Cashion Portfolio 1.29.16

Eric Cashion | Marketing & Creative | [email protected] | 252-571-6916

Publication Design

“Panama Paradise: A Tribute to Tropic Star Lodge” contains over 400

historical photos and illustrations by Guy Harvey beginning in 1961

through his present day adventures at the world renowned Tropic Star

Lodge. I worked directly with Guy Harvey and his editor to design this

334 page book and bring it to market.

Cover Design

Page Layout

Image Retouching


Publication Design






Cover Design

Page Layout

Image Retouching


Publication Design






Cover Design

Page Layout

Image Retouching


Packaging & Product Design

I have had the good fortune to work with many outstanding authors

and leaders to provide design and marketing support in the production

of inspirational resource material. These creative efforts produced an

attractive product, and marketing strategies maximized distribution of

the product through traditional and digital campaigns.

Product Design

Photo Illustration

Photography

Focus Groups

Direct Response








Product Design

Typography

Photo Illustration

Photography








Product Design

Typography

Photo Illustration

Photography








Product Design

Typography

Photo Illustration

Photography


Publication Design

Publications provide organizations with a unique opportunity to tell their

story. Whether publishing a book with a single focus, a catalog with many

areas of interest, or a magazine with multiple stories — a publication must

faithfully communicate the mission and heart of the organization. If done well,

this valuable tool will not only inform readers, it will compel them to act.

Publication Design

Typography

Photo Direction / Editing

Illustration


Mission Awareness & Fundraising

Advertising and marketing are a rewarding challenge, but knowing that

your creative efforts really make a difference in the world is another thing

altogether. I have had the opportunity to help feed, clothe and house hungry

children and share the Gospel around the world. These opportunities to

reach beyond the world of business have been a blessing.

Campaign Design

Photo Editing

Typography

Illustration


Self-Mailing Invitation

This self-mailer was created as the first “save the date” card in a series

of invitations designed to bring high-end donors together for a weekend

with the ministry’s leadership. Following print and digital components

carried the same look and feel of this first piece.

Graphic Design

Photo Editing


Missions & Aid Appeal

This appeal was designed as the lead package in an end-of-year

campaign. The goal was to report project progress to existing donors

and recruit new partners to support ongoing activities. A logo and

color scheme were established to provide continuity for following

appeals and communications.

Campaign Design

Premium Creation

Illustration

Photo Direction

PrimaryColor

Campaign Logo

Campaign Palette

Secondary Color


Direct Response

A designer’s job is to communicate and persuade. Direct response

illustrates this more accurately than any other activity in the world of

marketing. Whether delivered by traditional or digital means, the visuals

for each appeal must be compelling to support the narrative and the need.

Graphic Design

Photo Editing


Direct Response / Digital Media

This year-end campaign was created as a calendar countdown leading

to the final deadline of December 31st. Each message featured a

different header in the series, and supporting digital media banners

were created to support the message and build urgency.

Campaign Design

Photo Editing

Illustration


Campaign Creation

The word “creation” means to build something from nothing. Never is

that meaning more apparent than when a client comes with a kernel of

an idea or a vision of what could be, but no way to communicate to their

constituents or recruit new partners. The creation of this campaign served

as a catalyst to raise over $4 million to build churches and clinics in India.

Layout & Design

Photo Direction

Writing / Editing

Direct Response

Project Management


Identity Development & Brand Guide

Working to build an over-arching brand guide for large organizations

is a challenge due to the many moving parts. More than logo design

and palette selection, this type of project demands a forward thinking

attention to detail and the creation of answers for questions yet to come.

Identity Design

Typography

Writing/ Editing


Identity Development & Brand Guide

A brand or campaign guide must also set the tone for future work.

Detailed direction must not only define what can be done, but also

address what is off-limits. Done well, it will leave room for a variety of

creative solutions without having each element look exactly the same.

Campaign Design

Typography

Writing/ Editing


Logo Design & Brand Development

Everyone needs a logo, from the new cafe down the street, to your kid’s

baseball team. These can be quick, simple and fun to create. But creating

an identity for a business has to be much more than just a pretty design.

