, Posters, Package design, Invita-tions, Newsletters, Brochures) and I start-ed to build a good reputation among clients. I always made sure that my work was the best it could be, and it paid off. The people were requiring my services and they knew that the final product was going to exceed their expectations.

During this time I focused on the following skills: Adobe Photoshop, Adobe Illustrator, Cinema 4D, Typography, Drawing, Color combinations, Layout, Flat design; but the best part was that I developed my creativity further through daily projects that required a smart and careful approach and always a creative concept

Flash forwarding a few years and in february 2014 I was assessed and hired as a part time graphic designer at the TREND publishing house and the TNC advertising

agency from Pitesti, Romania. Since I was a high school student at the time, I managed to keep the tight deadlines as well as my high scores at school, which provided me with unvaluable experience. In both the summer of 2014 and the summer of 2015 I worked as a full time graphic designer at the same agency and publishing house, while working projects for them during the school.

I had to create and design Business Cards, Logos, Book Covers, Flyers, Banners, Posters, Package design, Invitations, Newsletters, Brochures, which all had to reach a high standard within a realtively small time frame. My schedule was 4 hours a day when I was working part time, and 9 hours a day when working full time.

During my time at this advertising company and publishing house, I was self-motivated and i wanted to push my limits in this art. Probably because of this, I was greatly appreciated and my works were counted between the best they ever produced. In spite of my young age, at that time being in The High School of Art and Architecture “Dinu Lipatti”, I was greatly remarked and offered an permanent invitation to join their team in the future.

Since I started learning the Adobe suite for 7 years now, I can say that I am confident in my graphic skills, as well as my creativity and speed. This job was an opportunity for me to push my limits and use the skills that I accumulated after all this years.

My main focus was the print design. I proved that I can be creative and can communicate ideas through this means, not neglecting the borders, the bleed, and the CMYK-RGB differences. My favorite software in this area was of course Adobe Photoshop, which I usually combined with Adobe Illustrator, Adobe InDesign, Cinema4D for 3D effects and so on.

My task was also to create logos for both big and small companies that had to reach a high quality standard, while being smart and catchy. For this, I made use especially of the Adobe Ilustrator software and my In-tuos Pro graphic tablet. I also had to com-municate with both coworkers and clients, and to express my ideas both verbally and visually to achieve a mutual understand-ing that lead to successful projects.

Education:

Diploma in Art and ArchitectureHighschool of Art and Architecture “Dinu Lipatti” - Pitesti2007 to 2015

Student for Bachelor’s Degree in Graphic Design at the University of Huddersfield - 2015 to 2018

Skills:

Photoshop

Illustrator

InDesign

After Effects

Cinema 4D

Logo

Bussiness Card

Flyer

Banner

Poster

Book Cover

Web Design*

Photo Manipulation

Creativity

Speed

Communication

Concept

Drawing

* Only the interface

1UNIVERSITYPROJECTS

Sense of Place Branding Proposal

Cassian IordacheU1560725

Sense of PlaceBranding proposal

This project is different than the rest, for me. This one allowed me to reach inside my mind and expose the issues that I honestly think should be discussed and solved. This introduction to the little piece of identity I had created will have, I’m afraid, a touch of subjectivism. Consid-ering myself addicted to technology, like we all are these days, I searched my mind for something powerful, that can make a change. A proposal that will mean a lot more, if read between the lines. Lateral thinking, as it was put in the brief. Looking everywhere, we now see childrenless benches, parks devoid of young life, unwalked grass. You can almost feel the unsang songs, the unplayed games, the laughs that never filled the nature... The kids are centered around this newfound fascination; this artificial reality in which you can be whoever you want to be, and do whatever you want to do, without any consequence. Zooming out, we are not too far off. At all. Actually, we spend in average

90 minutes a day staring at our smart phones, according to a study by Mobile Statistics; this rounds up a total of 4 years in a lifetime of time wasted staring at a screen. As we are all aware, the technology has a variety of good uses, and opens up thousands of unbeliveble possibilities that would not be simply not be without it. But is it necessary to become addicted to this system, where we touch screens, and we start to lose touch in our relationships? It is already proven that these “social media” sites are actually damaging our social skills, and making it harder and harder to bridge back the gap between souls. Their advertisment is “what you see is what you get”, while in truth what you get is a lot more than what you sign up for. Like social anxiety, just to name an example. We keep our phones always ready to record, always ready to snap the moment into eternity, but is this what it means to hold a moment forever? Yes, we see the image clearer than ever before, and our

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video files have a better than ever resolution. My question is why do we need to keep the memory on a cold drive, buried in binary data, instead of living the moment? Why spoil the beauty and the unicity of the moment in this way? So I decided to focus on this aspect of the life we now live. The sketchbook was created with the purpose of raising awarenes against technology addiction, each image always holding a bit more meaning that you think at first sight. I focused mostly on the risky elements of overusing technology, or misusing it, and I decided to create the Branding Propos-al around the same subject, although in a more indirect manner. After a bit of thought, trial and error, I reached the conclusion that it would be bet-ter if I created a company or an agency that would organize a unique festival on this very theme. I fumbled about with the ideas and the data, and I tried to think every-thing through, creating a realistic Bussiness interface. I decided that the agency would be a travelling agency, to fit in better with the ‘Sense of Place’ brief. The festival would be about having fun without TV, Internet or Social Media, to show the people that addictions can be cured. My intent was to represent the event as really cool and to give the impression that it would be a shame to

miss the opportunity just because of the no TV, internet and Social Media rules. Also, I wanted to communicate meaningful messages through the flyers, logos and all the design work that went into the proposal. To encourage the people to read between the lines and to draw their own conclusions on the message being sent, making the project more memorable in their eyes.

Without further ado, this is my Sense of Place Branding proposal...

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PARADICETRAVEL AGENCY

MEANING

The word “Paradice” is composed of the greek prefix “para” meaning “beyond” (or something that acts as a protection against another thing) and the word “dice” symbolizing the actual or predestined order of life. Together they form the meaning “paradise” – the perfect place where you want to be. The meaning of the title is that only when you take control of your own life you can reach the paradise; the dice acting as the element that is controlling your life – an element that you, yourself cannot influence.

The name was chosen for this trav-el agency because it favors the changing process; the act of choosing to spend time with friends and family, taking some time off and relaxing in one of the many touristic places the agency can get you to. It basical-ly says don’t just play the cards you were

dealt, or accept your dice as it has rolled; take a break, take a vacation, do what you like in life. This mindset is enchanted by the large range of prices and destinations the Paradice Agency brings to the table. It doesn’t matter if you are poor, rich or one of the few loners of the middle class; you will find a suitable offer along with your occa-sion to go beyond the dice. In the festival’s case, the agency’s pro-posal is along the lines of ‘Stop the routine you have been fated that is pushing you away from this reality – damaging your sense of place. Remember where you be-long, find yourself and Reconnect with your loved ones, friends and family alike, relin-quish in nature, fresh air, introspection and relax far away from the interferences and manipulations of today’s world, competing for your time, love and money.

Paradice

With the logo created, I went ahead and started working on a bussiness card, to further solidify the plausability of the agency. Here, I wanted to emphasize a few things, like the availability of the agency, the fact that it’s offers are valable for all social classes, and the fact that it is build to be as welcoming as possible. To do this, I created a gate of sorts towards the idea of ‘paradise’. The sand starting to glide into the room is meant to symbolize that a vacation is closer, and easier to get than you may think. The beautiful sky and see, with the relaxing and inviting chair facing towards the beach and the parrot on the branch are completing a wishful collage for everyone looking around for some time off.

BUSSINESS CARD

For this part, I wanted to give it something special, and experimented with several flyer shapes and sizes. In the end, I have decided upon a folded triangle shape, emanating modernism and professionalism as well as an ‘edgy’ look. Tryind to give the agency more identity and ‘life’, I devised 4 travel offers with differite fees and qualities. These are the common bronze - silver - gold - platinum combination. I decided to take advantage of the 4 inside triangles to better expose the pack-age offers, and i used the outside faces for contact information, cover and examples of vacantion destinations - both urban and exotic places.

FLYER

RECONNECTFESTIVAL

MEANING

The title of the festival hints as the poor quality relationships that we now maintain and at the fact that we are more and more connected and addicted to the virtual reality. The purpose of the event is to raise awareness against technology addiction, and to make people see how much they have been missing out, staring at their screens so much. I had a few ideas about the graphic style of the festival, and I settled with a ‘broken tech’ visual. The poster, as seen in the im-age, is constructed around the idea of bad signal, or a disconnecting one. The motto, “Disconnect. Now reconnect”talks about the fact that we are so lost in this artificail reality that we first need to take a break, and disconnect ourselves from this virtual world, however useful and harmless it may seem. During and after the festival’s 3 days of virtuality abstinence, you

are encourage to focus more on your rela-tionships and reconnect yourself to your reality, your sense of place. It is a matter of finding yourself, away from the fast paced and superficial world in which you spent your quality time until now. As I tried to keep the designing asrealistical as possible, the “Produced by Paradice” part was added, along with the “Parteners”, who are nothing more than logos designed by me in the past.