The opportunity to create the “face” of a product or organization moves

beyond art, design and typography. It is pure communication.

Research

Positioning

Design

Typography

Illustration








Research

Positioning

Design

Typography

Illustration








Research

Positioning

Design

Typography

Illustration


Identity Design & Illustration

The goal of this project was to create an illustration of D. James

Kennedy for use with a new letterhead system created for Truth

in Action Ministries. The “40 Years” logo was designed to help

audiences connect the ministry of TIA with the work of Dr. Kennedy.

Illustration

Graphic Design


Strategic Marketing & Communication

These materials were created when Al-Bar Wilmette was a small, local family

business with aspirations for reaching new clients on a national level. A

re-design of the original logo, print collateral development, and new product

photography strengthened their image in the local market. A new website

prepared them for the regional and national print ad campaign to follow.

Marketing Plan

Collateral Development

Stationery System

Website Design

Print Ad Campaign


Strategic Marketing & Communication

Working with Roark Creative, these materials were created for

Leadership Worth Following. This central piece established the look

and feel of all following materials including a print ad campaign,

new website, point-of-sale materials, business communications and

client presentations.

Collateral Development

Stationery System

Website Design

Print Ad Campaign

POS Materials


Print Collateral

Hatteras Yachts has always maintained high standards for its print

collateral. To maximize the return on this investment, collateral

was re-designed so all models and their corresponding support

materials were centrally located in two companion publications.

Design / Illustration

Photography & Direction

Writing / Editing

Project Management


Print Collateral


collateral. To maximize the return on this investment, collateral was

re-designed so all models and their corresponding support materials

were centrally located in two companion publications.



Writing / Editing

Project Management


Print Collateral


collateral. To maximize the return on this investment, collateral was

re-designed so all models and their corresponding support materials

were centrally located in two companion publications.



Writing / Editing

Project Management

t’s easy to say the customer comes first. It’s

more difficult to actually prove it over time.

Independent research shows that Hatteras

has done just that. The results of two nationwide

surveys cite Hatteras as having the industry’s No.

1 reputation for after-sale customer service.*

Hatteras earned that reputation by providing

customers with a positive boatbuilding experi-

ence, from a yacht’s inception through delivery

and beyond. And since today’s customer wants

more in his yacht than ever before, Hatteras has

developed turn-key delivery solutions that include

state-of-the-art electronics installations, hardtop,

tower and custom teak options, all installed

at the New Bern facility and within

Hatteras’ strict specifications.

ICustomer-First Attitude

HATTERAS ADVANTAGE 43

Our customer-first focus has ledto one of the industry’s most

loyal customer bases.

* Beta Research independent boating surveys, 2003 and 2004


Web Design & Online Promotion

In today’s digital world, a company or organization has to be online and

easy to find — building its brand and broadcasting their location, products

and services. Now, through social media, there is an opportunity to engage

in conversation — and then a relationship with the target market.

Project Management

Front End Design

Content Development

Customer Communication







Front End Design







Project Management

Front End Design

Content Development


The New Hatteras GT Series is Being Received with Great Enthusiasm

Excitement and energy have surrounded the Hatteras GT Series since it was announced in the summer of 2010. With the promise of combining the styling queues so popular in the earlier 60 Convertible, with new interiors and elevated performance — all without compromising the Hatteras build — it was hard for the Hatteras faithful not to be excited. Leading up to the announcement, the Hatteras product development and manufacturing teams had been working around the clock for months on several new models targeting these very aggressive goals. During the design phase, they built full scale mock ups and brought in customers, dealers and captains to provide input on the new layouts and exterior lines. Once the designs were validated, it was up to manufacturing to give birth to the new models. The newly redesigned GT60 was the first in the series to hit the water this past fall, and all eyes were on her to see if she would deliver. Sporting a new cockpit design, larger salon and galley, teak trim that any custom convertible owner would lust for, and a top end exceeding 41 knots; the new GT60 lived up to its billing. Now all eyes would be on the next two boats, the GT54 and GT63, to see if they could follow suit...