As the flyer for the agency had an unusual approach, I felt that this one should also be a byproduct of lateral thinking. For this, I tried to do a clever trick consisting of offering the invitation inside a vertical envelope. On the back of the envelope there is a question that changes as you pull out the invitation, rolling through all the words on the back of the actual invitation. This was made so that the reciever will have more interaction with the invitation, and thus remember it more vividly; also, people tend to think more deeply upon things they have interactions with, so the chance that somebody will find himself in the list of chosen words on the back of the paper grows proportionally with the atten-tion the reciever is offering.

The actual invitation consists of a series of broken devices that cannot be reli-able for any reason. The point I was trying to make is that what we have now, in this virtual sense of place that is being forced upon us by this very generation, is fragile and cannot replace our relationships or spiritual and mental health. Overall, in the design, the need for a change is badly felt, as well as the need to find something

meaningfull that we have replaced over time with this world of plastic, metal, glass and wire. The screens that are holding our precious memories are broken, as well as the mails we started sending our friends, instead of meeting up with them. The sense of place, the sharp state of mind, callibrat-ed to this reality and meant to drive us through life on the best route possible is now fouled by this artificial place, fighting

for priority inside the minds of a lot of people.

INVITATION

2LOGOS

AVANGARDMEDIA

This logo was created for the Avangard Media Agency, with the purpose of showing progress and modernism, along with cutting edge technology. The visual problem was resolved with a 3 layered logo. First off we have the A for Avangard suggested in the triangle. Secondly, the arrow formed inside the triangle points upward, signifying progress, and lastly the wings stand for the cour-age of pushing the limits, and go-ing beyond current limitations.

SOUNDMUSICART

Sound Music Art is a group of music teachers that have a recording studio and are offering study sessions. Aside from teaching the basics of instruments and voice training, they also record songs and albums, hence their name. The logo displays the transition from sound to melody.

EUTH

EUTH is a project that encourages youth to stand up in the Pairlament and voice their opinions on various topics. This was achieved through a phone app that is making it more and more accessible to vote and take a stand in today’s genera-tion. The logo represents people of various ages that take turns stating their opinions, while at the same time stands for the phone signal icon, as all this was made with the help of a mobile app.

BEAUTY

This was a beauty salon that wanted a fresh and original logo, hinting at “freedom”. The B is made as a bird, part of the 3 birds flying towards the sun.

SNAILDESIGN

This was a small project, in which I had to create a logo for “Snail Design” that had to contain the letters C and I. The logo gives off a creative vibe and hints at a snail crawling on a surface.

SNAILDESIGN PARADICE

Paradice was a concept for a travel agency explained at the beginning of the portfolio

3ADVERTISING

MUSIC LESSONS

FLYER

ADVERTISING AGENCY

FLYER

AVANGARDMEDIATRIANGLE FLYER

LECTUREFLYER

PUBLISHINGHOUSE

‘FLYER

PUBLISHINGHOUSE‘FLYER

CALLIGRAPHYPOSTER

BEAUTYPRESENTATION

POSTER

FAMILYPRESENTATIONPOSTER

FAMILYPRESENTATION

CHILDS EVENTINVITATIONOFFERED WITH A BALOON

LAZARCALENDAR

CONCEPT

DENTISTARTLOGO AND BUSINESS CARD

4BOOK COVERS

THE FAITH FALLBOOK COVER

A FORGOTTEN MANTHE FAITH FALLBOOK COVERBOOK COVER

I LEARN HOW TO WRITEBOOK COVER

ANUAL PLANNINGBOOK COVER BOOK COVER

MATH AND EXPLORATIONBOOK COVER & COLORING

MATH IS FUNBOOK COVER & COLORING BOOK COVER

DISCOVER THE READING MAGIC

BOOK COVER & COLORING

DISCOVER THE READING MAGIC

BOOK COVER & COLORING BOOK COVER & COLORING

DISCOVER THE MAGIC IN LETTERS

BOOK COVER & COLORING

LEARN ITALIANBOOK COVER & COLORING BOOK COVER

5OTHER PROJECTS

CONTACTcassianiordache@yahoo.com+40 770 844 321

https://www.facebook.com/iordache.cassian.7https://www.flickr.com/photos/cassy96/