Hatteras Launches a New Generation of Legends

“Hatteras deserves

kudos for incorporating

dramatic advances

in technology and

performance into its

boats without sacrificing

the seaworthiness that

built its name.”

Dean Travis ClarkeMarlin, October 2010

Hatteras Yachts Spring 2011

1







Project Management

Front End Design

Content Development



Illustration

Of all of the cameras, computers, tablets and software available, my tool

of choice is the pencil. All the best ideas, strategies and solutions begin

there. Markers, pens and brushes come next. Many if not most of the

artwork seen here is digital in its final format, but if it’s really good, it

begins on paper, laying out a “blueprint” for the final product.

Traditional Media

Digital Media


Illustration






Traditional Media

Digital Media


Illustration






Traditional Media

Digital Media


Illustration

Of all of the cameras, computers, tablets and software available, my tool of

choice is the pencil. All the best ideas, strategies and solutions begin there.

Markers, pens and brushes come next. Many if not most of the artwork seen

here is digital in its final format, but if it’s really good, it begins on paper.

Traditional Media

Digital Media


Illustration

Of all of the cameras, computers, tablets and software available, my tool of

choice is the pencil. All the best ideas, strategies and solutions begin there.

Markers, pens and brushes come next. Many if not most of the artwork seen

here is digital in its final format, but if it’s really good, it begins on paper.

Traditional Media

Digital Media


Art / Creative Direction

Lots of people have great ideas dancing in their heads — but few know

how to harness those ideas to create a polished and professionally finished

project. That is where a good creative director comes in. Creativity and

experience combined helped move this project from concept to reality.

Traditional Media

Digital Media


Art / Creative Direction

Lots of people have great ideas dancing in their heads — but few know

how to harness those ideas to create a polished and professionally finished

project. That is where a good creative director comes in. Creativity and

experience combined helped move this project from concept to reality.

Traditional Media

Digital Media


Advertising

Advertising at its simplest is communication. When elevated to an art it

is pure persuasion. Whether in print or on the screen – each message is

designed to get the recipient to respond. I’ve done more of this type of

work than I could possibly display. These are just a few of my samples.

Campaign Development

Traditional Media

Digital Media

Copy writing / Editing


Advertising

Advertising at its simplest is communication. When elevated to an art it

is pure persuasion. Whether in print or on the screen – each message is

designed to get the recipient to respond. I’ve done more of this type of

work than I could possibly display. These are just a few of my samples.

Campaign Development

Traditional Media

Digital Media

Copy writing / Editing


Advertising

This speculative campaign was designed for the Craven, Carteret and

Onslow County region to support military and community relations while

lobbying was underway to preserve our local military bases during Base

Realignment and Closure proceedings.

Traditional Media

Digital Media


Concept Development

This campaign was designed for Oriental’s tourism board as a creative

stimulus to help formulate a comprehensive marketing plan to increase

local revenue through increased visitation and permanent relocation.

Traditional Media

Digital Media


Pitches & Presentations

I am a force multiplier. How? By using your ideas to create a professional

and compelling presentation targeted to reach a specific audience. These are

a few presentations I have designed for clients and customers to help them

win business. Beyond the static representations seen here, I also created

PowerPoint presentations and multimedia displays to help sell the “pitch.”

Traditional Media

Digital Media


Photo Editing

Often, the “perfect” image needed for a client’s request is not available.

It takes a special eye — and a flare for the dramatic — to turn simple

products into objects of beauty.

Traditional Media

Digital Media


Photo Illustration

Clarity of communication is important in business to set the right

expectations. If an “image is worth a thousand words,” then in business

the “right” image is worth a million. Make sure your clients understand

exactly what it is you intend to do, and say it with a picture.

Traditional Media

Digital Media


Photo Illustration

Clarity of communication is important in business to set the right

expectations. If an “image is worth a thousand words,” then in business

the “right” image is worth a million. Make sure your clients understand

exactly what it is you intend to do, and say it with a picture.

Traditional Media

Digital Media



Documents

Cashion Portfolio 1.29.16